quavers crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,058.09avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£133K£133K/yr · 238K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.12–£17.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£2.36avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, quavers crisps is a £133K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
quavers crisps market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £142K–£189K
- units × avg price
- Conversion rate
- 23.7%
- Avg BSR
- #703
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 22%
- Out of stock
- 1.5%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- Walkers51%
- Morrisons29%
- by Amazon16%
- Morrisons The Best4%
- Tyrrells1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Top quavers crisps search terms
- ready salted crisps74K/yr
- morrisons crisps52K/yr
- amazon crisps26K/yr
- walkers ready salted crisps20K/yr
- salted crisps15K/yr
- ready salted10K/yr
- ready salted walkers crisps5K/yr
- walkers ready salted5K/yr
- crisps morrisons11K/yr
- sea salt crisps5K/yr
Top quavers crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Ready Salted Multipack Crisps 6x25g
Walkers£1.274.7★3,543 rev
Walkers Ready Salted Multipack Crisps 12 x 25 g
Walkers£2.794.7★1,769 rev
Morrisons Ready Salted Crisps 6 Pack
Morrisons£1.224.4★1,538 rev
by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
by Amazon£1.164.3★217 rev
Walkers Ready Salted Multipack Crisps 6 x 25 g
Walkers£2.094.7★3,543 rev
Newest
by launch date
Walkers Ready Salted Multipack Crisps 14 x 25g
Walkers£3.442 rev
Walkers Lightly Salted Multipack Crisps 6x25g
Walkers£1.963 rev
by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
by Amazon£1.16217 rev
by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
by Amazon£1.14265 rev
by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
by Amazon£1.12228 rev
Trending
90-day click momentumWalkers Ready Salted Multipack Crisps 14 x 25g
Walkers£3.444.5★
Walkers Lightly Salted Multipack Crisps 6x25g
Walkers£1.965.0★
by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
by Amazon£1.164.3★
Walkers Ready Salted Multipack Crisps 6x25g
Walkers£1.274.7★
Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
Morrisons£1.404.3★
What buyers say about quavers crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty Crisps”
“had a good strong taste”
“Good value for money”
“Salt free”
“Its well made”
“Lovely strong flavour like I like”
“Does the job”
“Really fresh”
“Fair size package”
“Perfect Portioning: The 25g bags are exactly what you need to keep a snack under 135 calories without accidentally eating a family size bag in one sitting”
What buyers complain about
“very salty”
“I didnt like the taste”
“No flavour”
“They don't taste as fresh”
“Crisps can be a disappointment”
“It was slightly cheaper in the shops so why not”
“they are thick”
“Hard and greasy”
“Did give me a blister in mouth”
“Not the best”
Top return reasons
Common questions
- Is quavers crisps profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the quavers crisps niche?
- 5 brands and 83 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in quavers crisps?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for quavers crisps peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- What does it cost to enter the quavers crisps niche?
- Listings span £1.12–£17.78; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.