Is pumpkin puree for dogs profitable to sell on Amazon United Kingdom?

The niche generates £418K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the pumpkin puree for dogs niche?

13 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in pumpkin puree for dogs?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.0%.

When does demand for pumpkin puree for dogs peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 7.1× the quietest.

What does it cost to enter the pumpkin puree for dogs niche?

Listings span £4.06–£27.00; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.

pumpkin puree for dogs

Worth a look

Shows low returns (0.0%), but soft demand (-13.1% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good774.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£418K

£418K/yr · 332K searches

Price range

Good£4.06–£27.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.56

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pumpkin puree for dogs is a £418K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pumpkin puree for dogs market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £462K–£578K; units × avg price
Conversion rate: 10.9%
Avg BSR: #60
Page quality: 0%
Prime: 94%
Sponsored: 82%
Out of stock: 0.5%
Avg brand age: 43 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

Bakeroo32%
GOOD FOOD COMPANY30%
True Dog11%
AmeizPet5%
BUGALUGS5%
MULTIBITES4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.1×

Open Trend

Top pumpkin puree for dogs search terms

pumpkin puree160K/yr -20.2%12.2% conv.
pumpkin puree for dogs38K/yr +3.0%9.0% conv.
canned pumpkin for dogs28K/yr -16.5%7.2% conv.
tinned pumpkin for dogs10K/yr +10.9%7.4% conv.
canned pumpkin27K/yr -28.3%9.3% conv.
tinned pumpkin18K/yr -22.3%11.3% conv.
pure pumpkin puree3K/yr +27.4%8.9% conv.
pumpkin puree tin2K/yr +21.3%9.1% conv.
dog pumpkin puree2K/yr -9.8%8.2% conv.
pumpkin puree for humans9K/yr -32.5%12.2% conv.

All search terms

Top pumpkin puree for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin

GOOD FOOD COMPANY£9.134.6★318 rev

(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g

Bakeroo£8.354.6★3,440 rev

True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK

True Dog£6.164.5★497 rev

Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g

Bakeroo£4.064.5★1,995 rev

Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin

GOOD FOOD COMPANY£27.004.7★53 rev

Newest

by launch date

MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks

MULTIBITES£12.1734 rev

4mo ago

Pumpkin Powder for Dogs & Cats Natural Digestive Support with Prebiotic Fibre Apple & Enzymes for Healthy Stool Balance & Gut Care Add Water to Make Pumpkin Puree for Dogs 200g

WENDAXINGXY£7.7716 rev

8mo ago

Pet Pumpkin Powder & Puree for Cats and Dogs - 100% Pure Natural Pumpkin Pet Food Additive Natural Digestive Supplement & High Fibre Toppe Add Water to Make Pumpkin Puree for Dogs

LIXINGLY£8.6217 rev

9mo ago

Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin

GOOD FOOD COMPANY£9.13318 rev

1y ago

Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin

GOOD FOOD COMPANY£27.0053 rev

1y ago

What buyers say about pumpkin puree for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Quality is consistent”

Pet Friendly19%

“Good for my dogs”

Taste-Overall11%

“Delicious and healthy”

Value For Money10%

“Good price”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product4%

“Works like a charm”

Ingredients-Overall3%

“Clear ingredients on the box”

Soothing/Teething3%

“Helps my dogs stools”

Flavor2%

“Nice natural flavour”

Texture/Consistency-Overall2%

“It has a creamy texture”

What buyers complain about

Value For Money18%

“It's a little pricey for what it is in my opinion”

Functionality-Overall13%

“didnt do anything for her digestion”

Indigestion12%

“even though it claims to help with constipation which is the opposite of how she can be”

Smell9%

“Not scent to it either”

Ingredients-Overall5%

“Pumpkin powder”

Natural Resource Wastage3%

“Money wasted on food and product”

Leak-Proof3%

“When I opened the sealed lid, unfortunately it went everywhere🥲”

Stale/Rotten/Spoiled3%

“Gross”

Chunk/Clump/Collection3%

“Tinned pumpkin”

Size-Overall2%

“This is a small box of pouches”

Top return reasons

Smell50%

Leak-Proof50%

Common questions

Is pumpkin puree for dogs profitable to sell on Amazon United Kingdom?: The niche generates £418K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the pumpkin puree for dogs niche?: 13 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in pumpkin puree for dogs?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.0%.
When does demand for pumpkin puree for dogs peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 7.1× the quietest.
What does it cost to enter the pumpkin puree for dogs niche?: Listings span £4.06–£27.00; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.