rainbow drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great424.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 74K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.49–£10.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rainbow drops is a £50K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rainbow drops market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £71K–£86K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 14%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Swizzels91%
- Party2u5%
- rainbow drops4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rainbow drops search terms
- rainbow drops69K/yr
- rainbow drops sweets4K/yr
- rainbow drops sweets bulk1K/yr
Top rainbow drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
Swizzels£4.714.7★266 rev
Swizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
Swizzels£1.055.0★15 rev
Rainbow Drops (Box of 60)
Swizzels£10.174.6★906 rev
Swizzels Giant Rainbow Drops 70g - A Delicious and Fruity Selection of Chewy Candy Treats
Swizzels£0.494.7★266 rev
Swizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
Swizzels£5.263.1★19 rev
Newest
by launch dateSwizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
Swizzels£5.2619 rev
Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
Swizzels£4.71266 rev
Swizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
Swizzels£1.0515 rev
Swizzels Giant Rainbow Drops 70g - A Delicious and Fruity Selection of Chewy Candy Treats
Swizzels£0.49266 rev
Rainbow Drops (Pack of 18)
Party2u£8.06806 rev
Trending
90-day click momentumSwizzels Rainbow Drops Multibag - A Delicious Assortment of Fruity Candy Treats in a Convenient Multipack
Swizzels£1.055.0★
Rainbow Drops (Box of 60)
Swizzels£10.174.6★
Rainbow Drops (Pack of 18)
Party2u£8.064.4★
Swizzels Giant Rainbow Drops 8 x 70g Bags Individually Wrapped Bulk Buy Sweets Multipack
Swizzels£4.714.7★
Swizzels Retro Individually Wrapped Rainbow Drops Sweets x 10 - Pick & Mix
Swizzels£5.263.1★
What buyers say about rainbow drops
What buyers praise and complain about, mined from review topics.What buyers love
“Worth every penny”
“Great value and perfect 👌 size”
“Fruity & Great for Sharing”
“definitely a nice sweet treat”
“Great quality as its a multipack”
“Light & crunchy sugar treat”
“I love these as they are only 37 calories”
“a chewy texture that makes them enjoyable to snack on”
What buyers complain about
“Tiny bags”
“Disappointing, as very expensive for what they are”
“they DO NOT taste the same as they used to”
“far too artificial sweet”
“Not particularly healthy”
Top return reasons
Common questions
- Is rainbow drops profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 7 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the rainbow drops niche?
- 3 brands and 16 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rainbow drops?
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- When does demand for rainbow drops peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rainbow drops niche?
- Listings span £0.49–£10.26; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.