How competitive is the Quavers Crisps niche on Amazon United Kingdom?

5 brands and 83 sellers compete in Quavers Crisps on Amazon United Kingdom. The top 5 Quavers Crisps products take 52% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Quavers Crisps?

Quavers Crisps buyers on Amazon United Kingdom complain most about Salt Content, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Quavers Crisps niche?

Quavers Crisps sells for £2.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.12–£17.78. The average incumbent carries 1,058 reviews — the moat a new listing must climb.

Quavers Crisps

brand-locked demand (top 5 brands take 100% of clicks) — Quavers Crisps doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Quavers Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quavers Crisps is a £133K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Quavers Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.8% over the last 90 days and 23.7% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr80K

Search volume / yr-1.8%238K

Conversion rate23.7%

Avg price£2.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 83

Top-5 product click share52%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Quavers Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Ready Salted Multipack Crisps 6x25g

Price: £1.27
Rating: 4.7/5
Reviews: 3,543
Age: 10y ago

Walkers Ready Salted Multipack Crisps 12 x 25 g

Price: £2.79
Rating: 4.7/5
Reviews: 1,769
Age: 8y ago

Morrisons Ready Salted Crisps 6 Pack

Price: £1.22
Rating: 4.4/5
Reviews: 1,538
Age: 7y ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g

Price: £1.16
Rating: 4.3/5
Reviews: 217
Age: 10mo ago

Walkers Ready Salted Multipack Crisps 6 x 25 g

Price: £2.09
Rating: 4.7/5
Reviews: 3,543
Age: 11y ago

Newest

by launch date

Walkers Ready Salted Multipack Crisps 14 x 25g

Price: £3.44
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

Walkers Lightly Salted Multipack Crisps 6x25g

Price: £1.96
Rating: 5.0/5
Reviews: 3
Age: 4mo ago

by Amazon Our Selection Hand Cooked Sea Salted Crisps 150g

Price: £1.16
Rating: 4.3/5
Reviews: 217
Age: 10mo ago

by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g

Price: £1.14
Rating: 4.3/5
Reviews: 265
Age: 10mo ago

by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g

Price: £1.12
Rating: 4.4/5
Reviews: 228
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

Walkers51%
Morrisons29%
by Amazon16%
Morrisons The Best4%
Tyrrells1%

Quavers Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR23.7%Products23Brands5Top 5 Brands100%OOS Rate1.5%Rating4.5★Reviews1,058Avg BSR#703

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Top Quavers Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ready salted crisps74K/yr -3.7%22.7% conv.
morrisons crisps52K/yr +3.6%20.0% conv.
amazon crisps26K/yr -3.8%11.6% conv.
walkers ready salted crisps20K/yr -22.8%14.2% conv.
salted crisps15K/yr +1.0%13.2% conv.
ready salted10K/yr +3.4%22.4% conv.
ready salted walkers crisps5K/yr +3.3%13.5% conv.
walkers ready salted5K/yr +52.8%26.1% conv.
crisps morrisons11K/yr +0.9%19.5% conv.
sea salt crisps5K/yr +9.6%7.3% conv.

What reviews say buyers love and hate about Quavers Crisps

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Crispiness39%

“Tasty Crisps”

Taste-Overall15%

“had a good strong taste”

Value For Money11%

“Good value for money”

Salt Content9%

“Salt free”

Quality-Overall7%

“Its well made”

What buyers complain about

72% of reviews

Salt Content23%

“very salty”

Taste-Overall13%

“I didnt like the taste”

Flavor11%

“No flavour”

Stale/Rotten/Spoiled8%

“They don't taste as fresh”

Crispiness4%

“Crisps can be a disappointment”

Quavers Crisps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Crispiness

50%

2Salt Content

50%

Common Quavers Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quavers Crisps 45/100 on Amazon United Kingdom — Skip it. The niche generates £133K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -1.8% over the last 90 days.