protein yoghurt
Worth a lookShows searches that convert (20.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great152.22avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£153K£153K/yr · 313K searches
Price range
Okay£0.89–£21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£2.35avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, protein yoghurt is a £153K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein yoghurt market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £235K–£294K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
13%
- Arla Protein53%
- GetPro15%
- Arla9%
- Morrisons4%
- Lindahls3%
- Fuel10K3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top protein yoghurt search terms
- protein yoghurt167K/yr
- arla35K/yr
- protein yogurt27K/yr
- arla protein21K/yr
- arla protein yoghurt10K/yr
- getpro12K/yr
- grahams protein yoghurt6K/yr
- protein yoghurt multipack7K/yr
- protein yoghurts5K/yr
- protein yogurts5K/yr
Top protein yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arla Protein Strawberry Yogurt 200 g
Arla Protein£1.224.6★773 rev
Arla Protein Blueberry Yoghurt 200g
Arla Protein£1.174.4★686 rev
Arla Protein Strawberry Yoghurt Pouch 200g
Arla Protein£1.484.4★390 rev
Arla Protein Salted Caramel Yogurt 200 g
Arla£1.044.3★205 rev
Arla Protein Mango Yogurt Pouch 200 g
Arla Protein£1.424.4★405 rev
Newest
by launch date
Fuel10k 20g Protein Yogurt & Granola Toffee Flavour 173g
Fuel10K£1.995 rev
Protein Yogurt Strawberry Pouch 6x200g Arlas (Strawberry 6x200g)
KoalaKoi£21.991 rev
Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
Alpro£1.3240 rev
Arla Protein Chocolate Fudge Flavour Mousse 200g
Arla Protein£1.7525 rev
Arla Protein Banoffee Pie Flavour Mousse 200g
Arla Protein£1.5418 rev
Trending
90-day click momentum
GetPro 25g Banana High Protein Yoghurt Pouch
GetPro£1.744.4★
Fuel10k 20g Protein Yogurt & Granola Toffee Flavour 173g
Fuel10K£1.995.0★
Arla Protein Banoffee Pie Flavour Mousse 200g
Arla Protein£1.544.4★
Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
Alpro£1.324.4★
Arla Protein Chocolate Fudge Flavour Mousse 200g
Arla Protein£1.753.7★
What buyers say about protein yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Easy to eat protein yogs”
“Nice flavour”
“Good taste and like the thickness of this yougarts”
“Creamy”
“Excellent product”
“This yogurt has great texture”
“Taste lovely and healthy”
“really cheap price”
“Great taste and good size”
What buyers complain about
“Needs more taste”
“it is annoying having to mix the liquid back in, very thick”
“a bit bland on flavour”
“Nasty expensive slop in a pot”
“Not got a very strong salted caramel taste”
“Is this supposed to tase of something other than chemicals”
“Stringy lumps sadly put me off”
“has artificial sweeteners”
“it is annoying having to mix the liquid back in, very thick”
“is a big pot”
Common questions
- Is protein yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 41 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the protein yoghurt niche?
- 14 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in protein yoghurt?
- Top complaints mined from reviews: Taste-Overall, Thickness, Flavor. The return rate is 0.0%.
- When does demand for protein yoghurt peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the protein yoghurt niche?
- Listings span £0.89–£21.99; the average listing price is £2.35 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.