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Recovery Protein Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -41.4% this quarter, so Recovery Protein Powder is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£125K/yr94K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
49%top-5 click share · 8 brands · 33 sellers

Flapen Score

Recovery Protein Powder against its category

The dotted line is the Grocery average. Past it, Recovery Protein Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recovery Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Recovery Protein Powder 94K times last year and spent an estimated £125K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
6.0%
Market size, estimated
£125Ka year
Peak month
March2.2× the quietest month
Top search term
recovery drink22K searches a year

02 · Price

A sale here is worth £22.11.

Listings sell for £22.11 on average, from £6.70 to £39.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.11 that is £2K to £6K a year per listing.

Average price
£22.11inside the $15 to $100 sweet spot
Price range
£6.70–£39.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #160 within Baking Supplies. It carries 175 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
1.1%
Average rank
#160in Baking Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Recovery Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

2%

  • Science in Sport59%
  • HIGH517%
  • Tonic Health14%
  • Applied Nutrition4%
  • Bulk2%
  • Powerbar2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Recovery Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Recovery Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • recovery drink22K/yr
  • sis rego rapid recovery16K/yr
  • high 5 recovery drink5K/yr
  • sis protein powder6K/yr
  • sis recovery powder5K/yr
  • tonic rest and recover5K/yr
  • recovery shake5K/yr
  • rego rapid recovery6K/yr
  • recovery powder6K/yr
  • sis rego6K/yr

Reviews and returns

What reviews say buyers love and hate about Recovery Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.31

the taste is a bit unusual

The taste is different

the taste is bad

Sleep Quality9%+1.34

but I haven't seen any difference in my sleep pattern yet

Child kept saying I still cant sleep

We had no improvement with sleep

Functionality-Overall6%−0.17

doesnt work

it didnt work

Didn't work for us

Flavor5%−0.15

no excuse for an off chocolate flavour

Can only assume the flavouring was totally missed on this batch

more like muck flavoured

Quality-Overall4%−0.13

not the best product

Contents Brocken just a tube of dust bad product quality control

Love

Sleep Quality18%+1.34

Good for sleep

It helps with sleep

I had a good night sleep

Taste-Overall15%+0.31

Taste great and natural

The powder mixes really well and tastes good

Nice taste

Flavor9%−0.15

Nice flavour

Flavourful recovery

Pleasant raspberry flavour

Value For Money6%+0.32

Great value

Worth the cost

Value for Money

Advertised Vs Actual Product5%+0.39

It does the job its meant to do

As described

This product does what it says

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%▁▁▁▁▁█

Not as photos depicted

Artificial Sweeteners50%▁▁▁▁▁█

FAQ

Common Recovery Protein Powder questions

Answered from the same tracked data.