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Protein Yoghurt

Maybe

Buyers convert on 20.9% of searches. But products sell for $2.35 on average, outside the sweet spot, so Protein Yoghurt is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£153K/yr313K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 38 sellers

Flapen Score

Protein Yoghurt against its category

The dotted line is the Grocery average. Past it, Protein Yoghurt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Yoghurt 313K times last year and spent an estimated £153K. The top 5 brands take 84% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
20.9%
Market size, estimated
£153Ka year
Peak month
January1.8× the quietest month
Top search term
protein yoghurt167K searches a year

02 · Price

A sale here is worth £2.35.

Listings sell for £2.35 on average, from £0.89 to £21.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £2.35 that is £6K to £7K a year per listing.

Average price
£2.35under the $15 to $100 sweet spot
Price range
£0.89–£21.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Fresh & Chilled. It carries 152 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#56in Fresh & Chilled
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Protein Yoghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

38

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

13%

  • Arla Protein53%
  • GetPro15%
  • Arla9%
  • Morrisons4%
  • Lindahls3%
  • Fuel10K3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Protein Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Protein Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein yoghurt167K/yr
  • arla35K/yr
  • protein yogurt27K/yr
  • arla protein21K/yr
  • arla protein yoghurt10K/yr
  • getpro12K/yr
  • grahams protein yoghurt6K/yr
  • protein yoghurt multipack7K/yr
  • protein yoghurts5K/yr
  • protein yogurts5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.01

Needs more taste

Didnt like the taste

only because it's just strawberry

Thickness15%−0.03

it is annoying having to mix the liquid back in, very thick

I dont like the yoghurt to be too thick

just way too thick for me

Flavor9%+0.91

a bit bland on flavour

needs a bit more flavour

These are very hard to get other than strawberry flavour so I thought I try the sorted caramel I would buy again

Value For Money6%−0.03

Nasty expensive slop in a pot

Not the cheapest

Overpriced

Salt Content4%−0.08

Not got a very strong salted caramel taste

This yogurt didnt haves very strong salted caramel taste to it

Love

Taste-Overall34%−0.01

Great taste

Taste lovely and healthy

the peach and passion flavoured one is my favorite

Nutritional Content17%+0.95

Easy to eat protein yogs

Protein yes

Great protein content

Flavor11%+0.91

Nice flavour

Delightfully creamy and fruity

the peach and passion flavoured one is my favorite

Thickness10%−0.03

Good taste and like the thickness of this yougarts

Really thick so feels luxurious

Thick, creamy and high in protein,

Soft Feel4%

Creamy

Nice and smooth

Delightfully creamy and fruity

FAQ

Common Protein Yoghurt questions

Answered from the same tracked data.