Skip to content

Pumpkin Spice

Fail

Shoppers spend an estimated $15K a year here, so Pumpkin Spice is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£15K/yr75K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 43 sellers

Flapen Score

Pumpkin Spice against its category

The dotted line is the Grocery average. Past it, Pumpkin Spice is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Spice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Spice 75K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
1.8%
Market size, estimated
£15Ka year
Peak month
September89.8× the quietest month
Top search term
pumpkin spice latte30K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £5.05 to £20.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.73 that is £1K to £3K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£5.05–£20.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #517 within Coffee. It carries 312 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
25.2%
Average rank
#517in Coffee
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
14

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pumpkin Spice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 falling

Sellers

43

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

11%

  • Kenco35%
  • STARBUCKS28%
  • Generic10%
  • Hench Fuel6%
  • AA Merchant5%
  • Chikko not coffee5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Pumpkin Spice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×

Search terms

Top Pumpkin Spice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pumpkin spice latte30K/yr
  • pumpkin spice coffee16K/yr
  • starbucks pumpkin spice latte14K/yr
  • pumpkin spice latte sachets6K/yr
  • pumpkin coffee3K/yr
  • starbucks pumpkin spice5K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Spice

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
51%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste like chemicals”
A buyer, on “Taste-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pumpkin Spice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data