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Raclette Cheese

Fail

Demand is soft, at -57.4% this quarter, so Raclette Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£72K/yr56K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
63%top-5 click share · 13 brands · 51 sellers

Flapen Score

Raclette Cheese against its category

The dotted line is the Grocery average. Past it, Raclette Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raclette Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raclette Cheese 56K times last year and spent an estimated £72K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
5.1%
Market size, estimated
£72Ka year
Peak month
December10.7× the quietest month
Top search term
raclette cheese52K searches a year

02 · Price

A sale here is worth £25.68.

Listings sell for £25.68 on average, from £4.22 to £65.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.68 that is £3K to £6K a year per listing.

Average price
£25.68inside the $15 to $100 sweet spot
Price range
£4.22–£65.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,464 within Chocolate Candy. It carries 340 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
21%
Out of stock, average day
5.9%
Average rank
#1,464in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Raclette Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

6%

  • GREAT BRITISH TRADING LIMITED52%
  • Gouda Cheese Shop17%
  • Emmi11%
  • BonneBouffe9%
  • KEEMAT4%
  • Callow Retail2%
  • Open — no brand owns it (7 brands, 6%)

Demand

Raclette Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.7×

Reviews and returns

What reviews say buyers love and hate about Raclette Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating23%−0.14

Doesnt get warm enough

It is incredibly slow to heat up

doesnt heat up to a sufficient temperature

Value For Money16%−0.05

is very expensive for just 1

Not inexpensive

too expensive

Advertised Vs Actual Product15%−0.03

Not the weight it claimed

Under advertised weight

Size-Overall8%−0.04

Very small

Storage Temperature8%+0.39

Not melting like it should

Love

Taste-Overall33%+2.10

It had a lovely creamy taste

Good tasty easy to use

Very tasty

Ease Of Use15%+1.19

so much easier

Such a handy item

Good tasty easy to use

Quality-Overall9%+0.04

Excellent product

Solid build, easy to clean, and definitely brings that authentic Swiss vibe to the table

Nice product

Storage Temperature8%+0.39

Texture and melting perfect really good for some situations

Melts perfectly and tasts great

But its a hefty piece of cheese - its mild and melts well

Assembly/Installation5%−0.04

Easy to set up

Return

0.6% Return rate 25% Fixable by listing

Heating38%▃▅▁█▁▁

Doesnt get warm enough

It is incredibly slow to heat up

doesnt heat up to a sufficient temperature

Size-Overall25%▁▁█▁█▁

Very small

Value For Money13%▁█▁▁▁▁

is very expensive for just 1

Not inexpensive

too expensive

Gifting Purpose13%█▁▁▁▁▁
Quality-Overall13%█▁▁▁▁▁

Quality is also really poor as there was a blob of metal on the pan that could scratch off into food

Not a set for 2 - it's just 1 - poor quality

FAQ

Common Raclette Cheese questions

Answered from the same tracked data.