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Ready Meals

Pass

Ready Meals scores 71 out of 100, a Pass. Shoppers spend $1.0M a year here, demand is soft, at -6.3% this quarter, and returns run at 0.0% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,976 Grocery niches · +25 vs the category median of 46
Market size
£1.0M/yr1.8M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
19%top-5 click share · 31 brands · 57 sellers

Flapen Score

Ready Meals against its category

The dotted line is the Grocery average. Past it, Ready Meals is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ready Meals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ready Meals 1.8M times last year and spent an estimated £1.0M. The top 5 brands take 72% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
12.2%
Market size, estimated
£1.0Ma year
Peak month
October1.3× the quietest month
Top search term
ready meals984K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £0.78 to £44.90. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,250 to 1,500 of them. At £4.79 that is £6K to £7K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£0.78–£44.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #39 within Instant Meals & Sides. It carries 338 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
98%
Out of stock, average day
4.4%
Average rank
#39in Instant Meals & Sides
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
85

04 · Newcomers

Amazon counts 10 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
69 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

57

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

19%

Top 20: 50%

Open market

26%

  • Morrisons53%
  • Iceland9%
  • Dolmio4%
  • The Gym Kitchen4%
  • Wasabi3%
  • Kershaw'S3%

Demand

Ready Meals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ready Meals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ready meals984K/yr
  • lasagne164K/yr
  • ready meal122K/yr
  • microwave meals126K/yr
  • frozen ready meals84K/yr
  • meals60K/yr
  • frozen meals58K/yr
  • ready meals microwave16K/yr
  • meal32K/yr
  • lasagna21K/yr

Reviews and returns

What reviews say buyers love and hate about Ready Meals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+3.01

Not Tasty

They taste gross

tasteless

Value For Money8%+0.57

Waste of money

overpriced

Overpriced

Quality-Overall7%

Disgusting quality, Taste and Texture- not value for money at all

Cheap and nasty

Poor quality

Size-Overall6%

Small in size

I found the portions on the small side

Small portions

Spiciness5%

did not enjoy the sauce

So spicy

beef too spicy

Love

Taste-Overall46%+3.01

Very nice snack

Lovely food

Good taste

Quality-Overall8%

Very well made

Excellent quality

The variety was good

Value For Money7%+0.57

Decent value for money

Good value for money

Good value for the price

Ease Of Use5%+0.35

Easy to use

easy to carry

Easy to make

Flavor5%

Sauce was good

Nice flavour

Fantastic lunch full of flavour would definitely recommend to others

FAQ

Common Ready Meals questions

Answered from the same tracked data.