Skip to content

Red Clover

Fail

Shoppers spend only $50K a year here, so Red Clover is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£50K/yr66K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 24 sellers

Flapen Score

Red Clover against its category

The dotted line is the Grocery average. Past it, Red Clover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Clover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Clover 66K times last year and spent an estimated £50K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
8.3%
Market size, estimated
£50Ka year
Peak month
June1.6× the quietest month
Top search term
red clover43K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £3.72 to £18.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.11 that is £2K to £5K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£3.72–£18.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #425 within Tea. It carries 217 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
7.2%
Average rank
#425in Tea
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Red Clover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • ALPHA0125%
  • NEW LEAF PRODUCTS17%
  • Health4All13%
  • Fushi9%
  • Natures Aid8%
  • Vitmad6%

Demand

Red Clover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Red Clover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red clover43K/yr
  • red clover tablets for menopause18K/yr
  • red clover supplement5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Clover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.28

Doesn't work

Unfortunately, it did nothing for me

No results. do not work

Size-Overall9%+0.23

They are quite large

very small amount

The tablets are a little on the larger side

Pain Relief-Overall6%−0.02

But because I started feel pain in my kindney

Sensitivity-Overall6%−0.04

Made me feel really dizzy and wierd

Advertised Vs Actual Product3%−0.01

This is quite misleading and not acceptable, as customers expect to get exactly what they pay for

Love

Quality-Overall23%+1.24

A very good bye

Good supplements, decent price

Excellent quality

Menstrual Issues7%+0.58

Helps a lot with menopause symptoms

Excellent value, beneficial menopause supplements

Menopause symptoms relieved

Sleep Quality6%+0.15

What a difference to my sleep

I'm sleeping a little better so I'd say they were quite effective

Seen some improvement with night flushes

Taste-Overall6%

Very delicious and good flowers

Great taste

I was really looking forward to trying this red clover tea

Value For Money5%+0.38

Good value

The four month supply is good value too

fantastic value

FAQ

Common Red Clover questions

Answered from the same tracked data.