Ravioli
FailPrices span $0.46–$11.24, mostly outside the sweet spot, so Ravioli is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £48K/yr94K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 52 sellers
Flapen Score
Ravioli against its category
The dotted line is the Grocery average. Past it, Ravioli is stronger. Inside it, weaker.
Market
The Ravioli market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ravioli 94K times last year and spent an estimated £48K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £48Ka year
- Top search term
- ravioli78K searches a year
02 · Price
A sale here is worth £3.49.
Listings sell for £3.49 on average, from £0.46 to £11.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £3.49 that is £3K to £3K a year per listing.
- Average price
- £3.49under the $15 to $100 sweet spot
- Price range
- £0.46–£11.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #276 within Instant Meals & Sides. It carries 475 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #276in Instant Meals & Sides
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 475per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Ravioli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Ravioli in Tomato Sauce 400g
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 15y ago

HEINZ Beef Ravioli Pasta 400 g (Pack of 6) - Freshly Made Pasta Ravioli in a Juicy Tomato Sauce
- Price
- £11.18
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 4y ago

La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10mo ago

Heinz Beef Ravioli 400g
- Price
- £1.53
- Rating
- 4.6/5
- Reviews
- 1,627
- Age
- 10y ago

Heinz Beef Ravioli in Tomato Sauce 200g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 14y ago
Trending
90-day click momentum
La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10mo ago

La Famiglia Rana Filled Pan-Fry Gnocchi Spinach & Mozzarella 280g
- Price
- £2.72
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 4y ago

La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g
- Price
- £2.67
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 6y ago

La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 2y ago

DellUgo Spinach & Ricotta Tortelloni 300g
- Price
- £2.71
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 4y ago
Newest
by launch date
La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g
- Price
- £3.57
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10mo ago

Morrisons The Best Buratta & Cherry Tomato Ravioli 250g
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Morrisons The Best Spinach & Ricotta Ravioli 250g
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Nduja & Red Pepper Ravioli 250g
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Heinz Spaghetti with Richmond Pork Sausages 400g
- Price
- £1.78
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
52
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
4%
- HEINZ53%
- La Famiglia Rana16%
- Morrisons13%
- Branston5%
- Dell'Ugo5%
- Giovanni4%
- Open — no brand owns it (2 brands, 4%)
Demand
Ravioli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Ravioli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ravioli78K/yr
- heinz ravioli5K/yr
- heinz spaghetti bolognese4K/yr
- tinned ravioli4K/yr
- ravioli tinned4K/yr
Reviews and returns
What reviews say buyers love and hate about Ravioli
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thwy tasted of poo
Tasted ok wouldn't buy again
Not very tasty
expensive
Price was not great
Try to buy it when its on sale as it quite expensive
Large tin
Not as good now recipe changed
they actually were edible now thousands of people can't eat this food anymore
Love
Absolutely delicious
Nice snack
Just as they always are Very tasty
Good value for money
Good price
Great value
Good quality
great product
pleasant product
Richer and deeper in flavour for both sauce and filling
Flavoursome
Lovely flavourful pasta
looking for a quick meal
heat up a bit before buttering them - Delicious
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ravioli questions
Answered from the same tracked data.









