pumpkin spice
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great311.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Price range
Okay£5.05–£20.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£15K£15K/yr · 75K searches
According to Flapen's Amazon United Kingdom niche tracking, pumpkin spice is a £15K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pumpkin spice market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #517
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 50%
- Out of stock
- 25.2%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
43
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Kenco35%
- STARBUCKS28%
- Generic10%
- Hench Fuel6%
- AA Merchant5%
- Chikko not coffee5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×
Top pumpkin spice search terms
- pumpkin spice latte30K/yr
- pumpkin spice coffee16K/yr
- starbucks pumpkin spice latte14K/yr
- pumpkin spice latte sachets6K/yr
- pumpkin coffee3K/yr
- starbucks pumpkin spice5K/yr
Top pumpkin spice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenco Classic Pumpkin Spice Latte Coffee x8 Pack of 5 Total 40 Sachets
Kenco£11.234.6★125 rev
STARBUCKS Pumpkin Spice by Nescafé Dolce Gusto Coffee Pods 72 Caps
STARBUCKS£20.164.1★502 rev
Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
Generic£9.173.5★3 rev
4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
AA Merchant£8.280.0★0 rev
Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
Chikko not coffee£9.603.6★10 rev
Newest
by launch date4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
AA Merchant£8.280 rev
Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
Beanies The Flavour Co£12.900 rev
Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
Generic£9.173 rev
STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast
STARBUCKS£14.3625 rev
STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
Generic£10.320 rev
Trending
90-day click momentumChikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
Chikko not coffee£9.603.6★
Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
Beanies The Flavour Co£12.900.0★
4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
AA Merchant£8.280.0★
STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
Generic£10.320.0★
Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
Generic£9.173.5★
What buyers say about pumpkin spice
What buyers praise and complain about, mined from review topics.What buyers love
“I really enjoy these coffees”
“Amazing flavour”
“Good value”
“Starbucks flavoured coffee sachets are always good quality”
“Great alternative to plain coffee”
“Exactly what was needed for the perfect present”
“it just makes your drinks very sweet”
“Nice quality mix”
“We love the salted caramel one as well”
“I like that its vegan-friendly too”
What buyers complain about
“Taste like chemicals”
“Did not like the flavour of thr pumpkin spice one bit”
“nothing like pumpkin spice”
“A lot less for the same or more on cost for less in a box”
“Taste awful, like pure chemicals, and it's way too sweet”
“Smells a bit like curry”
Common questions
- Is pumpkin spice profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the pumpkin spice niche?
- 10 brands and 43 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in pumpkin spice?
- Top complaints mined from reviews: Taste-Overall, Flavor, Spiciness. The return rate is 0.0%.
- When does demand for pumpkin spice peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 89.8× the quietest.
- What does it cost to enter the pumpkin spice niche?
- Listings span £5.05–£20.16; the average listing price is £10.73 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.