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Quinoa

Fail

Products sell for $6.90 on average, outside the sweet spot, so Quinoa is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£280K/yr269K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
74%top-5 click share · 8 brands · 25 sellers

Flapen Score

Quinoa against its category

The dotted line is the Grocery average. Past it, Quinoa is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quinoa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quinoa 269K times last year and spent an estimated £280K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
15.1%
Market size, estimated
£280Ka year
Peak month
February1.7× the quietest month
Top search term
quinoa207K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £2.15 to £20.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.90 that is £21K to £28K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£2.15–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Rice, Pasta & Pulses. It carries 717 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#12in Rice, Pasta & Pulses
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
717per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Quinoa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£112K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

6%

  • by Amazon56%
  • Sevenhills Wholefoods14%
  • Morrisons10%
  • AKSOY7%
  • Seba Garden5%
  • Buy Whole Foods Online3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Quinoa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Quinoa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • quinoa207K/yr
  • quinoa organic30K/yr
  • organic quinoa13K/yr
  • quinoa 1kg7K/yr
  • quinoa 5kg5K/yr
  • gluten free quinoa3K/yr
  • organic quinoa 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Quinoa

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste is a little bland for me I may try again adding some herbs and spices”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Quinoa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data