Is red lentils profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (30/100).

How competitive is the red lentils niche?

5 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in red lentils?

Top complaints mined from reviews: Quality-Overall, Hard Feel, Cooking Instructions. The return rate is 0.0%.

When does demand for red lentils peak?

Demand peaks in May; the busiest month runs 2.5× the quietest.

What does it cost to enter the red lentils niche?

Listings span £1.88–£8.55; the average listing price is £3.77 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

red lentils

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great363.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£56K

£56K/yr · 172K searches

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.77

avg listing price — sweet spot $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.88–£8.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, red lentils is a £56K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

red lentils market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £57K–£75K; units × avg price
Conversion rate: 8.6%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

LAILA73%
Morrisons16%
by Amazon5%
Great Scot3%
AKSOY3%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -29.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.5×

Open Trend

Top red lentils search terms

dal97K/yr -27.1%0.4% conv.
red lentils55K/yr -37.4%20.7% conv.
daal9K/yr -14.1%3.6% conv.
masoor dal4K/yr -3.8%10.9% conv.
red split lentils4K/yr -33.3%14.9% conv.
red lentil3K/yr -12.5%13.8% conv.

All search terms

Top red lentils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Laila Red Split Lentils 1Kg (Pack of 1)

LAILA£2.074.7★283 rev

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers

LAILA£3.214.6★435 rev

Morrisons Red Split Lentils 500g

Morrisons£2.124.7★859 rev

Morrisons Wholefoods Red Split Lentils 500g

Morrisons£2.014.7★207 rev

by Amazon Red Split Lentils 5 packs of 500g

by Amazon£6.244.6★233 rev

Newest

by launch date

LAILA Red Split Lentils 5Kg

LAILA£8.5513 rev

4mo ago

Laila Red Split Lentils 1Kg (Pack of 1)

LAILA£2.07283 rev

1y ago

by Amazon Red Split Lentils 5 packs of 500g

by Amazon£6.24233 rev

4y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers

LAILA£3.21435 rev

5y ago

Aksoy Premium Quality Red Split Lentils 1KG

AKSOY£4.10697 rev

6y ago

What buyers say about red lentils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great quality lentils for cooking”

Value For Money28%

“Good value”

Taste-Overall10%

“Great for soup”

Advertised Vs Actual Product8%

“As described”

Nutritional Content6%

“Excellent value for adding protein into soups”

Health Benefits-Overall6%

“Good value and very healthy”

Size-Overall3%

“very good good size”

Baking3%

“Also works great for making lentil bread”

Thickness3%

“Enhances dishs and thickens”

Cooking Instructions3%

“Great quality lentils for cooking”

What buyers complain about

Quality-Overall27%

“Not a good quality”

Hard Feel20%

“still it's hard af”

Cooking Instructions20%

“These took over an hour to cook”

Advertised Vs Actual Product17%

“not at all like the picture”

Contamination10%

“Only on purchase do you find that these may have been contaminated with gluten”

Size-Overall7%

“the lentils are too small”

Common questions

Is red lentils profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (30/100).
How competitive is the red lentils niche?: 5 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in red lentils?: Top complaints mined from reviews: Quality-Overall, Hard Feel, Cooking Instructions. The return rate is 0.0%.
When does demand for red lentils peak?: Demand peaks in May; the busiest month runs 2.5× the quietest.
What does it cost to enter the red lentils niche?: Listings span £1.88–£8.55; the average listing price is £3.77 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.