Red Food Colouring
FailThe top 5 brands take 96% of clicks, so Red Food Colouring is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £331K/yr242K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 19 sellers
Flapen Score
Red Food Colouring against its category
The dotted line is the Grocery average. Past it, Red Food Colouring is stronger. Inside it, weaker.
Market
The Red Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Food Colouring 242K times last year and spent an estimated £331K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £331Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- red food colouring87K searches a year
02 · Price
A sale here is worth £7.51.
Listings sell for £7.51 on average, from £2.38 to £28.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £7.51 that is £19K to £23K a year per listing.
- Average price
- £7.51under the $15 to $100 sweet spot
- Price range
- £2.38–£28.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £19K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Baking Supplies. It carries 4,506 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 1.9%
- Average rank
- #34in Baking Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,506per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Red Food Colouring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago

Sugarflair Spectral Blood Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 6y ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago
Trending
90-day click momentum
Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago

Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Sugarflair Spectral Velvet Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.05
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 12y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago

Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago
Newest
by launch date
Dekozauber24 Red food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Sugarflair Essentials Red Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.87
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago

Colour Mill Oil Based Food Colouring Red - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 100 ml
- Price
- £17.01
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Sugarflair Colours67%
- Colour Splash9%
- Belissia8%
- Rainbow Dust7%
- Dekozauber244%
- PME2%
- Open — no brand owns it (1 brand, 2%)
Demand
Red Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1×
Search terms
Top Red Food Colouring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red food colouring87K/yr
- sugarflair food colouring30K/yr
- red food colouring gel22K/yr
- sugar flair food colouring13K/yr
- sugarflair red extra food colouring12K/yr
- food colouring paste12K/yr
- colour mill red10K/yr
- red gel food colouring7K/yr
- red velvet food colouring4K/yr
- red colour mill8K/yr
Reviews and returns
What reviews say buyers love and hate about Red Food Colouring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Was not red
food dye went everywhere when I opened the bag not good
But it was only going pink
accidentally created a shade visible from space
The most horrible colour food Ive ever tried
Some other high street brands loose colour when baked
No taste and very red
Pricey
Wasted money
it was a touch pricey
although it is small its value for money
Tiny bottle
Love
Bright colour
Good colour
Great colours
Excellent quality
Good Product
Came oñ time, saved money online compared to the cake shop, perfect colours and I know it's good quality
Value for money
Great value
Good price
Can use in baking
easy to use in baking
Great for cakes
As described
Just what i needed
came out as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Food Colouring questions
Answered from the same tracked data.









