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Pudding

Maybe

Returns run at only 0.0% of orders. But products sell for $2.95 on average, outside the sweet spot, so Pudding is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£52K/yr149K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
34%top-5 click share · 18 brands · 61 sellers

Flapen Score

Pudding against its category

The dotted line is the Grocery average. Past it, Pudding is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pudding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pudding 149K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
11.8%
Market size, estimated
£52Ka year
Peak month
November6.2× the quietest month
Top search term
pudding82K searches a year

02 · Price

A sale here is worth £2.95.

Listings sell for £2.95 on average, from £0.59 to £16.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £2.95 that is £738 to £1K a year per listing.

Average price
£2.95under the $15 to $100 sweet spot
Price range
£0.59–£16.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£738–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Bakery. It carries 489 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#56in Bakery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
49

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
62 months

Products

Top Pudding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

61

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

16%

  • Morrisons34%
  • Aunty's19%
  • Mr Kipling14%
  • Ambrosia7%
  • Cadbury6%
  • McVitie's5%
  • Open — no brand owns it (12 brands, 16%)

Demand

Pudding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Pudding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pudding82K/yr
  • puddings30K/yr
  • sponge pudding14K/yr
  • bread and butter pudding6K/yr
  • puddings and desserts7K/yr
  • bread pudding3K/yr
  • sponge puddings4K/yr
  • steamed pudding3K/yr

Reviews and returns

What reviews say buyers love and hate about Pudding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+1.08

Had a very artificial taste and wasn't pleasant

No real taste to it

Taste not good

Size-Overall8%−0.03

Large

So small

tiny cake

Sweetness6%−0.05

fake sweet taste

Vanilla flavour has no sugar

Too Sweet

Value For Money6%+0.98

Waste of money

Slightly more expensive than

Very expensive for what it is

Texture/Consistency-Overall5%

theres not a lot of textures he likes

Texture of rice was weird

has a powdery texture

Love

Taste-Overall33%+1.08

Delicious as always

Great tasting cake

Great taste

Baking14%+0.94

Nice cake

and the very best on its own a yummy slice of cake

Cake is lovely

Value For Money11%+0.98

Excellent value

Excellent price

well worth the money

Quality-Overall10%+0.42

Good puds

Excellent product

Quality is good

Flavor4%−0.03

The flavour is sweet

Great flavour

flavour is uniquely precious

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁▁▁█

FAQ

Common Pudding questions

Answered from the same tracked data.