Quavers Crisps
FailThe top 5 brands take 100% of clicks, so Quavers Crisps is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £133K/yr238K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 83 sellers
Flapen Score
Quavers Crisps against its category
The dotted line is the Grocery average. Past it, Quavers Crisps is stronger. Inside it, weaker.
Market
The Quavers Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quavers Crisps 238K times last year and spent an estimated £133K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 23.7% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £133Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- ready salted crisps74K searches a year
02 · Price
A sale here is worth £2.36.
Listings sell for £2.36 on average, from £1.12 to £17.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.36 that is £6K to £7K a year per listing.
- Average price
- £2.36under the $15 to $100 sweet spot
- Price range
- £1.12–£17.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #703 within Snack Foods. It carries 1,058 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 96%
- Out of stock, average day
- 1.5%
- Average rank
- #703in Snack Foods
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,058per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Quavers Crisps products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Ready Salted Multipack Crisps 12 x 25 g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 1,769
- Age
- 8y ago

Morrisons Ready Salted Crisps 6 Pack
- Price
- £1.22
- Rating
- 4.4/5
- Reviews
- 1,538
- Age
- 7y ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

Walkers Ready Salted Multipack Crisps 6 x 25 g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 11y ago
Trending
estimated 90-day click momentum
Walkers Ready Salted Multipack Crisps 14 x 25g
- Price
- £3.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Walkers Lightly Salted Multipack Crisps 6x25g
- Price
- £1.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago
Newest
by launch date
Walkers Ready Salted Multipack Crisps 14 x 25g
- Price
- £3.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Walkers Lightly Salted Multipack Crisps 6x25g
- Price
- £1.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g
- Price
- £1.16
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 10mo ago

by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
83
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 97%
Open market
0%
- Walkers51%
- Morrisons29%
- by Amazon16%
- Morrisons The Best4%
- Tyrrells1%
Demand
Quavers Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Search terms
Top Quavers Crisps search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ready salted crisps74K/yr
- morrisons crisps52K/yr
- amazon crisps26K/yr
- walkers ready salted crisps20K/yr
- salted crisps15K/yr
- ready salted10K/yr
- ready salted walkers crisps5K/yr
- walkers ready salted5K/yr
- crisps morrisons11K/yr
- sea salt crisps5K/yr
Reviews and returns
What reviews say buyers love and hate about Quavers Crisps
We read the reviews and the return reasons for every product selling here.
“very salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quavers Crisps questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









