raid
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+228.7%90-day search growth — must beat 0% to launch
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,248.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£298K£298K/yr · 211K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Price range
Bad£2.68–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, raid is a £298K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
raid market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £207K–£249K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Raid89%
- Generic5%
- KRISP2%
- pledge2%
- Iceland2%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +228.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×
Top raid search terms
- raid fly spray76K/yr
- raid94K/yr
- raid fly and wasp killer spray20K/yr
- raid spray10K/yr
- fly spray raid4K/yr
- raid fly killer4K/yr
- rapid fly spray3K/yr
Top raid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
Raid£15.894.6★6,797 rev
Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
Raid£7.764.4★45 rev
Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml
Raid£4.004.3★2,198 rev
Raid Rapid Action Fly & Wasp Killer Fly Killer Spray for Indoor Use 300ml
Raid£4.644.5★532 rev
Raid Fly Wasp & Mosquito Killer with Eucalyptus Aroma Oil Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
Raid£16.414.5★732 rev
Newest
by launch date
2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE
Generic£7.3615 rev
Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
Raid£7.7645 rev
Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)
pledge£7.8014 rev
Raid Multi Insect Killer 300ml
Iceland£5.8030 rev
2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE
Generic£8.9627 rev
Trending
90-day click momentumRaid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml
Raid£7.764.4★
2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE
Generic£7.364.5★
2 x 300ml Ra!d Rapid Action FLY & WASP Killer Spray Leaves a Neutral Scent (Total 600ml) BLUE
Generic£8.964.3★
Raid Rapid Action Fly & Wasp Killer 300ml Fly Killer Spray For Indoor Use (choose from options)
pledge£7.804.9★
Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)
Raid£15.894.6★
What buyers say about raid
What buyers praise and complain about, mined from review topics.What buyers love
“Catches the buggers”
“Excellent Product”
“Good value”
“Works exactly as it should”
“Does the job perfectly”
“The spray works well”
“Also doesn't smell too strong or bad”
“Effective”
“easy to use”
“It works”
What buyers complain about
“Didnt work very well”
“did not kill the cockroaches around”
“I really struggle to operate it”
“It is expensive”
“These simply were not sticky enough”
“It does have a strong chemical smell so dont breathe in when spraying in my view”
“Less strong”
“works no better than water”
“Rubbish”
“you don't want to be breathing this in”
Top return reasons
Common questions
- Is raid profitable to sell on Amazon United Kingdom?
- The niche generates £298K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +228.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the raid niche?
- 5 brands and 119 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in raid?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Ease Of Use. The return rate is 0.0%.
- When does demand for raid peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.2× the quietest.
- What does it cost to enter the raid niche?
- Listings span £2.68–£16.87; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.