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Red Lentils

Fail

The top 5 brands take 100% of clicks, so Red Lentils is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£56K/yr172K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
90%top-5 click share · 5 brands · 13 sellers

Flapen Score

Red Lentils against its category

The dotted line is the Grocery average. Past it, Red Lentils is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Lentils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Lentils 172K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in May. Flapen scores it 30 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
8.6%
Market size, estimated
£56Ka year
Peak month
May2.5× the quietest month
Top search term
dal97K searches a year

02 · Price

A sale here is worth £3.77.

Listings sell for £3.77 on average, from £1.88 to £8.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.77 that is £6K to £8K a year per listing.

Average price
£3.77under the $15 to $100 sweet spot
Price range
£1.88–£8.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Rice, Pasta & Pulses. It carries 364 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Rice, Pasta & Pulses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Red Lentils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • LAILA73%
  • Morrisons16%
  • by Amazon5%
  • Great Scot3%
  • AKSOY3%

Demand

Red Lentils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.5×

Search terms

Top Red Lentils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dal97K/yr
  • red lentils55K/yr
  • daal9K/yr
  • masoor dal4K/yr
  • red split lentils4K/yr
  • red lentil3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Lentils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.56

Not a good quality

the product is of poor quality. the lentils are too small

Poor quality

Hard Feel20%−0.07

still it's hard af

Cooking Instructions20%−0.06

These took over an hour to cook

Advertised Vs Actual Product17%−0.11

not at all like the picture

Unclear advertising

Contamination10%−0.03

Only on purchase do you find that these may have been contaminated with gluten

Love

Quality-Overall28%+0.56

Great quality lentils for cooking

Excellent quality

have no complaints

Value For Money28%+2.29

Good value

Excellent value for money

Excellent value

Taste-Overall10%+0.70

Great for soup

A really tasty

tasted as good as my freshly made soup

Advertised Vs Actual Product8%−0.11

As described

As expected

as expected

Nutritional Content6%+0.43

Excellent value for adding protein into soups

their high protein content is just what I am after

A tiny little lentil that is high protein,nothing fancy,just straight forward wholesome food source

FAQ

Common Red Lentils questions

Answered from the same tracked data.