How competitive is the Prunes niche on Amazon United Kingdom?

14 brands and 58 sellers compete in Prunes on Amazon United Kingdom. The top 5 Prunes products take 65% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Prunes?

Prunes buyers on Amazon United Kingdom complain most about Hard Feel, Moist/Dry, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Prunes niche?

Prunes sells for £6.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£14.95. The average incumbent carries 662 reviews — the moat a new listing must climb.

Prunes

prices mostly outside the sweet spot ($0.86–$14.95) — Prunes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Prunes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Prunes is a £213K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Prunes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.7% over the last 90 days and 18.3% of searches end in a purchase.

£213K

revenue / yr

Units sold / yr40K

Search volume / yr-16.7%176K

Conversion rate18.3%

Avg price£6.60

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 58

Top-5 product click share65%

Open market21%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Prunes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Dried Prunes - 500g

Price: £4.73
Rating: 4.7/5
Reviews: 806
Age: 1y ago

CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))

Price: £5.06
Rating: 4.3/5
Reviews: 2,035
Age: 1y ago

Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack

Price: £10.03
Rating: 4.6/5
Reviews: 367
Age: 2y ago

Morrisons Dried Pitted Prunes 500g

Price: £3.79
Rating: 4.4/5
Reviews: 262
Age: 10y ago

by Amazon Prunes In Fruit Juice 425g

Price: £1.19
Rating: 4.5/5
Reviews: 463
Age: 2y ago

Newest

by launch date

by Amazon Dried Prunes - 500g

Price: £4.73
Rating: 4.7/5
Reviews: 806
Age: 1y ago

CHEFS & CO | Soft Dried Prunes (pitted) | Natural Dried Fruits | Whole Fruits | Healthy Snack | Vegan & Vitamins Retained |Unsorbated No additives No Added Sugar GMO-Free (NATURAL 200 g (Pack of 1))

Price: £5.06
Rating: 4.3/5
Reviews: 2,035
Age: 1y ago

by Amazon Prunes In Fruit Juice 425g

Price: £1.19
Rating: 4.5/5
Reviews: 463
Age: 2y ago

Natures Balance Prunes Pitted 1kg Soft Sticky & Rich Low Fat Ideal Healthy Vegetarian Snack

Price: £10.03
Rating: 4.6/5
Reviews: 367
Age: 2y ago

Whitworths Pitted Dried Prunes 190g | Incredibly Tasty Orchard Prunes | Healthy Snack Option | Vegan GMO-Free| 1 of 5 a Day

Price: £2.19
Rating: 4.6/5
Reviews: 243
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

Amazon22%
CHEFS & CO20%
Morrisons17%
Nature's Balance13%
by Amazon6%
Grape Tree5%
Open — no brand owns it (8 brands, 16%)

Prunes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR18.3%Products20Brands14Top 5 Brands79%OOS Rate0.0%Rating4.5★Reviews662Avg BSR#431

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Prunes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

prunes95K/yr -12.9%17.7% conv.
dried prunes18K/yr -14.6%14.0% conv.
prunes pitted 1kg soft17K/yr -17.5%17.5% conv.
prune13K/yr -23.3%9.2% conv.
prunes for constipation12K/yr -17.9%11.6% conv.
pitted prunes9K/yr -32.3%14.1% conv.
dried plums7K/yr -19.2%3.3% conv.
prunes pitted3K/yr -32.4%12.9% conv.
dried prunes pitted 1kg3K/yr -41.2%16.3% conv.

What reviews say buyers love and hate about Prunes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall32%

“Delicious - arrived quickly, great price, will definitely be using again”

Value For Money12%

“Well worth the money”

Quality-Overall12%

“Good quality prunes”

Soft Feel8%

“Soft and sweet”

Flavor6%

“Great flavour”

What buyers complain about

72% of reviews

Hard Feel17%

“There is NOTHING soft about these, they are rock hard and tasteless, we eat lots of prunes both organic and regular and these are easily the worst we've ever had”

Moist/Dry15%

“Bit dry”

Size-Overall14%

“The prunes appear smaller than other brands Ive had”

Sweetness6%

“Too sweet”

Crispiness4%

“not quite as juicy as some after soaking”

Common Prunes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prunes 47/100 on Amazon United Kingdom — Skip it. The niche generates £213K/yr across 20 tracked products. Search demand moved -16.7% over the last 90 days.