Is raw honey profitable to sell on Amazon United Kingdom?

The niche generates £535K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the raw honey niche?

18 brands and 30 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in raw honey?

Top complaints mined from reviews: Taste-Overall, Hard Feel, Sweetness. The return rate is 0.1%.

When does demand for raw honey peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the raw honey niche?

Listings span £3.07–£17.45; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.

raw honey

Worth a look

Shows low returns (0.1%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good£535K

£535K/yr · 536K searches

Review moat

Good1,161.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.03

avg listing price — sweet spot $15–$100

Price range

Bad£3.07–£17.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, raw honey is a £535K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

raw honey market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £502K–£602K; units × avg price
Conversion rate: 9.9%
Avg BSR: #47
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

28%

Q honey24%
Raw Farm Organic Natural Fresh19%
Nordmel10%
Hilltop Honey7%
Odysea6%
natura honey6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top raw honey search terms

raw honey247K/yr -18.5%7.5% conv.
organic honey85K/yr -21.6%7.8% conv.
honey organic30K/yr -41.8%8.4% conv.
raw honey organic unpasteurised32K/yr -19.2%8.8% conv.
pure honey22K/yr -25.1%3.9% conv.
organic raw honey17K/yr -23.6%6.7% conv.
raw organic honey16K/yr -21.5%6.9% conv.
natural honey11K/yr -25.4%6.5% conv.
fresh honey7K/yr +6.6%0.3% conv.
pure honey raw organic uk10K/yr -35.5%7.3% conv.

All search terms

Top raw honey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning

Q honey£14.344.5★3,752 rev

Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel

Nordmel£14.894.8★2,198 rev

Raw Farm - Organic Raw Wildflowers Honey 900 g Single Sourced Pure and Natural Directly from the RAW FARM Beekeepers

Raw Farm Organic Natural Fresh£12.924.4★2,098 rev

Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives

Raw Farm Organic Natural Fresh£11.784.6★1,394 rev

Odysea Greek Raw Pine & Fir Honey | 100% Unprocessed Raw Honey | Great Taste Award Winner | Naturally High in Manganese (250g)

Odysea£4.504.5★644 rev

Newest

by launch date

The Country Bee Raw Honey (500g) Squeeze Bottle | 100% Pure Natural Honey | Unpasteurised & Unfiltered | Amazing for Tea Toast Yoghurt Baking & more

The Country Bee£8.9429 rev

1mo ago

Blossom Honey For Mead 1kg

Local Honey Man£10.4411 rev

4mo ago

Raw Farm - Organic Raw Pure Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Straight from the Bee hive (900 g Organic Wildflowers)

Raw Farm Organic Natural Fresh£12.561,394 rev

8mo ago

The Country Bees Raw British Honey (227g) in Jar | 100% Pure Raw & Unfiltered British Honey Direct from British Beekeepers

From City to Country£7.63133 rev

10mo ago

Raw Farm - Pure Raw Sunflower Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives

Raw Farm Organic Natural Fresh£10.731,394 rev

1y ago

What buyers say about raw honey

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Delicious honey”

Sweetness21%

“natural sweetness”

Quality-Overall10%

“The quality is consistent”

Value For Money7%

“Excellent value”

Flavor5%

“Beautiful flavor”

Vegan/Organic3%

“Delicious and runny natural organic”

Natural Ingredients3%

“Natural remedy”

Health Benefits-Overall2%

“Stay healthy”

Texture/Consistency-Overall2%

“The texture is outstanding”

Smell2%

“great smell”

What buyers complain about

Taste-Overall13%

“Taste is a bit bland”

Hard Feel9%

“Honey is rock hard”

Sweetness9%

“not as sweet as regular honey”

Advertised Vs Actual Product5%

“looks runny in advert”

Value For Money5%

“slightly pricier”

Texture/Consistency-Overall4%

“I personally dont like the texture of it”

Ease Of Use4%

“So hard it was impossible to get any out of the jar”

Quality-Overall4%

“try as I may I could not get the crystals to melt which led me to question the quality”

Dilute/Watery3%

“Watery slop”

Size-Overall3%

“And the bottle is huge”

Common questions

Is raw honey profitable to sell on Amazon United Kingdom?: The niche generates £535K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the raw honey niche?: 18 brands and 30 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in raw honey?: Top complaints mined from reviews: Taste-Overall, Hard Feel, Sweetness. The return rate is 0.1%.
When does demand for raw honey peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the raw honey niche?: Listings span £3.07–£17.45; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.