How competitive is the Ravioli niche on Amazon United Kingdom?

8 brands and 52 sellers compete in Ravioli on Amazon United Kingdom. The top 5 Ravioli products take 54% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Ravioli niche?

Ravioli sells for £3.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.46–£11.24. The average incumbent carries 475 reviews — the moat a new listing must climb.

Ravioli

prices mostly outside the sweet spot ($0.46–$11.24) — Ravioli doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Ravioli profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ravioli is a £48K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.

Ravioli: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 14.5% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr20K

Search volume / yr-16.3%94K

Conversion rate14.5%

Avg price£3.49

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 52

Top-5 product click share54%

Open market8%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Top Ravioli products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Ravioli in Tomato Sauce 400g

Price: £2.21
Rating: 4.6/5
Reviews: 671
Age: 15y ago

HEINZ Beef Ravioli Pasta 400 g (Pack of 6) - Freshly Made Pasta Ravioli in a Juicy Tomato Sauce

Price: £11.18
Rating: 4.4/5
Reviews: 98
Age: 4y ago

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g

Price: £3.57
Rating: 4.0/5
Reviews: 11
Age: 10mo ago

Heinz Beef Ravioli 400g

Price: £1.53
Rating: 4.6/5
Reviews: 1,627
Age: 10y ago

Heinz Beef Ravioli in Tomato Sauce 200g

Price: £1.56
Rating: 4.4/5
Reviews: 213
Age: 14y ago

Newest

by launch date

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g

Price: £3.57
Rating: 4.0/5
Reviews: 11
Age: 10mo ago

Morrisons The Best Buratta & Cherry Tomato Ravioli 250g

Price: £3.56
Rating: 4.6/5
Reviews: 15
Age: 1y ago

Morrisons The Best Spinach & Ricotta Ravioli 250g

Price: £3.58
Rating: 4.6/5
Reviews: 16
Age: 1y ago

Morrisons The Best Nduja & Red Pepper Ravioli 250g

Price: £3.50
Rating: 4.3/5
Reviews: 10
Age: 1y ago

Heinz Spaghetti with Richmond Pork Sausages 400g

Price: £1.78
Rating: 4.5/5
Reviews: 159
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

HEINZ53%
La Famiglia Rana16%
Morrisons13%
Branston5%
Dell'Ugo5%
Giovanni4%
Open — no brand owns it (2 brands, 4%)

Ravioli demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR14.5%Products22Brands8Top 5 Brands92%OOS Rate4.0%Rating4.4★Reviews475Avg BSR#276

Top Ravioli search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ravioli78K/yr -15.9%12.3% conv.
heinz ravioli5K/yr -21.1%9.4% conv.
heinz spaghetti bolognese4K/yr -3.8%5.5% conv.
tinned ravioli4K/yr -17.3%6.1% conv.
ravioli tinned4K/yr -36.9%4.9% conv.

What reviews say buyers love and hate about Ravioli

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall43%

“Absolutely delicious”

Value For Money22%

“Good value for money”

Quality-Overall12%

“Good quality”

Flavor5%

“Richer and deeper in flavour for both sauce and filling”

Cooking Instructions4%

“looking for a quick meal”

What buyers complain about

94% of reviews

Taste-Overall42%

“Thwy tasted of poo”

Value For Money10%

“expensive”

Size-Overall7%

“Large tin”

Cooking Instructions7%

“Not as good now recipe changed”

Nutritional Content7%

“they actually were edible now thousands of people can't eat this food anymore”

Common Ravioli questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ravioli 43/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.

Ravioli buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.