Protein Porridge

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

4.2%

Market size, estimated

£187Ka year

Peak month

May3.5× the quietest month

Top search term

overnight oats144K searches a year

Listings sell for £14.31 on average, from £3.06 to £34.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.31 that is £7K to £11K a year per listing.

Average price

£14.31under the $15 to $100 sweet spot

Price range

£3.06–£34.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Breakfast Cereal. It carries 310 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#8in Breakfast Cereal

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

310per listing

Listings tracked

26

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months