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Radler Beer

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $57K a year here, so Radler Beer is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£57K/yr82K searches / yr
90-day growth
+233.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 31 sellers

Flapen Score

Radler Beer against its category

The dotted line is the Grocery average. Past it, Radler Beer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radler Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radler Beer 82K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +233.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+233.1%
Conversion, latest week
3.5%
Market size, estimated
£57Ka year
Peak month
July5.4× the quietest month
Top search term
radler beer16K searches a year

02 · Price

A sale here is worth £19.73.

Listings sell for £19.73 on average, from £2.54 to £41.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.73 that is £2K to £5K a year per listing.

Average price
£19.73inside the $15 to $100 sweet spot
Price range
£2.54–£41.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #172 within Beer, Wine & Spirits. It carries 97 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
62%
Out of stock, average day
4.4%
Average rank
#172in Beer, Wine & Spirits
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
97per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Radler Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

8%

  • Schöfferhofer26%
  • Damm Lemon23%
  • Bavaria20%
  • Beer Hunter11%
  • Bitburger10%
  • Jubel3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Radler Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×

Search terms

Top Radler Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radler beer16K/yr
  • radler13K/yr
  • damm lemon beer8K/yr
  • lemon beer10K/yr
  • schofferhofer11K/yr
  • damm lemon9K/yr
  • radler lemon beer uk4K/yr
  • amstel radler lemon beer uk3K/yr
  • radlers lemon beer4K/yr
  • schofferhofer grapefruit beer3K/yr

Reviews and returns

What reviews say buyers love and hate about Radler Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor25%−0.10

Vile posh larger flavoured can't taste lemonade

Taste-Overall21%+0.41

Not how a radler is supposed to taste

The taste isnt right anymore

New recipe ruined taste

Artificial Sweeteners13%−0.05

Another drink ruined by change in ingredients and I assume it's the drop in sugar and increase in sweetener

Alcohol Content13%+0.84

low in alcohol

Stale/Rotten/Spoiled8%−0.04

Gross

Love

Taste-Overall38%+0.41

It's perfect to drink on a sunny day as it's refreshingly good

Very tasty

Go for it tastes like happiness

Alcohol Flavor24%+0.93

A lovely tasting and refreshing drink

Solid beer that is easy to enjoy

Really refreshing and low alcohol

Freshness15%+1.64

Really great refreshing drink

Nice and refreshing at a great price

Amazingly Refreshing

Value For Money7%+0.69

Good value for money

Great price

Ingredients-Overall4%+0.40

Highly recommend if you like grapefruit

FAQ

Common Radler Beer questions

Answered from the same tracked data.