Skip to content

Quinoa

Fail

Products sell for $6.90 on average, outside the sweet spot, so Quinoa is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£280K/yr269K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
74%top-5 click share · 8 brands · 25 sellers

Flapen Score

Quinoa against its category

The dotted line is the Grocery average. Past it, Quinoa is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quinoa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quinoa 269K times last year and spent an estimated £280K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
15.1%
Market size, estimated
£280Ka year
Peak month
February1.7× the quietest month
Top search term
quinoa207K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £2.15 to £20.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.90 that is £21K to £28K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£2.15–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Rice, Pasta & Pulses. It carries 717 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#12in Rice, Pasta & Pulses
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
717per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Quinoa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£112K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • by Amazon56%
  • Sevenhills Wholefoods14%
  • Morrisons10%
  • AKSOY7%
  • Seba Garden5%
  • Buy Whole Foods Online3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Quinoa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Quinoa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quinoa207K/yr
  • quinoa organic30K/yr
  • organic quinoa13K/yr
  • quinoa 1kg7K/yr
  • quinoa 5kg5K/yr
  • gluten free quinoa3K/yr
  • organic quinoa 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Quinoa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%−0.02

the taste is a little bland for me I may try again adding some herbs and spices

not for my taste

Not tasty

Dilute/Watery10%−0.07

Find it a bit hard to drain boiled water from grain

Too mushy

Nutritional Content8%−0.02

Not gluten free

High risk of cross contamination if following a gluten free diet

Incorrect nutrients label

Cooking Instructions7%−0.01

Usually other brand when cooked do not end up so gelatinous

Ingredients-Overall7%−0.05

Not pure Quianoa

Love

Quality-Overall23%+1.64

Excellent quality quinoa

Excellent quality product

Overall Id still give it 4 stars because the product itself is fine

Value For Money15%+1.04

I like how the price is affordable

Good value for money

Good value

Taste-Overall15%−0.02

Tastes And Smells as it should

A delicious accompaniment to soups or stews

So tasty

Cooking Instructions6%−0.01

they cooked up really well

easy to cook

It cooks well

Health Benefits-Overall6%+0.27

Very healthy

I really recommend this good for your health

Versatile and healthy

FAQ

Common Quinoa questions

Answered from the same tracked data.