Protein Water
Protein Water shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Flapen Score
Is Protein Water profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Protein Water is a £145K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Protein Water: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.3% over the last 90 days and 4.8% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Protein Water products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vieve Protein Water 10x500ml - Mixed Variety Flavour Pack 20g Protein Sugar Free Fat Free & Dairy Free A Ready to Drink Alternative to Protein Powders & Shakes 10 Pack (2 per Flavour)
- Price
- £18.48
- Rating
- 4.1/5
- Reviews
- 1,221
- Age
- 5y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Tropical Burst)
- Price
- £15.12
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Orange Burst)
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Apple Burst)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago

Vieve Protein Water 6x500ml - Wild Cherry | 20g Protein Sugar Free Fat Free & Dairy Free | A Ready to Drink Alternative to Protein Powders & Shakes | 6 Pack
- Price
- £10.91
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago
Trending
90-day click momentum
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

SCI-MX Juicy Protein Sparkling Protein Water Apple & Kiwi Flavour 330ml x 12
- Price
- £16.88
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 10mo ago
Newest
by launch date
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

Optimum Nutrition Protein Water - 16 g of Protein per Serving to Support your Active Lifestyle for Pre- and Post-Workout Sugar-free Hydration Apple & Raspberry 350ml
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
4%
- Vieve42%
- Applied Nutrition36%
- WOW HYDRATE8%
- Myprotein4%
- Optimum Nutrition3%
- SCI-MX3%
- Open — no brand owns it (2 brands, 4%)
Protein Water demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 4.7×
Top Protein Water search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein water117K/yr
- vieve protein water14K/yr
- protein water sugar free16K/yr
- wow hydrate protein water12K/yr
- vieve9K/yr
- wow hydrate9K/yr
- protien water3K/yr
What reviews say buyers love and hate about Protein Water
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Taste great and is very refreshing”
“Good nutrition”
“Flavour unique”
“though this is a very convenient”
“Good quality recovery drink if a little sweet”
What buyers complain about
59% of reviews“the taste is a bit off”
“But very difficult to open a bottle”
“doesnt feel heavy or overly sweet”
“Not as Flavourful as Expected”
“pricey”
Protein Water return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Protein Water questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









