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Red Fondant Icing

Fail

The top 5 products take 100% of clicks, so Red Fondant Icing is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£59K/yr41K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Red Fondant Icing against its category

The dotted line is the Grocery average. Past it, Red Fondant Icing is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Fondant Icing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Fondant Icing 41K times last year and spent an estimated £59K. All 2 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

26.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
26.0%
Market size, estimated
£59Ka year
Peak month
December2.6× the quietest month
Top search term
red fondant icing15K searches a year

02 · Price

A sale here is worth £5.48.

Listings sell for £5.48 on average, from £2.48 to £8.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £5.48 that is £7K to £8K a year per listing.

Average price
£5.48under the $15 to $100 sweet spot
Price range
£2.48–£8.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Baking Supplies. It carries 9,049 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Baking Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,049per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Red Fondant Icing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Renshaw87%
  • Create A Cake13%
  • Open — no brand owns it (0%)

Demand

Red Fondant Icing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Red Fondant Icing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red fondant icing15K/yr
  • red icing10K/yr
  • red icing ready to roll6K/yr
  • red fondant6K/yr
  • red fondant icing ready to roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Fondant Icing

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Use50%

Fabulous and easy to roll

Easy to roll out

Quality-Overall50%

Brilliant and plenty of it

Return

0.1% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁█▁▁
Hard Feel33%▁▁▁▁█▁
Durability33%▁█▁▁▁▁

FAQ

Common Red Fondant Icing questions

Answered from the same tracked data.