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Radiator Buddy

Fail

Demand is soft, at -57.4% this quarter, so Radiator Buddy is a Fail.

Flapen Score
21
21 / 100
Ranks 2,966 of 2,976 Grocery niches · −25 vs the category median of 46
Market size
£2K/yr24K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Radiator Buddy against its category

The dotted line is the Grocery average. Past it, Radiator Buddy is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radiator Buddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radiator Buddy 24K times last year and spent an estimated £2K. All 3 brands take every click. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
1.4%
Market size, estimated
£2Ka year
Peak month
December11.3× the quietest month
Top search term
radiator buddy14K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £6.67 to £8.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £7.52 that is £0 to £752 a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£6.67–£8.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£752
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #141 within Cleaning Tools. It carries 5,416 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
2.6%
Average rank
#141in Cleaning Tools
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,416per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Radiator Buddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£372£745£1K£1K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • JML49%
  • AIEVE33%
  • HELLOCAM18%

Demand

Radiator Buddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Radiator Buddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radiator buddy14K/yr
  • radiator buddy duster8K/yr
  • radiator buddy brush1K/yr
  • must have ideas uk radiator buddy2K/yr

Reviews and returns

What reviews say buyers love and hate about Radiator Buddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.29

it's falling in bits

Won't last long

now it's just falling apart

Ease Of Cleaning14%+1.36

The heater is still very dirty and dusty inside

even in areas that are normally impossible to clean

frustration of having to remove any covers etc

Heating6%−0.11

The heater is still very dirty and dusty inside

Adhesion/Stickiness4%−0.09

Dust does not stick to the brush

Thickness3%+0.39

The brush is held by a thin

Love

Ease Of Cleaning26%+1.36

you can clean in

clean out brilliantly

Great for cleaning radiators

Ease Of Use14%0.00

Does what it says very handy

easy to use

very easy to remove

Quality-Overall14%+0.87

Very well made

the boar bristle quality is amazing

Good quality

Advertised Vs Actual Product12%−0.02

Fantastic item does exactly whats it supposed to

Does the job

did the job well

Value For Money7%+1.01

Good value for money

Worth a buy

Great value and does the job

Return

1.3% Return rate 69% Fixable by listing

Size-Overall59%▇▇▇▅██
Functionality-Overall10%█▄▂▇▂▇
Thickness6%▄▅▇▁█▁

The brush is held by a thin

Advertised Vs Actual Product5%█▂▁▅▄▁
Durability3%▁█▁█▁▁

it's falling in bits

Won't last long

now it's just falling apart

FAQ

Common Radiator Buddy questions

Answered from the same tracked data.