Quavers Crisps
FailThe top 5 brands take 100% of clicks, so Quavers Crisps is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £133K/yr238K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 83 sellers
Flapen Score
Quavers Crisps against its category
The dotted line is the Grocery average. Past it, Quavers Crisps is stronger. Inside it, weaker.
Market
The Quavers Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quavers Crisps 238K times last year and spent an estimated £133K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.
01 · Demand
23.7% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £133Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- ready salted crisps74K searches a year
02 · Price
A sale here is worth £2.36.
Listings sell for £2.36 on average, from £1.12 to £17.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.36 that is £6K to £7K a year per listing.
- Average price
- £2.36under the $15 to $100 sweet spot
- Price range
- £1.12–£17.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #703 within Snack Foods. It carries 1,058 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 96%
- Out of stock, average day
- 1.5%
- Average rank
- #703in Snack Foods
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,058per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Quavers Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Ready Salted Multipack Crisps 12 x 25 g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 1,769
- Age
- 8y ago

Morrisons Ready Salted Crisps 6 Pack
- Price
- £1.22
- Rating
- 4.4/5
- Reviews
- 1,538
- Age
- 7y ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

Walkers Ready Salted Multipack Crisps 6 x 25 g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 11y ago
Trending
90-day click momentum
Walkers Ready Salted Multipack Crisps 14 x 25g
- Price
- £3.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Walkers Lightly Salted Multipack Crisps 6x25g
- Price
- £1.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago
Newest
by launch date
Walkers Ready Salted Multipack Crisps 14 x 25g
- Price
- £3.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Walkers Lightly Salted Multipack Crisps 6x25g
- Price
- £1.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- Walkers51%
- Morrisons29%
- by Amazon16%
- Morrisons The Best4%
- Tyrrells1%
Demand
Quavers Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Search terms
Top Quavers Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ready salted crisps74K/yr
- morrisons crisps52K/yr
- amazon crisps26K/yr
- walkers ready salted crisps20K/yr
- salted crisps15K/yr
- ready salted10K/yr
- ready salted walkers crisps5K/yr
- walkers ready salted5K/yr
- crisps morrisons11K/yr
- sea salt crisps5K/yr
Reviews and returns
What reviews say buyers love and hate about Quavers Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very salty
not very salty flavoured
So salty they were almost inedible
I didnt like the taste
Strange aftertaste
Shredded gums and cardboard taste
No flavour
Flavourings far too strong
they could be plain for all the flavour they have to them
They don't taste as fresh
Meaning the crisps were slightly stale
Stale
Crisps can be a disappointment
not as light in crunchiness
Something is definitely not right about the way Amazon stores crisps
Love
Tasty Crisps
Crunch is lovely
Lovely crunchy the best
had a good strong taste
Tasted just as the should
Absolutely delicious
Good value for money
Good deal
Great deal
Salt free
Not too salty
Not too salty
Its well made
Great value for satisfying quality
Excellent product
Return
0.0% Return rate 0% Fixable by listing
Crisps can be a disappointment
not as light in crunchiness
Something is definitely not right about the way Amazon stores crisps
very salty
not very salty flavoured
So salty they were almost inedible
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quavers Crisps questions
Answered from the same tracked data.









