Red Fondant Icing
a concentrated shelf (top 5 take 100% of clicks) — Red Fondant Icing doesn't clear our bar today.
Flapen Score
Is Red Fondant Icing profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Fondant Icing is a £59K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 29/100.
Red Fondant Icing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.1% over the last 90 days and 26.0% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 4 products
Top Red Fondant Icing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Renshaw Poppy Red Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Create A Cake Ready To Roll Icing | Red Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Red Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Renshaw Poppy Red Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 4y ago
Trending
90-day click momentumRenshaw Poppy Red Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Renshaw Red Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Create A Cake Ready To Roll Icing | Red Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Poppy Red Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 4y ago
Newest
by launch dateCreate A Cake Ready To Roll Icing | Red Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Poppy Red Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 4y ago
Renshaw Red Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Renshaw Poppy Red Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Renshaw87%
- Create A Cake13%
- Open — no brand owns it (0%)
Red Fondant Icing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.6×
Top Red Fondant Icing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red fondant icing15K/yr
- red icing10K/yr
- red icing ready to roll6K/yr
- red fondant6K/yr
- red fondant icing ready to roll4K/yr
What reviews say buyers love and hate about Red Fondant Icing
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Fabulous and easy to roll”
“Brilliant and plenty of it”
Red Fondant Icing return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Fondant Icing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
