ramen broth
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible44.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.55–£23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 86K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ramen broth is a £88K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ramen broth market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £57K–£76K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 9.8%
- Avg brand age
- 56 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
59
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
5%
- Itsu75%
- Lee Kum Kee7%
- Kakuni5%
- Kikkoman4%
- WaNaHong2%
- Wagamama2%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 27 weeks — -31.5% search growth over the last 90 days.Top ramen broth search terms
- itsu noodles49K/yr
- ramen broth27K/yr
- ramen soup base6K/yr
- itsu ramen4K/yr
Top ramen broth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
itsu Mixed Pack instant noodles & broth pot 64g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Gluten free | Vegan | Mixed Pack of 6
Itsu£8.854.7★54 rev
itsu chickn ramen instant noodles & broth pot 64g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Gluten free | Vegan | Pack of 6
Itsu£9.524.3★68 rev
Concentrated Tonkotsu Pork Broth Fukuoka Style Rich and Intense Flavour for Ramen Pack of 12 Sachets Made in Japan
Kakuni£19.824.8★10 rev
Kikkoman Ramen Soup Base Shoyu (Soy Flavour) 250ml (Pack of 6)
Kikkoman£14.774.5★62 rev
Lee Kum Kee Umami Mushroom Noodle Broth 140 g (35g x 4) Rich Umami Mushroom Soup Base for Ramen Noodle Soup Hot Pot Asian Broth Instant Soup Sachet
Lee Kum Kee£2.924.9★26 rev
Newest
by launch date
itsu big chickn ramen instant noodles & broth pot 96g | Including freeze dried veg sachet | Instant Noodles Snack Multipack | Quick-to-Make Snack | Gluten free | Vegan | Pack of 4
Itsu£8.0268 rev
Concentrated Tonkotsu Pork Broth Fukuoka Style Rich and Intense Flavour for Ramen Pack of 12 Sachets Made in Japan
Kakuni£19.8210 rev
Oxo Chicken Bone Broth 500ml
OXO£3.0726 rev
Lee Kum Kee Umami Mushroom Noodle Broth 140 g (35g x 4) Rich Umami Mushroom Soup Base for Ramen Noodle Soup Hot Pot Asian Broth Instant Soup Sachet
Lee Kum Kee£2.9226 rev
Lee Kum Kee Satay Noodle Broth 160g (40g x 4) Creamy Peanut Satay Soup Base for Ramen Noodle Bowl Hot Pot Southeast Asian Broth Instant Sachet
Lee Kum Kee£3.1429 rev
Trending
90-day click momentumitsu big chickn ramen instant noodles & broth pot 96g | Including freeze dried veg sachet | Instant Noodles Snack Multipack | Quick-to-Make Snack | Gluten free | Vegan | Pack of 4
Itsu£8.024.3★
Concentrated Tonkotsu Pork Broth Fukuoka Style Rich and Intense Flavour for Ramen Pack of 12 Sachets Made in Japan
Kakuni£19.824.8★
itsu Noodles & Broth Satay Style 66g
Itsu£1.970.0★
Oxo Chicken Bone Broth 500ml
OXO£3.074.1★
itsu Udon Noodles 250g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 10
Itsu£11.843.6★
What buyers say about ramen broth
What buyers praise and complain about, mined from review topics.What buyers love
“Very clean taste”
“Really enjoyed this definitely authentic flavours”
“Good price”
“Excellent quality”
“Easy to Use”
“Easy to prepare”
“Gluten free”
“Mild and spicy”
“They're great for adding extra flavour or as a simple base to add extra ingredients to on it's own”
“Good food”
What buyers complain about
“It contains wheat so is no good for gluten intolerant people”
“Taste not as expected”
“high levels of salt”
“Full off flavours”
“Incorrect allergen information”
“Quite expensive for what you get”
“The heat is very mild though”
“False advertisement”
“Watery”
“Please be aware, these have changed the recipie and these are the new onee, the noodles are weird and chewie and the broth is bitty and powdery”
Common questions
- Is ramen broth profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 24 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the ramen broth niche?
- 9 brands and 59 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ramen broth?
- Top complaints mined from reviews: Nutritional Content, Taste-Overall, Salt Content. The return rate is 0.0%.
- What does it cost to enter the ramen broth niche?
- Listings span £1.55–£23.90; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.