raspberry ruffles
Worth a lookShows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great181.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.57–£22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 113K searches
According to Flapen's Amazon United Kingdom niche tracking, raspberry ruffles is a £73K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
raspberry ruffles market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 36%
- Out of stock
- 8.4%
- Avg brand age
- 31 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
43
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
50%
Top 20: 86%
Open market
25%
- Jamesons24%
- LION16%
- efancy10%
- Ruffles10%
- Intergalactic Sweets8%
- Generic7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top raspberry ruffles search terms
- raspberry ruffles53K/yr
- ruffles30K/yr
- ruffles chocolate9K/yr
- raspberry ruffles jamesons9K/yr
- ruffle3K/yr
- ruffle bars3K/yr
- raspberry ruffles sweets5K/yr
Top raspberry ruffles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jamesons Raspberry Ruffles Jar
LION£19.984.7★1,155 rev
Jamesons Raspberry & Coconut Ruffles 26g 5 Bars
Jamesons£3.574.4★643 rev
Jamesons Raspberry Ruffles - 135g (4 bags)
efancy£8.904.6★522 rev
Ruffles Cheddar and Sour Cream Flavoured Potato Chips 184.2 g
Ruffles£10.124.4★80 rev
Original Raspberry Ruffles Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£14.134.4★172 rev
Newest
by launch date
Raspberry Ruffle Bundle With James Raspberry & Coconut Ruffles 5 Pack 130g (3 Pack)
Generic£9.2527 rev
Chocolate Treat Bundle With Raspberry And Coconut bag And Bar Ruffles Snack (2 Pack) By Oerich Gift
Oerich£8.436 rev
Raspberry Ruffles | 5 Bars Pack & Raspberry & Coconut Ruffles Bag 135g | Bundle Chocolate Gift
Intergalactic Sweets£7.803 rev
Hamper Bundle With Raspberry & Coconut Ruffle Chocolate (3 Pack) Gift By Oerich
Oerich£10.8613 rev
Chocolate Ruffle Bundle Consisting of Raspberry & Coconut Ruffles 5 bars 130g (3 Pack)
Intergalactic Sweets£10.2712 rev
Trending
90-day click momentumOriginal Raspberry Ruffles Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£14.134.4★
YILEEGOO Women Vintage Victorian Button Down Shirts Stand Collar Frilly Ruffle Gothic Blouses Retro Flared Sleeve Tops (White L)
YILEEGOO£12.004.1★
Ruffles Sour Cream and Onion Flavour Potato Chips 184.2 g
Ruffles£6.354.2★
Ruffles Original Potato Chips 184.2 g
Ruffles£7.504.3★
Ruffles Cheddar and Sour Cream Flavoured Potato Chips 184.2 g
Ruffles£10.124.4★
What buyers say about raspberry ruffles
What buyers praise and complain about, mined from review topics.What buyers love
“The Chocolate is tasty”
“Lovely sweet”
“Good value for money”
“They were a gift and well received”
“Great Quality”
“Exactly as described”
“Just the best little treats in a big jar”
“Smashing flavour good value for me ney”
“So yummy and I love the dark chocolate too”
“the coconut is firm to the bite”
What buyers complain about
“expensive”
“I am sure the bars were bigger”
“Old type of sweet hard to get”
“one said he couldn't taste the tang in the raspberry”
“It also arrived really wrinkled”
Top return reasons
Common questions
- Is raspberry ruffles profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the raspberry ruffles niche?
- 16 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in raspberry ruffles?
- Top complaints mined from reviews: Value For Money, Size-Overall, Sweetness. The return rate is 0.1%.
- When does demand for raspberry ruffles peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the raspberry ruffles niche?
- Listings span £3.57–£22.36; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.