How competitive is the Rapeseed Oil niche on Amazon United Kingdom?

12 brands and 53 sellers compete in Rapeseed Oil on Amazon United Kingdom. The top 5 Rapeseed Oil products take 69% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Rapeseed Oil?

Rapeseed Oil buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rapeseed Oil niche?

Rapeseed Oil sells for £10.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.40–£24.87. The average incumbent carries 447 reviews — the moat a new listing must climb.

Rapeseed Oil

soft demand (-21.5% this quarter) — Rapeseed Oil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rapeseed Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rapeseed Oil is a £197K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Rapeseed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 17.9% of searches end in a purchase.

£197K

revenue / yr

Units sold / yr20K

Search volume / yr-21.5%105K

Conversion rate17.9%

Avg price£10.44

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 53

Top-5 product click share69%

Open market18%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Rapeseed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L

Price: £4.40
Rating: 4.3/5
Reviews: 242
Age: 1y ago

Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)

Price: £3.92
Rating: 4.7/5
Reviews: 1,915
Age: 14y ago

Crisp N Dry Rapeseed Oil 1 Litre (Pack of 1)

Price: £2.40
Rating: 4.7/5
Reviews: 1,915
Age: 10y ago

Mazola Rapeseed Oil 1 Litre (Pack of 1)

Price: £3.00
Rating: 4.6/5
Reviews: 413
Age: 7y ago

Borderfields Natural Extra Virgin Cold Pressed British Rapeseed Oil High in Omega 3. Use for Roasting Frying Baking drizzling and dressing Gluten free and vegan friendly Large 5 Litre catering pack

Price: £24.87
Rating: 4.6/5
Reviews: 769
Age: 11y ago

Newest

by launch date

Morrisons The Best Cold Pressed Rapeseed Oil 500ml

Price: £3.42
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative

Price: £23.93
Rating: 4.4/5
Reviews: 10
Age: 1y ago

by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L

Price: £4.40
Rating: 4.3/5
Reviews: 242
Age: 1y ago

Cotswold Gold Original Rapeseed Oil 5LT

Price: £24.17
Rating: 4.6/5
Reviews: 48
Age: 5y ago

Hillfarm Extra Virgin Cold Pressed Rapeseed Oil - 2 Litre Suitable for Cooking Baking & Frying

Price: £13.29
Rating: 4.7/5
Reviews: 261
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

Crisp 'N' Dry33%
by Amazon21%
Mazola11%
Borderfields11%
Oil of Aldborough7%
Cotswold Gold5%
Open — no brand owns it (6 brands, 13%)

Rapeseed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR17.9%Products19Brands12Top 5 Brands82%OOS Rate3.3%Rating4.6★Reviews447Avg BSR#145

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Rapeseed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rapeseed oil62K/yr -13.8%14.3% conv.
rapeseed oil cooking6K/yr -37.0%10.9% conv.
cold pressed rapeseed oil6K/yr -25.5%9.7% conv.
crisp n dry7K/yr -27.8%14.2% conv.
crisp and dry cooking oil8K/yr -43.7%12.8% conv.
rapeseed oil 5 litre5K/yr -11.7%8.1% conv.
crisp and dry5K/yr -12.7%18.6% conv.
rapeseed oil cold pressed6K/yr -42.1%9.4% conv.

What reviews say buyers love and hate about Rapeseed Oil

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Value For Money19%

“Well worth the money”

Quality-Overall18%

“This oil is high in quality”

Oily/Greasy13%

“Clean tasting oil”

Vegan/Organic6%

“is also great value compared to other organic brands”

Ease Of Use5%

“easy to use”

What buyers complain about

77% of reviews

Value For Money19%

“cheaper versions”

Taste-Overall16%

“People hating the lack of rapeseed taste”

Oily/Greasy15%

“The worst tasting rapeseed oil ever”

Crispiness8%

“did not crisp up chips as good as I would have liked”

Flavor7%

“I was dubious at first thinking Rapeseed was not going to taste nice”

Common Rapeseed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rapeseed Oil 46/100 on Amazon United Kingdom — Skip it. The niche generates £197K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.