ravioli
Skip itPrices mostly outside the sweet spot ($0.46–$11.24) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great475.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 94K searches
Avg price
Bad£3.49avg listing price — sweet spot $15–$100
Price range
Bad£0.46–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ravioli is a £48K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ravioli market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 5%
- Out of stock
- 4.0%
- Avg brand age
- 59 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
52
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
4%
- HEINZ53%
- La Famiglia Rana16%
- Morrisons13%
- Branston5%
- Dell'Ugo5%
- Giovanni4%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 34 weeks — -16.3% search growth over the last 90 days.Top ravioli search terms
- ravioli78K/yr
- heinz ravioli5K/yr
- heinz spaghetti bolognese4K/yr
- tinned ravioli4K/yr
- ravioli tinned4K/yr
Top ravioli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heinz Ravioli in Tomato Sauce 400g
HEINZ£2.214.6★671 rev
HEINZ Beef Ravioli Pasta 400 g (Pack of 6) - Freshly Made Pasta Ravioli in a Juicy Tomato Sauce
HEINZ£11.184.4★98 rev
La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
La Famiglia Rana£3.574.0★11 rev
Heinz Beef Ravioli 400g
HEINZ£1.534.6★1,627 rev
Heinz Beef Ravioli in Tomato Sauce 200g
HEINZ£1.564.4★213 rev
Newest
by launch dateLa Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
La Famiglia Rana£3.5711 rev
Morrisons The Best Buratta & Cherry Tomato Ravioli 250g
Morrisons£3.5615 rev
Morrisons The Best Spinach & Ricotta Ravioli 250g
Morrisons£3.5816 rev
Morrisons The Best Nduja & Red Pepper Ravioli 250g
Morrisons£3.5010 rev
Heinz Spaghetti with Richmond Pork Sausages 400g
HEINZ£1.78159 rev
Trending
90-day click momentumLa Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
La Famiglia Rana£3.574.0★
La Famiglia Rana Filled Pan-Fry Gnocchi Spinach & Mozzarella 280g
La Famiglia Rana£2.724.2★
La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g
Giovanni£2.674.5★
La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g
Giovanni Rana£2.744.5★
DellUgo Spinach & Ricotta Tortelloni 300g
Dell'Ugo£2.714.1★
What buyers say about ravioli
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good value for money”
“Good quality”
“Richer and deeper in flavour for both sauce and filling”
“looking for a quick meal”
“So quick and easy”
“Delivered fresh”
“Lovely on toast”
“Portion size was really for one in my opinion”
“Soft and tasty”
What buyers complain about
“Thwy tasted of poo”
“expensive”
“Large tin”
“Not as good now recipe changed”
“they actually were edible now thousands of people can't eat this food anymore”
“Is this similar to the current practice of cutting down on any expensive ingredients like meat”
“nothing a bit of brown sauce”
“nothing a bit of brown sauce”
“'The bitterness of poor quality remains long after the sweetness of low. ish”
“More sugar than a doughnut”
Common questions
- Is ravioli profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the ravioli niche?
- 8 brands and 52 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in ravioli?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the ravioli niche?
- Listings span £0.46–£11.24; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.