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Raw Honey

Raw Honey shows low returns (0.1%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 61Growth 14Conversion 87Competition 50Returns 100Price range 17Avg price 34Brand share 65Review moat 58Quality gap 37
This niche Category average

Is Raw Honey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raw Honey is a £535K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.

Raw Honey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.6% over the last 90 days and 9.9% of searches end in a purchase.

£535K

revenue / yr

Units sold / yr60K
Search volume / yr-21.6%536K
Conversion rate9.9%
Avg price£10.03

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 30
Top-5 product click share55%
Open market34%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,162

Top Raw Honey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£53K£107K£160K£214K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

30

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

28%

  • Q honey24%
  • Raw Farm Organic Natural Fresh19%
  • Nordmel10%
  • Hilltop Honey7%
  • Odysea6%
  • natura honey6%

Raw Honey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume536KCVR9.9%Products24Brands18Top 5 Brands66%OOS Rate0.0%Rating4.5★Reviews1,162Avg BSR#47
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Raw Honey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • raw honey247K/yr
  • organic honey85K/yr
  • honey organic30K/yr
  • raw honey organic unpasteurised32K/yr
  • pure honey22K/yr
  • organic raw honey17K/yr
  • raw organic honey16K/yr
  • natural honey11K/yr
  • fresh honey7K/yr
  • pure honey raw organic uk10K/yr

What reviews say buyers love and hate about Raw Honey

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall34%

Delicious honey

Sweetness21%

natural sweetness

Quality-Overall10%

The quality is consistent

Value For Money7%

Excellent value

Flavor5%

Beautiful flavor

What buyers complain about

60% of reviews
Taste-Overall13%

Taste is a bit bland

Hard Feel9%

Honey is rock hard

Sweetness9%

not as sweet as regular honey

Advertised Vs Actual Product5%

looks runny in advert

Value For Money5%

slightly pricier

Common Raw Honey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raw Honey 53/100 on Amazon United Kingdom — Worth a look. The niche generates £535K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for Raw Honey on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.