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Red Bull Drink Advent Calendar

Fail

The top 5 brands take 100% of clicks, so Red Bull Drink Advent Calendar is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£590K/yr466K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 61 sellers

Flapen Score

Red Bull Drink Advent Calendar against its category

The dotted line is the Grocery average. Past it, Red Bull Drink Advent Calendar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bull Drink Advent Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Bull Drink Advent Calendar 466K times last year and spent an estimated £590K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £590K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
5.6%
Market size, estimated
£590Ka year
Top search term
red bull gifts36K searches a year

02 · Price

A sale here is worth £22.53.

Listings sell for £22.53 on average, from £3.30 to £87.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £22.53 that is £6K to £11K a year per listing.

Average price
£22.53inside the $15 to $100 sweet spot
Price range
£3.30–£87.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #4,744 within Energy Drinks. It carries 343 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
5.9%
Average rank
#4,744in Energy Drinks
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Red Bull Drink Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£59K£118K£177K£236K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Red Bull76%
  • New Era10%
  • Castore8%
  • Peachy Antics3%
  • Mug Time ideas, creativity & customisation3%

Demand

Red Bull Drink Advent Calendar search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Red Bull Drink Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red bull gifts36K/yr
  • red bull iced vanilla berry10K/yr
  • redbull iced vanilla berry9K/yr
  • red bull vanilla iced berry7K/yr
  • iced vanilla berry redbull7K/yr
  • red bull gift7K/yr
  • redbull gifts8K/yr
  • red bull gifts for women5K/yr
  • redbull gift5K/yr
  • red bull drink advent calendar184K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bull Drink Advent Calendar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.14

product didn't meet expectations taste wise

Disappointing taste

you can't really taste the ginger

Value For Money19%+0.64

Redbull drinks are a little overhyped, and overpriced

Under £4, not sure why you're reading this

Quality-Overall13%−0.11

Not the best

was a gift so unsure of quality of product itself

Strength6%−0.03

Ginger doesnt come out strong

Thickness6%−0.01

Thin box

Love

Flavor30%+2.93

Great flavour

The Iced Vanilla Berry flavour is great

Very nice flavour, came secure

Value For Money14%+0.64

Great value

Good value

Excellent value

Taste-Overall13%−0.14

It has a great profile that doesn't taste too sweet

Delicious and the best Redbull to date

Great taste

Alcohol Flavor11%−0.01

very good drink

Amazing variety of drinks

Great with a little vodka or gin in the summer

Sweetness7%+0.35

Sweeter than most

It has a great profile that doesn't taste too sweet

Sugar free also

Return

0.1% Return rate 86% Fixable by listing

Size-Overall86%█▁███▁
Gifting Purpose14%▁▁▁▁▁█

FAQ

Common Red Bull Drink Advent Calendar questions

Answered from the same tracked data.