Rapeseed Oil
FailDemand is soft, at -21.5% this quarter, so Rapeseed Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £197K/yr105K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 69%top-5 click share · 12 brands · 53 sellers
Flapen Score
Rapeseed Oil against its category
The dotted line is the Grocery average. Past it, Rapeseed Oil is stronger. Inside it, weaker.
Market
The Rapeseed Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rapeseed Oil 105K times last year and spent an estimated £197K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £197Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- rapeseed oil62K searches a year
02 · Price
A sale here is worth £10.44.
Listings sell for £10.44 on average, from £2.40 to £24.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.44 that is £5K to £8K a year per listing.
- Average price
- £10.44under the $15 to $100 sweet spot
- Price range
- £2.40–£24.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #145 within Oils, Vinegars & Salad Dressings. It carries 447 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 89%
- Out of stock, average day
- 3.3%
- Average rank
- #145in Oils, Vinegars & Salad Dressings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 447per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Rapeseed Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 1,915
- Age
- 14y ago
Crisp N Dry Rapeseed Oil 1 Litre (Pack of 1)
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 1,915
- Age
- 10y ago
Mazola Rapeseed Oil 1 Litre (Pack of 1)
- Price
- £3.00
- Rating
- 4.6/5
- Reviews
- 413
- Age
- 7y ago
Borderfields Natural Extra Virgin Cold Pressed British Rapeseed Oil High in Omega 3. Use for Roasting Frying Baking drizzling and dressing Gluten free and vegan friendly Large 5 Litre catering pack
- Price
- £24.87
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 11y ago
Trending
90-day click momentum
Morrisons The Best Cold Pressed Rapeseed Oil 500ml
- Price
- £3.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Mr Organic - Cold Pressed Rapeseed Oil - 750ml - Versatile and Easy to Use - Great for Cooking Salads Dressings and Marinades
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 10y ago
Just Rapeseed Oil - British Cold Pressed Extra Virgin Rapeseed Culinary Oil (1.75 Litre)
- Price
- £13.47
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 8y ago
Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative
- Price
- £23.93
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch dateMorrisons The Best Cold Pressed Rapeseed Oil 500ml
- Price
- £3.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative
- Price
- £23.93
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 1y ago
Cotswold Gold Original Rapeseed Oil 5LT
- Price
- £24.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 5y ago
Hillfarm Extra Virgin Cold Pressed Rapeseed Oil - 2 Litre Suitable for Cooking Baking & Frying
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
53
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- Crisp 'N' Dry33%
- by Amazon21%
- Mazola11%
- Borderfields11%
- Oil of Aldborough7%
- Cotswold Gold5%
- Open — no brand owns it (6 brands, 13%)
Demand
Rapeseed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rapeseed Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rapeseed oil62K/yr
- rapeseed oil cooking6K/yr
- cold pressed rapeseed oil6K/yr
- crisp n dry7K/yr
- crisp and dry cooking oil8K/yr
- rapeseed oil 5 litre5K/yr
- crisp and dry5K/yr
- rapeseed oil cold pressed6K/yr
Reviews and returns
What reviews say buyers love and hate about Rapeseed Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheaper versions
Waste of money
too expensive atm
People hating the lack of rapeseed taste
Lighter taste than some olive oils
Avoid this it has terrible taste
The worst tasting rapeseed oil ever
leaving greasy residue on the bottle
Oil
did not crisp up chips as good as I would have liked
Not as crispy chips
not anymore the chips do not crisp up I wouldnt recommend this product
I was dubious at first thinking Rapeseed was not going to taste nice
However the flavour and colour are extremely dark and intense, I doubt it's been filtered as there's bits floating in it. probs a lower smoke point
Love
Well worth the money
Great value
Good price
This oil is high in quality
Absolutely top tier product
Good quality
Clean tasting oil
Great oil for all culinary uses
My favourite oil
is also great value compared to other organic brands
it is organic
Has good organic health approaches
easy to use
far easier than carrying around at the supermarket
Nice to have a simple staple like this in the cupboard that you can rely on
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rapeseed Oil questions
Answered from the same tracked data.