Red Lentils
FailThe top 5 brands take 100% of clicks, so Red Lentils is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £56K/yr172K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 13 sellers
Flapen Score
Red Lentils against its category
The dotted line is the Grocery average. Past it, Red Lentils is stronger. Inside it, weaker.
Market
The Red Lentils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Lentils 172K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in May. Flapen scores it 30 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £56Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- dal97K searches a year
02 · Price
A sale here is worth £3.77.
Listings sell for £3.77 on average, from £1.88 to £8.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.77 that is £6K to £8K a year per listing.
- Average price
- £3.77under the $15 to $100 sweet spot
- Price range
- £1.88–£8.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Rice, Pasta & Pulses. It carries 364 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Rice, Pasta & Pulses
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Red Lentils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laila Red Split Lentils 1Kg (Pack of 1)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 5y ago

Morrisons Red Split Lentils 500g
- Price
- £2.12
- Rating
- 4.7/5
- Reviews
- 859
- Age
- 6y ago

Morrisons Wholefoods Red Split Lentils 500g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 207
- Age
- 10y ago

by Amazon Red Split Lentils 5 packs of 500g
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 4y ago
Trending
90-day click momentum
LAILA Red Split Lentils 5Kg
- Price
- £8.55
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Laila Red Split Lentils 1Kg (Pack of 1)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago

Morrisons Wholefoods Red Split Lentils 500g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 207
- Age
- 10y ago

Morrisons Red Split Lentils 500g
- Price
- £2.12
- Rating
- 4.7/5
- Reviews
- 859
- Age
- 6y ago

Great Scot Red Split Lentils 500 g (Pack of 1)
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 10y ago
Newest
by launch date
LAILA Red Split Lentils 5Kg
- Price
- £8.55
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Laila Red Split Lentils 1Kg (Pack of 1)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago

by Amazon Red Split Lentils 5 packs of 500g
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 4y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 5y ago

Aksoy Premium Quality Red Split Lentils 1KG
- Price
- £4.10
- Rating
- 4.6/5
- Reviews
- 697
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- LAILA73%
- Morrisons16%
- by Amazon5%
- Great Scot3%
- AKSOY3%
Demand
Red Lentils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.5×
Search terms
Top Red Lentils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dal97K/yr
- red lentils55K/yr
- daal9K/yr
- masoor dal4K/yr
- red split lentils4K/yr
- red lentil3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Lentils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a good quality
the product is of poor quality. the lentils are too small
Poor quality
still it's hard af
These took over an hour to cook
not at all like the picture
Unclear advertising
Only on purchase do you find that these may have been contaminated with gluten
Love
Great quality lentils for cooking
Excellent quality
have no complaints
Good value
Excellent value for money
Excellent value
Great for soup
A really tasty
tasted as good as my freshly made soup
As described
As expected
as expected
Excellent value for adding protein into soups
their high protein content is just what I am after
A tiny little lentil that is high protein,nothing fancy,just straight forward wholesome food source
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Lentils questions
Answered from the same tracked data.









