Is red fondant icing profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 4 tracked products. 90-day search growth is -19.1%. Flapen's verdict: Skip it (29/100).

How competitive is the red fondant icing niche?

2 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for red fondant icing peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the red fondant icing niche?

Listings span £2.48–£8.72; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 9,049 reviews — the moat a new listing must climb.

red fondant icing

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,049.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£59K

£59K/yr · 41K searches

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.48

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.48–£8.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, red fondant icing is a £59K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

red fondant icing market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: £55K–£69K; units × avg price
Conversion rate: 26.0%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Renshaw87%
Create A Cake13%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -19.1% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top red fondant icing search terms

red fondant icing15K/yr -12.9%22.9% conv.
red icing10K/yr -29.3%14.4% conv.
red icing ready to roll6K/yr -7.8%21.4% conv.
red fondant6K/yr -20.0%23.0% conv.
red fondant icing ready to roll4K/yr -30.8%21.2% conv.

All search terms

Top red fondant icing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renshaw Poppy Red Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£2.484.6★16,123 rev

Create A Cake Ready To Roll Icing | Red Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£2.974.5★772 rev

Renshaw Red Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.724.6★3,179 rev

Renshaw Poppy Red Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£7.744.6★16,123 rev

Newest

by launch date

Create A Cake Ready To Roll Icing | Red Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£2.97772 rev

2y ago

Renshaw Poppy Red Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£7.7416,123 rev

4y ago

Renshaw Red Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.723,179 rev

7y ago

Renshaw Poppy Red Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£2.4816,123 rev

15y ago

What buyers say about red fondant icing

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use50%

“Fabulous and easy to roll”

Quality-Overall50%

“Brilliant and plenty of it”

Top return reasons

Size-Overall33%

Hard Feel33%

Durability33%

Common questions

Is red fondant icing profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 4 tracked products. 90-day search growth is -19.1%. Flapen's verdict: Skip it (29/100).
How competitive is the red fondant icing niche?: 2 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for red fondant icing peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the red fondant icing niche?: Listings span £2.48–£8.72; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 9,049 reviews — the moat a new listing must climb.