How competitive is the Pudding niche on Amazon United Kingdom?

18 brands and 61 sellers compete in Pudding on Amazon United Kingdom. The top 5 Pudding products take 34% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Pudding?

Pudding buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pudding niche?

Pudding sells for £2.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.59–£16.53. The average incumbent carries 489 reviews — the moat a new listing must climb.

Pudding

Pudding shows low returns (0.0%), but pricing outside the sweet spot ($2.95 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pudding profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pudding is a £52K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Pudding: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.1% over the last 90 days and 11.8% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr25K

Search volume / yr-28.1%149K

Conversion rate11.8%

Avg price£2.95

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers18 · 61

Top-5 product click share34%

Open market20%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 49 products

Top Pudding products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Auntys Golden Syrup Steamed Puddings 2x95g 190g

Price: £1.53
Rating: 4.2/5
Reviews: 365
Age: 12y ago

Morrisons Bread & Butter Puddings 2pk 240g

Price: £2.81
Rating: 4.2/5
Reviews: 17
Age: 12mo ago

Auntys Steamed Puddings Sticky Toffee 2X95g 190g

Price: £1.51
Rating: 4.3/5
Reviews: 188
Age: 10y ago

Cadbury Milk Chocolate Sponge Pudding Desserts 2x95g

Price: £2.06
Rating: 4.4/5
Reviews: 492
Age: 10y ago

Morrisons The Best Brioche Bread & Butter Pudding 450g

Price: £5.10
Rating: 4.6/5
Reviews: 12
Age: 11mo ago

Newest

by launch date

Morrisons The Best Brioche Bread & Butter Pudding 450g

Price: £5.10
Rating: 4.6/5
Reviews: 12
Age: 11mo ago

Morrisons Jam Sponge Puddings 2pk 210g

Price: £2.78
Rating: 4.8/5
Reviews: 5
Age: 11mo ago

Morrisons Syrup Sponge Puddings 2pk 210g

Price: £2.78
Rating: 4.3/5
Reviews: 17
Age: 11mo ago

Morrisons Chocolate Sponge Puddings 2pk 210g

Price: £2.76
Rating: 3.6/5
Reviews: 4
Age: 11mo ago

Morrisons Bread & Butter Puddings 2pk 240g

Price: £2.81
Rating: 4.2/5
Reviews: 17
Age: 12mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

16%

Morrisons34%
Aunty's19%
Mr Kipling14%
Ambrosia7%
Cadbury6%
McVitie's5%
Open — no brand owns it (12 brands, 16%)

Pudding demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR11.8%Products49Brands18Top 5 Brands80%OOS Rate6.8%Rating4.3★Reviews489Avg BSR#56

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Top Pudding search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pudding82K/yr -26.4%7.9% conv.
puddings30K/yr -25.7%11.4% conv.
sponge pudding14K/yr -40.6%11.1% conv.
bread and butter pudding6K/yr -22.0%16.2% conv.
puddings and desserts7K/yr -32.5%2.8% conv.
bread pudding3K/yr -28.1%1.9% conv.
sponge puddings4K/yr -38.6%18.3% conv.
steamed pudding3K/yr -33.0%7.6% conv.

What reviews say buyers love and hate about Pudding

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall33%

“Delicious as always”

Baking14%

“Nice cake”

Value For Money11%

“Excellent value”

Quality-Overall10%

“Good puds”

Flavor4%

“The flavour is sweet”

What buyers complain about

60% of reviews

Taste-Overall17%

“Had a very artificial taste and wasn't pleasant”

Size-Overall8%

“Large”

Sweetness6%

“fake sweet taste”

Value For Money6%

“Waste of money”

Texture/Consistency-Overall5%

“theres not a lot of textures he likes”

Pudding return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Pudding questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pudding 51/100 on Amazon United Kingdom — Worth a look. The niche generates £52K/yr across 49 tracked products. 9 of 11 products launched in the last 360 days are still selling. Search demand moved -28.1% over the last 90 days.