Rainbow Drops
FailThe top 5 brands take 100% of clicks, so Rainbow Drops is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £50K/yr74K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 16 sellers
Flapen Score
Rainbow Drops against its category
The dotted line is the Grocery average. Past it, Rainbow Drops is stronger. Inside it, weaker.
Market
The Rainbow Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rainbow Drops 74K times last year and spent an estimated £50K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £50Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- rainbow drops69K searches a year
02 · Price
A sale here is worth £5.71.
Listings sell for £5.71 on average, from £0.49 to £10.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.71 that is £6K to £7K a year per listing.
- Average price
- £5.71under the $15 to $100 sweet spot
- Price range
- £0.49–£10.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Baking Supplies. It carries 424 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Baking Supplies
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 424per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rainbow Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 3y ago

Swizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
- Price
- £1.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 3y ago

Rainbow Drops (Box of 60)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 16y ago

Swizzels Giant Rainbow Drops 70g - A Delicious and Fruity Selection of Chewy Candy Treats
- Price
- £0.49
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 3y ago

Swizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
- Price
- £5.26
- Rating
- 3.1/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
Swizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
- Price
- £1.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 3y ago

Rainbow Drops (Box of 60)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 16y ago

Rainbow Drops (Pack of 18)
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 806
- Age
- 9y ago

Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 3y ago

Swizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
- Price
- £5.26
- Rating
- 3.1/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Swizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
- Price
- £5.26
- Rating
- 3.1/5
- Reviews
- 19
- Age
- 1y ago

Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 3y ago

Swizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
- Price
- £1.05
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 3y ago

Swizzels Giant Rainbow Drops 70g - A Delicious and Fruity Selection of Chewy Candy Treats
- Price
- £0.49
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 3y ago

Rainbow Drops (Pack of 18)
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 806
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Swizzels91%
- Party2u5%
- rainbow drops4%
Demand
Rainbow Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rainbow Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rainbow drops69K/yr
- rainbow drops sweets4K/yr
- rainbow drops sweets bulk1K/yr
Reviews and returns
What reviews say buyers love and hate about Rainbow Drops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny bags
Ten tiny bags
I didnt realise the bags were so small
Disappointing, as very expensive for what they are
they DO NOT taste the same as they used to
far too artificial sweet
Not particularly healthy
Love
Worth every penny
Excellent value
Good value
Great value and perfect 👌 size
Perfect size for kids
Perfect size to take a few in my pocket wherever I go
Fruity & Great for Sharing
tasty treat with a nice fruity flavour
Great taste
definitely a nice sweet treat
Fruity & Great for Sharing
Great for people who have a sweet tooth
Great quality as its a multipack
overall not bad product
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Drops questions
Answered from the same tracked data.









