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Raspberry Vodka

Fail

The top 5 brands take 98% of clicks, so Raspberry Vodka is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£81K/yr41K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
92%top-5 click share · 6 brands · 42 sellers

Flapen Score

Raspberry Vodka against its category

The dotted line is the Grocery average. Past it, Raspberry Vodka is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raspberry Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raspberry Vodka 41K times last year and spent an estimated £81K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
11.9%
Market size, estimated
£81Ka year
Peak month
December7.9× the quietest month
Top search term
raspberry vodka35K searches a year

02 · Price

A sale here is worth £16.36.

Listings sell for £16.36 on average, from £12.93 to £22.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.36 that is £4K to £8K a year per listing.

Average price
£16.36inside the $15 to $100 sweet spot
Price range
£12.93–£22.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #49 within Beer, Wine & Spirits. It carries 457 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#49in Beer, Wine & Spirits
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Raspberry Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Smirnoff43%
  • J.J. Whitley27%
  • Absolut20%
  • Dutch Barn5%
  • BrewDog3%
  • Stoli2%
  • Open — no brand owns it (0%)

Demand

Raspberry Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Raspberry Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raspberry vodka35K/yr
  • raspberry vodka 1ltr4K/yr
  • vodka raspberry3K/yr

Reviews and returns

What reviews say buyers love and hate about Raspberry Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.06

Really synthetic tasting

Tastes horrible - I thought I could get through it if I had something else before

Flavor30%−0.05

not a great flavour

Not enough raspberry flavour for my taste

Sweetness10%−0.09

Too sweet for me

Flavour wise I found it to be a bit too sweet

Love

Alcohol Flavor35%+3.18

Great for cocktails

A lovely drink for cocktails

Great value and lovely drink

Taste-Overall16%−0.06

Taste fantastic in a Baileys Kiss cocktail

Tasty

Delicious

Value For Money15%+0.26

worth the price

Great value

Price was good

Flavor10%−0.05

Lovely flavour

The flavor is clean and smooth, mixing beautifully with tonic, lemonade, or soda for an easy, refreshing drink

the raspberry flavour is incredible

Sweetness5%−0.09

authentic raspberry taste thats sweet

very sweet

FAQ

Common Raspberry Vodka questions

Answered from the same tracked data.