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Quality Street Strawberry Creams

Fail

Demand is soft, at -62.5% this quarter, so Quality Street Strawberry Creams is a Fail.

Flapen Score
28
28 / 100
Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 46
Market size
£10K/yr83K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
87%top-5 click share · 3 brands · 31 sellers

Flapen Score

Quality Street Strawberry Creams against its category

The dotted line is the Grocery average. Past it, Quality Street Strawberry Creams is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quality Street Strawberry Creams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quality Street Strawberry Creams 83K times last year and spent an estimated £10K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
1.1%
Market size, estimated
£10Ka year
Peak month
December23.7× the quietest month
Top search term
quality street strawberry creams31K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £6.33 to £19.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.46 that is £0 to £1K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£6.33–£19.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 72.6% of listings are out of stock. The average listing ranks #706 within Chocolate Candy. It carries 40 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
22%
Out of stock, average day
72.6%
Average rank
#706in Chocolate Candy
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Quality Street Strawberry Creams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Generic89%
  • Whitakers Chocolates8%
  • vapewaves3%
  • Open — no brand owns it (0%)

Demand

Quality Street Strawberry Creams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.7×

Search terms

Top Quality Street Strawberry Creams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quality street strawberry creams31K/yr
  • strawberry quality street16K/yr
  • strawberry creams quality street8K/yr
  • roses strawberry creams chocolates10K/yr
  • quality street orange creams7K/yr
  • quality street creams5K/yr
  • roses strawberry creams4K/yr
  • red quality street3K/yr

Reviews and returns

What reviews say buyers love and hate about Quality Street Strawberry Creams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money57%+2.12

a bit expensive

waste of money

Overpriced

Flavor14%−0.21

Can't taste much coffee flavour

Taste-Overall14%+0.65

Taste nothing like strawberry just dark chocolate and so sweet and tin and small

Advertised Vs Actual Product7%−0.10

not like the picture

Love

Taste-Overall50%+0.65

Its her favourites strawberry creams

Delicious

Sweetness33%+2.12

Best coffee sweets

FAQ

Common Quality Street Strawberry Creams questions

Answered from the same tracked data.