How competitive is the Quality Street 2kg niche on Amazon United Kingdom?

15 brands and 86 sellers compete in Quality Street 2kg on Amazon United Kingdom. The top 5 Quality Street 2kg products take 43% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Quality Street 2kg?

Quality Street 2kg buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Quality Street 2kg niche?

Quality Street 2kg sells for £15.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.72–£56.37. The average incumbent carries 367 reviews — the moat a new listing must climb.

Quality Street 2kg

Quality Street 2kg shows low returns (0.0%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Quality Street 2kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quality Street 2kg is a £186K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Quality Street 2kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.9% over the last 90 days and 3.0% of searches end in a purchase.

£186K

revenue / yr

Units sold / yr25K

Search volume / yr-27.9%394K

Conversion rate3.0%

Avg price£15.51

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 86

Top-5 product click share43%

Open market19%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Top Quality Street 2kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nestle Quality Street Chocolate Box 650g

Price: £9.92
Rating: 4.4/5
Reviews: 2,193
Age: 6y ago

Quality Street Toffee and Cremes Box 240g 220g

Price: £4.50
Rating: 4.4/5
Reviews: 454
Age: 7y ago

Quality Street Chocolates and Toffees Tub 750 g

Price: £10.96
Rating: 4.1/5
Reviews: 926
Age: 9y ago

Quality Street Assorted Chocolates Gift Tin 750g

Price: £7.13
Rating: 4.3/5
Reviews: 91
Age: 1y ago

Nestle Quality Street (2 X 650g Tubs)

Price: £16.55
Rating: 4.4/5
Reviews: 281
Age: 5y ago

Newest

by launch date

2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing

Price: £16.37
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow

Price: £30.38
Rating: 4.2/5
Reviews: 11
Age: 7mo ago

Quality Street 685g

Price: £9.12
Rating: 4.5/5
Reviews: 8
Age: 10mo ago

4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas

Price: £29.29
Rating: 5.0/5
Reviews: 3
Age: 10mo ago

Quality Street Chocolate Tub 550g Assorted Toffees Fudges & Creamy Milk Chocolates Perfect Sharing Box

Price: £9.81
Rating: 4.1/5
Reviews: 21
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

43%

Top 20: 85%

Open market

15%

Quality Street41%
Nestlé24%
GOPAL SALES6%
Generic6%
AJD Traders5%
Bhakti Trading Ltd3%
Open — no brand owns it (9 brands, 15%)

Quality Street 2kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR3.0%Products35Brands15Top 5 Brands81%OOS Rate35.7%Rating4.3★Reviews367Avg BSR#1,047

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 66.2×

Top Quality Street 2kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

quality street254K/yr -30.5%3.6% conv.
quality street chocolates110K/yr -26.2%2.8% conv.
quality street tub18K/yr -25.0%3.2% conv.
quality street chocolate tubs6K/yr -23.4%2.4% conv.
quality streets6K/yr -2.6%2.9% conv.

What reviews say buyers love and hate about Quality Street 2kg

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall25%

“Very tasty”

Value For Money21%

“Great deal”

Quality-Overall14%

“Overall good chocolate”

Sweetness9%

“Very good sweets lots of diffrent flavours”

Soft Feel5%

“Delights soft nougat”

What buyers complain about

77% of reviews

Value For Money26%

“Waste of money”

Size-Overall11%

“Very small too”

Advertised Vs Actual Product8%

“Not 750gm read product description tab”

Oily/Greasy8%

“its oily”

Quality-Overall5%

“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”

Common Quality Street 2kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quality Street 2kg 55/100 on Amazon United Kingdom — Worth a look. The niche generates £186K/yr across 35 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.