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Raid Fly Spray

Maybe

Search demand grew +399.4% this quarter. But the top 5 brands take 100% of clicks, so Raid Fly Spray is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£168K/yr100K searches / yr
90-day growth
+399.4%search demand this quarter
Competition
82%top-5 click share · 4 brands · 99 sellers

Flapen Score

Raid Fly Spray against its category

The dotted line is the Grocery average. Past it, Raid Fly Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raid Fly Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raid Fly Spray 100K times last year and spent an estimated £168K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +399.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+399.4%
Conversion, latest week
19.9%
Market size, estimated
£168Ka year
Peak month
July6.1× the quietest month
Top search term
raid fly spray76K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £2.68 to £16.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.42 that is £8K to £11K a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£2.68–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #101 within Indoor Insect & Pest Control. It carries 1,482 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.5%
Average rank
#101in Indoor Insect & Pest Control
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,482per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Raid Fly Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Raid88%
  • Generic7%
  • KRISP3%
  • pledge2%

Demand

Raid Fly Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.1×

Search terms

Top Raid Fly Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raid fly spray76K/yr
  • raid fly and wasp killer spray20K/yr
  • fly spray raid4K/yr

Reviews and returns

What reviews say buyers love and hate about Raid Fly Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control27%−0.07

It kills bugs, period

is neither attracting or deterring flies which is quite annoying

did not kill the cockroaches around

Functionality-Overall26%−0.18

Didnt work very well

Rapid displacement but fails to kill

Doesn't work

Ease Of Use8%+0.23

difficult to press

Massive effort to spray

Really, really difficult to press

Value For Money7%+0.33

It is expensive

Waste of money

Complete waste of money

Adhesion/Stickiness6%−0.05

These simply were not sticky enough

Just sticky pads

Just sticky traps, no chemicals, was midled by the Raid branding

Love

Pest/Insect Control19%−0.07

Catches the buggers

Kills insects

Good for flies

Value For Money14%+0.33

Good value

Great value

Good value pack

Advertised Vs Actual Product13%+1.30

Does the job

As described

Works exactly as it should

Quality-Overall11%+0.62

Excellent Product

Well known brand

But great product

Spray/Flow10%+0.93

The spray works well

Great spray, we rely on it in the summer

Powerful spray

Return

0.1% Return rate 12% Fixable by listing

Functionality-Overall40%▁▁▁▁▆█

Didnt work very well

Rapid displacement but fails to kill

Doesn't work

Pest/Insect Control29%▁▁▁▁██

It kills bugs, period

is neither attracting or deterring flies which is quite annoying

did not kill the cockroaches around

Advertised Vs Actual Product8%▁▁▁▁▁█
Size-Overall4%▁▁█▁▁▁
Ease Of Use4%

difficult to press

Massive effort to spray

Really, really difficult to press

FAQ

Common Raid Fly Spray questions

Answered from the same tracked data.