raisins
Skip itPrices mostly outside the sweet spot ($0.82–$10.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Great341.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£124K£124K/yr · 157K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.38avg listing price — sweet spot $15–$100
Price range
Bad£0.82–£10.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, raisins is a £124K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
raisins market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £131K–£175K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 35%
- Out of stock
- 4.0%
- Avg brand age
- 70 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Morrisons38%
- by Amazon37%
- Whitworths7%
- Booths7%
- Sun-Maid4%
- Old India3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top raisins search terms
- raisins117K/yr
- raisin20K/yr
- raisins 1kg9K/yr
- rasins4K/yr
- raisons3K/yr
- raisens2K/yr
- rasin2K/yr
Top raisins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Sultanas 200g
Morrisons£1.1218 rev
by Amazon Raisins 500g
by Amazon£2.90832 rev
Whitworths Sunny Raisin 6 x 30g
Whitworths£2.642 rev
by Amazon Raisins 200 g Resealable Pack
by Amazon£0.821,059 rev
Sun-Maid California Raisins Tub 500 grams Natural Dried Fruit Snack Vegan Gluten-Free High in Fiber & Antioxidants Ideal for Baking Cooking Trail Mix Salads & Lunchboxes
Sun-Maid£8.3248 rev
What buyers say about raisins
What buyers praise and complain about, mined from review topics.What buyers love
“These are great for a snack, really tasty and good value”
“good quality raisins”
“affordable treat”
“Good size”
“Tasty and not expensive source of fibre and carbs”
“Raisins. Lovely sweet plumb raisins”
“For own brand is very good, soft, juicy, the nice softer kind not the really hard shrivelled kind”
“These are very moist, delicious and extra large raisins”
“Very healthy”
“Fresh enough”
What buyers complain about
“not the best”
“Taste good, price is a bit too high for this”
“Misleading description of product - does contain Sunflower Oil”
“Tastes a bit like plastic”
“they are large”
“These are more like raisins and hard”
“I know raisins are dried”
“Taste of oil”
“the smell was dreadful”
“Rancid”
Common questions
- Is raisins profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the raisins niche?
- 9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in raisins?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for raisins peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the raisins niche?
- Listings span £0.82–£10.47; the average listing price is £4.38 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.