prune juice
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good726.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£0.86–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£157K£157K/yr · 137K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, prune juice is a £157K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
prune juice market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £137K–£172K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 67%
- Out of stock
- 5.0%
- Avg brand age
- 60 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
71
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- James White26%
- Benefit Drinks22%
- Wellgard19%
- Sunsweet11%
- by Amazon6%
- Ella's Kitchen5%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top prune juice search terms
- prune juice131K/yr
- sunsweet prune juice3K/yr
- plum juice3K/yr
Top prune juice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK
Wellgard£10.754.5★2,043 rev
Benefit Drinks Pure Prune Juice - 8 x 1 Litre Cartons - Prune Juice for Constipation with with Vitamin A C and E- Health Foods - Healthy Drinks
Benefit Drinks£26.224.5★337 rev
James White Prune Juice 1Ltr
James White£4.104.2★31 rev
Sunsweet Californian Prune Juice 1L
Sunsweet£7.374.2★114 rev
James White Prune Juice Cartons 1L (Pack of 8)
James White£25.674.5★237 rev
Newest
by launch date
Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml
Califig£11.4927 rev
Vita Core | Organic Prune Juice 100% Organic High in Dietary Fibre & Antioxidants Natural Source of Energy | 500ml (Pack of 2)
Vita Core£14.3119 rev
Wellgard Prune Juice PruneAid 100% Fresh Prune Juice 500ml Made in UK
Wellgard£10.752,043 rev
Gefen All Natural Prune Juice 946ml (Pack of 2) Not from Concentrate | No Added Sugar | High in Fibre Iron & Vitamin C | Kosher (Including Passover)
Gefen£25.1331 rev
by Amazon Prunes In Fruit Juice 425g
by Amazon£1.19463 rev
Trending
90-day click momentum
Aloe Pura Aloe Vera Maximum Strength Juice Natural Vegan Cruelty Free Food Supplement 1ltr
Aloe Pura£8.274.4★
Califig Original Syrup of Figs Sachets Natural Digestive Aid | Vegan | With Fig Extract | Helps Maintain Regularity | 10 x 15 ml
Califig£11.494.4★
Biotta Prune Juice 500ml - Pack of 6
A.Vogel£24.405.0★
Ellas Kitchen Organic Prunes 70g
Ella's Kitchen£0.864.7★
James White Prune Juice 1Ltr
James White£4.104.2★
What buyers say about prune juice
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste, great bottle size”
“Excellent Product”
“Competitive pricing”
“Easy to use”
“Excellent natural product”
“Great flavour”
“The fig syrup is blended with ginger extract, clove oil, peppermint oil and cassia oil, and the taste reflects that”
“Good for your health”
“decent size”
“also make them ideal for travel - a time when you are more likely to need this support”
What buyers complain about
“expensive”
“The taste is not very nice either, they taste very overly sweet and artificial”
“they are small”
“Not working for me”
“couldn't get pure prune juice not from concentrate”
“Tricky to open besides using scissors”
“limited effect”
Common questions
- Is prune juice profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the prune juice niche?
- 12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in prune juice?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for prune juice peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the prune juice niche?
- Listings span £0.86–£26.22; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.