Skip to content

Pumpkin

Maybe

Returns run at only 0.2% of orders. But products sell for $7.74 on average, outside the sweet spot, so Pumpkin is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£129K/yr553K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
49%top-5 click share · 28 brands · 55 sellers

Flapen Score

Pumpkin against its category

The dotted line is the Grocery average. Past it, Pumpkin is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin 553K times last year and spent an estimated £129K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
3.0%
Market size, estimated
£129Ka year
Peak month
October50.7× the quietest month
Top search term
pumpkin180K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £0.68 to £27.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£0.68–£27.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #303 within Bakery. It carries 464 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
24.0%
Average rank
#303in Bakery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pumpkin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

55

Top-5 brand share

67%

Top 20: 94%

Top-5 click share

49%

Top 20: 87%

Open market

28%

  • Bakeroo22%
  • GOOD FOOD COMPANY14%
  • Morrisons13%
  • by Amazon11%
  • OTMVicor7%
  • True Dog5%

Demand

Pumpkin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 50.7×

Search terms

Top Pumpkin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin180K/yr
  • pumpkin decor24K/yr
  • pumpkins53K/yr
  • pumpkin decorations140K/yr
  • pumpkin ornament16K/yr
  • halloween pumpkin27K/yr
  • pumkin9K/yr
  • artificial pumpkins12K/yr
  • halloween pumpkins9K/yr
  • halloween pumpkin decorations22K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.05

a very expensive one

Its obviously not going to be as cheap as what you can find in the US

Not buy again at that price

Functionality-Overall11%−0.07

didnt do anything for her digestion

Didnt work

Sad it didn't work

Indigestion11%

That was a big mistake because he was getting a bit of diarrhoea or he was a bit constipated

My staffie who is nearly 12 has had severe stomach problems since a puppy

Dog with intermittent constipation/Diarrhoea

Natural Resource Wastage7%−0.05

Waste of money

Money wasted on food and product

Size-Overall7%−0.03

They're getting absolutely huge now

small

Abnormally tiny

Love

Quality-Overall23%+1.57

good quality puree - very good for using a teaspoon in my dogs food to help with digestive issues

there no complaints

Excellent product

Pet Friendly15%

My dog likes this

Happy dog

My dog loves this

Value For Money13%−0.05

Good price

fair price

Great value for money

Taste-Overall12%+0.57

Delicious and healthy

Dog loves the taste

Taste nice

Advertised Vs Actual Product7%+0.54

As described

Works like a charm

Exactly what I needed

Return

0.2% Return rate 0% Fixable by listing

Material Quality50%▁▁▁█▁▁
Plant Growth50%

Planted the whole packet about a month and a half ago and none have still come up

No pumpkins

FAQ

Common Pumpkin questions

Answered from the same tracked data.