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Prunes

Fail

Prices span $0.86–$14.95, mostly outside the sweet spot, so Prunes is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£213K/yr176K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
65%top-5 click share · 14 brands · 58 sellers

Flapen Score

Prunes against its category

The dotted line is the Grocery average. Past it, Prunes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prunes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prunes 176K times last year and spent an estimated £213K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
18.3%
Market size, estimated
£213Ka year
Peak month
February1.5× the quietest month
Top search term
prunes95K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £0.86 to £14.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.60 that is £7K to £8K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£0.86–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Dried Fruits, Nuts & Vegetables. It carries 662 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#431in Dried Fruits, Nuts & Vegetables
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Prunes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Amazon22%
  • CHEFS & CO20%
  • Morrisons17%
  • Nature's Balance13%
  • by Amazon6%
  • Grape Tree5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Prunes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Prunes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prunes95K/yr
  • dried prunes18K/yr
  • prunes pitted 1kg soft17K/yr
  • prune13K/yr
  • prunes for constipation12K/yr
  • pitted prunes9K/yr
  • dried plums7K/yr
  • prunes pitted3K/yr
  • dried prunes pitted 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Prunes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel17%−0.22

There is NOTHING soft about these, they are rock hard and tasteless, we eat lots of prunes both organic and regular and these are easily the worst we've ever had

Quite hard

These prunes are tough and leathery

Moist/Dry15%−0.12

Bit dry

Too dry and chewy very disappointed

These are a tiny bit dry - not the really soft ones

Size-Overall14%−0.04

The prunes appear smaller than other brands Ive had

they are small

small pack

Sweetness6%−0.01

Too sweet

dont eat them like sweets when out walking far from home

Crispiness4%−0.01

not quite as juicy as some after soaking

Love

Taste-Overall32%+2.44

Delicious - arrived quickly, great price, will definitely be using again

Absolutely delicious

The juice they were in was delicious too

Value For Money12%+0.62

Well worth the money

Good price

Excellent value for money

Quality-Overall12%+0.52

Good quality prunes

Excellent Quality

Reasonable quality prunes at a good price

Soft Feel8%

Soft and sweet

Keep soft

Tasty and smooth

Flavor6%+0.21

Great flavour

Great Fruit

They are juicy and taste lovely and are now my new go to brand

FAQ

Common Prunes questions

Answered from the same tracked data.