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Raw Honey

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -21.6% this quarter, so Raw Honey is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£535K/yr536K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
55%top-5 click share · 18 brands · 30 sellers

Flapen Score

Raw Honey against its category

The dotted line is the Grocery average. Past it, Raw Honey is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raw Honey 536K times last year and spent an estimated £535K. The top 5 brands take 66% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £535K a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
9.9%
Market size, estimated
£535Ka year
Peak month
February1.5× the quietest month
Top search term
raw honey247K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £3.07 to £17.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.03 that is £30K to £40K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£3.07–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Jams, Honey & Spreads. It carries 1,162 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#47in Jams, Honey & Spreads
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Raw Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£53K£107K£160K£214K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

30

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

28%

  • Q honey24%
  • Raw Farm Organic Natural Fresh19%
  • Nordmel10%
  • Hilltop Honey7%
  • Odysea6%
  • natura honey6%

Demand

Raw Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Raw Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raw honey247K/yr
  • organic honey85K/yr
  • honey organic30K/yr
  • raw honey organic unpasteurised32K/yr
  • pure honey22K/yr
  • organic raw honey17K/yr
  • raw organic honey16K/yr
  • natural honey11K/yr
  • fresh honey7K/yr
  • pure honey raw organic uk10K/yr

Reviews and returns

What reviews say buyers love and hate about Raw Honey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+1.59

Taste is a bit bland

Bland taste as well

Not a nice taste

Hard Feel9%−0.07

Honey is rock hard

Its a bit on the hard side

Very hard

Sweetness9%+1.54

not as sweet as regular honey

Too much sugar

Way too sweet

Advertised Vs Actual Product5%−0.06

looks runny in advert

not as described

The label is also misleading as it suggests its from a local honey supply when its actually a blend

Value For Money5%+0.13

slightly pricier

What a waste of money

definitely too expensive

Love

Taste-Overall34%+1.59

Delicious honey

strong taste

Delicious Honey

Sweetness21%+1.54

natural sweetness

Very sweet

Not too sickly sweet

Quality-Overall10%−0.04

The quality is consistent

Excellent product

Good quality, taste lovely, Good quality, taste lovely, Very moreish

Value For Money7%+0.13

Excellent value

Good price

Excellent value for money

Flavor5%+0.13

Beautiful flavor

The flavours are sublime

Natural beautiful flavour

FAQ

Common Raw Honey questions

Answered from the same tracked data.