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Protein Water

Protein Water shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 31Growth 27Conversion 56Competition 32Returns 100Price range 75Avg price 80Brand share 18Review moat 90Quality gap 76
This niche Category average

Is Protein Water profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Water is a £145K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Protein Water: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.3% over the last 90 days and 4.8% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr13K
Search volume / yr+1.3%178K
Conversion rate4.8%
Avg price£17.02

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 26
Top-5 product click share66%
Open market7%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement81%
New entrants (1y)7· 2 succeeded
Avg rating4.3★
Avg reviews209

Top Protein Water products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

4%

  • Vieve42%
  • Applied Nutrition36%
  • WOW HYDRATE8%
  • Myprotein4%
  • Optimum Nutrition3%
  • SCI-MX3%
  • Open — no brand owns it (2 brands, 4%)

Protein Water demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR4.8%Products21Brands8Top 5 Brands93%OOS Rate10.8%Rating4.3★Reviews209Avg BSR#98
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 4.7×

Top Protein Water search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein water117K/yr
  • vieve protein water14K/yr
  • protein water sugar free16K/yr
  • wow hydrate protein water12K/yr
  • vieve9K/yr
  • wow hydrate9K/yr
  • protien water3K/yr

What reviews say buyers love and hate about Protein Water

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Taste-Overall30%

Taste great and is very refreshing

Nutritional Content17%

Good nutrition

Flavor12%

Flavour unique

Ease Of Use4%

though this is a very convenient

Quality-Overall4%

Good quality recovery drink if a little sweet

What buyers complain about

59% of reviews
Taste-Overall22%

the taste is a bit off

Ease Of Use13%

But very difficult to open a bottle

Sweetness6%

doesnt feel heavy or overly sweet

Flavor4%

Not as Flavourful as Expected

Value For Money4%

pricey

Protein Water return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Nutritional Content
25%
2Taste-Overall
25%
3Flavor
13%
4Measurement/Reading Accuracy
13%
5Advertised Vs Actual Product
13%

Common Protein Water questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Water 51/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 21 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved +1.3% over the last 90 days.
Search demand for Protein Water on Amazon United Kingdom peaks in Aug, where the busiest month runs 4.7× the quietest.