Is red food colouring profitable to sell on Amazon United Kingdom?

The niche generates £331K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (43/100).

How competitive is the red food colouring niche?

7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in red food colouring?

Top complaints mined from reviews: Color, Artificial Colors, Taste-Overall. The return rate is 0.1%.

When does demand for red food colouring peak?

Demand peaks in Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the red food colouring niche?

Listings span £2.38–£28.88; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 4,506 reviews — the moat a new listing must climb.

red food colouring

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£331K

£331K/yr · 242K searches

Price range

Good£2.38–£28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,505.85

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£7.51

avg listing price — sweet spot $15–$100

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, red food colouring is a £331K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

red food colouring market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £300K–£376K; units × avg price
Conversion rate: 18.2%
Avg BSR: #34
Page quality: 0%
Prime: 92%
Sponsored: 54%
Out of stock: 1.9%
Avg brand age: 59 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Sugarflair Colours67%
Colour Splash9%
Belissia8%
Rainbow Dust7%
Dekozauber244%
PME2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.1×

Open Trend

Top red food colouring search terms

red food colouring87K/yr -28.7%16.0% conv.
sugarflair food colouring30K/yr -25.4%4.7% conv.
red food colouring gel22K/yr -32.0%16.3% conv.
sugar flair food colouring13K/yr -14.3%5.0% conv.
sugarflair red extra food colouring12K/yr -29.3%26.1% conv.
food colouring paste12K/yr -16.5%4.1% conv.
colour mill red10K/yr -42.4%4.4% conv.
red gel food colouring7K/yr -28.1%17.2% conv.
red velvet food colouring4K/yr +47.8%8.4% conv.
red colour mill8K/yr -37.3%5.3% conv.

All search terms

Top red food colouring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Sugarflair Colours£5.844.6★7,474 rev

Sugarflair Spectral Blood Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Sugarflair Colours£4.034.6★8,714 rev

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher

Sugarflair Colours£9.324.6★354 rev

Colour Splash Food Colouring Gel Red Highly Concentrated Gels Easy to Use Squeezy Tubes Edible Ingredients Transform Plain Cakes into Bright Eye Catching Creations 25 G Unflavored

Colour Splash£2.384.6★5,199 rev

Belissia food colouring red - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste

Belissia£3.294.4★16,518 rev

Newest

by launch date

Dekozauber24 Red food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral

Dekozauber24£3.51103 rev

11mo ago

Sugarflair Essentials Red Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.87379 rev

1y ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher

Sugarflair Colours£9.32354 rev

1y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g

Sugarflair Colours£9.98400 rev

4y ago

Colour Mill Oil Based Food Colouring Red - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts - 100 ml

Colour Mill£17.01128 rev

5y ago

What buyers say about red food colouring

What buyers praise and complain about, mined from review topics.

What buyers love

Color46%

“Bright colour”

Quality-Overall13%

“Excellent quality”

Value For Money7%

“Value for money”

Baking6%

“Can use in baking”

Advertised Vs Actual Product5%

“As described”

Taste-Overall4%

“Looks absolutely delicious”

Ease Of Cleaning3%

“Easy clean up”

Artificial Colors3%

“Vibrant easy to use gel colourants Paste”

Solubility2%

“I find the powder better than the liquid/gels”

Ease Of Use2%

“Easy to use”

What buyers complain about

Color43%

“Was not red”

Artificial Colors6%

“accidentally created a shade visible from space”

Taste-Overall6%

“No taste and very red”

Value For Money5%

“Pricey”

Size-Overall5%

“although it is small its value for money”

Hard Feel3%

“Had to squeeze the tube pretty hard”

Ease Of Use3%

“it's hard to get off your hands”

Ingredients-Overall3%

“Has ingredients changed”

Common questions

Is red food colouring profitable to sell on Amazon United Kingdom?: The niche generates £331K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (43/100).
How competitive is the red food colouring niche?: 7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in red food colouring?: Top complaints mined from reviews: Color, Artificial Colors, Taste-Overall. The return rate is 0.1%.
When does demand for red food colouring peak?: Demand peaks in Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the red food colouring niche?: Listings span £2.38–£28.88; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 4,506 reviews — the moat a new listing must climb.