Raisins
FailPrices span $0.82–$10.47, mostly outside the sweet spot, so Raisins is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £124K/yr157K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 30 sellers
Flapen Score
Raisins against its category
The dotted line is the Grocery average. Past it, Raisins is stronger. Inside it, weaker.
Market
The Raisins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Raisins 157K times last year and spent an estimated £124K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £124Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- raisins117K searches a year
02 · Price
A sale here is worth £4.38.
Listings sell for £4.38 on average, from £0.82 to £10.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.38 that is £5K to £7K a year per listing.
- Average price
- £4.38under the $15 to $100 sweet spot
- Price range
- £0.82–£10.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #568 within Dried Fruits, Nuts & Vegetables. It carries 342 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 94%
- Out of stock, average day
- 4.0%
- Average rank
- #568in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 342per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Raisins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago

Just for Kids Mini Raisins 14g
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 7y ago

by Amazon Raisins 200 g Resealable Pack
- Price
- £0.82
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 1y ago

Morrisons Californian Raisins 500G
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 8y ago

Booths Sultanas 500g
- Price
- £1.89
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Sultanas 200g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

Booths Sultanas 500g
- Price
- £1.89
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 9y ago

WHITWORTH SNACKING RAISINS300G
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 7y ago

by Amazon Raisins 200 g Resealable Pack
- Price
- £0.82
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 1y ago

Morrisons Raisins 1kg
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 8y ago
Newest
by launch date
Morrisons Sultanas 200g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago

Whitworths Sunny Raisin 6 x 30g
- Price
- £2.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

by Amazon Raisins 200 g Resealable Pack
- Price
- £0.82
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 1y ago

Sun-Maid California Raisins Tub 500 grams Natural Dried Fruit Snack Vegan Gluten-Free High in Fiber & Antioxidants Ideal for Baking Cooking Trail Mix Salads & Lunchboxes
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Morrisons38%
- by Amazon37%
- Whitworths7%
- Booths7%
- Sun-Maid4%
- Old India3%
- Open — no brand owns it (3 brands, 4%)
Demand
Raisins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Raisins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raisins117K/yr
- raisin20K/yr
- raisins 1kg9K/yr
- rasins4K/yr
- raisons3K/yr
- raisens2K/yr
- rasin2K/yr
Reviews and returns
What reviews say buyers love and hate about Raisins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the best
Terrible quality
on this occasion this product were very poor quality
Taste good, price is a bit too high for this
pricey
The price is also a big higher of what you can get
Misleading description of product - does contain Sunflower Oil
nothing even near to description on website
The description stating no Additives is completely misleading
Tastes a bit like plastic
Not my taste in raisins
Taste of oil
they are large
Now they are really small
Raisins are small
Love
These are great for a snack, really tasty and good value
Good taste
These were lovely and juicy
good quality raisins
The whole range is good
Excellent quality
affordable treat
Good value
Value for money
Good size
they fit nicely in a lunchbox
good size packets
Tasty and not expensive source of fibre and carbs
A delicious healthy snack
Healthy, affordable treat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raisins questions
Answered from the same tracked data.









