Pumpkin
MaybeAn estimated 0.2% of orders come back. But products sell for $7.74 on average, outside the sweet spot, so Pumpkin is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £129K/yr553K searches / yr
- 90-day growth
- +23.0%search demand this quarter
- Competition
- 49%top-5 click share · 28 brands · 55 sellers
Flapen Score
Pumpkin against its category
The dotted line is the Grocery average. Past it, Pumpkin is stronger. Inside it, weaker.
Market
The Pumpkin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pumpkin 553K times last year and spent an estimated £129K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 553K
- Growth, 90 days vs prior 90
- +23.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £129Ka year
- Peak month
- October50.7× the quietest month
- Top search term
- pumpkin180K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £0.68 to £27.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £0.68–£27.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £774–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #303 within Bakery. It carries 464 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 91%
- Out of stock, average day
- 24.0%
- Average rank
- #303in Bakery
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 464per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pumpkin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g
- Price
- £8.35
- Rating
- 4.6/5
- Reviews
- 3,440
- Age
- 7y ago

by Amazon Butternut Squash Single
- Price
- £1.36
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 6y ago

Morrisons Market St Butternut Squash
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 9y ago

Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
- Price
- £9.13
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 1y ago

OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas
- Price
- £11.08
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 5y ago
Trending
estimated 90-day click momentum
Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
- Price
- £27.00
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Americas Finest Pumpkin Puree - 100% Pure Pumpkin 425g (Pack of 6)
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 3y ago

True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK
- Price
- £6.16
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 1y ago

Holibanna 2Pcs Halloween Pumpkin Lanterns Plastic Light up Jack O Lanterns Led Pumpkin Lights Outdoor Decorations for Halloween Party
- Price
- £8.17
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 5y ago

Pumpkin Fresh 1 kg
- Price
- £8.95
- Rating
- 2.8/5
- Reviews
- 10
- Age
- 4y ago
Newest
by launch date
LMSHOWOWO 12 Pcs Fall Artificial Pumpkins 3 Sizes Fake Velvet Small Foam Pumpkin Orange Brown Khaki Harvest Pumpkins for Fall Harvest Thanksgiving Halloween Autumn Party Table Decor Decoration
- Price
- £9.48
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

BIHIYII 128Pcs Artificial Pumpkins Autumn Decorations Set Halloween Fake Pumpkin Fall Leaves Pine Cones Gourd Small Acorns for Halloween Thanksgiving Fall Harvest Table Home Decor
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

Cow & Gate Pumpkin Rice Baby Food Snack Jar 4+ Months 125g
- Price
- £0.86
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
- Price
- £9.13
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 1y ago

Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
- Price
- £27.00
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
55
Est. top-5 brand share
67%
Top 20: 94%
Est. top-5 click share
49%
Top 20: 87%
Open market
28%
- Bakeroo22%
- GOOD FOOD COMPANY14%
- Morrisons13%
- by Amazon11%
- OTMVicor7%
- True Dog5%
Demand
Pumpkin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 50.7×
Search terms
Top Pumpkin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pumpkin180K/yr
- pumpkin decor24K/yr
- pumpkins53K/yr
- pumpkin decorations140K/yr
- pumpkin ornament16K/yr
- halloween pumpkin27K/yr
- pumkin9K/yr
- artificial pumpkins12K/yr
- halloween pumpkins9K/yr
- halloween pumpkin decorations22K/yr
Reviews and returns
What reviews say buyers love and hate about Pumpkin
We read the reviews and the return reasons for every product selling here.
“a very expensive one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumpkin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









