How competitive is the Quinoa niche on Amazon United Kingdom?

8 brands and 25 sellers compete in Quinoa on Amazon United Kingdom. The top 5 Quinoa products take 74% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Quinoa?

Quinoa buyers on Amazon United Kingdom complain most about Taste-Overall, Dilute/Watery, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Quinoa niche?

Quinoa sells for £6.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.15–£20.87. The average incumbent carries 717 reviews — the moat a new listing must climb.

Quinoa

pricing outside the sweet spot ($6.90 avg) — Quinoa doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Quinoa profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quinoa is a £280K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Quinoa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.2% over the last 90 days and 15.1% of searches end in a purchase.

£280K

revenue / yr

Units sold / yr50K

Search volume / yr-5.2%269K

Conversion rate15.1%

Avg price£6.90

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 25

Top-5 product click share74%

Open market10%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Quinoa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Organic Tricolour Quinoa 500g

Price: £3.26
Rating: 4.6/5
Reviews: 1,787
Age: 3y ago

by Amazon Organic Quinoa 500g

Price: £3.62
Rating: 4.5/5
Reviews: 1,085
Age: 3y ago

Sevenhills Wholefoods Organic Raw Royal Quinoa Grain 1kg

Price: £10.51
Rating: 4.7/5
Reviews: 1,716
Age: 9y ago

Morrisons White Red & Black Quinoa 300g

Price: £3.14
Rating: 4.6/5
Reviews: 34
Age: 1y ago

Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)

Price: £7.60
Rating: 4.6/5
Reviews: 493
Age: 6y ago

Newest

by launch date

Morrisons White Red & Black Quinoa 300g

Price: £3.14
Rating: 4.6/5
Reviews: 34
Age: 1y ago

by Amazon Quinoa 300g

Price: £2.75
Rating: 4.4/5
Reviews: 208
Age: 1y ago

by Amazon Organic Tricolour Quinoa 500g

Price: £3.26
Rating: 4.6/5
Reviews: 1,787
Age: 3y ago

by Amazon Organic Quinoa 500g

Price: £3.62
Rating: 4.5/5
Reviews: 1,085
Age: 3y ago

Biona Organic White Quinoa 500g - Organically Grown Without GMOs -Wheat-free Alternative - Naturally Vegan & High in Fibre - Sustainable 100% Recyclable Paper Packaging -For Salads Stews and Cooking

Price: £3.89
Rating: 4.6/5
Reviews: 250
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

by Amazon56%
Sevenhills Wholefoods14%
Morrisons10%
AKSOY7%
Seba Garden5%
Buy Whole Foods Online3%
Open — no brand owns it (2 brands, 6%)

Quinoa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR15.1%Products13Brands8Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews717Avg BSR#12

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Quinoa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

quinoa207K/yr -6.2%12.5% conv.
quinoa organic30K/yr +1.4%11.5% conv.
organic quinoa13K/yr -5.9%12.8% conv.
quinoa 1kg7K/yr -3.2%9.6% conv.
quinoa 5kg5K/yr -16.2%4.9% conv.
gluten free quinoa3K/yr +21.0%7.2% conv.
organic quinoa 1kg3K/yr -8.3%16.0% conv.

What reviews say buyers love and hate about Quinoa

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall23%

“Excellent quality quinoa”

Value For Money15%

“I like how the price is affordable”

Taste-Overall15%

“Tastes And Smells as it should”

Cooking Instructions6%

“they cooked up really well”

Health Benefits-Overall6%

“Very healthy”

What buyers complain about

69% of reviews

Taste-Overall16%

“the taste is a little bland for me I may try again adding some herbs and spices”

Dilute/Watery10%

“Find it a bit hard to drain boiled water from grain”

Nutritional Content8%

“Not gluten free”

Cooking Instructions7%

“Usually other brand when cooked do not end up so gelatinous”

Ingredients-Overall7%

“Not pure Quianoa”

Common Quinoa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quinoa 45/100 on Amazon United Kingdom — Skip it. The niche generates £280K/yr across 13 tracked products. Search demand moved -5.2% over the last 90 days.