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Raspberry Ruffles

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $73K a year here, so Raspberry Ruffles is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£73K/yr113K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
50%top-5 click share · 16 brands · 43 sellers

Flapen Score

Raspberry Ruffles against its category

The dotted line is the Grocery average. Past it, Raspberry Ruffles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raspberry Ruffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raspberry Ruffles 113K times last year and spent an estimated £73K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
5.6%
Market size, estimated
£73Ka year
Peak month
December4.2× the quietest month
Top search term
raspberry ruffles53K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.57 to £22.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.55 that is £1K to £3K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.57–£22.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #397 within Breakfast Bars. It carries 182 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
70%
Out of stock, average day
8.4%
Average rank
#397in Breakfast Bars
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
33

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Raspberry Ruffles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

43

Est. top-5 brand share

68%

Top 20: 99%

Est. top-5 click share

50%

Top 20: 86%

Open market

25%

  • Jamesons24%
  • LION16%
  • efancy10%
  • Ruffles10%
  • Intergalactic Sweets8%
  • Generic7%

Demand

Raspberry Ruffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Raspberry Ruffles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • raspberry ruffles53K/yr
  • ruffles30K/yr
  • ruffles chocolate9K/yr
  • raspberry ruffles jamesons9K/yr
  • ruffle3K/yr
  • ruffle bars3K/yr
  • raspberry ruffles sweets5K/yr

Reviews and returns

What reviews say buyers love and hate about Raspberry Ruffles

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
42%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Raspberry Ruffles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data