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Protein Water

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Protein Water is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£145K/yr178K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
66%top-5 click share · 8 brands · 26 sellers

Flapen Score

Protein Water against its category

The dotted line is the Grocery average. Past it, Protein Water is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Water 178K times last year and spent an estimated £145K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.8%
Market size, estimated
£145Ka year
Peak month
August4.7× the quietest month
Top search term
protein water117K searches a year

02 · Price

A sale here is worth £17.02.

Listings sell for £17.02 on average, from £10.35 to £28.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.02 that is £9K to £13K a year per listing.

Average price
£17.02inside the $15 to $100 sweet spot
Price range
£10.35–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #98 within Juice & Smoothies. It carries 209 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
76%
Out of stock, average day
10.8%
Average rank
#98in Juice & Smoothies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Protein Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

4%

  • Vieve42%
  • Applied Nutrition36%
  • WOW HYDRATE8%
  • Myprotein4%
  • Optimum Nutrition3%
  • SCI-MX3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Protein Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 4.7×

Search terms

Top Protein Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein water117K/yr
  • vieve protein water14K/yr
  • protein water sugar free16K/yr
  • wow hydrate protein water12K/yr
  • vieve9K/yr
  • wow hydrate9K/yr
  • protien water3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.03

the taste is a bit off

Very Mild Taste

Bad taste

Ease Of Use13%−0.15

But very difficult to open a bottle

Difficult to mix

Difficult to open

Sweetness6%−0.13

doesnt feel heavy or overly sweet

Too sweet

This protein water is nice and refreshing, it isn't very sweet at all - in fact it barely has any flavour, more of a fragrance of apple

Flavor4%+0.49

Not as Flavourful as Expected

Didnt enjoy the flavour at all

It doesnt have a very strong raspberry flavour

Value For Money4%+0.26

pricey

Overpriced for what it is

expensive

Love

Taste-Overall30%−0.03

Taste great and is very refreshing

Great drink

Lovely taste

Nutritional Content17%+2.18

Good nutrition

Good amount of protein

Great tasting easy source of protein

Flavor12%+0.49

Flavour unique

Nice fresh flavour

The flavour is subtle

Ease Of Use4%−0.15

though this is a very convenient

easy to carry around

they're easy to consume

Quality-Overall4%+0.50

Good quality recovery drink if a little sweet

Excellent product

The materials used for the bottles were of a decent quality

Return

0.0% Return rate 13% Fixable by listing

Nutritional Content25%▁█▁▁▁▁

But 20g of protein for 90 kcal is tough to argue with

These are not muscle protein

This protein water has a very weak taste for me

Taste-Overall25%▁▁▁▁▃█

the taste is a bit off

Very Mild Taste

Bad taste

Flavor13%█▁▁▁▁▁

Not as Flavourful as Expected

Didnt enjoy the flavour at all

It doesnt have a very strong raspberry flavour

Measurement/Reading Accuracy13%▁▁▁▁█▁
Advertised Vs Actual Product13%▁▁▁▁█▁

The image in the advertisement says it contains 20g of protein, which isn't true

doesn't look right

The description of this product is misleading

FAQ

Common Protein Water questions

Answered from the same tracked data.