How competitive is the Protein Yoghurt niche on Amazon United Kingdom?

14 brands and 38 sellers compete in Protein Yoghurt on Amazon United Kingdom. The top 5 Protein Yoghurt products take 39% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Protein Yoghurt?

Protein Yoghurt buyers on Amazon United Kingdom complain most about Taste-Overall, Thickness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Yoghurt niche?

Protein Yoghurt sells for £2.35 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.89–£21.99. The average incumbent carries 152 reviews — the moat a new listing must climb.

Protein Yoghurt

Protein Yoghurt shows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Protein Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Yoghurt is a £153K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 58/100.

Protein Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.3% over the last 90 days and 20.9% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr125K

Search volume / yr+11.3%313K

Conversion rate20.9%

Avg price£2.35

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers14 · 38

Top-5 product click share39%

Open market16%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Top Protein Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Arla Protein Strawberry Yogurt 200 g

Price: £1.22
Rating: 4.6/5
Reviews: 773
Age: 10y ago

Arla Protein Blueberry Yoghurt 200g

Price: £1.17
Rating: 4.4/5
Reviews: 686
Age: 10y ago

Arla Protein Strawberry Yoghurt Pouch 200g

Price: £1.48
Rating: 4.4/5
Reviews: 390
Age: 9y ago

Arla Protein Salted Caramel Yogurt 200 g

Price: £1.04
Rating: 4.3/5
Reviews: 205
Age: 6y ago

Arla Protein Mango Yogurt Pouch 200 g

Price: £1.42
Rating: 4.4/5
Reviews: 405
Age: 9y ago

Newest

by launch date

Fuel10k 20g Protein Yogurt & Granola Toffee Flavour 173g

Price: £1.99
Rating: 5.0/5
Reviews: 5
Age: 8mo ago

Protein Yogurt Strawberry Pouch 6x200g Arlas (Strawberry 6x200g)

Price: £21.99
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative

Price: £1.32
Rating: 4.4/5
Reviews: 40
Age: 1y ago

Arla Protein Chocolate Fudge Flavour Mousse 200g

Price: £1.75
Rating: 3.7/5
Reviews: 25
Age: 1y ago

Arla Protein Banoffee Pie Flavour Mousse 200g

Price: £1.54
Rating: 4.4/5
Reviews: 18
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

13%

Arla Protein53%
GetPro15%
Arla9%
Morrisons4%
Lindahls3%
Fuel10K3%
Open — no brand owns it (8 brands, 13%)

Protein Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume313KCVR20.9%Products41Brands14Top 5 Brands84%OOS Rate0.0%Rating4.4★Reviews152Avg BSR#56

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Protein Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein yoghurt167K/yr +8.2%20.1% conv.
arla35K/yr -1.0%11.9% conv.
protein yogurt27K/yr +28.4%16.2% conv.
arla protein21K/yr +8.9%17.2% conv.
arla protein yoghurt10K/yr +107.5%16.6% conv.
getpro12K/yr +21.5%10.4% conv.
grahams protein yoghurt6K/yr +41.6%0.7% conv.
protein yoghurt multipack7K/yr -0.3%0.9% conv.
protein yoghurts5K/yr +10.1%17.1% conv.
protein yogurts5K/yr +18.9%15.5% conv.

What reviews say buyers love and hate about Protein Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall34%

“Great taste”

Nutritional Content17%

“Easy to eat protein yogs”

Flavor11%

“Nice flavour”

Thickness10%

“Good taste and like the thickness of this yougarts”

Soft Feel4%

“Creamy”

What buyers complain about

71% of reviews

Taste-Overall25%

“Needs more taste”

Thickness15%

“it is annoying having to mix the liquid back in, very thick”

Flavor9%

“a bit bland on flavour”

Value For Money6%

“Nasty expensive slop in a pot”

Salt Content4%

“Not got a very strong salted caramel taste”

Common Protein Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Yoghurt 58/100 on Amazon United Kingdom — Worth a look. The niche generates £153K/yr across 41 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.