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Raclette Cheese

Fail

Demand is soft, at -57.4% this quarter, so Raclette Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£72K/yr56K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
63%top-5 click share · 13 brands · 51 sellers

Flapen Score

Raclette Cheese against its category

The dotted line is the Grocery average. Past it, Raclette Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raclette Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raclette Cheese 56K times last year and spent an estimated £72K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
5.1%
Market size, estimated
£72Ka year
Peak month
December10.7× the quietest month
Top search term
raclette cheese52K searches a year

02 · Price

A sale here is worth £25.68.

Listings sell for £25.68 on average, from £4.22 to £65.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.68 that is £3K to £6K a year per listing.

Average price
£25.68inside the $15 to $100 sweet spot
Price range
£4.22–£65.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,464 within Chocolate Candy. It carries 340 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
21%
Out of stock, average day
5.9%
Average rank
#1,464in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
24

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Raclette Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

51

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 97%

Open market

6%

  • GREAT BRITISH TRADING LIMITED52%
  • Gouda Cheese Shop17%
  • Emmi11%
  • BonneBouffe9%
  • KEEMAT4%
  • Callow Retail2%
  • Open — no brand owns it (7 brands, 6%)

Demand

Raclette Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.7×

Reviews and returns

What reviews say buyers love and hate about Raclette Cheese

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Heating”
0.6%of orders come back
“Doesnt get warm enough”
A buyer, on “Heating”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Raclette Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data