protein water
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great208.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.02avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£10.35–£28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£145K£145K/yr · 178K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein water is a £145K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein water market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £170K–£213K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 81%
- Out of stock
- 10.8%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
26
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
4%
- Vieve42%
- Applied Nutrition36%
- WOW HYDRATE8%
- Myprotein4%
- Optimum Nutrition3%
- SCI-MX3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 4.7×
Top protein water search terms
- protein water117K/yr
- vieve protein water14K/yr
- protein water sugar free16K/yr
- wow hydrate protein water12K/yr
- vieve9K/yr
- wow hydrate9K/yr
- protien water3K/yr
Top protein water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vieve Protein Water 10x500ml - Mixed Variety Flavour Pack 20g Protein Sugar Free Fat Free & Dairy Free A Ready to Drink Alternative to Protein Powders & Shakes 10 Pack (2 per Flavour)
Vieve£18.484.1★1,221 rev
Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Tropical Burst)
Applied Nutrition£15.124.3★106 rev
Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Orange Burst)
Applied Nutrition£14.624.5★75 rev
Applied Nutrition Sparkling Protein Water - 10g Collagen Boost Low-Calorie Hydration with Vitamin C and Coconut Water Refreshing and Wellness Drink (Pack of 12 Cans x 330ml) (Apple Burst)
Applied Nutrition£14.394.4★91 rev
Vieve Protein Water 6x500ml - Wild Cherry | 20g Protein Sugar Free Fat Free & Dairy Free | A Ready to Drink Alternative to Protein Powders & Shakes | 6 Pack
Vieve£10.914.3★139 rev
Newest
by launch date
Protein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
Protein Labs£19.194 rev
WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
WOW HYDRATE£28.590 rev
WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
WOW HYDRATE£28.232 rev
Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
Applied Nutrition£20.516 rev
Optimum Nutrition Protein Water - 16 g of Protein per Serving to Support your Active Lifestyle for Pre- and Post-Workout Sugar-free Hydration Apple & Raspberry 350ml
Optimum Nutrition£18.9932 rev
Trending
90-day click momentumProtein Labs Clear Whey Protein Powder Light & Refreshing Protein Water 20g Protein Per Serving 0% Sugar & Fat Low Calorie (90 kcal) Strawberry Flavour 20 Servings (500g) (Mango & Raspberry)
Protein Labs£19.194.4★
WOW! Variety Pack - 6 Protein Drinks with 20g Collagen Protein - 6 Electrolyte Drinks - For Structural Body Support & Everyday Hydration - 12 x 500ml Ready-to-Drink Bottles - Sugar & Fat Free - Halal
WOW HYDRATE£28.590.0★
Applied Nutrition Beef-XP Clear Protein Drink Can Cherry Slushie
Applied Nutrition£20.514.6★
WOW! Protein - White Peach & Apricot - 20g Collagen Protein Drink - For Structural Body Support - 12 x 500ml Ready-to-Drink Bottles - Sugar Free Fat Free Halal Vitamin Water
WOW HYDRATE£28.235.0★
SCI-MX Juicy Protein Sparkling Protein Water Apple & Kiwi Flavour 330ml x 12
SCI-MX£16.884.0★
What buyers say about protein water
What buyers praise and complain about, mined from review topics.What buyers love
“Taste great and is very refreshing”
“Good nutrition”
“Flavour unique”
“though this is a very convenient”
“Good quality recovery drink if a little sweet”
“Refreshing drink”
“I really like that there's less sugar in these drinks”
“Value wise, I think they are fairly priced for what they are,”
“it soon dissolves”
“Great option and light”
What buyers complain about
“the taste is a bit off”
“But very difficult to open a bottle”
“doesnt feel heavy or overly sweet”
“Not as Flavourful as Expected”
“pricey”
“But 20g of protein for 90 kcal is tough to argue with”
“In terms of flavour its a bit watery”
“The image in the advertisement says it contains 20g of protein, which isn't true”
“My only complaint is that the bottles are not very big at only 350ml”
“Very slight gel texture to it which is probably unavoidable. dont let that put you off too much”
Top return reasons
Common questions
- Is protein water profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 21 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the protein water niche?
- 8 brands and 26 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in protein water?
- Top complaints mined from reviews: Taste-Overall, Ease Of Use, Sweetness. The return rate is 0.0%.
- When does demand for protein water peak?
- Demand peaks in Aug; the busiest month runs 4.7× the quietest.
- What does it cost to enter the protein water niche?
- Listings span £10.35–£28.59; the average listing price is £17.02 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.