Raid
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Raid is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £298K/yr211K searches / yr
- 90-day growth
- +228.7%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 119 sellers
Flapen Score
Raid against its category
The dotted line is the Grocery average. Past it, Raid is stronger. Inside it, weaker.
Market
The Raid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Raid 211K times last year and spent an estimated £298K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +228.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +228.7%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £298Ka year
- Peak month
- July6.2× the quietest month
- Top search term
- raid fly spray76K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £2.68 to £16.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.29 that is £10K to £12K a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £2.68–£16.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105 within Indoor Insect & Pest Control. It carries 1,249 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 82%
- Out of stock, average day
- 0.4%
- Average rank
- #105in Indoor Insect & Pest Control
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,249per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Raid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
- Price
- £15.89
- Rating
- 4.6/5
- Reviews
- 6,797
- Age
- 15y ago

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
- Price
- £7.76
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 4mo ago

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 2,198
- Age
- 4y ago

Raid Rapid Action Fly & Wasp Killer Fly Killer Spray for Indoor Use 300ml
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 11y ago

Raid Fly Wasp & Mosquito Killer with Eucalyptus Aroma Oil Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
- Price
- £16.41
- Rating
- 4.5/5
- Reviews
- 732
- Age
- 6y ago
Trending
90-day click momentum
Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
- Price
- £7.76
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 4mo ago

2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 4mo ago

2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE
- Price
- £8.96
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago

Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
- Price
- £15.89
- Rating
- 4.6/5
- Reviews
- 6,797
- Age
- 15y ago
Newest
by launch date
2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 4mo ago

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
- Price
- £7.76
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 4mo ago

Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)
- Price
- £7.80
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago

Raid Multi Insect Killer 300ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE
- Price
- £8.96
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Raid89%
- Generic5%
- KRISP2%
- pledge2%
- Iceland2%
Demand
Raid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×
Search terms
Top Raid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raid fly spray76K/yr
- raid94K/yr
- raid fly and wasp killer spray20K/yr
- raid spray10K/yr
- fly spray raid4K/yr
- raid fly killer4K/yr
- rapid fly spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Raid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work very well
Not effective
Doesn't work
did not kill the cockroaches around
It kills bugs, period
is neither attracting or deterring flies which is quite annoying
I really struggle to operate it
difficult to press
Massive effort to spray
It is expensive
so its not worth the cost
Waste of money
These simply were not sticky enough
Just sticky pads
Just sticky traps, no chemicals, was midled by the Raid branding
Love
Catches the buggers
Kills insects
Good for flies
Excellent Product
Good quality
Well known brand
Good value
Great value
Good value pack
Works exactly as it should
Does the job
As described
Does the job perfectly
Effective
Works well
Return
0.0% Return rate 15% Fixable by listing
Didnt work very well
Not effective
Doesn't work
did not kill the cockroaches around
It kills bugs, period
is neither attracting or deterring flies which is quite annoying
I really struggle to operate it
difficult to press
Massive effort to spray
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raid questions
Answered from the same tracked data.









