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Pumice Stone for Toilet

Pumice Stone for Toilet shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 49Growth 17Conversion 97Competition 70Returns 99Price range 0Avg price 19Brand share 89Review moat 74Quality gap 75
This niche Category average

Is Pumice Stone for Toilet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pumice Stone for Toilet is a £268K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug. Verdict: Worth a look — 61/100.

Pumice Stone for Toilet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 15.1% of searches end in a purchase.

£268K

revenue / yr

Units sold / yr40K
Search volume / yr-16.3%253K
Conversion rate15.1%
Avg price£6.99

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers34 · 41
Top-5 product click share43%
Open market54%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement92%
New entrants (1y)18· 2 succeeded
Avg rating4.3★
Avg reviews554

Top Pumice Stone for Toilet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

41

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

43%

Top 20: 85%

Open market

48%

  • Juegot11%
  • Vunpok10%
  • ddLUCK10%
  • VACUBXBY9%
  • Louis Poems7%
  • wlich6%

Pumice Stone for Toilet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR15.1%Products39Brands34Top 5 Brands46%OOS Rate7.2%Rating4.3★Reviews554Avg BSR#1,052
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.1×

Top Pumice Stone for Toilet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumice stone for toilet106K/yr
  • pumice stone for cleaning36K/yr
  • toilet pumice stone47K/yr
  • toilet pumice cleaning stone25K/yr
  • pumice stone toilet cleaner8K/yr
  • toilet pumice7K/yr
  • scouring stick5K/yr
  • pumice stone toilet5K/yr
  • pumie scouring stick2K/yr
  • cleaning pumice stone3K/yr

What reviews say buyers love and hate about Pumice Stone for Toilet

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Ease Of Cleaning25%

Absolutely brilliant cleaning powers

Quality-Overall12%

Toilet as good as new

Ease Of Use12%

was exceptionally user-friendly

Value For Money10%

Good value

Advertised Vs Actual Product8%

Better than expected

What buyers complain about

63% of reviews
Functionality-Overall12%

Doesn't work

Stain Resistance11%

Impossible stains GONE

Ease Of Cleaning11%

The pumice stone is helpful maybe not the easiest method to clean

Durability7%

wear down extremely quickly

Hard Feel5%

To soft

Pumice Stone for Toilet return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
27%
2Size-Overall
14%
3Quality-Overall
13%
4Value For Money
8%
5Scratch Resistance
7%

Common Pumice Stone for Toilet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumice Stone for Toilet 61/100 on Amazon United Kingdom — Worth a look. The niche generates £268K/yr across 39 tracked products. 2 of 18 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Pumice Stone for Toilet on Amazon United Kingdom peaks in Aug, where the busiest month runs 3.1× the quietest.