quality street tin
Worth a lookShows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great348.39avg incumbent reviews — the moat a new listing must climb
Price range
Great£1.72–£56.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£194K£194K/yr · 407K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, quality street tin is a £194K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
quality street tin market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £300K–£376K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,156
- Page quality
- 0%
- Prime
- 18%
- Sponsored
- 9%
- Out of stock
- 40.8%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
77
Top-5 brand share
86%
Top 20: 99%
Top-5 click share
46%
Top 20: 87%
Open market
11%
- Quality Street44%
- Nestlé28%
- Generic5%
- GOPAL SALES5%
- AJD Traders4%
- Bhakti Trading Ltd3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
Top quality street tin search terms
- quality street254K/yr
- quality street chocolates110K/yr
- quality street tin30K/yr
- quality street chocolate box3K/yr
- quality streets6K/yr
- tin of quality street4K/yr
Top quality street tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestle Quality Street Chocolate Box 650g
Nestlé£9.924.4★2,193 rev
Quality Street Toffee and Cremes Box 240g 220g
Nestlé£4.504.4★454 rev
Quality Street Assorted Chocolates Gift Tin 750g
Quality Street£7.134.3★91 rev
Quality Street Chocolates and Toffees Tub 750 g
Quality Street£10.964.1★926 rev
Quality Street Assorted Chocolates Gift Tin 1.9kg
Quality Street£21.974.6★3,709 rev
Newest
by launch date
2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing
Generic£16.371 rev
Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
Sweetish£7.437 rev
Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow
Red Rainbow£30.3811 rev
Quality Street 685g
Quality Street£9.128 rev
4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
GOPAL SALES£29.293 rev
Trending
90-day click momentum4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
GOPAL SALES£29.295.0★
sHVY 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
Generic£14.470.0★
AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
Generic£14.153.0★
Nestle Quality Street Chocolates 900G Tin
Quality Street£12.504.2★
Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish
Sweetish£7.434.0★
What buyers say about quality street tin
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolates”
“Good value for money”
“Chocolate gift”
“Great product”
“Sweet treat”
“As described”
“Delights soft nougat”
“The size was great too”
“guessing good if on diet as light”
“A lovely little find, ideal for that little treat, they taste lovely soft chewy nougat center in milk chocolate, satisfying”
What buyers complain about
“Too expensive”
“Disappointed with size”
“the messages that were sent were misleading”
“its oily”
“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”
“just rewrapped a lump of mud”
“the texture is gloopy”
“Underweight”
“So difficult to keep them for long”
“not as nice as other cadbury sweets”
Common questions
- Is quality street tin profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the quality street tin niche?
- 13 brands and 77 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in quality street tin?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for quality street tin peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.4× the quietest.
- What does it cost to enter the quality street tin niche?
- Listings span £1.72–£56.37; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.