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Rainbow Drops

Fail

The top 5 brands take 100% of clicks, so Rainbow Drops is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£50K/yr74K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
91%top-5 click share · 3 brands · 16 sellers

Flapen Score

Rainbow Drops against its category

The dotted line is the Grocery average. Past it, Rainbow Drops is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rainbow Drops 74K times last year and spent an estimated £50K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
11.7%
Market size, estimated
£50Ka year
Peak month
December1.4× the quietest month
Top search term
rainbow drops69K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £0.49 to £10.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.71 that is £6K to £7K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£0.49–£10.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Baking Supplies. It carries 424 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#4in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rainbow Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Swizzels91%
  • Party2u5%
  • rainbow drops4%

Demand

Rainbow Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rainbow Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow drops69K/yr
  • rainbow drops sweets4K/yr
  • rainbow drops sweets bulk1K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.14

Tiny bags

Ten tiny bags

I didnt realise the bags were so small

Value For Money13%+3.93

Disappointing, as very expensive for what they are

Taste-Overall13%−0.02

they DO NOT taste the same as they used to

Artificial Sweeteners13%−0.08

far too artificial sweet

Nutritional Content8%+0.32

Not particularly healthy

Love

Value For Money41%+3.93

Worth every penny

Excellent value

Good value

Size-Overall25%−0.14

Great value and perfect 👌 size

Perfect size for kids

Perfect size to take a few in my pocket wherever I go

Taste-Overall14%−0.02

Fruity & Great for Sharing

tasty treat with a nice fruity flavour

Great taste

Sweetness8%+0.40

definitely a nice sweet treat

Fruity & Great for Sharing

Great for people who have a sweet tooth

Quality-Overall4%

Great quality as its a multipack

overall not bad product

Return

0.1% Return rate 0% Fixable by listing

Storage Temperature100%

FAQ

Common Rainbow Drops questions

Answered from the same tracked data.