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Quality Street Tin

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -26.7% this quarter, so Quality Street Tin is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£194K/yr407K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
46%top-5 click share · 13 brands · 77 sellers

Flapen Score

Quality Street Tin against its category

The dotted line is the Grocery average. Past it, Quality Street Tin is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quality Street Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quality Street Tin 407K times last year and spent an estimated £194K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.2%
Market size, estimated
£194Ka year
Peak month
December13.4× the quietest month
Top search term
quality street254K searches a year

02 · Price

A sale here is worth £15.02.

Listings sell for £15.02 on average, from £1.72 to £56.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.02 that is £11K to £15K a year per listing.

Average price
£15.02inside the $15 to $100 sweet spot
Price range
£1.72–£56.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #1,156 within Chocolate Candy. It carries 348 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
18%
Out of stock, average day
40.8%
Average rank
#1,156in Chocolate Candy
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Quality Street Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

77

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

46%

Top 20: 87%

Open market

11%

  • Quality Street44%
  • Nestlé28%
  • Generic5%
  • GOPAL SALES5%
  • AJD Traders4%
  • Bhakti Trading Ltd3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Quality Street Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Quality Street Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quality street254K/yr
  • quality street chocolates110K/yr
  • quality street tin30K/yr
  • quality street chocolate box3K/yr
  • quality streets6K/yr
  • tin of quality street4K/yr

Reviews and returns

What reviews say buyers love and hate about Quality Street Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.03

Too expensive

prices go up

Expensive

Size-Overall18%−0.13

Disappointed with size

Very small too

Very small tin

Advertised Vs Actual Product6%+0.20

the messages that were sent were misleading

box weight is only 550gms not 650gms as mentioned

Oily/Greasy6%−0.08

its oily

Seems a lot of Palm oil

Quality-Overall4%

quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different

Pleasant enough, just not top notch

poor

Love

Taste-Overall23%+1.75

Delicious chocolates

Lovely chocolate

So yummy

Value For Money21%−0.03

Good value for money

Great deal

Excellent value for money

Gifting Purpose15%+1.49

Chocolate gift

Well received gift

Good gift

Quality-Overall11%

Great product

Quality street chocolate was amazing thank you

great variety

Sweetness7%−0.01

Sweet treat

Very sweet

Very good sweets lots of diffrent flavours

FAQ

Common Quality Street Tin questions

Answered from the same tracked data.