Pumpkin Spice
a small market ($15K/yr) — Pumpkin Spice doesn't clear our bar today.
Flapen Score
Is Pumpkin Spice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pumpkin Spice is a £15K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.
Pumpkin Spice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 1.8% of searches end in a purchase.
£15K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Pumpkin Spice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kenco Classic Pumpkin Spice Latte Coffee x8 Pack of 5 Total 40 Sachets
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago

STARBUCKS Pumpkin Spice by Nescafé Dolce Gusto Coffee Pods 72 Caps
- Price
- £20.16
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 1y ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago
Trending
90-day click momentum
Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch date
4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast
- Price
- £14.36
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
43
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Kenco35%
- STARBUCKS28%
- Generic10%
- Hench Fuel6%
- AA Merchant5%
- Chikko not coffee5%
- Open — no brand owns it (4 brands, 11%)
Pumpkin Spice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×
Top Pumpkin Spice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pumpkin spice latte30K/yr
- pumpkin spice coffee16K/yr
- starbucks pumpkin spice latte14K/yr
- pumpkin spice latte sachets6K/yr
- pumpkin coffee3K/yr
- starbucks pumpkin spice5K/yr
What reviews say buyers love and hate about Pumpkin Spice
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“I really enjoy these coffees”
“Amazing flavour”
“Good value”
“Starbucks flavoured coffee sachets are always good quality”
“Great alternative to plain coffee”
What buyers complain about
87% of reviews“Taste like chemicals”
“Did not like the flavour of thr pumpkin spice one bit”
“nothing like pumpkin spice”
“A lot less for the same or more on cost for less in a box”
“Taste awful, like pure chemicals, and it's way too sweet”
Common Pumpkin Spice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









