prunes
Skip itPrices mostly outside the sweet spot ($0.86–$14.95) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Good661.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£213K£213K/yr · 176K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Price range
Bad£0.86–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, prunes is a £213K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
prunes market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Amazon22%
- CHEFS & CO20%
- Morrisons17%
- Nature's Balance13%
- by Amazon6%
- Grape Tree5%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top prunes search terms
- prunes95K/yr
- dried prunes18K/yr
- prunes pitted 1kg soft17K/yr
- prune13K/yr
- prunes for constipation12K/yr
- pitted prunes9K/yr
- dried plums7K/yr
- prunes pitted3K/yr
- dried prunes pitted 1kg3K/yr
Top prunes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Dried Prunes - 500g
Amazon£4.734.7★806 rev
CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
CHEFS & CO£5.064.3★2,035 rev
Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack
Nature's Balance£10.034.6★367 rev
Morrisons Dried Pitted Prunes 500g
Morrisons£3.794.4★262 rev
by Amazon Prunes In Fruit Juice 425g
by Amazon£1.194.5★463 rev
Newest
by launch dateby Amazon Dried Prunes - 500g
Amazon£4.73806 rev
CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
CHEFS & CO£5.062,035 rev
by Amazon Prunes In Fruit Juice 425g
by Amazon£1.19463 rev
Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack
Nature's Balance£10.03367 rev
Whitworths Pitted Dried Prunes 190g | Incredibly Tasty Orchard Prunes | Healthy Snack Option | Vegan GMO-Free| 1 of 5 a Day
Whitworths£2.19243 rev
Trending
90-day click momentum
Princes Prunes with Juice 410 g (Pack of 1)
Princes£1.334.3★
by Amazon Dried Prunes - 500g
Amazon£4.734.7★
CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))
CHEFS & CO£5.064.3★
Ellas Kitchen Organic Prunes 70g
Ella's Kitchen£0.864.7★
Morrisons Prunes in Juice 410g
Morrisons£1.144.5★
What buyers say about prunes
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious - arrived quickly, great price, will definitely be using again”
“Well worth the money”
“Good quality prunes”
“Soft and sweet”
“Great flavour”
“Healthy”
“Very less added sugar”
“Lovely dried fruit”
“Very fresh”
“juicy”
What buyers complain about
“There is NOTHING soft about these, they are rock hard and tasteless, we eat lots of prunes both organic and regular and these are easily the worst we've ever had”
“Bit dry”
“The prunes appear smaller than other brands Ive had”
“Too sweet”
“not quite as juicy as some after soaking”
“couldn't get pure prune juice not from concentrate”
“Its my fault for not reading the ingredients list before placing the order”
“Amazon need to improve their quality control”
“And rather tasteless”
“I kept thinking I had picked up 3 stuck together”
Common questions
- Is prunes profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 20 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the prunes niche?
- 14 brands and 58 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in prunes?
- Top complaints mined from reviews: Hard Feel, Moist/Dry, Size-Overall. The return rate is 0.0%.
- When does demand for prunes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the prunes niche?
- Listings span £0.86–£14.95; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.