Pumpkin
Pumpkin shows low returns (0.2%), but pricing outside the sweet spot ($7.74 avg) keeps it on the watch list.
Flapen Score
Is Pumpkin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pumpkin is a £129K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Pumpkin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +23.0% over the last 90 days and 3.0% of searches end in a purchase.
£129K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top Pumpkin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g
- Price
- £8.35
- Rating
- 4.6/5
- Reviews
- 3,440
- Age
- 7y ago
by Amazon Butternut Squash Single
- Price
- £1.36
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 6y ago
Morrisons Market St Butternut Squash
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 9y ago
Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
- Price
- £9.13
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 1y ago
OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas
- Price
- £11.08
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 5y ago
Trending
90-day click momentum
Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
- Price
- £27.00
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago
Americas Finest Pumpkin Puree - 100% Pure Pumpkin 425g (Pack of 6)
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 3y ago
True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK
- Price
- £6.16
- Rating
- 4.5/5
- Reviews
- 497
- Age
- 1y ago
Holibanna 2Pcs Halloween Pumpkin Lanterns Plastic Light up Jack O Lanterns Led Pumpkin Lights Outdoor Decorations for Halloween Party
- Price
- £8.17
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 5y ago
Pumpkin Fresh 1 kg
- Price
- £8.95
- Rating
- 2.8/5
- Reviews
- 10
- Age
- 4y ago
Newest
by launch date
LMSHOWOWO 12 Pcs Fall Artificial Pumpkins 3 Sizes Fake Velvet Small Foam Pumpkin Orange Brown Khaki Harvest Pumpkins for Fall Harvest Thanksgiving Halloween Autumn Party Table Decor Decoration
- Price
- £9.48
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
BIHIYII 128Pcs Artificial Pumpkins Autumn Decorations Set Halloween Fake Pumpkin Fall Leaves Pine Cones Gourd Small Acorns for Halloween Thanksgiving Fall Harvest Table Home Decor
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Cow & Gate Pumpkin Rice Baby Food Snack Jar 4+ Months 125g
- Price
- £0.86
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago
Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
- Price
- £9.13
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 1y ago
Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
- Price
- £27.00
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 falling
Sellers
55
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
49%
Top 20: 87%
Open market
28%
- Bakeroo22%
- GOOD FOOD COMPANY14%
- Morrisons13%
- by Amazon11%
- OTMVicor7%
- True Dog5%
Pumpkin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 50.7×
Top Pumpkin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pumpkin180K/yr
- pumpkin decor24K/yr
- pumpkins53K/yr
- pumpkin decorations140K/yr
- pumpkin ornament16K/yr
- halloween pumpkin27K/yr
- pumkin9K/yr
- artificial pumpkins12K/yr
- halloween pumpkins9K/yr
- halloween pumpkin decorations22K/yr
What reviews say buyers love and hate about Pumpkin
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“good quality puree - very good for using a teaspoon in my dogs food to help with digestive issues”
“My dog likes this”
“Good price”
“Delicious and healthy”
“As described”
What buyers complain about
78% of reviews“a very expensive one”
“didnt do anything for her digestion”
“That was a big mistake because he was getting a bit of diarrhoea or he was a bit constipated”
“Waste of money”
“They're getting absolutely huge now”
Pumpkin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pumpkin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
