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Raid

Raid shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 51Growth 98Conversion 98Competition 23Returns 100Price range 13Avg price 23Brand share 0Review moat 56Quality gap 52
This niche Category average

Is Raid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raid is a £298K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.

Raid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +228.7% over the last 90 days and 17.0% of searches end in a purchase.

£298K

revenue / yr

Units sold / yr30K
Search volume / yr+228.7%211K
Conversion rate17.0%
Avg price£8.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 119
Top-5 product click share72%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews1,249

Top Raid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Raid89%
  • Generic5%
  • KRISP2%
  • pledge2%
  • Iceland2%

Raid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR17.0%Products17Brands5Top 5 Brands100%OOS Rate0.4%Rating4.4★Reviews1,249Avg BSR#105
13K8KPrime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×

Top Raid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • raid fly spray76K/yr
  • raid94K/yr
  • raid fly and wasp killer spray20K/yr
  • raid spray10K/yr
  • fly spray raid4K/yr
  • raid fly killer4K/yr
  • rapid fly spray3K/yr

What reviews say buyers love and hate about Raid

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Pest/Insect Control16%

Catches the buggers

Quality-Overall13%

Excellent Product

Value For Money13%

Good value

Advertised Vs Actual Product13%

Works exactly as it should

Efficiency12%

Does the job perfectly

What buyers complain about

84% of reviews
Functionality-Overall27%

Didnt work very well

Pest/Insect Control25%

did not kill the cockroaches around

Ease Of Use9%

I really struggle to operate it

Value For Money7%

It is expensive

Adhesion/Stickiness5%

These simply were not sticky enough

Raid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Pest/Insect Control
18%
3Advertised Vs Actual Product
11%
4Spray/Flow
9%
5Ease Of Use
5%

Common Raid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raid 55/100 on Amazon United Kingdom — Worth a look. The niche generates £298K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +228.7% over the last 90 days.
Search demand for Raid on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 6.2× the quietest.