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Pumpkin Spice

Fail

Shoppers spend only $15K a year here, so Pumpkin Spice is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£15K/yr75K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 43 sellers

Flapen Score

Pumpkin Spice against its category

The dotted line is the Grocery average. Past it, Pumpkin Spice is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Spice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Spice 75K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
1.8%
Market size, estimated
£15Ka year
Peak month
September89.8× the quietest month
Top search term
pumpkin spice latte30K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £5.05 to £20.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.73 that is £1K to £3K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£5.05–£20.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #517 within Coffee. It carries 312 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
25.2%
Average rank
#517in Coffee
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pumpkin Spice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 falling

Sellers

43

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • Kenco35%
  • STARBUCKS28%
  • Generic10%
  • Hench Fuel6%
  • AA Merchant5%
  • Chikko not coffee5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Pumpkin Spice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×

Search terms

Top Pumpkin Spice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin spice latte30K/yr
  • pumpkin spice coffee16K/yr
  • starbucks pumpkin spice latte14K/yr
  • pumpkin spice latte sachets6K/yr
  • pumpkin coffee3K/yr
  • starbucks pumpkin spice5K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Spice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall51%−0.22

Taste like chemicals

Very strange taste

Taste awful

Flavor13%+0.86

Did not like the flavour of thr pumpkin spice one bit

Horrible flavour

Strange flavour

Spiciness10%−0.12

nothing like pumpkin spice

the spiciness was just too cloying

Doesnt taste like pumpkin spice

Value For Money8%+1.57

A lot less for the same or more on cost for less in a box

Ridiculously Expensive

ridiculously overpriced

Artificial Sweeteners3%−0.03

Taste awful, like pure chemicals, and it's way too sweet

Love

Taste-Overall33%−0.22

I really enjoy these coffees

Great tasting coffee at home

Amazing taste

Flavor20%+0.86

Amazing flavour

My favourite flavour coffee which I can now enjoy all year

Great flavour, great value will definitely be getting these to have my pumpkin spice fix out of season

Value For Money13%+1.57

Good value

Great value for money

Excellent value for money

Quality-Overall7%0.00

Starbucks flavoured coffee sachets are always good quality

The quality of these sachets is way higher than any other ones I have tried before

Great quality product

Caffeine Content6%+0.63

Great alternative to plain coffee

overall great coffee

Good expiry date, nice coffee

FAQ

Common Pumpkin Spice questions

Answered from the same tracked data.