How competitive is the Red Lentils niche on Amazon United Kingdom?

5 brands and 13 sellers compete in Red Lentils on Amazon United Kingdom. The top 5 Red Lentils products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Red Lentils?

Red Lentils buyers on Amazon United Kingdom complain most about Quality-Overall, Hard Feel, Cooking Instructions, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Red Lentils niche?

Red Lentils sells for £3.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.88–£8.55. The average incumbent carries 364 reviews — the moat a new listing must climb.

Red Lentils

brand-locked demand (top 5 brands take 100% of clicks) — Red Lentils doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Red Lentils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Lentils is a £56K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 30/100.

Red Lentils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.3% over the last 90 days and 8.6% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr20K

Search volume / yr-29.3%172K

Conversion rate8.6%

Avg price£3.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 13

Top-5 product click share90%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Top Red Lentils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Laila Red Split Lentils 1Kg (Pack of 1)

Price: £2.07
Rating: 4.7/5
Reviews: 283
Age: 1y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers

Price: £3.21
Rating: 4.6/5
Reviews: 435
Age: 5y ago

Morrisons Red Split Lentils 500g

Price: £2.12
Rating: 4.7/5
Reviews: 859
Age: 6y ago

Morrisons Wholefoods Red Split Lentils 500g

Price: £2.01
Rating: 4.7/5
Reviews: 207
Age: 10y ago

by Amazon Red Split Lentils 5 packs of 500g

Price: £6.24
Rating: 4.6/5
Reviews: 233
Age: 4y ago

Newest

by launch date

LAILA Red Split Lentils 5Kg

Price: £8.55
Rating: 4.9/5
Reviews: 13
Age: 4mo ago

Laila Red Split Lentils 1Kg (Pack of 1)

Price: £2.07
Rating: 4.7/5
Reviews: 283
Age: 1y ago

by Amazon Red Split Lentils 5 packs of 500g

Price: £6.24
Rating: 4.6/5
Reviews: 233
Age: 4y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers

Price: £3.21
Rating: 4.6/5
Reviews: 435
Age: 5y ago

Aksoy Premium Quality Red Split Lentils 1KG

Price: £4.10
Rating: 4.6/5
Reviews: 697
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

LAILA73%
Morrisons16%
by Amazon5%
Great Scot3%
AKSOY3%

Red Lentils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR8.6%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews364Avg BSR#15

Peak months: May · busiest ÷ quietest = 2.5×

Top Red Lentils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dal97K/yr -27.1%0.4% conv.
red lentils55K/yr -37.4%20.7% conv.
daal9K/yr -14.1%3.6% conv.
masoor dal4K/yr -3.8%10.9% conv.
red split lentils4K/yr -33.3%14.9% conv.
red lentil3K/yr -12.5%13.8% conv.

What reviews say buyers love and hate about Red Lentils

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall28%

“Great quality lentils for cooking”

Value For Money28%

“Good value”

Taste-Overall10%

“Great for soup”

Advertised Vs Actual Product8%

“As described”

Nutritional Content6%

“Excellent value for adding protein into soups”

What buyers complain about

100% of reviews

Quality-Overall27%

“Not a good quality”

Hard Feel20%

“still it's hard af”

Cooking Instructions20%

“These took over an hour to cook”

Advertised Vs Actual Product17%

“not at all like the picture”

Contamination10%

“Only on purchase do you find that these may have been contaminated with gluten”

Common Red Lentils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Lentils 30/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.3% over the last 90 days.