pudding
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($2.95 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Review moat
Great489avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad£52K£52K/yr · 149K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.59–£16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£2.95avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pudding is a £52K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pudding market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 6.8%
- Avg brand age
- 62 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
61
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
16%
- Morrisons34%
- Aunty's19%
- Mr Kipling14%
- Ambrosia7%
- Cadbury6%
- McVitie's5%
- Open — no brand owns it (12 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -28.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top pudding search terms
- pudding82K/yr
- puddings30K/yr
- sponge pudding14K/yr
- bread and butter pudding6K/yr
- puddings and desserts7K/yr
- bread pudding3K/yr
- sponge puddings4K/yr
- steamed pudding3K/yr
Top pudding products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auntys Golden Syrup Steamed Puddings 2x95g 190g
Aunty's£1.534.2★365 rev
Morrisons Bread & Butter Puddings 2pk 240g
Morrisons£2.814.2★17 rev
Auntys Steamed Puddings Sticky Toffee 2X95g 190g
Aunty's£1.514.3★188 rev
Cadbury Milk Chocolate Sponge Pudding Desserts 2x95g
Cadbury£2.064.4★492 rev
Morrisons The Best Brioche Bread & Butter Pudding 450g
Morrisons£5.104.6★12 rev
Newest
by launch dateMorrisons The Best Brioche Bread & Butter Pudding 450g
Morrisons£5.1012 rev
Morrisons Jam Sponge Puddings 2pk 210g
Morrisons£2.785 rev
Morrisons Syrup Sponge Puddings 2pk 210g
Morrisons£2.7817 rev
Morrisons Chocolate Sponge Puddings 2pk 210g
Morrisons£2.764 rev
Morrisons Bread & Butter Puddings 2pk 240g
Morrisons£2.8117 rev
Trending
90-day click momentum
Iceland Syrup Sponge Pudding 100g
Iceland£0.983.1★
Mr Kipling Golden Syrup Sponge Puddings 190 g (4-Pack)
Mr Kipling£6.654.8★
Morrisons Jam Sponge Puddings 2pk 210g
Morrisons£2.784.8★
Morrisons Bread & Butter Pudding 450g
Morrisons£3.814.0★
Morrisons Bread & Butter Puddings 2pk 240g
Morrisons£2.814.2★
What buyers say about pudding
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious as always”
“Nice cake”
“Excellent value”
“Good puds”
“The flavour is sweet”
“Creamy really nice not two sweet”
“The texture nice”
“thick”
“Nice and creamy”
“handy as easy to store”
What buyers complain about
“Had a very artificial taste and wasn't pleasant”
“Large”
“fake sweet taste”
“Waste of money”
“theres not a lot of textures he likes”
“Flavour not good”
“Getting squashed”
“both arrived squashed”
“Quality control must be non existant”
“Hard and and tasteless”
Top return reasons
Common questions
- Is pudding profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 49 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pudding niche?
- 18 brands and 61 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in pudding?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sweetness. The return rate is 0.0%.
- When does demand for pudding peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the pudding niche?
- Listings span £0.59–£16.53; the average listing price is £2.95 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.