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Raid

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Raid is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£298K/yr211K searches / yr
90-day growth
+228.7%search demand this quarter
Competition
72%top-5 click share · 5 brands · 119 sellers

Flapen Score

Raid against its category

The dotted line is the Grocery average. Past it, Raid is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raid 211K times last year and spent an estimated £298K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +228.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+228.7%
Conversion, latest week
17.0%
Market size, estimated
£298Ka year
Peak month
July6.2× the quietest month
Top search term
raid fly spray76K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £2.68 to £16.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.29 that is £10K to £12K a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£2.68–£16.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #105 within Indoor Insect & Pest Control. It carries 1,249 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#105in Indoor Insect & Pest Control
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,249per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Raid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Raid89%
  • Generic5%
  • KRISP2%
  • pledge2%
  • Iceland2%

Demand

Raid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Raid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raid fly spray76K/yr
  • raid94K/yr
  • raid fly and wasp killer spray20K/yr
  • raid spray10K/yr
  • fly spray raid4K/yr
  • raid fly killer4K/yr
  • rapid fly spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Raid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.20

Didnt work very well

Not effective

Doesn't work

Pest/Insect Control25%−0.06

did not kill the cockroaches around

It kills bugs, period

is neither attracting or deterring flies which is quite annoying

Ease Of Use9%+0.13

I really struggle to operate it

difficult to press

Massive effort to spray

Value For Money7%+0.48

It is expensive

so its not worth the cost

Waste of money

Adhesion/Stickiness5%−0.04

These simply were not sticky enough

Just sticky pads

Just sticky traps, no chemicals, was midled by the Raid branding

Love

Pest/Insect Control16%−0.06

Catches the buggers

Kills insects

Good for flies

Quality-Overall13%+0.95

Excellent Product

Good quality

Well known brand

Value For Money13%+0.48

Good value

Great value

Good value pack

Advertised Vs Actual Product13%+0.85

Works exactly as it should

Does the job

As described

Efficiency12%+1.03

Does the job perfectly

Effective

Works well

Return

0.0% Return rate 15% Fixable by listing

Functionality-Overall30%▁▁▁▁▃█

Didnt work very well

Not effective

Doesn't work

Pest/Insect Control18%▁▁▁▁▅█

did not kill the cockroaches around

It kills bugs, period

is neither attracting or deterring flies which is quite annoying

Advertised Vs Actual Product11%▁▁▁▁█▂
Spray/Flow9%▁▁▁▁█▃
Ease Of Use5%

I really struggle to operate it

difficult to press

Massive effort to spray

FAQ

Common Raid questions

Answered from the same tracked data.