Purdy and Figg Refill
FailThe top 5 brands take 100% of clicks, so Purdy and Figg Refill is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £122K/yr95K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 4 sellers
Flapen Score
Purdy and Figg Refill against its category
The dotted line is the Grocery average. Past it, Purdy and Figg Refill is stronger. Inside it, weaker.
Market
The Purdy and Figg Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Purdy and Figg Refill 95K times last year and spent an estimated £122K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £122Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- purdy and figg refill81K searches a year
02 · Price
A sale here is worth £17.63.
Listings sell for £17.63 on average, from £11.94 to £22.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.63 that is £4K to £9K a year per listing.
- Average price
- £17.63inside the $15 to $100 sweet spot
- Price range
- £11.94–£22.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #123 within Household Cleaners. It carries 835 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 70%
- Out of stock, average day
- 10.1%
- Average rank
- #123in Household Cleaners
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 835per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Purdy and Figg Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Patchouli & Cedarwood/Vetiver Scents
- Price
- £21.45
- Rating
- 4.3/5
- Reviews
- 2,789
- Age
- 4y ago

Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents
- Price
- £22.09
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago

Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Floral/Vetiver Scents
- Price
- £21.60
- Rating
- 4.3/5
- Reviews
- 2,789
- Age
- 4y ago

Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 9mo ago

Purdy & Figg | Bathroom Bliss Refill Kit | All Natural Gentle Non Toxic Organic Essential Oils Cleaner | Lime & Lemongrass| Streak-free spotlessness Bathroom
- Price
- £21.63
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 2y ago
Trending
90-day click momentum
Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents
- Price
- £22.09
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago

Neat Eco-Friendly Multi-Surface Antibacterial Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang Lime & Matcha Natural Cleaning Solution for Home & Office Pet Friendly Plant Based 6x30ml
- Price
- £14.90
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 6mo ago

Forest&Co - Multi-Surface Concentrate - 16 Refills | Non-Toxic Pet Safe Streak Free | Eco-Friendly | Natural Woodland Probiotics | Woodland Pine & Citrus Scent | Suitable For All Surfaces
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Citrus/Patchouli & Cedarwood/Vetiver Scents
- Price
- £21.45
- Rating
- 4.3/5
- Reviews
- 2,789
- Age
- 4y ago

Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 9mo ago
Newest
by launch date
Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents
- Price
- £22.09
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago

Neat Eco-Friendly Multi-Surface Antibacterial Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang Lime & Matcha Natural Cleaning Solution for Home & Office Pet Friendly Plant Based 6x30ml
- Price
- £14.90
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 6mo ago

Purdy & Figg | Counter Clean Mixed Refill Kit | All-Purpose Cleaning Spray with Organic Essential Oils | Natural & Non-Toxic | Home & Kitchen Countertops | Gentle Chamomile Scents | Pack of 3 |
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 9mo ago

Forest&Co - Multi-Surface Concentrate - 16 Refills | Non-Toxic Pet Safe Streak Free | Eco-Friendly | Natural Woodland Probiotics | Woodland Pine & Citrus Scent | Suitable For All Surfaces
- Price
- £13.29
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

Dilution Multi-Purpose Spray Refill Bundle Sweet Orange (3 × 20ml)
- Price
- £11.94
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Purdy & Figg81%
- Neat10%
- Forest&Co7%
- Dilution.1%
Demand
Purdy and Figg Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Purdy and Figg Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purdy and figg refill81K/yr
- purdy and figg refills11K/yr
- purdy and fig refills2K/yr
Reviews and returns
What reviews say buyers love and hate about Purdy and Figg Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very synthetic smell
The smell doesn't last
Unbearable smell
It is expensive
Waste of money
massively overpriced
also dont last the whole day
just wish it lasted longer
Trouble is it doesnt last very long
not a great cleaner either
im also ocd when it comes to cleaning
I don't find these effective when cleaning
The box is rather oversized for three small glass bottles
very small bottle
3 very small bottles
Love
Beautiful smell
The aroma is absolutely amazing
Great fragrance
Excellent product
Brilliant products
The whole product looks high quality
cleans nicely
Natural cleansing
Great cleaning
Effective cleaning product
Cleans really well
Cleans well
Great price
Well worth it
Worth every penny
Return
0.1% Return rate 6% Fixable by listing
Very synthetic smell
The smell doesn't last
Unbearable smell
This is the 2nd delivery I've received wherethe box is soaked due to around a quarter of the solution leaking
I don't feel that it's doing a good job
The box is rather oversized for three small glass bottles
very small bottle
3 very small bottles
It is expensive
Waste of money
massively overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purdy and Figg Refill questions
Answered from the same tracked data.









