Red Food Colouring
brand-locked demand (top 5 brands take 96% of clicks) — Red Food Colouring doesn't clear our bar today.
Flapen Score
Is Red Food Colouring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Food Colouring is a £331K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Red Food Colouring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.8% over the last 90 days and 18.2% of searches end in a purchase.
£331K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Red Food Colouring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago
Sugarflair Spectral Blood Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 6y ago
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago
Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago
Trending
90-day click momentumBelissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago
Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago
Sugarflair Spectral Velvet Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 12y ago
Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago
Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago
Newest
by launch date
Dekozauber24 Red food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Sugarflair Essentials Red Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.87
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago
Colour Mill Oil Based Food Colouring Red - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 100 ml
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Sugarflair Colours67%
- Colour Splash9%
- Belissia8%
- Rainbow Dust7%
- Dekozauber244%
- PME2%
- Open — no brand owns it (1 brand, 2%)
Red Food Colouring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 2.1×
Top Red Food Colouring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red food colouring87K/yr
- sugarflair food colouring30K/yr
- red food colouring gel22K/yr
- sugar flair food colouring13K/yr
- sugarflair red extra food colouring12K/yr
- food colouring paste12K/yr
- colour mill red10K/yr
- red gel food colouring7K/yr
- red velvet food colouring4K/yr
- red colour mill8K/yr
What reviews say buyers love and hate about Red Food Colouring
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Bright colour”
“Excellent quality”
“Value for money”
“Can use in baking”
“As described”
What buyers complain about
74% of reviews“Was not red”
“accidentally created a shade visible from space”
“No taste and very red”
“Pricey”
“although it is small its value for money”
Common Red Food Colouring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
