Protein Water
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Protein Water is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £145K/yr178K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 26 sellers
Flapen Score
Protein Water against its category
The dotted line is the Grocery average. Past it, Protein Water is stronger. Inside it, weaker.
Market
The Protein Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Water 178K times last year and spent an estimated £145K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £145Ka year
- Peak month
- August4.7× the quietest month
- Top search term
- protein water117K searches a year
02 · Price
A sale here is worth £17.02.
Listings sell for £17.02 on average, from £10.35 to £28.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.02 that is £9K to £13K a year per listing.
- Average price
- £17.02inside the $15 to $100 sweet spot
- Price range
- £10.35–£28.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #98 within Juice & Smoothies. It carries 209 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 76%
- Out of stock, average day
- 10.8%
- Average rank
- #98in Juice & Smoothies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 209per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Protein Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vieve Protein Water 10x500ml - Mixed Variety Flavour Pack 20g Protein Sugar Free Fat Free & Dairy Free A Ready to Drink Alternative to Protein Powders & Shakes 10 Pack (2 per Flavour)
- Price
- £18.48
- Rating
- 4.1/5
- Reviews
- 1,221
- Age
- 5y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Tropical Burst)
- Price
- £15.12
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Orange Burst)
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Apple Burst)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago

Vieve Protein Water 6x500ml - Wild Cherry | 20g Protein Sugar Free Fat Free & Dairy Free | A Ready to Drink Alternative to Protein Powders & Shakes | 6 Pack
- Price
- £10.91
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago
Trending
90-day click momentum
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

SCI-MX Juicy Protein Sparkling Protein Water Apple & Kiwi Flavour 330ml x 12
- Price
- £16.88
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 10mo ago
Newest
by launch date
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

Optimum Nutrition Protein Water - 16 g of Protein per Serving to Support your Active Lifestyle for Pre- and Post-Workout Sugar-free Hydration Apple & Raspberry 350ml
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
4%
- Vieve42%
- Applied Nutrition36%
- WOW HYDRATE8%
- Myprotein4%
- Optimum Nutrition3%
- SCI-MX3%
- Open — no brand owns it (2 brands, 4%)
Demand
Protein Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 4.7×
Search terms
Top Protein Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein water117K/yr
- vieve protein water14K/yr
- protein water sugar free16K/yr
- wow hydrate protein water12K/yr
- vieve9K/yr
- wow hydrate9K/yr
- protien water3K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste is a bit off
Very Mild Taste
Bad taste
But very difficult to open a bottle
Difficult to mix
Difficult to open
doesnt feel heavy or overly sweet
Too sweet
This protein water is nice and refreshing, it isn't very sweet at all - in fact it barely has any flavour, more of a fragrance of apple
Not as Flavourful as Expected
Didnt enjoy the flavour at all
It doesnt have a very strong raspberry flavour
pricey
Overpriced for what it is
expensive
Love
Taste great and is very refreshing
Great drink
Lovely taste
Good nutrition
Good amount of protein
Great tasting easy source of protein
Flavour unique
Nice fresh flavour
The flavour is subtle
though this is a very convenient
easy to carry around
they're easy to consume
Good quality recovery drink if a little sweet
Excellent product
The materials used for the bottles were of a decent quality
Return
0.0% Return rate 13% Fixable by listing
But 20g of protein for 90 kcal is tough to argue with
These are not muscle protein
This protein water has a very weak taste for me
the taste is a bit off
Very Mild Taste
Bad taste
Not as Flavourful as Expected
Didnt enjoy the flavour at all
It doesnt have a very strong raspberry flavour
The image in the advertisement says it contains 20g of protein, which isn't true
doesn't look right
The description of this product is misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Water questions
Answered from the same tracked data.









