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Real Crisps

Fail

The top 5 brands take 98% of clicks, so Real Crisps is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£24K/yr41K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 15 sellers

Flapen Score

Real Crisps against its category

The dotted line is the Grocery average. Past it, Real Crisps is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Real Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Real Crisps 41K times last year and spent an estimated £24K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
4.0%
Market size, estimated
£24Ka year
Top search term
real crisps37K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £4.82 to £20.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£4.82–£20.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #219 within Snack Foods. It carries 139 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
40%
Out of stock, average day
1.8%
Average rank
#219in Snack Foods
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Real Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • REAL45%
  • Real Crisps39%
  • BBL Bada Business Limited9%
  • NORTHERNSCAPE4%
  • THE POSH PIG2%
  • Gharana Swaad Ka Khazaana2%

Demand

Real Crisps search demand

Weekly searches over the year. Pick a range.

800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Real Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor25%−0.25

Lacking usual flavour

they were ordered due to flavour selection advertised - was not what was received

Substitute flavour was Jalapeno Pepper which was not advertised in the image

Taste-Overall20%+2.04

the taste was pretty mild

Too strong for my taste buds so will have to miss out on value for money

Taste awful, although great alternative if your in to that stuff taste really fatty

Moist/Dry15%−0.17

Crisps were damp

Very Dry

Quality-Overall5%+0.23

I wouldn't say these are PRIME quality cuts

Salt Content5%−0.02

I do however note that the salt content is HIGH

Love

Crispiness38%+0.74

Great flavour crisps

Tasty crisps

satisfying crunch

Taste-Overall25%+2.04

Crisps nice and tasty

Great taste

Excellent crisps great tasting

Flavor16%−0.25

Great variety of flavours

Love the different flavours too

Awesome flavour

Value For Money6%+1.08

value for money

Great price

I think they are well worth the money

Quality-Overall4%+0.23

Great quality

Quality of product

Quality

FAQ

Common Real Crisps questions

Answered from the same tracked data.