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Raid

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Raid is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£298K/yr211K searches / yr
90-day growth
+228.7%search demand this quarter
Competition
72%top-5 click share · 5 brands · 119 sellers

Flapen Score

Raid against its category

The dotted line is the Grocery average. Past it, Raid is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raid 211K times last year and spent an estimated £298K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +228.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+228.7%
Conversion, latest week
17.0%
Market size, estimated
£298Ka year
Peak month
July6.2× the quietest month
Top search term
raid fly spray76K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £2.68 to £16.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.29 that is £10K to £12K a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£2.68–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105 within Indoor Insect & Pest Control. It carries 1,249 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#105in Indoor Insect & Pest Control
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,249per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Raid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

119

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Raid89%
  • Generic5%
  • KRISP2%
  • pledge2%
  • Iceland2%

Demand

Raid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Raid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • raid fly spray76K/yr
  • raid94K/yr
  • raid fly and wasp killer spray20K/yr
  • raid spray10K/yr
  • fly spray raid4K/yr
  • raid fly killer4K/yr
  • rapid fly spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Raid

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Pest/Insect Control”
27%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt work very well”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Raid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data