Raw Honey
MaybeReturns run at only 0.1% of orders. But demand is soft, at -21.6% this quarter, so Raw Honey is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £535K/yr536K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 30 sellers
Flapen Score
Raw Honey against its category
The dotted line is the Grocery average. Past it, Raw Honey is stronger. Inside it, weaker.
Market
The Raw Honey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Raw Honey 536K times last year and spent an estimated £535K. The top 5 brands take 66% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £535K a year.
- Searches, last 12 months
- 536K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £535Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- raw honey247K searches a year
02 · Price
A sale here is worth £10.03.
Listings sell for £10.03 on average, from £3.07 to £17.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.03 that is £30K to £40K a year per listing.
- Average price
- £10.03under the $15 to $100 sweet spot
- Price range
- £3.07–£17.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Jams, Honey & Spreads. It carries 1,162 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Jams, Honey & Spreads
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,162per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Raw Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning
- Price
- £14.34
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 4y ago

Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel
- Price
- £14.89
- Rating
- 4.8/5
- Reviews
- 2,198
- Age
- 4y ago

Raw Farm - Organic Raw Wildflowers Honey 900 g Single Sourced Pure and Natural Directly from the RAW FARM Beekeepers
- Price
- £12.92
- Rating
- 4.4/5
- Reviews
- 2,098
- Age
- 5y ago

Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 2y ago

Odysea Greek Raw Pine & Fir Honey | 100% Unprocessed Raw Honey | Great Taste Award Winner | Naturally High in Manganese (250g)
- Price
- £4.50
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 6y ago
Trending
90-day click momentum
The Country Bee Raw Honey (500g) Squeeze Bottle | 100% Pure Natural Honey | Unpasteurised & Unfiltered | Amazing for Tea Toast Yoghurt Baking & more
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1mo ago

Blossom Honey For Mead 1kg
- Price
- £10.44
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago

Rowse Honey Organic Honey Squeezy bottle 100% pure & natural 340g
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 1,568
- Age
- 13y ago

Just Bee Immunity Honey (260g) | Raw & Unpasteurised Vitamin Rich British Honey with Vitamin D C B6 B12 & Echinacea | Natural Honey for Daily Immune Support
- Price
- £10.03
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 6y ago

British Wildflower Honey Raw Pure & Natural | Unpasteurised Organic-Quality Honey (240g) Certified Authentic 0% Added Sugar
- Price
- £9.32
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 1y ago
Newest
by launch date
The Country Bee Raw Honey (500g) Squeeze Bottle | 100% Pure Natural Honey | Unpasteurised & Unfiltered | Amazing for Tea Toast Yoghurt Baking & more
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1mo ago

Blossom Honey For Mead 1kg
- Price
- £10.44
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago

Raw Farm - Organic Raw Pure Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Straight from the Bee hive (900 g Organic Wildflowers)
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 8mo ago

The Country Bees Raw British Honey (227g) in Jar | 100% Pure Raw & Unfiltered British Honey Direct from British Beekeepers
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 10mo ago

Raw Farm - Pure Raw Sunflower Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
30
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
28%
- Q honey24%
- Raw Farm Organic Natural Fresh19%
- Nordmel10%
- Hilltop Honey7%
- Odysea6%
- natura honey6%
Demand
Raw Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Raw Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raw honey247K/yr
- organic honey85K/yr
- honey organic30K/yr
- raw honey organic unpasteurised32K/yr
- pure honey22K/yr
- organic raw honey17K/yr
- raw organic honey16K/yr
- natural honey11K/yr
- fresh honey7K/yr
- pure honey raw organic uk10K/yr
Reviews and returns
What reviews say buyers love and hate about Raw Honey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste is a bit bland
Bland taste as well
Not a nice taste
Honey is rock hard
Its a bit on the hard side
Very hard
not as sweet as regular honey
Too much sugar
Way too sweet
looks runny in advert
not as described
The label is also misleading as it suggests its from a local honey supply when its actually a blend
slightly pricier
What a waste of money
definitely too expensive
Love
Delicious honey
strong taste
Delicious Honey
natural sweetness
Very sweet
Not too sickly sweet
The quality is consistent
Excellent product
Good quality, taste lovely, Good quality, taste lovely, Very moreish
Excellent value
Good price
Excellent value for money
Beautiful flavor
The flavours are sublime
Natural beautiful flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raw Honey questions
Answered from the same tracked data.









