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Raisins

Fail

Prices span $0.82–$10.47, mostly outside the sweet spot, so Raisins is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£124K/yr157K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
67%top-5 click share · 9 brands · 30 sellers

Flapen Score

Raisins against its category

The dotted line is the Grocery average. Past it, Raisins is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raisins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raisins 157K times last year and spent an estimated £124K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
18.1%
Market size, estimated
£124Ka year
Peak month
October1.3× the quietest month
Top search term
raisins117K searches a year

02 · Price

A sale here is worth £4.38.

Listings sell for £4.38 on average, from £0.82 to £10.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.38 that is £5K to £7K a year per listing.

Average price
£4.38under the $15 to $100 sweet spot
Price range
£0.82–£10.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #568 within Dried Fruits, Nuts & Vegetables. It carries 342 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
4.0%
Average rank
#568in Dried Fruits, Nuts & Vegetables
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Morrisons38%
  • by Amazon37%
  • Whitworths7%
  • Booths7%
  • Sun-Maid4%
  • Old India3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Raisins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Raisins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raisins117K/yr
  • raisin20K/yr
  • raisins 1kg9K/yr
  • rasins4K/yr
  • raisons3K/yr
  • raisens2K/yr
  • rasin2K/yr

Reviews and returns

What reviews say buyers love and hate about Raisins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.30

not the best

Terrible quality

on this occasion this product were very poor quality

Value For Money10%−0.01

Taste good, price is a bit too high for this

pricey

The price is also a big higher of what you can get

Advertised Vs Actual Product10%−0.07

Misleading description of product - does contain Sunflower Oil

nothing even near to description on website

The description stating no Additives is completely misleading

Taste-Overall10%+2.19

Tastes a bit like plastic

Not my taste in raisins

Taste of oil

Size-Overall7%+0.41

they are large

Now they are really small

Raisins are small

Love

Taste-Overall30%+2.19

These are great for a snack, really tasty and good value

Good taste

These were lovely and juicy

Quality-Overall16%+0.30

good quality raisins

The whole range is good

Excellent quality

Value For Money12%−0.01

affordable treat

Good value

Value for money

Size-Overall6%+0.41

Good size

they fit nicely in a lunchbox

good size packets

Nutritional Content5%−0.05

Tasty and not expensive source of fibre and carbs

A delicious healthy snack

Healthy, affordable treat

FAQ

Common Raisins questions

Answered from the same tracked data.