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Red Food Colouring

Fail

The top 5 brands take 96% of clicks, so Red Food Colouring is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£331K/yr242K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
71%top-5 click share · 7 brands · 19 sellers

Flapen Score

Red Food Colouring against its category

The dotted line is the Grocery average. Past it, Red Food Colouring is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Food Colouring 242K times last year and spent an estimated £331K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
18.2%
Market size, estimated
£331Ka year
Peak month
February2.1× the quietest month
Top search term
red food colouring87K searches a year

02 · Price

A sale here is worth £7.51.

Listings sell for £7.51 on average, from £2.38 to £28.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £7.51 that is £19K to £23K a year per listing.

Average price
£7.51under the $15 to $100 sweet spot
Price range
£2.38–£28.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Baking Supplies. It carries 4,506 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#34in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,506per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Red Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£99K£132K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Sugarflair Colours67%
  • Colour Splash9%
  • Belissia8%
  • Rainbow Dust7%
  • Dekozauber244%
  • PME2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Red Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Red Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red food colouring87K/yr
  • sugarflair food colouring30K/yr
  • red food colouring gel22K/yr
  • sugar flair food colouring13K/yr
  • sugarflair red extra food colouring12K/yr
  • food colouring paste12K/yr
  • colour mill red10K/yr
  • red gel food colouring7K/yr
  • red velvet food colouring4K/yr
  • red colour mill8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color43%−0.32

Was not red

food dye went everywhere when I opened the bag not good

But it was only going pink

Artificial Colors6%

accidentally created a shade visible from space

The most horrible colour food Ive ever tried

Some other high street brands loose colour when baked

Taste-Overall6%+0.34

No taste and very red

Value For Money5%+0.49

Pricey

Wasted money

it was a touch pricey

Size-Overall5%+0.14

although it is small its value for money

Tiny bottle

Love

Color46%−0.32

Bright colour

Good colour

Great colours

Quality-Overall13%+1.41

Excellent quality

Good Product

Came oñ time, saved money online compared to the cake shop, perfect colours and I know it's good quality

Value For Money7%+0.49

Value for money

Great value

Good price

Baking6%+0.66

Can use in baking

easy to use in baking

Great for cakes

Advertised Vs Actual Product5%+0.49

As described

Just what i needed

came out as described

FAQ

Common Red Food Colouring questions

Answered from the same tracked data.