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Purdy and Figg Refill

Fail

The top 5 brands take 100% of clicks, so Purdy and Figg Refill is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£122K/yr95K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
79%top-5 click share · 4 brands · 4 sellers

Flapen Score

Purdy and Figg Refill against its category

The dotted line is the Grocery average. Past it, Purdy and Figg Refill is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purdy and Figg Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purdy and Figg Refill 95K times last year and spent an estimated £122K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.3%
Market size, estimated
£122Ka year
Peak month
November1.8× the quietest month
Top search term
purdy and figg refill81K searches a year

02 · Price

A sale here is worth £17.63.

Listings sell for £17.63 on average, from £11.94 to £22.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.63 that is £4K to £9K a year per listing.

Average price
£17.63inside the $15 to $100 sweet spot
Price range
£11.94–£22.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #123 within Household Cleaners. It carries 835 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
70%
Out of stock, average day
10.1%
Average rank
#123in Household Cleaners
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
835per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Purdy and Figg Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Purdy & Figg81%
  • Neat10%
  • Forest&Co7%
  • Dilution.1%

Demand

Purdy and Figg Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Purdy and Figg Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purdy and figg refill81K/yr
  • purdy and figg refills11K/yr
  • purdy and fig refills2K/yr

Reviews and returns

What reviews say buyers love and hate about Purdy and Figg Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+2.03

Very synthetic smell

The smell doesn't last

Unbearable smell

Value For Money18%−0.28

It is expensive

Waste of money

massively overpriced

Durability3%−0.05

also dont last the whole day

just wish it lasted longer

Trouble is it doesnt last very long

Ease Of Cleaning2%+0.18

not a great cleaner either

im also ocd when it comes to cleaning

I don't find these effective when cleaning

Size-Overall2%−0.04

The box is rather oversized for three small glass bottles

very small bottle

3 very small bottles

Love

Smell45%+2.03

Beautiful smell

The aroma is absolutely amazing

Great fragrance

Quality-Overall9%+0.89

Excellent product

Brilliant products

The whole product looks high quality

Cleansing7%+0.12

cleans nicely

Natural cleansing

Great cleaning

Ease Of Cleaning6%+0.18

Effective cleaning product

Cleans really well

Cleans well

Value For Money5%−0.28

Great price

Well worth it

Worth every penny

Return

0.1% Return rate 6% Fixable by listing

Smell53%▆██▆▅▆

Very synthetic smell

The smell doesn't last

Unbearable smell

Leak-Proof21%█▇▄▃▁▃

This is the 2nd delivery I've received wherethe box is soaked due to around a quarter of the solution leaking

Functionality-Overall9%▁▁▃█▁▁

I don't feel that it's doing a good job

Size-Overall6%▁▁▁▁█▅

The box is rather oversized for three small glass bottles

very small bottle

3 very small bottles

Value For Money6%▁▁█▁▁▁

It is expensive

Waste of money

massively overpriced

FAQ

Common Purdy and Figg Refill questions

Answered from the same tracked data.