Ready Meals
PassReady Meals scores 71 out of 100, a Pass. Shoppers spend $1.0M a year here, demand is soft, at -6.3% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 71 / 100Top 1% of 2,976 Grocery niches · +25 vs the category median of 4671
- Market size
- £1.0M/yr1.8M searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 19%top-5 click share · 31 brands · 57 sellers
Flapen Score
Ready Meals against its category
The dotted line is the Grocery average. Past it, Ready Meals is stronger. Inside it, weaker.
Market
The Ready Meals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ready Meals 1.8M times last year and spent an estimated £1.0M. The top 5 brands take 72% of clicks. Flapen scores it 71 out of 100, a Pass.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £1.0Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- ready meals984K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £0.78 to £44.90. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,250 to 1,500 of them. At £4.79 that is £6K to £7K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £0.78–£44.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #39 within Instant Meals & Sides. It carries 338 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 98%
- Out of stock, average day
- 4.4%
- Average rank
- #39in Instant Meals & Sides
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 338per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 10 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Ready Meals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Italian Beef Lasagne 400g (Frozen)
- Price
- £2.13
- Rating
- 4.3/5
- Reviews
- 2,094
- Age
- 9y ago

Morrisons Traditional Chicken Hotpot 400g
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 457
- Age
- 5y ago

Morrisons The Best Spaghetti Carbonara 400g
- Price
- £4.79
- Rating
- 4.2/5
- Reviews
- 337
- Age
- 5y ago

Morrisons Penne Mozzarella 400g
- Price
- £3.70
- Rating
- 4.3/5
- Reviews
- 433
- Age
- 10y ago

Morrisons The Best Beef Lasagne with Pancetta 400g
- Price
- £3.76
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 8mo ago
Trending
90-day click momentum
Morrisons Chicken & Bacon Pasta Bake 400g Ready Meal
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 4y ago

Morrisons Beef Stroganoff 450g
- Price
- £5.75
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Morrisons Braised Beef with Mash 400g
- Price
- £3.97
- Rating
- 4.1/5
- Reviews
- 119
- Age
- 3y ago

Morrisons Best Mushroom Pappardelle 400g
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 10mo ago

Morrisons Spaghetti Carbonara 400g
- Price
- £3.65
- Rating
- 4.2/5
- Reviews
- 552
- Age
- 10y ago
Newest
by launch date
Morrisons The Best Beef Lasagne with Pancetta 400g
- Price
- £3.76
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 8mo ago

Morrisons Italian Lasagne 1.3kg
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 10mo ago

Morrisons Best Mushroom Pappardelle 400g
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 10mo ago

Morrisons Lasagne 750g Tray
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 12mo ago

Morrisons Slow Cooked Lamb Casserole 400g
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
57
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
19%
Top 20: 50%
Open market
26%
- Morrisons53%
- Iceland9%
- Dolmio4%
- The Gym Kitchen4%
- Wasabi3%
- Kershaw'S3%
Demand
Ready Meals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ready Meals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ready meals984K/yr
- lasagne164K/yr
- ready meal122K/yr
- microwave meals126K/yr
- frozen ready meals84K/yr
- meals60K/yr
- frozen meals58K/yr
- ready meals microwave16K/yr
- meal32K/yr
- lasagna21K/yr
Reviews and returns
What reviews say buyers love and hate about Ready Meals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Tasty
They taste gross
tasteless
Waste of money
overpriced
Overpriced
Disgusting quality, Taste and Texture- not value for money at all
Cheap and nasty
Poor quality
Small in size
I found the portions on the small side
Small portions
did not enjoy the sauce
So spicy
beef too spicy
Love
Very nice snack
Lovely food
Good taste
Very well made
Excellent quality
The variety was good
Decent value for money
Good value for money
Good value for the price
Easy to use
easy to carry
Easy to make
Sauce was good
Nice flavour
Fantastic lunch full of flavour would definitely recommend to others
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ready Meals questions
Answered from the same tracked data.









