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Rainbow Drops

Fail

The top 5 brands take 100% of clicks, so Rainbow Drops is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£50K/yr74K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
91%top-5 click share · 3 brands · 16 sellers

Flapen Score

Rainbow Drops against its category

The dotted line is the Grocery average. Past it, Rainbow Drops is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Drops 74K times last year and spent an estimated £50K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
11.7%
Market size, estimated
£50Ka year
Peak month
December1.4× the quietest month
Top search term
rainbow drops69K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £0.49 to £10.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.71 that is £6K to £7K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£0.49–£10.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Baking Supplies. It carries 424 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#4in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rainbow Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Swizzels91%
  • Party2u5%
  • rainbow drops4%

Demand

Rainbow Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rainbow Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rainbow drops69K/yr
  • rainbow drops sweets4K/yr
  • rainbow drops sweets bulk1K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Drops

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Value For Money”
38%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Tiny bags”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Rainbow Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data