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Quavers Crisps

Fail

The top 5 brands take 100% of clicks, so Quavers Crisps is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£133K/yr238K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
52%top-5 click share · 5 brands · 83 sellers

Flapen Score

Quavers Crisps against its category

The dotted line is the Grocery average. Past it, Quavers Crisps is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quavers Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quavers Crisps 238K times last year and spent an estimated £133K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
23.7%
Market size, estimated
£133Ka year
Peak month
March2.7× the quietest month
Top search term
ready salted crisps74K searches a year

02 · Price

A sale here is worth £2.36.

Listings sell for £2.36 on average, from £1.12 to £17.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.36 that is £6K to £7K a year per listing.

Average price
£2.36under the $15 to $100 sweet spot
Price range
£1.12–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #703 within Snack Foods. It carries 1,058 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
96%
Out of stock, average day
1.5%
Average rank
#703in Snack Foods
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,058per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
61 months

Products

Top Quavers Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • Walkers51%
  • Morrisons29%
  • by Amazon16%
  • Morrisons The Best4%
  • Tyrrells1%

Demand

Quavers Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Quavers Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ready salted crisps74K/yr
  • morrisons crisps52K/yr
  • amazon crisps26K/yr
  • walkers ready salted crisps20K/yr
  • salted crisps15K/yr
  • ready salted10K/yr
  • ready salted walkers crisps5K/yr
  • walkers ready salted5K/yr
  • crisps morrisons11K/yr
  • sea salt crisps5K/yr

Reviews and returns

What reviews say buyers love and hate about Quavers Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content23%−0.14

very salty

not very salty flavoured

So salty they were almost inedible

Taste-Overall13%−0.02

I didnt like the taste

Strange aftertaste

Shredded gums and cardboard taste

Flavor11%−0.11

No flavour

Flavourings far too strong

they could be plain for all the flavour they have to them

Stale/Rotten/Spoiled8%−0.16

They don't taste as fresh

Meaning the crisps were slightly stale

Stale

Crispiness4%+3.34

Crisps can be a disappointment

not as light in crunchiness

Something is definitely not right about the way Amazon stores crisps

Love

Crispiness39%+3.34

Tasty Crisps

Crunch is lovely

Lovely crunchy the best

Taste-Overall15%−0.02

had a good strong taste

Tasted just as the should

Absolutely delicious

Value For Money11%+0.35

Good value for money

Good deal

Great deal

Salt Content9%−0.14

Salt free

Not too salty

Not too salty

Quality-Overall7%+0.60

Its well made

Great value for satisfying quality

Excellent product

Return

0.0% Return rate 0% Fixable by listing

Crispiness50%▁▁▁█▁▁

Crisps can be a disappointment

not as light in crunchiness

Something is definitely not right about the way Amazon stores crisps

Salt Content50%▁▁█▁▁▁

very salty

not very salty flavoured

So salty they were almost inedible

FAQ

Common Quavers Crisps questions

Answered from the same tracked data.