Pudding
MaybeAn estimated 0.0% of orders come back. But products sell for $2.95 on average, outside the sweet spot, so Pudding is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £52K/yr149K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 34%top-5 click share · 18 brands · 61 sellers
Flapen Score
Pudding against its category
The dotted line is the Grocery average. Past it, Pudding is stronger. Inside it, weaker.
Market
The Pudding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pudding 149K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £52Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- pudding82K searches a year
02 · Price
A sale here is worth £2.95.
Listings sell for £2.95 on average, from £0.59 to £16.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £2.95 that is £738 to £1K a year per listing.
- Average price
- £2.95under the $15 to $100 sweet spot
- Price range
- £0.59–£16.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £738–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Bakery. It carries 489 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #56in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 489per listing
- Listings tracked
- 49
04 · Newcomers
9 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Pudding products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Auntys Golden Syrup Steamed Puddings 2x95g 190g
- Price
- £1.53
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 12y ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago

Auntys Steamed Puddings Sticky Toffee 2X95g 190g
- Price
- £1.51
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 10y ago

Cadbury Milk Chocolate Sponge Pudding Desserts 2x95g
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 10y ago

Morrisons The Best Brioche Bread & Butter Pudding 450g
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Iceland Syrup Sponge Pudding 100g
- Price
- £0.98
- Rating
- 3.1/5
- Reviews
- 10
- Age
- 3y ago

Mr Kipling Golden Syrup Sponge Puddings 190 g (4-Pack)
- Price
- £6.65
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5y ago

Morrisons Jam Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago

Morrisons Bread & Butter Pudding 450g
- Price
- £3.81
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 12mo ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago
Newest
by launch date
Morrisons The Best Brioche Bread & Butter Pudding 450g
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 11mo ago

Morrisons Jam Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 11mo ago

Morrisons Syrup Sponge Puddings 2pk 210g
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 11mo ago

Morrisons Chocolate Sponge Puddings 2pk 210g
- Price
- £2.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 11mo ago

Morrisons Bread & Butter Puddings 2pk 240g
- Price
- £2.81
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
61
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 78%
Open market
16%
- Morrisons34%
- Aunty's19%
- Mr Kipling14%
- Ambrosia7%
- Cadbury6%
- McVitie's5%
- Open — no brand owns it (12 brands, 16%)
Demand
Pudding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Pudding search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pudding82K/yr
- puddings30K/yr
- sponge pudding14K/yr
- bread and butter pudding6K/yr
- puddings and desserts7K/yr
- bread pudding3K/yr
- sponge puddings4K/yr
- steamed pudding3K/yr
Reviews and returns
What reviews say buyers love and hate about Pudding
We read the reviews and the return reasons for every product selling here.
“Had a very artificial taste and wasn't pleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pudding questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









