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Red Lentils

Fail

The top 5 brands take 100% of clicks, so Red Lentils is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£56K/yr172K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
90%top-5 click share · 5 brands · 13 sellers

Flapen Score

Red Lentils against its category

The dotted line is the Grocery average. Past it, Red Lentils is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Lentils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Lentils 172K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in May. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
8.6%
Market size, estimated
£56Ka year
Peak month
May2.5× the quietest month
Top search term
dal97K searches a year

02 · Price

A sale here is worth £3.77.

Listings sell for £3.77 on average, from £1.88 to £8.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.77 that is £6K to £8K a year per listing.

Average price
£3.77under the $15 to $100 sweet spot
Price range
£1.88–£8.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Rice, Pasta & Pulses. It carries 364 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Rice, Pasta & Pulses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Red Lentils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • LAILA73%
  • Morrisons16%
  • by Amazon5%
  • Great Scot3%
  • AKSOY3%

Demand

Red Lentils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.5×

Search terms

Top Red Lentils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dal97K/yr
  • red lentils55K/yr
  • daal9K/yr
  • masoor dal4K/yr
  • red split lentils4K/yr
  • red lentil3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Lentils

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a good quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Red Lentils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data