pumpkin
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($7.74 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great464.49avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Price range
Okay£0.68–£27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£129K£129K/yr · 553K searches
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pumpkin is a £129K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pumpkin market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £116K–£155K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 57%
- Out of stock
- 24.0%
- Avg brand age
- 32 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
55
Top-5 brand share
67%
Top 20: 94%
Top-5 click share
49%
Top 20: 87%
Open market
28%
- Bakeroo22%
- GOOD FOOD COMPANY14%
- Morrisons13%
- by Amazon11%
- OTMVicor7%
- True Dog5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 50.7×
Top pumpkin search terms
- pumpkin180K/yr
- pumpkin decor24K/yr
- pumpkins53K/yr
- pumpkin decorations140K/yr
- pumpkin ornament16K/yr
- halloween pumpkin27K/yr
- pumkin9K/yr
- artificial pumpkins12K/yr
- halloween pumpkins9K/yr
- halloween pumpkin decorations22K/yr
Top pumpkin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(Pack of 3) Bakeroo Tinned Pumpkin Puree (Pumpkin Pie Filling) 100% Natural - 425g
Bakeroo£8.354.6★3,440 rev
by Amazon Butternut Squash Single
by Amazon£1.364.5★387 rev
Morrisons Market St Butternut Squash
Morrisons£1.644.6★929 rev
Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
GOOD FOOD COMPANY£9.134.6★318 rev
OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas
OTMVicor£11.084.4★966 rev
Newest
by launch date
LMSHOWOWO 12 Pcs Fall Artificial Pumpkins 3 Sizes Fake Velvet Small Foam Pumpkin Orange Brown Khaki Harvest Pumpkins for Fall Harvest Thanksgiving Halloween Autumn Party Table Decor Decoration
LMSHOWOWO£9.4815 rev
BIHIYII 128Pcs Artificial Pumpkins Autumn Decorations Set Halloween Fake Pumpkin Fall Leaves Pine Cones Gourd Small Acorns for Halloween Thanksgiving Fall Harvest Table Home Decor
BIHIYII£5.7220 rev
Cow & Gate Pumpkin Rice Baby Food Snack Jar 4+ Months 125g
Cow & Gate£0.865 rev
Americas Finest | Pack of 3 | Pumpkin Puree - 100% Pure Pumpkin - 425g Tin | Tinned Pumpkin
GOOD FOOD COMPANY£9.13318 rev
Americas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
GOOD FOOD COMPANY£27.0053 rev
Trending
90-day click momentumAmericas Finest | Pack of 12 | Pumpkin Puree | Shipping Fresh New Batch100% Pure Pumpkin - 425g Tin
GOOD FOOD COMPANY£27.004.7★
Americas Finest Pumpkin Puree - 100% Pure Pumpkin 425g (Pack of 6)
America's Finest£16.884.8★
True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK
True Dog£6.164.5★
Holibanna 2Pcs Halloween Pumpkin Lanterns Plastic Light up Jack O Lanterns Led Pumpkin Lights Outdoor Decorations for Halloween Party
Holibanna£8.173.3★
Pumpkin Fresh 1 kg
Blue Mountain Peak£8.952.8★
What buyers say about pumpkin
What buyers praise and complain about, mined from review topics.What buyers love
“good quality puree - very good for using a teaspoon in my dogs food to help with digestive issues”
“My dog likes this”
“Good price”
“Delicious and healthy”
“As described”
“Easy to use”
“Helps my dogs stools”
“Nutritious and easy to fix”
“Convenient Pumpkin Powder”
“We've noticed improved consistency of 'outputs' and less wind”
What buyers complain about
“a very expensive one”
“didnt do anything for her digestion”
“That was a big mistake because he was getting a bit of diarrhoea or he was a bit constipated”
“Waste of money”
“They're getting absolutely huge now”
“Planted the whole packet about a month and a half ago and none have still come up”
“Not scent to it either”
“When I opened the sealed lid, unfortunately it went everywhere🥲”
“Gross”
“Pumpkin powder”
Top return reasons
Common questions
- Is pumpkin profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pumpkin niche?
- 28 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in pumpkin?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Indigestion. The return rate is 0.2%.
- When does demand for pumpkin peak?
- Demand peaks in Sep–Oct; the busiest month runs 50.7× the quietest.
- What does it cost to enter the pumpkin niche?
- Listings span £0.68–£27.00; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.