How competitive is the Protein Porridge niche on Amazon United Kingdom?

12 brands and 36 sellers compete in Protein Porridge on Amazon United Kingdom. The top 5 Protein Porridge products take 50% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Protein Porridge?

Protein Porridge buyers on Amazon United Kingdom complain most about Rusts/Corrodes, Taste-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Porridge niche?

Protein Porridge sells for £14.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.06–£34.76. The average incumbent carries 310 reviews — the moat a new listing must climb.

Protein Porridge

Protein Porridge shows low returns (0.0%), but soft demand (-6.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Protein Porridge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Porridge is a £187K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar–May. Verdict: Worth a look — 55/100.

Protein Porridge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.5% over the last 90 days and 4.2% of searches end in a purchase.

£187K

revenue / yr

Units sold / yr20K

Search volume / yr-6.5%313K

Conversion rate4.2%

Avg price£14.31

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 36

Top-5 product click share50%

Open market15%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Top Protein Porridge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Linwoods Chocolate Protein Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free

Price: £12.93
Rating: 4.5/5
Reviews: 247
Age: 2y ago

Linwoods Strawberry Energy Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free

Price: £12.90
Rating: 4.5/5
Reviews: 138
Age: 2y ago

Linwoods Chocolate Protein Overnight Oats | 3 x 300g Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free

Price: £11.96
Rating: 4.5/5
Reviews: 247
Age: 2y ago

Linwoods Original Energy Overnight Oats | 3x 300g Porridge Oats | Source Of Protein | Healthy Breakfast Food | Vegan Friendly & Gluten Free

Price: £11.98
Rating: 4.6/5
Reviews: 63
Age: 2y ago

ELEAT | High Protein Overnight Oats Starter Bundle

Price: £34.76
Rating: 4.5/5
Reviews: 25
Age: 9mo ago

Newest

by launch date

Bio&Me Cocoa Overnight Oats 350g

Price: £3.12
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Linwoods Vanilla Protein Overnight Oats | 3 x 300g | Healthy Breakfast Food | Vegan Friendly & Gluten Free

Price: £11.99
Rating: 4.1/5
Reviews: 11
Age: 8mo ago

ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate

Price: £12.89
Rating: 3.6/5
Reviews: 4
Age: 9mo ago

ELEAT | High Protein Overnight Oats Starter Bundle

Price: £34.76
Rating: 4.5/5
Reviews: 25
Age: 9mo ago

Grain UP - Blueberry Muffin Overnight Oats 300g High Protein Vegan Gluten-Free Healthy Meal Prep Option

Price: £4.06
Rating: 3.4/5
Reviews: 10
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

11%

Linwoods51%
Protein Works12%
ELEAT11%
FUEL10K7%
Grain Up4%
Applied Nutrition4%
Open — no brand owns it (6 brands, 11%)

Protein Porridge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume313KCVR4.2%Products26Brands12Top 5 Brands85%OOS Rate0.0%Rating4.2★Reviews310Avg BSR#8

Peak months: Feb, Mar, May · busiest ÷ quietest = 3.5×

Top Protein Porridge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

overnight oats144K/yr -0.9%2.7% conv.
protein porridge39K/yr -22.9%2.4% conv.
protein oats35K/yr -21.2%1.7% conv.
linwoods overnight oats32K/yr -21.1%9.4% conv.
quaker overnight oats5K/yr >1,000%0.4% conv.
high protein oats11K/yr +7.3%0.5% conv.
fuel porridge pots13K/yr -32.1%6.2% conv.
protein overnight oats9K/yr -12.2%3.8% conv.
protein porridge pots9K/yr -25.3%3.3% conv.
bio and me overnight oats4K/yr -3.3%0.9% conv.

What reviews say buyers love and hate about Protein Porridge

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Taste-Overall23%

“It tastes amazing”

Quality-Overall15%

“Product is lovely”

Value For Money9%

“Good price”

Ease Of Use7%

“very handy for when youve got to look after the grandchildren as I can make at home”

Nutritional Content7%

“Filling, high protein breakfast option”

What buyers complain about

71% of reviews

Rusts/Corrodes27%

“They rust”

Taste-Overall11%

“tastes a bit artificial”

Advertised Vs Actual Product8%

“threw it away not like the advert”

Value For Money7%

“Waste of money”

Sweetness5%

“Too sweet”

Protein Porridge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Rusts/Corrodes

21%

2Defective Material/Parts

19%

3Size-Overall

19%

4Leak-Proof

13%

5Weight Heavy

Common Protein Porridge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Porridge 55/100 on Amazon United Kingdom — Worth a look. The niche generates £187K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -6.5% over the last 90 days.