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Quality Street 2kg

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -27.9% this quarter, so Quality Street 2kg is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£186K/yr394K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
43%top-5 click share · 15 brands · 86 sellers

Flapen Score

Quality Street 2kg against its category

The dotted line is the Grocery average. Past it, Quality Street 2kg is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quality Street 2kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quality Street 2kg 394K times last year and spent an estimated £186K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
3.0%
Market size, estimated
£186Ka year
Peak month
December66.2× the quietest month
Top search term
quality street254K searches a year

02 · Price

A sale here is worth £15.51.

Listings sell for £15.51 on average, from £1.72 to £56.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.51 that is £8K to £12K a year per listing.

Average price
£15.51inside the $15 to $100 sweet spot
Price range
£1.72–£56.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #1,047 within Chocolate Candy. It carries 367 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
20%
Out of stock, average day
35.7%
Average rank
#1,047in Chocolate Candy
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
367per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Quality Street 2kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

86

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

43%

Top 20: 85%

Open market

15%

  • Quality Street41%
  • Nestlé24%
  • GOPAL SALES6%
  • Generic6%
  • AJD Traders5%
  • Bhakti Trading Ltd3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Quality Street 2kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 66.2×

Search terms

Top Quality Street 2kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quality street254K/yr
  • quality street chocolates110K/yr
  • quality street tub18K/yr
  • quality street chocolate tubs6K/yr
  • quality streets6K/yr

Reviews and returns

What reviews say buyers love and hate about Quality Street 2kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+1.90

Waste of money

Expensive

Too expensive

Size-Overall11%−0.03

Very small too

Very small tin

a bit small in size

Advertised Vs Actual Product8%−0.12

Not 750gm read product description tab

box weight is only 550gms not 650gms as mentioned

Oily/Greasy8%−0.10

its oily

Seems a lot of Palm oil

Quality-Overall5%−0.01

quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different

Pleasant enough, just not top notch

poor

Love

Taste-Overall25%+1.13

Very tasty

Great chocolate,

they taste like what they are

Value For Money21%+1.90

Great deal

Good value for money

Excellent value for money

Quality-Overall14%−0.01

Overall good chocolate

Quality street chocolate was amazing thank you

Quality

Sweetness9%−0.02

Very good sweets lots of diffrent flavours

good candy

Very sweet

Soft Feel5%

Delights soft nougat

Nice and smooth

are quite nice, soft

FAQ

Common Quality Street 2kg questions

Answered from the same tracked data.