real crisps
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great138.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.82–£20.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 41K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, real crisps is a £24K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
real crisps market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £37K–£45K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 20%
- Out of stock
- 1.8%
- Avg brand age
- 45 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- REAL45%
- Real Crisps39%
- BBL Bada Business Limited9%
- NORTHERNSCAPE4%
- THE POSH PIG2%
- Gharana Swaad Ka Khazaana2%
Demand
Weekly Amazon search volume, last 16 weeks — -10.6% search growth over the last 90 days.Top real crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Real Crisps Mixed Case 24x35g
REAL£20.054.3★288 rev
Real Crisps Hand Cooked Roast Ox Flavour 35g (24 Bags)
Real Crisps£15.954.5★435 rev
Real Crisps Mixed Case 35g (Pack Of 24)| Mix Flavours
BBL Bada Business Limited£19.394.4★89 rev
REAL Handcooked Crisps Ham & English Mustard 24 x 35g Gourmet Crispy Potato Snack Packs Savoury & Tangy
REAL£13.804.5★70 rev
Real Crisps Hand Cooked Strong Cheese & Onion Flavour 24 x 35g
Real Crisps£15.394.5★164 rev
Newest
by launch date
Real Hand Cooked Roast OX Crisps 4 x 35g Snack Packs | Rich Roast Flavour | Extra Crunchy Hand-Cooked Chips | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
NORTHERNSCAPE£6.0310 rev
Real Hand Cooked Sea Salt Crisps 4 x 35g Snack Packs | Extra Crunchy Hand-Cooked Chips | Classic Sea Salt Flavour | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
NORTHERNSCAPE£4.822 rev
REAL Handcooked Crisps Ham & English Mustard 24 x 35g Gourmet Crispy Potato Snack Packs Savoury & Tangy
REAL£13.8070 rev
REAL Handcooked Crisps Sea Salt & Cider Vinegar 24 x 35g Gourmet Crispy Potato Snack Packs Tangy & Crunchy
REAL£14.5419 rev
REAL Handcooked Crisps Roast Ox 24 x 35g Gourmet Crispy Potato Snack Packs
REAL£13.9766 rev
Trending
90-day click momentum
Real Crisps Hand Cooked Sweet Chilli Flavour 24 x 35g
Real Crisps£15.084.1★
The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
THE POSH PIG£19.984.0★
Real Hand Cooked Sea Salt Crisps 4 x 35g Snack Packs | Extra Crunchy Hand-Cooked Chips | Classic Sea Salt Flavour | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
NORTHERNSCAPE£4.823.0★
Real Crisps Hand Cooked Roast Ox Flavour 35g (24 Bags)
Real Crisps£15.954.5★
Real Hand Cooked Roast OX Crisps 4 x 35g Snack Packs | Rich Roast Flavour | Extra Crunchy Hand-Cooked Chips | Ideal for Snacks & Lunchboxes | Vegetarian Friendly Gluten Free No Added MSG
NORTHERNSCAPE£6.035.0★
What buyers say about real crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Great flavour crisps”
“Crisps nice and tasty”
“Great variety of flavours”
“value for money”
“Great quality”
“So good, so morish”
“Not too salty”
“Good for dieters”
“bags just the right size for a tasty snack”
“Exactly as described”
What buyers complain about
“Lacking usual flavour”
“the taste was pretty mild”
“Crisps were damp”
“I wouldn't say these are PRIME quality cuts”
“I do however note that the salt content is HIGH”
“Crisps were damp”
“Having read some reviews say that ha ha stale or have short years by dates I was a little concerned as to whether I had made a good purchase”
Common questions
- Is real crisps profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the real crisps niche?
- 6 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in real crisps?
- Top complaints mined from reviews: Flavor, Taste-Overall, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the real crisps niche?
- Listings span £4.82–£20.05; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.