rapeseed oil
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Review moat
Great446.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.40–£24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£197K£197K/yr · 105K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rapeseed oil is a £197K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rapeseed oil market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £157K–£209K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 26%
- Out of stock
- 3.3%
- Avg brand age
- 74 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
53
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- Crisp 'N' Dry33%
- by Amazon21%
- Mazola11%
- Borderfields11%
- Oil of Aldborough7%
- Cotswold Gold5%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rapeseed oil search terms
- rapeseed oil62K/yr
- rapeseed oil cooking6K/yr
- cold pressed rapeseed oil6K/yr
- crisp n dry7K/yr
- crisp and dry cooking oil8K/yr
- rapeseed oil 5 litre5K/yr
- crisp and dry5K/yr
- rapeseed oil cold pressed6K/yr
Top rapeseed oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
by Amazon£4.404.3★242 rev
Crisp N Dry Rapeseed Vegetable Oil 2 Litre (Pack of 1)
Crisp 'N' Dry£3.924.7★1,915 rev
Crisp N Dry Rapeseed Oil 1 Litre (Pack of 1)
Crisp 'N' Dry£2.404.7★1,915 rev
Mazola Rapeseed Oil 1 Litre (Pack of 1)
Mazola£3.004.6★413 rev
Borderfields Natural Extra Virgin Cold Pressed British Rapeseed Oil High in Omega 3. Use for Roasting Frying Baking drizzling and dressing Gluten free and vegan friendly Large 5 Litre catering pack
Borderfields£24.874.6★769 rev
Newest
by launch date
Morrisons The Best Cold Pressed Rapeseed Oil 500ml
Morrisons£3.420 rev
Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative
CHILTERN COLD PRESSED£23.9310 rev
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
by Amazon£4.40242 rev
Cotswold Gold Original Rapeseed Oil 5LT
Cotswold Gold£24.1748 rev
Hillfarm Extra Virgin Cold Pressed Rapeseed Oil - 2 Litre Suitable for Cooking Baking & Frying
hillfarm£13.29261 rev
Trending
90-day click momentumMorrisons The Best Cold Pressed Rapeseed Oil 500ml
Morrisons£3.420.0★
Mr Organic - Cold Pressed Rapeseed Oil - 750ml - Versatile and Easy to Use - Great for Cooking Salads Dressings and Marinades
Mr Organic£5.694.5★
Just Rapeseed Oil - British Cold Pressed Extra Virgin Rapeseed Culinary Oil (1.75 Litre)
JUST£13.474.5★
Chiltern Cold Pressed Rapeseed Oil 5L PET Bottle | Light Nutty Taste | Rich in Omega 3 & Vitamin E | Ideal for Roasting Frying Dressings | Bulk Size Olive Oil Alternative
CHILTERN COLD PRESSED£23.934.4★
by Amazon Our Selection Organic Cold Pressed Rapeseed Oil 1L
by Amazon£4.404.3★
What buyers say about rapeseed oil
What buyers praise and complain about, mined from review topics.What buyers love
“Well worth the money”
“This oil is high in quality”
“Clean tasting oil”
“is also great value compared to other organic brands”
“easy to use”
“Its the right one”
“Nice, nutty flavour”
“Great for cooking all kinds of food”
“Light, with a gentle flavour”
“Excellent value for price and size”
What buyers complain about
“cheaper versions”
“People hating the lack of rapeseed taste”
“The worst tasting rapeseed oil ever”
“did not crisp up chips as good as I would have liked”
“I was dubious at first thinking Rapeseed was not going to taste nice”
“I hope the quality of the oil is worth the grief”
“I've been using rapeseed oil for many years, this is the first time I've had some that smells and tastes revolting, like it is rancid”
“amount of waste”
Common questions
- Is rapeseed oil profitable to sell on Amazon United Kingdom?
- The niche generates £197K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the rapeseed oil niche?
- 12 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in rapeseed oil?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for rapeseed oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rapeseed oil niche?
- Listings span £2.40–£24.87; the average listing price is £10.44 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.