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Protein Yoghurt

Maybe

Buyers convert on 20.9% of searches. But products sell for $2.35 on average, outside the sweet spot, so Protein Yoghurt is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£153K/yr313K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 38 sellers

Flapen Score

Protein Yoghurt against its category

The dotted line is the Grocery average. Past it, Protein Yoghurt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Yoghurt 313K times last year and spent an estimated £153K. The top 5 brands take 84% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
20.9%
Market size, estimated
£153Ka year
Peak month
January1.8× the quietest month
Top search term
protein yoghurt167K searches a year

02 · Price

A sale here is worth £2.35.

Listings sell for £2.35 on average, from £0.89 to £21.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £2.35 that is £6K to £7K a year per listing.

Average price
£2.35under the $15 to $100 sweet spot
Price range
£0.89–£21.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Fresh & Chilled. It carries 152 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#56in Fresh & Chilled
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
41

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Protein Yoghurt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

38

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 80%

Open market

13%

  • Arla Protein53%
  • GetPro15%
  • Arla9%
  • Morrisons4%
  • Lindahls3%
  • Fuel10K3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Protein Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Protein Yoghurt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein yoghurt167K/yr
  • arla35K/yr
  • protein yogurt27K/yr
  • arla protein21K/yr
  • arla protein yoghurt10K/yr
  • getpro12K/yr
  • grahams protein yoghurt6K/yr
  • protein yoghurt multipack7K/yr
  • protein yoghurts5K/yr
  • protein yogurts5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Yoghurt

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Needs more taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Yoghurt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data