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Puffed Quinoa

prices mostly outside the sweet spot ($2.42–$13.88) — Puffed Quinoa doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 14Growth 10Conversion 79Competition 17Returns 100Price range 0Avg price 26Brand share 20Review moat 92Quality gap 91
This niche Category average

Is Puffed Quinoa profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puffed Quinoa is a £56K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Puffed Quinoa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.5% over the last 90 days and 7.9% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr6K
Search volume / yr-29.5%77K
Conversion rate7.9%
Avg price£9.14

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 17
Top-5 product click share80%
Open market8%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews157

Top Puffed Quinoa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Buy Whole Foods Online29%
  • Infinity Foods26%
  • Hatton Hill17%
  • by Amazon13%
  • MANOR SPRINGS7%
  • Amisa5%
  • Open — no brand owns it (1 brand, 3%)

Puffed Quinoa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR7.9%Products10Brands7Top 5 Brands92%OOS Rate0.0%Rating4.1★Reviews157Avg BSR#233
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Puffed Quinoa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • puffed quinoa66K/yr
  • quinoa puffs5K/yr
  • popped quinoa3K/yr
  • puffed quinoa organic3K/yr

What reviews say buyers love and hate about Puffed Quinoa

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall19%

Good quality

Nutritional Content14%

Great for gluten free recipies

Value For Money11%

I like how the price is affordable

Taste-Overall9%

Great alternative to puffed rice

Advertised Vs Actual Product6%

Does what it says on the tin

What buyers complain about

79% of reviews
Stale/Rotten/Spoiled22%

Stale

Crispiness22%

Not crisp at all

Taste-Overall16%

tasted bit like an old popcorn

Value For Money8%

Ludicrously expensive

Texture/Consistency-Overall4%

very disappointing texture

Common Puffed Quinoa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puffed Quinoa 41/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 10 tracked products. Search demand moved -29.5% over the last 90 days.
Puffed Quinoa buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Crispiness, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.