How competitive is the Raisins niche on Amazon United Kingdom?

9 brands and 30 sellers compete in Raisins on Amazon United Kingdom. The top 5 Raisins products take 67% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Raisins?

Raisins buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Raisins niche?

Raisins sells for £4.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£10.47. The average incumbent carries 342 reviews — the moat a new listing must climb.

Raisins

prices mostly outside the sweet spot ($0.82–$10.47) — Raisins doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Raisins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raisins is a £124K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.

Raisins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 18.1% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr40K

Search volume / yr-4.4%157K

Conversion rate18.1%

Avg price£4.38

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 30

Top-5 product click share67%

Open market8%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Raisins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Raisins 500g

Price: £2.90
Rating: 4.6/5
Reviews: 832
Age: 1y ago

Just for Kids Mini Raisins 14g

Price: £1.09
Rating: 4.6/5
Reviews: 492
Age: 7y ago

by Amazon Raisins 200 g Resealable Pack

Price: £0.82
Rating: 4.6/5
Reviews: 1,059
Age: 1y ago

Morrisons Californian Raisins 500G

Price: £2.18
Rating: 4.5/5
Reviews: 664
Age: 8y ago

Booths Sultanas 500g

Price: £1.89
Rating: 4.4/5
Reviews: 233
Age: 9y ago

Newest

by launch date

Morrisons Sultanas 200g

Price: £1.12
Rating: 4.6/5
Reviews: 18
Age: 12mo ago

by Amazon Raisins 500g

Price: £2.90
Rating: 4.6/5
Reviews: 832
Age: 1y ago

Whitworths Sunny Raisin 6 x 30g

Price: £2.64
Rating: 5.0/5
Reviews: 2
Age: 1y ago

by Amazon Raisins 200 g Resealable Pack

Price: £0.82
Rating: 4.6/5
Reviews: 1,059
Age: 1y ago

Sun-Maid California Raisins Tub 500 grams Natural Dried Fruit Snack Vegan Gluten-Free High in Fiber & Antioxidants Ideal for Baking Cooking Trail Mix Salads & Lunchboxes

Price: £8.32
Rating: 4.6/5
Reviews: 48
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Morrisons38%
by Amazon37%
Whitworths7%
Booths7%
Sun-Maid4%
Old India3%
Open — no brand owns it (3 brands, 4%)

Raisins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR18.1%Products17Brands9Top 5 Brands92%OOS Rate4.0%Rating4.5★Reviews342Avg BSR#568

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Raisins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

raisins117K/yr -10.2%20.3% conv.
raisin20K/yr +34.5%2.7% conv.
raisins 1kg9K/yr -8.0%12.0% conv.
rasins4K/yr +0.5%20.8% conv.
raisons3K/yr -11.5%21.7% conv.
raisens2K/yr +10.6%22.3% conv.
rasin2K/yr +9.8%4.5% conv.

What reviews say buyers love and hate about Raisins

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall30%

“These are great for a snack, really tasty and good value”

Quality-Overall16%

“good quality raisins”

Value For Money12%

“affordable treat”

Size-Overall6%

“Good size”

Nutritional Content5%

“Tasty and not expensive source of fibre and carbs”

What buyers complain about

71% of reviews

Quality-Overall12%

“not the best”

Value For Money10%

“Taste good, price is a bit too high for this”

Advertised Vs Actual Product10%

“Misleading description of product - does contain Sunflower Oil”

Taste-Overall10%

“Tastes a bit like plastic”

Size-Overall7%

“they are large”

Common Raisins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raisins 42/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.