Real Crisps
FailThe top 5 brands take 98% of clicks, so Real Crisps is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £24K/yr41K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 15 sellers
Flapen Score
Real Crisps against its category
The dotted line is the Grocery average. Past it, Real Crisps is stronger. Inside it, weaker.
Market
The Real Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Real Crisps 41K times last year and spent an estimated £24K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £24Ka year
- Top search term
- real crisps37K searches a year
02 · Price
A sale here is worth £14.96.
Listings sell for £14.96 on average, from £4.82 to £20.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.
- Average price
- £14.96under the $15 to $100 sweet spot
- Price range
- £4.82–£20.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #219 within Snack Foods. It carries 139 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 40%
- Out of stock, average day
- 1.8%
- Average rank
- #219in Snack Foods
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 139per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Real Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Real Crisps Mixed Case 24x35g
- Price
- £20.05
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 6y ago

Real Crisps Hand Cooked Roast Ox Flavour 35g (24 Bags)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 5y ago

Real Crisps Mixed Case 35g (Pack Of 24)| Mix Flavours
- Price
- £19.39
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago

REAL Handcooked Crisps Ham & English Mustard 24 x 35g Gourmet Crispy Potato Snack Packs Savoury & Tangy
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

Real Crisps Hand Cooked Strong Cheese & Onion Flavour 24 x 35g
- Price
- £15.39
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 7y ago
Trending
90-day click momentum
Real Crisps Hand Cooked Sweet Chilli Flavour 24 x 35g
- Price
- £15.08
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 7y ago

The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
- Price
- £19.98
- Rating
- 4.0/5
- Reviews
- 200
- Age
- 5y ago

Real Hand Cooked Sea Salt Crisps 4 x 35g Snack Packs | Extra Crunchy Hand-Cooked Chips | Classic Sea Salt Flavour | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
- Price
- £4.82
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

Real Crisps Hand Cooked Roast Ox Flavour 35g (24 Bags)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 5y ago

Real Hand Cooked Roast OX Crisps 4 x 35g Snack Packs | Rich Roast Flavour | Extra Crunchy Hand-Cooked Chips | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
- Price
- £6.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 10mo ago
Newest
by launch date
Real Hand Cooked Roast OX Crisps 4 x 35g Snack Packs | Rich Roast Flavour | Extra Crunchy Hand-Cooked Chips | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
- Price
- £6.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 10mo ago

Real Hand Cooked Sea Salt Crisps 4 x 35g Snack Packs | Extra Crunchy Hand-Cooked Chips | Classic Sea Salt Flavour | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
- Price
- £4.82
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

REAL Handcooked Crisps Ham & English Mustard 24 x 35g Gourmet Crispy Potato Snack Packs Savoury & Tangy
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

REAL Handcooked Crisps Sea Salt & Cider Vinegar 24 x 35g Gourmet Crispy Potato Snack Packs Tangy & Crunchy
- Price
- £14.54
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

REAL Handcooked Crisps Roast Ox 24 x 35g Gourmet Crispy Potato Snack Packs
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- REAL45%
- Real Crisps39%
- BBL Bada Business Limited9%
- NORTHERNSCAPE4%
- THE POSH PIG2%
- Gharana Swaad Ka Khazaana2%
Demand
Real Crisps search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Real Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lacking usual flavour
they were ordered due to flavour selection advertised - was not what was received
Substitute flavour was Jalapeno Pepper which was not advertised in the image
the taste was pretty mild
Too strong for my taste buds so will have to miss out on value for money
Taste awful, although great alternative if your in to that stuff taste really fatty
Crisps were damp
Very Dry
I wouldn't say these are PRIME quality cuts
I do however note that the salt content is HIGH
Love
Great flavour crisps
Tasty crisps
satisfying crunch
Crisps nice and tasty
Great taste
Excellent crisps great tasting
Great variety of flavours
Love the different flavours too
Awesome flavour
value for money
Great price
I think they are well worth the money
Great quality
Quality of product
Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Real Crisps questions
Answered from the same tracked data.









