Quality Street 2kg
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -27.9% this quarter, so Quality Street 2kg is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £186K/yr394K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 43%top-5 click share · 15 brands · 86 sellers
Flapen Score
Quality Street 2kg against its category
The dotted line is the Grocery average. Past it, Quality Street 2kg is stronger. Inside it, weaker.
Market
The Quality Street 2kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quality Street 2kg 394K times last year and spent an estimated £186K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £186Ka year
- Peak month
- December66.2× the quietest month
- Top search term
- quality street254K searches a year
02 · Price
A sale here is worth £15.51.
Listings sell for £15.51 on average, from £1.72 to £56.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.51 that is £8K to £12K a year per listing.
- Average price
- £15.51inside the $15 to $100 sweet spot
- Price range
- £1.72–£56.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #1,047 within Chocolate Candy. It carries 367 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 20%
- Out of stock, average day
- 35.7%
- Average rank
- #1,047in Chocolate Candy
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 367per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Quality Street 2kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestle Quality Street Chocolate Box 650g
- Price
- £9.92
- Rating
- 4.4/5
- Reviews
- 2,193
- Age
- 6y ago

Quality Street Toffee and Cremes Box 240g 220g
- Price
- £4.50
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 7y ago

Quality Street Chocolates and Toffees Tub 750 g
- Price
- £10.96
- Rating
- 4.1/5
- Reviews
- 926
- Age
- 9y ago

Quality Street Assorted Chocolates Gift Tin 750g
- Price
- £7.13
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Nestle Quality Street (2 X 650g Tubs)
- Price
- £16.55
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 5y ago
Trending
estimated 90-day click momentum
AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
- Price
- £14.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11mo ago

4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
- Price
- £29.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

sHVY 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
- Price
- £14.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Nestle Quality Street Chocolates 900G Tin
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 1,556
- Age
- 13y ago

2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing
- Price
- £16.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Newest
by launch date
2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing
- Price
- £16.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow
- Price
- £30.38
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 7mo ago

Quality Street 685g
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 10mo ago

4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
- Price
- £29.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Quality Street Chocolate Tub 550g Assorted Toffees Fudges & Creamy Milk Chocolates Perfect Sharing Box
- Price
- £9.81
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
86
Est. top-5 brand share
81%
Top 20: 97%
Est. top-5 click share
43%
Top 20: 85%
Open market
15%
- Quality Street41%
- Nestlé24%
- GOPAL SALES6%
- Generic6%
- AJD Traders5%
- Bhakti Trading Ltd3%
- Open — no brand owns it (9 brands, 15%)
Demand
Quality Street 2kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 66.2×
Search terms
Top Quality Street 2kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- quality street254K/yr
- quality street chocolates110K/yr
- quality street tub18K/yr
- quality street chocolate tubs6K/yr
- quality streets6K/yr
Reviews and returns
What reviews say buyers love and hate about Quality Street 2kg
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quality Street 2kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









