recovery protein powder
Worth a lookShows low returns (0.1%), but soft demand (-41.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.11avg listing price — sweet spot $15–$100
Review moat
Great175.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£6.70–£39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 94K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, recovery protein powder is a £125K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
recovery protein powder market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £88K–£111K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 87%
- Out of stock
- 1.1%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
33
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
2%
- Science in Sport59%
- HIGH517%
- Tonic Health14%
- Applied Nutrition4%
- Bulk2%
- Powerbar2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top recovery protein powder search terms
- recovery drink22K/yr
- sis rego rapid recovery16K/yr
- high 5 recovery drink5K/yr
- sis protein powder6K/yr
- sis recovery powder5K/yr
- tonic rest and recover5K/yr
- recovery shake5K/yr
- rego rapid recovery6K/yr
- recovery powder6K/yr
- sis rego6K/yr
Top recovery protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Science In Sport REGO Rapid Recovery Protein Powder | Vegan Protein Powder with Added L-Leucine Vitamins and Minerals for Muscle Recovery | Strawberry 30 Servings 1.5kg
Science in Sport£33.224.4★121 rev
Science In Sport REGO Rapid Recovery Protein Powder | 22g of Protein for Muscle Recovery | Vanilla Protein Shake 30 Servings 1.5Kg Bag
Science in Sport£31.624.2★83 rev
Tonic Health Rest and Recovery Effervescent Tablets - 300mg Elemental Magnesium Ashwagandha Lemon Balm - No Sugar Magnesium Glycinate - Relax and Recharge Strawberry 20 Count
Tonic Health£7.204.4★113 rev
HIGH5 Recovery Drink - Carbohydrate and Whey Protein Powder (20g) for Muscle Recovery with Electrolytes Powder - Fast-Absorbing Post Workout Shake (Chocolate Milkshake 1.6kg - 32 Servings)
HIGH5£25.814.1★254 rev
Science in Sport BETA Recovery Dual Source Recovery Drink | Strawberry Protein Powder - Advanced Carbohydrate & Whey Protein Blend for Post-Endurance Exercise |30g Protein per Serving 1.5kg
Science in Sport£30.234.5★25 rev
Newest
by launch date
Tonic Health Kids Magnesium Gummies - 120mg Magnesium Citrate for Children Ashwagandha KSM-66 Lemon Balm - No Sugar Calm and Balanced - Age 3-12 Years Vegan - Raspberry 60 Count
Tonic Health£15.2378 rev
Tonic Health Rest and Recovery Effervescent Tablets - 300mg Elemental Magnesium Ashwagandha Lemon Balm - No Sugar Magnesium Glycinate - Relax and Recharge Strawberry 20 Count
Tonic Health£7.20113 rev
Tonic Health Rest and Recovery Effervescent Tablets - 300mg Elemental Magnesium Ashwagandha Lemon Balm - No Sugar Magnesium Glycinate - Relax and Recharge Calming Cherry 20 Count
Tonic Health£6.70459 rev
Science in Sport BETA Recovery Dual Source Recovery Drink | Strawberry Protein Powder - Advanced Carbohydrate & Whey Protein Blend for Post-Endurance Exercise |30g Protein per Serving 1.5kg
Science in Sport£30.2325 rev
Science in Sport BETA Recovery Dual Source Recovery Drink | Chocolate Protein Powder - Advanced Carbohydrate & Whey Protein Blend for Post-Endurance Exercise | 30g Protein per Serving 1.5kg
Science in Sport£28.7067 rev
Trending
90-day click momentum
Science In Sport REGO Rapid Recovery Drink Powder Post Workout Protein Powder 20g of Protein Chocolate Flavour 32 Servings Per 1.6kg Bottle
Science in Sport£39.104.6★
Science in Sport BETA Recovery Dual Source Recovery Drink | Strawberry Protein Powder - Advanced Carbohydrate & Whey Protein Blend for Post-Endurance Exercise |30g Protein per Serving 1.5kg
Science in Sport£30.234.5★
Tonic Health Kids Magnesium Gummies - 120mg Magnesium Citrate for Children Ashwagandha KSM-66 Lemon Balm - No Sugar Calm and Balanced - Age 3-12 Years Vegan - Raspberry 60 Count
Tonic Health£15.233.4★
Science In Sport REGO Rapid Recovery Protein Powder | 22g of Protein for Muscle Recovery | Vanilla Protein Shake 30 Servings 1.5Kg Bag
Science in Sport£31.624.2★
Science In Sport REGO Rapid Recovery Protein Powder Vegan Protein Powder for Muscle Recovery Vanilla 10 Servings 500g Bag
Science in Sport£14.964.2★
What buyers say about recovery protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good for sleep”
“Taste great and natural”
“Nice flavour”
“Great value”
“It does the job its meant to do”
“Each gummy features a well-balanced combination of 120mg of magnesium”
“Easy mixing great taste”
“delivers the necessary protein post session”
“Useful”
“Excellent product”
What buyers complain about
“the taste is a bit unusual”
“but I haven't seen any difference in my sleep pattern yet”
“doesnt work”
“no excuse for an off chocolate flavour”
“not the best product”
“At £20 these aren't cheap”
“cause there's no instructions on how to take”
“Not as photos depicted”
“Does not dissolve very well”
“you cant see the size as the bag is big”
Top return reasons
Common questions
- Is recovery protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the recovery protein powder niche?
- 8 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in recovery protein powder?
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.1%.
- When does demand for recovery protein powder peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
- What does it cost to enter the recovery protein powder niche?
- Listings span £6.70–£39.76; the average listing price is £22.11 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.