Quinoa
FailProducts sell for $6.90 on average, outside the sweet spot, so Quinoa is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £280K/yr269K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 25 sellers
Flapen Score
Quinoa against its category
The dotted line is the Grocery average. Past it, Quinoa is stronger. Inside it, weaker.
Market
The Quinoa market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quinoa 269K times last year and spent an estimated £280K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £280Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- quinoa207K searches a year
02 · Price
A sale here is worth £6.90.
Listings sell for £6.90 on average, from £2.15 to £20.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.90 that is £21K to £28K a year per listing.
- Average price
- £6.90under the $15 to $100 sweet spot
- Price range
- £2.15–£20.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Rice, Pasta & Pulses. It carries 717 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Rice, Pasta & Pulses
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 717per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Quinoa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

by Amazon Organic Quinoa 500g
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago

Sevenhills Wholefoods Organic Raw Royal Quinoa Grain 1kg
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 1,716
- Age
- 9y ago

Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago
Trending
90-day click momentum
Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago

Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

by Amazon Quinoa 300g
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago

by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

Merchant Gourmet Cooked Red & White Quinoa Source of Protein & Fibre Vegan Healthy Rice Alternative 250 g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 12y ago
Newest
by launch date
Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

by Amazon Quinoa 300g
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago

by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

by Amazon Organic Quinoa 500g
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago

Biona Organic White Quinoa 500g - Organically Grown Without GMOs -Wheat-free Alternative - Naturally Vegan & High in Fibre - Sustainable 100% Recyclable Paper Packaging -For Salads Stews and Cooking
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- by Amazon56%
- Sevenhills Wholefoods14%
- Morrisons10%
- AKSOY7%
- Seba Garden5%
- Buy Whole Foods Online3%
- Open — no brand owns it (2 brands, 6%)
Demand
Quinoa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Quinoa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- quinoa207K/yr
- quinoa organic30K/yr
- organic quinoa13K/yr
- quinoa 1kg7K/yr
- quinoa 5kg5K/yr
- gluten free quinoa3K/yr
- organic quinoa 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Quinoa
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste is a little bland for me I may try again adding some herbs and spices
not for my taste
Not tasty
Find it a bit hard to drain boiled water from grain
Too mushy
Not gluten free
High risk of cross contamination if following a gluten free diet
Incorrect nutrients label
Usually other brand when cooked do not end up so gelatinous
Not pure Quianoa
Love
Excellent quality quinoa
Excellent quality product
Overall Id still give it 4 stars because the product itself is fine
I like how the price is affordable
Good value for money
Good value
Tastes And Smells as it should
A delicious accompaniment to soups or stews
So tasty
they cooked up really well
easy to cook
It cooks well
Very healthy
I really recommend this good for your health
Versatile and healthy
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quinoa questions
Answered from the same tracked data.









