Pudding
MaybeReturns run at only 0.0% of orders. But products sell for $2.95 on average, outside the sweet spot, so Pudding is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £52K/yr149K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 34%top-5 click share · 18 brands · 61 sellers
Flapen Score
Pudding against its category
The dotted line is the Grocery average. Past it, Pudding is stronger. Inside it, weaker.
Market
The Pudding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pudding 149K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £52Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- pudding82K searches a year
02 · Price
A sale here is worth £2.95.
Listings sell for £2.95 on average, from £0.59 to £16.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £2.95 that is £738 to £1K a year per listing.
- Average price
- £2.95under the $15 to $100 sweet spot
- Price range
- £0.59–£16.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £738–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Bakery. It carries 489 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #56in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 489per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 9 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Pudding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Auntys Golden Syrup Steamed Puddings 2x95g 190g
- Price
- £1.53
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 12y ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago

Auntys Steamed Puddings Sticky Toffee 2X95g 190g
- Price
- £1.51
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 10y ago

Cadbury Milk Chocolate Sponge Pudding Desserts 2x95g
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 10y ago

Morrisons The Best Brioche Bread & Butter Pudding 450g
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 11mo ago
Trending
90-day click momentum
Iceland Syrup Sponge Pudding 100g
- Price
- £0.98
- Rating
- 3.1/5
- Reviews
- 10
- Age
- 3y ago

Mr Kipling Golden Syrup Sponge Puddings 190 g (4-Pack)
- Price
- £6.65
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5y ago

Morrisons Jam Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago

Morrisons Bread & Butter Pudding 450g
- Price
- £3.81
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 12mo ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago
Newest
by launch date
Morrisons The Best Brioche Bread & Butter Pudding 450g
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 11mo ago

Morrisons Jam Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago

Morrisons Syrup Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 11mo ago

Morrisons Chocolate Sponge Puddings 2pk 210g
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 11mo ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
61
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
16%
- Morrisons34%
- Aunty's19%
- Mr Kipling14%
- Ambrosia7%
- Cadbury6%
- McVitie's5%
- Open — no brand owns it (12 brands, 16%)
Demand
Pudding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Pudding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pudding82K/yr
- puddings30K/yr
- sponge pudding14K/yr
- bread and butter pudding6K/yr
- puddings and desserts7K/yr
- bread pudding3K/yr
- sponge puddings4K/yr
- steamed pudding3K/yr
Reviews and returns
What reviews say buyers love and hate about Pudding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had a very artificial taste and wasn't pleasant
No real taste to it
Taste not good
Large
So small
tiny cake
fake sweet taste
Vanilla flavour has no sugar
Too Sweet
Waste of money
Slightly more expensive than
Very expensive for what it is
theres not a lot of textures he likes
Texture of rice was weird
has a powdery texture
Love
Delicious as always
Great tasting cake
Great taste
Nice cake
and the very best on its own a yummy slice of cake
Cake is lovely
Excellent value
Excellent price
well worth the money
Good puds
Excellent product
Quality is good
The flavour is sweet
Great flavour
flavour is uniquely precious
Return
0.0% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pudding questions
Answered from the same tracked data.









