Pumpkin Spice
FailShoppers spend an estimated $15K a year here, so Pumpkin Spice is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £15K/yr75K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 43 sellers
Flapen Score
Pumpkin Spice against its category
The dotted line is the Grocery average. Past it, Pumpkin Spice is stronger. Inside it, weaker.
Market
The Pumpkin Spice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pumpkin Spice 75K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £15Ka year
- Peak month
- September89.8× the quietest month
- Top search term
- pumpkin spice latte30K searches a year
02 · Price
A sale here is worth £10.73.
Listings sell for £10.73 on average, from £5.05 to £20.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.73 that is £1K to £3K a year per listing.
- Average price
- £10.73under the $15 to $100 sweet spot
- Price range
- £5.05–£20.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #517 within Coffee. It carries 312 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 25.2%
- Average rank
- #517in Coffee
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 312per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pumpkin Spice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenco Classic Pumpkin Spice Latte Coffee x8 Pack of 5 Total 40 Sachets
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago

STARBUCKS Pumpkin Spice by Nescafé Dolce Gusto Coffee Pods 72 Caps
- Price
- £20.16
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 1y ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Chikko Pumpkin Spice Latte Mix 1x130g Instant Pumpkin Spice Latte Powder Smooth Creamy & Caffeine-Free Vegan Friendly Low Calories
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 10mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago
Newest
by launch date
4 X Gold Pumpkin Spice Latte Instant Coffee Sachets - pumpkin spice coffee Autumn and winter Flavour hot drink | 4 Packs x 8 Sachets (32 Sachets) pumpkin spice syrup | Barista-Style Latte at Home
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Beanies Pumpkin Spice Flavored Instant Coffee 150g (50g x 3 Pack) - Freeze-Dried Granules Quick & Easy to Brew Premium Taste Rich in Flavour Low-Calorie Sugar-Free Vegan
- Price
- £12.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Coffee Bundle With Pumpkin Spice Latte Flavour Coffee (2 Pack)
- Price
- £9.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast
- Price
- £14.36
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 9mo ago

STARBUCKS Pumpkin Spice Latte by NESCAFÉ Dolce Gusto Coffee Pods x12 (Pack of 3 Total 36 Capsules) Dark Roast | Sold by Bargain Hub
- Price
- £10.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
43
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
11%
- Kenco35%
- STARBUCKS28%
- Generic10%
- Hench Fuel6%
- AA Merchant5%
- Chikko not coffee5%
- Open — no brand owns it (4 brands, 11%)
Demand
Pumpkin Spice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.8×
Search terms
Top Pumpkin Spice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pumpkin spice latte30K/yr
- pumpkin spice coffee16K/yr
- starbucks pumpkin spice latte14K/yr
- pumpkin spice latte sachets6K/yr
- pumpkin coffee3K/yr
- starbucks pumpkin spice5K/yr
Reviews and returns
What reviews say buyers love and hate about Pumpkin Spice
We read the reviews and the return reasons for every product selling here.
“Taste like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumpkin Spice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









