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Raspberry Ruffles

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $73K a year here, so Raspberry Ruffles is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£73K/yr113K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
50%top-5 click share · 16 brands · 43 sellers

Flapen Score

Raspberry Ruffles against its category

The dotted line is the Grocery average. Past it, Raspberry Ruffles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raspberry Ruffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raspberry Ruffles 113K times last year and spent an estimated £73K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
5.6%
Market size, estimated
£73Ka year
Peak month
December4.2× the quietest month
Top search term
raspberry ruffles53K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.57 to £22.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.55 that is £1K to £3K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.57–£22.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #397 within Breakfast Bars. It carries 182 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
70%
Out of stock, average day
8.4%
Average rank
#397in Breakfast Bars
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Raspberry Ruffles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

43

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

50%

Top 20: 86%

Open market

25%

  • Jamesons24%
  • LION16%
  • efancy10%
  • Ruffles10%
  • Intergalactic Sweets8%
  • Generic7%

Demand

Raspberry Ruffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Raspberry Ruffles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raspberry ruffles53K/yr
  • ruffles30K/yr
  • ruffles chocolate9K/yr
  • raspberry ruffles jamesons9K/yr
  • ruffle3K/yr
  • ruffle bars3K/yr
  • raspberry ruffles sweets5K/yr

Reviews and returns

What reviews say buyers love and hate about Raspberry Ruffles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.26

expensive

Very overpriced

Not worth the money

Size-Overall29%−0.07

I am sure the bars were bigger

Tiny jar not worth the money

Too Small

Sweetness13%+0.25

Old type of sweet hard to get

Although I love ruffles I was disappointed with the fact that many of the sweets looked as if they had been eaten or cut in half

Taste-Overall8%+2.98

one said he couldn't taste the tang in the raspberry

Wrinkles4%−0.03

It also arrived really wrinkled

Love

Taste-Overall45%+2.98

The Chocolate is tasty

Yummy chocolates

Absolutely delicious

Sweetness17%+0.25

Lovely sweet

They are my favourite sweets

quality really lovey sweets

Value For Money11%−0.26

Good value for money

Good price

Great value

Gifting Purpose8%+0.70

They were a gift and well received

Amazing gift for my wife, loves these and are pretty hard to find now, so she was well happy

Bought as a present

Quality-Overall5%+0.45

Great Quality

Good quality too

Return

0.1% Return rate 100% Fixable by listing

Size-Overall91%▁█▅███

I am sure the bars were bigger

Tiny jar not worth the money

Too Small

Color9%▁▁█▁▁▁

FAQ

Common Raspberry Ruffles questions

Answered from the same tracked data.