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Pumpkin Spice

a small market ($15K/yr) — Pumpkin Spice doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 4Growth 21Conversion 23Competition 20Returns 100Price range 34Avg price 39Brand share 26Review moat 84Quality gap 80
This niche Category average

Is Pumpkin Spice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pumpkin Spice is a £15K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.

Pumpkin Spice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.3% over the last 90 days and 1.8% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr3K
Search volume / yr-8.3%75K
Conversion rate1.8%
Avg price£10.73

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 43
Top-5 product click share76%
Open market11%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews312

Top Pumpkin Spice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 falling

Sellers

43

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • Kenco35%
  • STARBUCKS28%
  • Generic10%
  • Hench Fuel6%
  • AA Merchant5%
  • Chikko not coffee5%
  • Open — no brand owns it (4 brands, 11%)

Pumpkin Spice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR1.8%Products14Brands10Top 5 Brands89%OOS Rate25.2%Rating4.2★Reviews312Avg BSR#517
18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×

Top Pumpkin Spice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumpkin spice latte30K/yr
  • pumpkin spice coffee16K/yr
  • starbucks pumpkin spice latte14K/yr
  • pumpkin spice latte sachets6K/yr
  • pumpkin coffee3K/yr
  • starbucks pumpkin spice5K/yr

What reviews say buyers love and hate about Pumpkin Spice

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall33%

I really enjoy these coffees

Flavor20%

Amazing flavour

Value For Money13%

Good value

Quality-Overall7%

Starbucks flavoured coffee sachets are always good quality

Caffeine Content6%

Great alternative to plain coffee

What buyers complain about

87% of reviews
Taste-Overall51%

Taste like chemicals

Flavor13%

Did not like the flavour of thr pumpkin spice one bit

Spiciness10%

nothing like pumpkin spice

Value For Money8%

A lot less for the same or more on cost for less in a box

Artificial Sweeteners3%

Taste awful, like pure chemicals, and it's way too sweet

Common Pumpkin Spice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Spice 37/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -8.3% over the last 90 days.
Search demand for Pumpkin Spice on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 89.8× the quietest.