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Pumpkin

Maybe

An estimated 0.2% of orders come back. But products sell for $7.74 on average, outside the sweet spot, so Pumpkin is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£129K/yr553K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
49%top-5 click share · 28 brands · 55 sellers

Flapen Score

Pumpkin against its category

The dotted line is the Grocery average. Past it, Pumpkin is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin 553K times last year and spent an estimated £129K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
3.0%
Market size, estimated
£129Ka year
Peak month
October50.7× the quietest month
Top search term
pumpkin180K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £0.68 to £27.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£0.68–£27.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #303 within Bakery. It carries 464 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
24.0%
Average rank
#303in Bakery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pumpkin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

55

Est. top-5 brand share

67%

Top 20: 94%

Est. top-5 click share

49%

Top 20: 87%

Open market

28%

  • Bakeroo22%
  • GOOD FOOD COMPANY14%
  • Morrisons13%
  • by Amazon11%
  • OTMVicor7%
  • True Dog5%

Demand

Pumpkin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 50.7×

Search terms

Top Pumpkin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pumpkin180K/yr
  • pumpkin decor24K/yr
  • pumpkins53K/yr
  • pumpkin decorations140K/yr
  • pumpkin ornament16K/yr
  • halloween pumpkin27K/yr
  • pumkin9K/yr
  • artificial pumpkins12K/yr
  • halloween pumpkins9K/yr
  • halloween pumpkin decorations22K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.2%of orders come back
“a very expensive one”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pumpkin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data