Pumpkin Spice
FailShoppers spend only $15K a year here, so Pumpkin Spice is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £15K/yr75K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 43 sellers
Flapen Score
Pumpkin Spice against its category
The dotted line is the Grocery average. Past it, Pumpkin Spice is stronger. Inside it, weaker.
Market
The Pumpkin Spice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pumpkin Spice 75K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £15Ka year
- Peak month
- September89.8× the quietest month
- Top search term
- pumpkin spice latte30K searches a year
02 · Price
A sale here is worth £10.73.
Listings sell for £10.73 on average, from £5.05 to £20.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.73 that is £1K to £3K a year per listing.
- Average price
- £10.73under the $15 to $100 sweet spot
- Price range
- £5.05–£20.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #517 within Coffee. It carries 312 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 25.2%
- Average rank
- #517in Coffee
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 312per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pumpkin Spice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kenco Classic Pumpkin Spice Latte Coffee x8 Pack of 5 Total 40 Sachets
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago

STARBUCKS Pumpkin Spice by Nescafé Dolce Gusto Coffee Pods 72 Caps
- Price
- £20.16
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 1y ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch date
4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast
- Price
- £14.36
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
43
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Kenco35%
- STARBUCKS28%
- Generic10%
- Hench Fuel6%
- AA Merchant5%
- Chikko not coffee5%
- Open — no brand owns it (4 brands, 11%)
Demand
Pumpkin Spice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×
Search terms
Top Pumpkin Spice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pumpkin spice latte30K/yr
- pumpkin spice coffee16K/yr
- starbucks pumpkin spice latte14K/yr
- pumpkin spice latte sachets6K/yr
- pumpkin coffee3K/yr
- starbucks pumpkin spice5K/yr
Reviews and returns
What reviews say buyers love and hate about Pumpkin Spice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste like chemicals
Very strange taste
Taste awful
Did not like the flavour of thr pumpkin spice one bit
Horrible flavour
Strange flavour
nothing like pumpkin spice
the spiciness was just too cloying
Doesnt taste like pumpkin spice
A lot less for the same or more on cost for less in a box
Ridiculously Expensive
ridiculously overpriced
Taste awful, like pure chemicals, and it's way too sweet
Love
I really enjoy these coffees
Great tasting coffee at home
Amazing taste
Amazing flavour
My favourite flavour coffee which I can now enjoy all year
Great flavour, great value will definitely be getting these to have my pumpkin spice fix out of season
Good value
Great value for money
Excellent value for money
Starbucks flavoured coffee sachets are always good quality
The quality of these sachets is way higher than any other ones I have tried before
Great quality product
Great alternative to plain coffee
overall great coffee
Good expiry date, nice coffee
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumpkin Spice questions
Answered from the same tracked data.









