Is pumice stone for toilet profitable to sell on Amazon United Kingdom?

The niche generates £268K/yr across 39 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the pumice stone for toilet niche?

34 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in pumice stone for toilet?

Top complaints mined from reviews: Functionality-Overall, Stain Resistance, Ease Of Cleaning. The return rate is 0.3%.

When does demand for pumice stone for toilet peak?

Demand peaks in Aug; the busiest month runs 3.1× the quietest.

What does it cost to enter the pumice stone for toilet niche?

Listings span £2.45–£11.89; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.

pumice stone for toilet

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good554.28

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£268K

£268K/yr · 253K searches

Avg price

Bad£6.99

avg listing price — sweet spot $15–$100

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.45–£11.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, pumice stone for toilet is a £268K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug. Verdict: Worth a look — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pumice stone for toilet market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £210K–£280K; units × avg price
Conversion rate: 15.1%
Avg BSR: #1,052
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 7.2%
Avg brand age: 28 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

43%

Top 20: 85%

Open market

48%

Juegot11%
Vunpok10%
ddLUCK10%
VACUBXBY9%
Louis Poems7%
wlich6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.1×

Open Trend

Top pumice stone for toilet search terms

pumice stone for toilet106K/yr -5.3%13.4% conv.
pumice stone for cleaning36K/yr -43.5%7.9% conv.
toilet pumice stone47K/yr -1.8%14.2% conv.
toilet pumice cleaning stone25K/yr -2.3%12.3% conv.
pumice stone toilet cleaner8K/yr -39.0%10.1% conv.
toilet pumice7K/yr -5.9%10.4% conv.
scouring stick5K/yr -21.3%3.7% conv.
pumice stone toilet5K/yr -1.8%12.6% conv.
pumie scouring stick2K/yr +95.4%3.5% conv.
cleaning pumice stone3K/yr -36.4%9.5% conv.

All search terms

Top pumice stone for toilet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pumice Stone for Toilet Bowl Cleaning Scouring Stick Remove Toilet Bowl Hard Water Rings Calcium Buildup and Rust Suitable for Cleaning Toilet Bathroom

Juegot£11.894.2★1,085 rev

Pumice Stone for Toilet with Handle 4 Pieces Pumice Stone Toilet Limescale Remover Effective Limescale and Urine Remover

Vunpok£5.004.2★230 rev

ddLUCK 2 Pack Pumice Cleaning Stone with Handle Toilet Bowl Cleaner Toilet Brush with Non-Slip Long Plastic Handle for Kitchen/Bathroom/Pool/Household Cleaning

ddLUCK£6.404.3★5,352 rev

2 Pack Pumice Stone for Toilet Cleaning Pumice Sticks for Kitchen Oven Tile Cleaner Grill Kitchen Shower Bathroom Toilet Brush

VACUBXBY£4.434.4★151 rev

HengLiSam 2 Pack Handle Toilet Bowl Cleaner Pumice Stone Sticks Hard Water Ring Stains Remover for Kitchen/Bath/Pool/Household Cleaning

HengLiSam£5.014.2★735 rev

Newest

by launch date

Toilet Pumice Stone Cleaner Toilet Bowl Stain Remover Tool for Limescale Hard Water Stain Remover Toilet Ring Remover Bathroom Descaler Cleaning Stone for Calcium (White)

Galitoon£8.299 rev

today

Toilet Pumice Stone with 1 Handle 3 Pack - Heavy Duty Cleaning Pumice Stones for Toilet Bowl Limescale Rust & Hard Water Stains | Safe on Porcelain Sinks Tiles & BBQ Grills

Louis Poems£5.7716 rev

6mo ago

Toilet Pumice Stone with 3 Handles 9 Pack - Heavy Duty Cleaning Pumice Stones for Toilet Bowl Limescale Rust & Hard Water Stains | Safe on Porcelain Sinks Tiles & BBQ Grills

Louis Poems£7.8916 rev

6mo ago

10 PcsPumice Stone for Toilet Pumice Cleaning Stones Sticks Brush tToilet Pumice Stone for Cleaning Bathroom Kitchen Sink Pool Toilet Limescale Remover with 1 Short Handle

SGYKJ£6.1215 rev

8mo ago

6 Pack Grill Cleaning Brick Pumice Cleaning Block BBQ Cleaning Tool Remove Oil Stains Pumice Stones Magic Stone for Grilling Barbeque Griddle Flat Top Grill Racks

VACUBXBY£4.7824 rev

9mo ago

What buyers say about pumice stone for toilet

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning25%

“Absolutely brilliant cleaning powers”

Quality-Overall12%

“Toilet as good as new”

Ease Of Use12%

“was exceptionally user-friendly”

Value For Money10%

“Good value”

Advertised Vs Actual Product8%

“Better than expected”

Efficiency7%

“Works perfectly”

Product Condition4%

“Good as new”

Scratch Resistance2%

“tiles without scratching”

Strength2%

“Effective”

Soft Feel1%

“Fantastic and not too harsh on the surfaces”

What buyers complain about

Functionality-Overall12%

“Doesn't work”

Stain Resistance11%

“Impossible stains GONE”

Ease Of Cleaning11%

“The pumice stone is helpful maybe not the easiest method to clean”

Durability7%

“wear down extremely quickly”

Hard Feel5%

“To soft”

Quality-Overall5%

“Very cheap”

Strength4%

“it is very flimsy”

Instructions/User Manual/Troubleshooting3%

“No Clear Instructions As To How To Use The Product”

Value For Money3%

“But it seems expensive for 2 stones”

Ease Of Use2%

“Really difficult to clear up”

Top return reasons

Functionality-Overall27%

Size-Overall14%

Quality-Overall13%

Value For Money8%

Scratch Resistance7%

Ease Of Cleaning5%