Is purdy and figg refill profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (46/100).

How competitive is the purdy and figg refill niche?

4 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in purdy and figg refill?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for purdy and figg refill peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the purdy and figg refill niche?

Listings span £11.94–£22.09; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.

purdy and figg refill

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.63

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£11.94–£22.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good834.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£122K

£122K/yr · 95K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, purdy and figg refill is a £122K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

purdy and figg refill market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £88K–£106K; units × avg price
Conversion rate: 7.3%
Avg BSR: #123
Page quality: 0%
Prime: 70%
Sponsored: 90%
Out of stock: 10.1%
Avg brand age: 43 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Purdy & Figg81%
Neat10%
Forest&Co7%
Dilution.1%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — -7.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top purdy and figg refill search terms

purdy and figg refill81K/yr -4.0%7.4% conv.
purdy and figg refills11K/yr -35.2%4.4% conv.
purdy and fig refills2K/yr -52.3%4.9% conv.

All search terms

Top purdy and figg refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purdy & Figg£21.454.3★2,789 rev

Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents

Purdy & Figg£22.094.0★30 rev

Purdy & Figg£21.604.3★2,789 rev

Purdy & Figg£18.264.1★49 rev

Purdy & Figg | Bathroom Bliss Refill Kit | All Natural Gentle Non Toxic Organic Essential Oils Cleaner | Lime & Lemongrass| Streak-free spotlessness Bathroom

Purdy & Figg£21.634.4★1,207 rev

Newest

by launch date

Purdy & Figg Seasonal Summer Mixed Refill Kit All-Purpose Cleaning Spray with Organic Essential Oils Natural & Non-Toxic Fir & Muscatel Geranium & Ylang Ylang Sweet Grass & Galbanum Scents

Purdy & Figg£22.0930 rev

4mo ago

Neat Eco-Friendly Multi-Surface Antibacterial Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang Lime & Matcha Natural Cleaning Solution for Home & Office Pet Friendly Plant Based 6x30ml

Neat£14.90121 rev

6mo ago

Purdy & Figg£18.2649 rev

9mo ago

Forest&Co£13.2920 rev

1y ago

Dilution Multi-Purpose Spray Refill Bundle Sweet Orange (3 × 20ml)

Dilution.£11.9413 rev

1y ago

What buyers say about purdy and figg refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Beautiful smell”

Quality-Overall9%

“Excellent product”

Cleansing7%

“cleans nicely”

Ease Of Cleaning6%

“Effective cleaning product”

Value For Money5%

“Great price”

Ease Of Use3%

“Easy to use”

Eco Friendliness2%

“An excellent product, it is eco friendly, smells lovely and really cleans everywhere”

Vegan/Organic2%

“contains organic essential oils”

Freshness1%

“Wonderful Freshness”

Efficiency1%

“effective on most things other than limescale”

What buyers complain about

Smell26%

“Very synthetic smell”

Value For Money18%

“It is expensive”

Durability3%

“also dont last the whole day”

Ease Of Cleaning2%

“not a great cleaner either”

Size-Overall2%

“The box is rather oversized for three small glass bottles”

Stain Resistance1%

“Leaves smudges everywhere”

Dilute/Watery1%

“they dilute quite a lot”

Quality-Overall1%

“Quality”

Leak-Proof1%

“This is the 2nd delivery I've received wherethe box is soaked due to around a quarter of the solution leaking”

Functionality-Overall1%

“I don't feel that it's doing a good job”

Top return reasons

Smell53%

Leak-Proof21%

Functionality-Overall9%

Size-Overall6%

Value For Money6%

Dispensing Mechanism3%

De-Grease1%