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Prune Juice

Fail

Demand is soft, at -6.1% this quarter, so Prune Juice is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£157K/yr137K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 71 sellers

Flapen Score

Prune Juice against its category

The dotted line is the Grocery average. Past it, Prune Juice is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prune Juice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prune Juice 137K times last year and spent an estimated £157K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
8.3%
Market size, estimated
£157Ka year
Peak month
February1.3× the quietest month
Top search term
prune juice131K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £0.86 to £26.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.72 that is £7K to £10K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£0.86–£26.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #269 within Juice & Smoothies. It carries 726 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
5.0%
Average rank
#269in Juice & Smoothies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
726per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Prune Juice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

71

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • James White26%
  • Benefit Drinks22%
  • Wellgard19%
  • Sunsweet11%
  • by Amazon6%
  • Ella's Kitchen5%
  • Open — no brand owns it (6 brands, 12%)

Demand

Prune Juice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Prune Juice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prune juice131K/yr
  • sunsweet prune juice3K/yr
  • plum juice3K/yr

Reviews and returns

What reviews say buyers love and hate about Prune Juice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.49

expensive

It works out a bit more expensive to purchase this way

£13.99 might seem a lot

Taste-Overall12%−0.13

The taste is not very nice either, they taste very overly sweet and artificial

The taste is figgy with a little background heat

tastes very similar to asda's one that's only £1.57 which is also from Concentrate why is it so expensive

Size-Overall9%−0.02

they are small

Small

just a bit small

Functionality-Overall7%−0.11

Not working for me

limited effect

Blend/Ratio7%−0.05

couldn't get pure prune juice not from concentrate

Love

Taste-Overall31%−0.13

Great taste, great bottle size

Absolutely delicious

it tastes delicious

Quality-Overall16%+2.23

Excellent Product

Good quality

Repeat purchase, good quality, and its supplied in tetra-packs, so no more occasional breakages in transit

Value For Money14%+0.49

Competitive pricing

The price is right

Good value for money

Ease Of Use5%

Easy to use

easy to take

Easy to use & store

Natural Ingredients4%

Excellent natural product

A natural remedy

The ingredients are natural

FAQ

Common Prune Juice questions

Answered from the same tracked data.