How competitive is the Quality Street Tin niche on Amazon United Kingdom?

13 brands and 77 sellers compete in Quality Street Tin on Amazon United Kingdom. The top 5 Quality Street Tin products take 46% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Quality Street Tin?

Quality Street Tin buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Quality Street Tin niche?

Quality Street Tin sells for £15.02 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.72–£56.37. The average incumbent carries 348 reviews — the moat a new listing must climb.

Quality Street Tin

Quality Street Tin shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Quality Street Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quality Street Tin is a £194K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Quality Street Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.7% over the last 90 days and 3.2% of searches end in a purchase.

£194K

revenue / yr

Units sold / yr25K

Search volume / yr-26.7%407K

Conversion rate3.2%

Avg price£15.02

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 77

Top-5 product click share46%

Open market14%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Top Quality Street Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nestle Quality Street Chocolate Box 650g

Price: £9.92
Rating: 4.4/5
Reviews: 2,193
Age: 6y ago

Quality Street Toffee and Cremes Box 240g 220g

Price: £4.50
Rating: 4.4/5
Reviews: 454
Age: 7y ago

Quality Street Assorted Chocolates Gift Tin 750g

Price: £7.13
Rating: 4.3/5
Reviews: 91
Age: 1y ago

Quality Street Chocolates and Toffees Tub 750 g

Price: £10.96
Rating: 4.1/5
Reviews: 926
Age: 9y ago

Quality Street Assorted Chocolates Gift Tin 1.9kg

Price: £21.97
Rating: 4.6/5
Reviews: 3,709
Age: 7y ago

Newest

by launch date

2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing

Price: £16.37
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish

Price: £7.43
Rating: 4.0/5
Reviews: 7
Age: 4mo ago

Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow

Price: £30.38
Rating: 4.2/5
Reviews: 11
Age: 7mo ago

Quality Street 685g

Price: £9.12
Rating: 4.5/5
Reviews: 8
Age: 10mo ago

4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas

Price: £29.29
Rating: 5.0/5
Reviews: 3
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

46%

Top 20: 87%

Open market

11%

Quality Street44%
Nestlé28%
Generic5%
GOPAL SALES5%
AJD Traders4%
Bhakti Trading Ltd3%
Open — no brand owns it (7 brands, 11%)

Quality Street Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR3.2%Products33Brands13Top 5 Brands86%OOS Rate40.8%Rating4.3★Reviews348Avg BSR#1,156

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Top Quality Street Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

quality street254K/yr -30.5%3.6% conv.
quality street chocolates110K/yr -26.2%2.8% conv.
quality street tin30K/yr -5.8%2.3% conv.
quality street chocolate box3K/yr +0.8%1.4% conv.
quality streets6K/yr -2.6%2.9% conv.
tin of quality street4K/yr -8.7%2.1% conv.

What reviews say buyers love and hate about Quality Street Tin

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall23%

“Delicious chocolates”

Value For Money21%

“Good value for money”

Gifting Purpose15%

“Chocolate gift”

Quality-Overall11%

“Great product”

Sweetness7%

“Sweet treat”

What buyers complain about

83% of reviews

Value For Money32%

“Too expensive”

Size-Overall18%

“Disappointed with size”

Advertised Vs Actual Product6%

“the messages that were sent were misleading”

Oily/Greasy6%

“its oily”

Quality-Overall4%

“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”

Common Quality Street Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quality Street Tin 54/100 on Amazon United Kingdom — Worth a look. The niche generates £194K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.