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Ramen Broth

Fail

Demand is soft, at -31.5% this quarter, so Ramen Broth is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£88K/yr86K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
58%top-5 click share · 9 brands · 59 sellers

Flapen Score

Ramen Broth against its category

The dotted line is the Grocery average. Past it, Ramen Broth is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ramen Broth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ramen Broth 86K times last year and spent an estimated £88K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
10.6%
Market size, estimated
£88Ka year
Top search term
itsu noodles49K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £1.55 to £23.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.55 that is £955 to £2K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£1.55–£23.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£955–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #99 within Instant Meals & Sides. It carries 44 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
9.8%
Average rank
#99in Instant Meals & Sides
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
44per listing
Listings tracked
24

04 · Newcomers

Amazon counts 9 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ramen Broth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

5%

  • Itsu75%
  • Lee Kum Kee7%
  • Kakuni5%
  • Kikkoman4%
  • WaNaHong2%
  • Wagamama2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Ramen Broth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Ramen Broth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itsu noodles49K/yr
  • ramen broth27K/yr
  • ramen soup base6K/yr
  • itsu ramen4K/yr

Reviews and returns

What reviews say buyers love and hate about Ramen Broth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content10%−0.08

It contains wheat so is no good for gluten intolerant people

NOT GLUTEN FREE

Not gluten free like pots

Taste-Overall9%+1.98

Taste not as expected

Tastes foul

The taste isn't that impressive either

Salt Content6%−0.05

high levels of salt

Too salty for me

Very salty

Flavor6%+0.61

Full off flavours

However the depth of flavour was not there unfortunately

Only one flavour is edible

Allergies6%−0.07

Incorrect allergen information

I did not know ow they contained miso which I am allergic too

May contain wheat so not suitable for coeliacs or other allergies

Love

Taste-Overall36%+1.98

Very clean taste

it tasted absolutely amazing

Absolutely delicious

Flavor15%+0.61

Really enjoyed this definitely authentic flavours

Amazing flavour

The flavour is rich

Value For Money7%+0.27

Good price

which makes it quite economical

Excellent value for money

Quality-Overall4%+0.37

Excellent quality

It's an overall really high-quality broth

No issues and no complaints

Ease Of Use4%

Easy to Use

Easy to prepare

perfect and easy to use on the go

FAQ

Common Ramen Broth questions

Answered from the same tracked data.