quinoa
Skip itPricing outside the sweet spot ($6.90 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Good716.77avg incumbent reviews — the moat a new listing must climb
Market size
Good£280K£280K/yr · 269K searches
Price range
Okay£2.15–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, quinoa is a £280K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
quinoa market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £276K–£345K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- by Amazon56%
- Sevenhills Wholefoods14%
- Morrisons10%
- AKSOY7%
- Seba Garden5%
- Buy Whole Foods Online3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top quinoa search terms
- quinoa207K/yr
- quinoa organic30K/yr
- organic quinoa13K/yr
- quinoa 1kg7K/yr
- quinoa 5kg5K/yr
- gluten free quinoa3K/yr
- organic quinoa 1kg3K/yr
Top quinoa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Organic Tricolour Quinoa 500g
by Amazon£3.264.6★1,787 rev
by Amazon Organic Quinoa 500g
by Amazon£3.624.5★1,085 rev
Sevenhills Wholefoods Organic Raw Royal Quinoa Grain 1kg
Sevenhills Wholefoods£10.514.7★1,716 rev
Morrisons White Red & Black Quinoa 300g
Morrisons£3.144.6★34 rev
Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
Seba Garden£7.604.6★493 rev
Newest
by launch dateMorrisons White Red & Black Quinoa 300g
Morrisons£3.1434 rev
by Amazon Quinoa 300g
by Amazon£2.75208 rev
by Amazon Organic Tricolour Quinoa 500g
by Amazon£3.261,787 rev
by Amazon Organic Quinoa 500g
by Amazon£3.621,085 rev
Biona Organic White Quinoa 500g - Organically Grown Without GMOs -Wheat-free Alternative - Naturally Vegan & High in Fibre - Sustainable 100% Recyclable Paper Packaging -For Salads Stews and Cooking
Biona£3.89250 rev
Trending
90-day click momentumSeba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
Seba Garden£7.604.6★
Morrisons White Red & Black Quinoa 300g
Morrisons£3.144.6★
by Amazon Quinoa 300g
by Amazon£2.754.4★
by Amazon Organic Tricolour Quinoa 500g
by Amazon£3.264.6★
Merchant Gourmet Cooked Red & White Quinoa Source of Protein & Fibre Vegan Healthy Rice Alternative 250 g
Merchant Gourmet£2.154.4★
What buyers say about quinoa
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality quinoa”
“I like how the price is affordable”
“Tastes And Smells as it should”
“they cooked up really well”
“Very healthy”
“Exactly what l hoped for”
“easy to cook”
“Great quality organic quinoa”
“Best flavour and texture and very easy to cook”
“Love that its in paper packaging much more eco friendly”
What buyers complain about
“the taste is a little bland for me I may try again adding some herbs and spices”
“Find it a bit hard to drain boiled water from grain”
“Not gluten free”
“Usually other brand when cooked do not end up so gelatinous”
“Not pure Quianoa”
“This has got small stones/particles mixed in it”
“can be found cheaper”
“Not the best quality”
“It was soggy though l followed the instructions”
“Too mushy”
Common questions
- Is quinoa profitable to sell on Amazon United Kingdom?
- The niche generates £280K/yr across 13 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the quinoa niche?
- 8 brands and 25 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in quinoa?
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Nutritional Content. The return rate is 0.0%.
- When does demand for quinoa peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the quinoa niche?
- Listings span £2.15–£20.87; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.