How competitive is the Raspberry Ruffles niche on Amazon United Kingdom?

16 brands and 43 sellers compete in Raspberry Ruffles on Amazon United Kingdom. The top 5 Raspberry Ruffles products take 50% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Raspberry Ruffles?

Raspberry Ruffles buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Raspberry Ruffles niche?

Raspberry Ruffles sells for £11.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.57–£22.36. The average incumbent carries 182 reviews — the moat a new listing must climb.

Raspberry Ruffles

Raspberry Ruffles shows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Raspberry Ruffles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raspberry Ruffles is a £73K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Raspberry Ruffles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.0% over the last 90 days and 5.6% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr8K

Search volume / yr-9.0%113K

Conversion rate5.6%

Avg price£11.55

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 43

Top-5 product click share50%

Open market32%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Raspberry Ruffles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jamesons Raspberry Ruffles Jar

Price: £19.98
Rating: 4.7/5
Reviews: 1,155
Age: 17y ago

Jamesons Raspberry & Coconut Ruffles 26g 5 Bars

Price: £3.57
Rating: 4.4/5
Reviews: 643
Age: 6y ago

Jamesons Raspberry Ruffles - 135g (4 bags)

Price: £8.90
Rating: 4.6/5
Reviews: 522
Age: 9y ago

Ruffles Cheddar and Sour Cream Flavoured Potato Chips 184.2 g

Price: £10.12
Rating: 4.4/5
Reviews: 80
Age: 7y ago

Original Raspberry Ruffles Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £14.13
Rating: 4.4/5
Reviews: 172
Age: 5y ago

Newest

by launch date

Raspberry Ruffle Bundle With James Raspberry & Coconut Ruffles 5 Pack 130g (3 Pack)

Price: £9.25
Rating: 4.3/5
Reviews: 27
Age: 6mo ago

Chocolate Treat Bundle With Raspberry And Coconut bag And Bar Ruffles Snack (2 Pack) By Oerich Gift

Price: £8.43
Rating: 4.8/5
Reviews: 6
Age: 1y ago

Raspberry Ruffles | 5 Bars Pack & Raspberry & Coconut Ruffles Bag 135g | Bundle Chocolate Gift

Price: £7.80
Rating: 3.9/5
Reviews: 3
Age: 1y ago

Hamper Bundle With Raspberry & Coconut Ruffle Chocolate (3 Pack) Gift By Oerich

Price: £10.86
Rating: 4.6/5
Reviews: 13
Age: 1y ago

Chocolate Ruffle Bundle Consisting of Raspberry & Coconut Ruffles 5 bars 130g (3 Pack)

Price: £10.27
Rating: 4.8/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

50%

Top 20: 86%

Open market

25%

Jamesons24%
LION16%
efancy10%
Ruffles10%
Intergalactic Sweets8%
Generic7%

Raspberry Ruffles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR5.6%Products33Brands16Top 5 Brands68%OOS Rate8.4%Rating4.5★Reviews182Avg BSR#397

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Raspberry Ruffles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

raspberry ruffles53K/yr -19.2%7.3% conv.
ruffles30K/yr -2.1%2.6% conv.
ruffles chocolate9K/yr +25.3%4.9% conv.
raspberry ruffles jamesons9K/yr -19.6%9.3% conv.
ruffle3K/yr +31.3%0.7% conv.
ruffle bars3K/yr -4.7%6.9% conv.
raspberry ruffles sweets5K/yr -21.9%7.0% conv.

What reviews say buyers love and hate about Raspberry Ruffles

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Taste-Overall45%

“The Chocolate is tasty”

Sweetness17%

“Lovely sweet”

Value For Money11%

“Good value for money”

Gifting Purpose8%

“They were a gift and well received”

Quality-Overall5%

“Great Quality”

What buyers complain about

96% of reviews

Value For Money42%

“expensive”

Size-Overall29%

“I am sure the bars were bigger”

Sweetness13%

“Old type of sweet hard to get”

Taste-Overall8%

“one said he couldn't taste the tang in the raspberry”

Wrinkles4%

“It also arrived really wrinkled”

Raspberry Ruffles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

91%

2Color

Common Raspberry Ruffles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raspberry Ruffles 50/100 on Amazon United Kingdom — Worth a look. The niche generates £73K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.