Protein Water
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Protein Water is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £145K/yr178K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 26 sellers
Flapen Score
Protein Water against its category
The dotted line is the Grocery average. Past it, Protein Water is stronger. Inside it, weaker.
Market
The Protein Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Water 178K times last year and spent an estimated £145K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £145Ka year
- Peak month
- August4.7× the quietest month
- Top search term
- protein water117K searches a year
02 · Price
A sale here is worth £17.02.
Listings sell for £17.02 on average, from £10.35 to £28.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.02 that is £9K to £13K a year per listing.
- Average price
- £17.02inside the $15 to $100 sweet spot
- Price range
- £10.35–£28.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #98 within Juice & Smoothies. It carries 209 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 76%
- Out of stock, average day
- 10.8%
- Average rank
- #98in Juice & Smoothies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 209per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Protein Water products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vieve Protein Water 10x500ml - Mixed Variety Flavour Pack 20g Protein Sugar Free Fat Free & Dairy Free A Ready to Drink Alternative to Protein Powders & Shakes 10 Pack (2 per Flavour)
- Price
- £18.48
- Rating
- 4.1/5
- Reviews
- 1,221
- Age
- 5y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Tropical Burst)
- Price
- £15.12
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Orange Burst)
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Apple Burst)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago

Vieve Protein Water 6x500ml - Wild Cherry | 20g Protein Sugar Free Fat Free & Dairy Free | A Ready to Drink Alternative to Protein Powders & Shakes | 6 Pack
- Price
- £10.91
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago
Trending
estimated 90-day click momentum
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

SCI-MX Juicy Protein Sparkling Protein Water Apple & Kiwi Flavour 330ml x 12
- Price
- £16.88
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 10mo ago
Newest
by launch date
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
- Price
- £19.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
- Price
- £28.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
- Price
- £28.23
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
- Price
- £20.51
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

Optimum Nutrition Protein Water - 16 g of Protein per Serving to Support your Active Lifestyle for Pre- and Post-Workout Sugar-free Hydration Apple & Raspberry 350ml
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
26
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 99%
Open market
4%
- Vieve42%
- Applied Nutrition36%
- WOW HYDRATE8%
- Myprotein4%
- Optimum Nutrition3%
- SCI-MX3%
- Open — no brand owns it (2 brands, 4%)
Demand
Protein Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 4.7×
Search terms
Top Protein Water search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein water117K/yr
- vieve protein water14K/yr
- protein water sugar free16K/yr
- wow hydrate protein water12K/yr
- vieve9K/yr
- wow hydrate9K/yr
- protien water3K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Water
We read the reviews and the return reasons for every product selling here.
“the taste is a bit off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Water questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









