How competitive is the Prune Juice niche on Amazon United Kingdom?

12 brands and 71 sellers compete in Prune Juice on Amazon United Kingdom. The top 5 Prune Juice products take 69% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Prune Juice?

Prune Juice buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Prune Juice niche?

Prune Juice sells for £13.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£26.22. The average incumbent carries 726 reviews — the moat a new listing must climb.

Prune Juice

soft demand (-6.1% this quarter) — Prune Juice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Prune Juice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Prune Juice is a £157K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.

Prune Juice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.1% over the last 90 days and 8.3% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr13K

Search volume / yr-6.1%137K

Conversion rate8.3%

Avg price£13.72

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 71

Top-5 product click share69%

Open market17%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Prune Juice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK

Price: £10.75
Rating: 4.5/5
Reviews: 2,043
Age: 2y ago

Benefit Drinks Pure Prune Juice - 8 x 1 Litre Cartons - Prune Juice for Constipation with with Vitamin A C and E- Health Foods - Healthy Drinks

Price: £26.22
Rating: 4.5/5
Reviews: 337
Age: 6y ago

James White Prune Juice 1Ltr

Price: £4.10
Rating: 4.2/5
Reviews: 31
Age: 3y ago

Sunsweet Californian Prune Juice 1L

Price: £7.37
Rating: 4.2/5
Reviews: 114
Age: 15y ago

James White Prune Juice Cartons 1L (Pack of 8)

Price: £25.67
Rating: 4.5/5
Reviews: 237
Age: 4y ago

Newest

by launch date

Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml

Price: £11.49
Rating: 4.4/5
Reviews: 27
Age: 9mo ago

Vita Core | Organic Prune Juice 100% Organic High in Dietary Fibre & Antioxidants Natural Source of Energy | 500ml (Pack of 2)

Price: £14.31
Rating: 4.3/5
Reviews: 19
Age: 1y ago

Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK

Price: £10.75
Rating: 4.5/5
Reviews: 2,043
Age: 2y ago

Gefen All Natural Prune Juice 946ml (Pack of 2) Not from Concentrate | No Added Sugar | High in Fibre Iron & Vitamin C | Kosher (Including Passover)

Price: £25.13
Rating: 3.9/5
Reviews: 31
Age: 2y ago

by Amazon Prunes In Fruit Juice 425g

Price: £1.19
Rating: 4.5/5
Reviews: 463
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

James White26%
Benefit Drinks22%
Wellgard19%
Sunsweet11%
by Amazon6%
Ella's Kitchen5%
Open — no brand owns it (6 brands, 12%)

Prune Juice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR8.3%Products15Brands12Top 5 Brands83%OOS Rate5.0%Rating4.4★Reviews726Avg BSR#269

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Prune Juice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

prune juice131K/yr -6.0%6.1% conv.
sunsweet prune juice3K/yr -10.0%6.3% conv.
plum juice3K/yr -7.1%1.2% conv.

What reviews say buyers love and hate about Prune Juice

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall31%

“Great taste, great bottle size”

Quality-Overall16%

“Excellent Product”

Value For Money14%

“Competitive pricing”

Ease Of Use5%

“Easy to use”

Natural Ingredients4%

“Excellent natural product”

What buyers complain about

55% of reviews

Value For Money17%

“expensive”

Taste-Overall12%

“The taste is not very nice either, they taste very overly sweet and artificial”

Size-Overall9%

“they are small”

Functionality-Overall7%

“Not working for me”

Blend/Ratio7%

“couldn't get pure prune juice not from concentrate”

Common Prune Juice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prune Juice 48/100 on Amazon United Kingdom — Skip it. The niche generates £157K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -6.1% over the last 90 days.