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Puffed Quinoa

Fail

Prices span $2.42–$13.88, mostly outside the sweet spot, so Puffed Quinoa is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£56K/yr77K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
80%top-5 click share · 7 brands · 17 sellers

Flapen Score

Puffed Quinoa against its category

The dotted line is the Grocery average. Past it, Puffed Quinoa is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffed Quinoa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puffed Quinoa 77K times last year and spent an estimated £56K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
7.9%
Market size, estimated
£56Ka year
Top search term
puffed quinoa66K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £2.42 to £13.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.14 that is £2K to £5K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£2.42–£13.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Rice, Pasta & Pulses. It carries 157 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#233in Rice, Pasta & Pulses
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Puffed Quinoa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Buy Whole Foods Online29%
  • Infinity Foods26%
  • Hatton Hill17%
  • by Amazon13%
  • MANOR SPRINGS7%
  • Amisa5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Puffed Quinoa search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Puffed Quinoa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffed quinoa66K/yr
  • quinoa puffs5K/yr
  • popped quinoa3K/yr
  • puffed quinoa organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Puffed Quinoa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled22%−0.17

Stale

felt more like very stale, soft and overpriced rice Krispies

found that they went pretty stale quite quickly

Crispiness22%−0.13

Not crisp at all

Not crunchy

it had no crunch whatsoever

Taste-Overall16%−0.04

tasted bit like an old popcorn

not for my taste

don't have much taste

Value For Money8%−0.02

Ludicrously expensive

Poor value as it was stale so unusable

Waste of money

Texture/Consistency-Overall4%−0.02

very disappointing texture

Love

Quality-Overall19%+1.51

Good quality

Great product

Value for moneygood quality

Nutritional Content14%+1.40

Great for gluten free recipies

next to no calories

Great for snack bars

Value For Money11%−0.02

I like how the price is affordable

Good value for money

Great and not pricey

Taste-Overall9%−0.04

Great alternative to puffed rice

Tastes delicious

Great taste, good price for the size

Advertised Vs Actual Product6%+0.39

Does what it says on the tin

Just what I wanted

Im sure this is just how its supposed to be

FAQ

Common Puffed Quinoa questions

Answered from the same tracked data.