Prunes
FailPrices span $0.86–$14.95, mostly outside the sweet spot, so Prunes is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £213K/yr176K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 58 sellers
Flapen Score
Prunes against its category
The dotted line is the Grocery average. Past it, Prunes is stronger. Inside it, weaker.
Market
The Prunes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prunes 176K times last year and spent an estimated £213K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £213Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- prunes95K searches a year
02 · Price
A sale here is worth £6.60.
Listings sell for £6.60 on average, from £0.86 to £14.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.60 that is £7K to £8K a year per listing.
- Average price
- £6.60under the $15 to $100 sweet spot
- Price range
- £0.86–£14.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Dried Fruits, Nuts & Vegetables. It carries 662 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #431in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Prunes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Dried Prunes - 500g
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 1y ago

CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 2,035
- Age
- 1y ago

Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago

Morrisons Dried Pitted Prunes 500g
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 10y ago

by Amazon Prunes In Fruit Juice 425g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2y ago
Trending
90-day click momentum
Princes Prunes with Juice 410 g (Pack of 1)
- Price
- £1.33
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 7y ago

by Amazon Dried Prunes - 500g
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 1y ago

CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 2,035
- Age
- 1y ago

Ellas Kitchen Organic Prunes 70g
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 453
- Age
- 12y ago

Morrisons Prunes in Juice 410g
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 6y ago
Newest
by launch date
by Amazon Dried Prunes - 500g
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 1y ago

CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 2,035
- Age
- 1y ago

by Amazon Prunes In Fruit Juice 425g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 2y ago

Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago

Whitworths Pitted Dried Prunes 190g | Incredibly Tasty Orchard Prunes | Healthy Snack Option | Vegan GMO-Free| 1 of 5 a Day
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Amazon22%
- CHEFS & CO20%
- Morrisons17%
- Nature's Balance13%
- by Amazon6%
- Grape Tree5%
- Open — no brand owns it (8 brands, 16%)
Demand
Prunes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Prunes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prunes95K/yr
- dried prunes18K/yr
- prunes pitted 1kg soft17K/yr
- prune13K/yr
- prunes for constipation12K/yr
- pitted prunes9K/yr
- dried plums7K/yr
- prunes pitted3K/yr
- dried prunes pitted 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Prunes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
There is NOTHING soft about these, they are rock hard and tasteless, we eat lots of prunes both organic and regular and these are easily the worst we've ever had
Quite hard
These prunes are tough and leathery
Bit dry
Too dry and chewy very disappointed
These are a tiny bit dry - not the really soft ones
The prunes appear smaller than other brands Ive had
they are small
small pack
Too sweet
dont eat them like sweets when out walking far from home
not quite as juicy as some after soaking
Love
Delicious - arrived quickly, great price, will definitely be using again
Absolutely delicious
The juice they were in was delicious too
Well worth the money
Good price
Excellent value for money
Good quality prunes
Excellent Quality
Reasonable quality prunes at a good price
Soft and sweet
Keep soft
Tasty and smooth
Great flavour
Great Fruit
They are juicy and taste lovely and are now my new go to brand
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prunes questions
Answered from the same tracked data.









