Quinoa
FailProducts sell for $6.90 on average, outside the sweet spot, so Quinoa is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £280K/yr269K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 25 sellers
Flapen Score
Quinoa against its category
The dotted line is the Grocery average. Past it, Quinoa is stronger. Inside it, weaker.
Market
The Quinoa market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quinoa 269K times last year and spent an estimated £280K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £280Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- quinoa207K searches a year
02 · Price
A sale here is worth £6.90.
Listings sell for £6.90 on average, from £2.15 to £20.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.90 that is £21K to £28K a year per listing.
- Average price
- £6.90under the $15 to $100 sweet spot
- Price range
- £2.15–£20.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Rice, Pasta & Pulses. It carries 717 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Rice, Pasta & Pulses
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 717per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Quinoa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

by Amazon Organic Quinoa 500g
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago

Sevenhills Wholefoods Organic Raw Royal Quinoa Grain 1kg
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 1,716
- Age
- 9y ago

Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago
Trending
estimated 90-day click momentum
Seba Garden Organic Royal Quinoa 100% Royal Bolivian Whole Grain Gluten Free Keto Friendly Source of Protein High Fiber Content Source of Iron Non GMO (1 Kg)
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 6y ago

Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

by Amazon Quinoa 300g
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago

by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

Merchant Gourmet Cooked Red & White Quinoa Source of Protein & Fibre Vegan Healthy Rice Alternative 250 g
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 12y ago
Newest
by launch date
Morrisons White Red & Black Quinoa 300g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago

by Amazon Quinoa 300g
- Price
- £2.75
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago

by Amazon Organic Tricolour Quinoa 500g
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 1,787
- Age
- 3y ago

by Amazon Organic Quinoa 500g
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago

Biona Organic White Quinoa 500g - Organically Grown Without GMOs -Wheat-free Alternative - Naturally Vegan & High in Fibre - Sustainable 100% Recyclable Paper Packaging -For Salads Stews and Cooking
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
6%
- by Amazon56%
- Sevenhills Wholefoods14%
- Morrisons10%
- AKSOY7%
- Seba Garden5%
- Buy Whole Foods Online3%
- Open — no brand owns it (2 brands, 6%)
Demand
Quinoa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Quinoa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- quinoa207K/yr
- quinoa organic30K/yr
- organic quinoa13K/yr
- quinoa 1kg7K/yr
- quinoa 5kg5K/yr
- gluten free quinoa3K/yr
- organic quinoa 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Quinoa
We read the reviews and the return reasons for every product selling here.
“the taste is a little bland for me I may try again adding some herbs and spices”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quinoa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









