quality street 2kg
Worth a lookShows low returns (0.0%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great366.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.51avg listing price — sweet spot $15–$100
Price range
Great£1.72–£56.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£186K£186K/yr · 394K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, quality street 2kg is a £186K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
quality street 2kg market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £310K–£388K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,047
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 14%
- Out of stock
- 35.7%
- Avg brand age
- 37 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
86
Top-5 brand share
81%
Top 20: 97%
Top-5 click share
43%
Top 20: 85%
Open market
15%
- Quality Street41%
- Nestlé24%
- GOPAL SALES6%
- Generic6%
- AJD Traders5%
- Bhakti Trading Ltd3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 66.2×
Top quality street 2kg search terms
- quality street254K/yr
- quality street chocolates110K/yr
- quality street tub18K/yr
- quality street chocolate tubs6K/yr
- quality streets6K/yr
Top quality street 2kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestle Quality Street Chocolate Box 650g
Nestlé£9.924.4★2,193 rev
Quality Street Toffee and Cremes Box 240g 220g
Nestlé£4.504.4★454 rev
Quality Street Chocolates and Toffees Tub 750 g
Quality Street£10.964.1★926 rev
Quality Street Assorted Chocolates Gift Tin 750g
Quality Street£7.134.3★91 rev
Nestle Quality Street (2 X 650g Tubs)
Quality Street£16.554.4★281 rev
Newest
by launch date
2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing
Generic£16.371 rev
Quality Street Chocolate Tin 2kg Large Sharing Tub Assorted Wrapped Chocolates for Easter Christmas Parties & Gifting By Red Rainbow
Red Rainbow£30.3811 rev
Quality Street 685g
Quality Street£9.128 rev
4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
GOPAL SALES£29.293 rev
Quality Street Chocolate Tub 550g Assorted Toffees Fudges & Creamy Milk Chocolates Perfect Sharing Box
AJD Traders£9.8121 rev
Trending
90-day click momentum
AVP 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
Generic£14.153.0★
4 x Chocolate Tubs Quality Street Sharing Tub Perfect For Christmas
GOPAL SALES£29.295.0★
sHVY 2 x Chocolate Tubs ASSORTED PACK Quality Street 550g Sharing Tub Perfect For eVERY OCCASSIONS
Generic£14.470.0★
Nestle Quality Street Chocolates 900G Tin
Quality Street£12.504.2★
2 x Quality Street Chocolate Tub 550g Assorted Luxury Chocolates & Toffees | Perfect for Gifting Celebrations & Sharing
Generic£16.375.0★
What buyers say about quality street 2kg
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Great deal”
“Overall good chocolate”
“Very good sweets lots of diffrent flavours”
“Delights soft nougat”
“As described”
“nice lot of choices very well received for Christmas”
“guessing good if on diet as light”
“The size was great too”
“A lovely little find, ideal for that little treat, they taste lovely soft chewy nougat center in milk chocolate, satisfying”
What buyers complain about
“Waste of money”
“Very small too”
“Not 750gm read product description tab”
“its oily”
“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”
“So difficult to keep them for long”
“the texture is gloopy”
“just rewrapped a lump of mud”
“not as nice as other cadbury sweets”
“Underweight”
Common questions
- Is quality street 2kg profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 35 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the quality street 2kg niche?
- 15 brands and 86 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in quality street 2kg?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for quality street 2kg peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 66.2× the quietest.
- What does it cost to enter the quality street 2kg niche?
- Listings span £1.72–£56.37; the average listing price is £15.51 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.