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Protein Water

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Protein Water is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£145K/yr178K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
66%top-5 click share · 8 brands · 26 sellers

Flapen Score

Protein Water against its category

The dotted line is the Grocery average. Past it, Protein Water is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Water 178K times last year and spent an estimated £145K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.8%
Market size, estimated
£145Ka year
Peak month
August4.7× the quietest month
Top search term
protein water117K searches a year

02 · Price

A sale here is worth £17.02.

Listings sell for £17.02 on average, from £10.35 to £28.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.02 that is £9K to £13K a year per listing.

Average price
£17.02inside the $15 to $100 sweet spot
Price range
£10.35–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #98 within Juice & Smoothies. It carries 209 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
76%
Out of stock, average day
10.8%
Average rank
#98in Juice & Smoothies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
21

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Protein Water products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 99%

Open market

4%

  • Vieve42%
  • Applied Nutrition36%
  • WOW HYDRATE8%
  • Myprotein4%
  • Optimum Nutrition3%
  • SCI-MX3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Protein Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 4.7×

Search terms

Top Protein Water search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein water117K/yr
  • vieve protein water14K/yr
  • protein water sugar free16K/yr
  • wow hydrate protein water12K/yr
  • vieve9K/yr
  • wow hydrate9K/yr
  • protien water3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Water

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste is a bit off”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Protein Water questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data