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Raki

Fail

The top 5 brands take 100% of clicks, so Raki is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£50K/yr60K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
82%top-5 click share · 3 brands · 12 sellers

Flapen Score

Raki against its category

The dotted line is the Grocery average. Past it, Raki is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raki 60K times last year and spent an estimated £50K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
3.8%
Market size, estimated
£50Ka year
Peak month
December2.7× the quietest month
Top search term
raki30K searches a year

02 · Price

A sale here is worth £22.08.

Listings sell for £22.08 on average, from £12.62 to £29.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.08 that is £6K to £11K a year per listing.

Average price
£22.08inside the $15 to $100 sweet spot
Price range
£12.62–£29.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #772 within Beer, Wine & Spirits. It carries 337 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#772in Beer, Wine & Spirits
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Raki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Yeni Raki74%
  • Tekirdag Rakisi22%
  • Prototip Rakı4%
  • Open — no brand owns it (0%)

Demand

Raki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Raki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raki30K/yr
  • yeni raki11K/yr
  • raki alcohol11K/yr
  • rakı5K/yr
  • rakia4K/yr

Reviews and returns

What reviews say buyers love and hate about Raki

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.19

need more information. the blurb doesnt tell you that this is based on grapes

Flavor13%+0.11

Obviously as an anise flavoured drink made with a neutral grape spirit base there's not much explanation needed as to what it tastes like

Leak-Proof13%

I do have a problem with the bottle

Love

Taste-Overall37%−0.08

The taste I missed, fast service

Excellent raki

Great taste

Quality-Overall25%+2.16

Super quality

this is great price for quality

But quality matters, right

Value For Money23%+1.97

it was cheaper here than anywhere else

Great price

Good price and great product, so much nicer than ouzo

Gifting Purpose3%+0.22

this is a gift for a friend

Alcohol Flavor3%+0.22

Raki, raki, raki - the best drink in the world. which is not unexpected given it comes from a Turkish guy

FAQ

Common Raki questions

Answered from the same tracked data.