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Protein Peanut Butter

Protein Peanut Butter shows low returns (0.1%), but soft demand (-12.9% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 68Growth 19Conversion 95Competition 21Returns 100Price range 72Avg price 53Brand share 24Review moat 47Quality gap 38
This niche Category average

Is Protein Peanut Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Peanut Butter is a £690K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.

Protein Peanut Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.9% over the last 90 days and 11.9% of searches end in a purchase.

£690K

revenue / yr

Units sold / yr60K
Search volume / yr-12.9%469K
Conversion rate11.9%
Avg price£12.37

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 40
Top-5 product click share75%
Open market9%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,781

Top Protein Peanut Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£69K£138K£207K£276K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • PBfit72%
  • PB27%
  • Chia Charge5%
  • BetterBody Foods4%
  • Seba Garden4%
  • yourhealthstore3%
  • Open — no brand owns it (3 brands, 6%)

Protein Peanut Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume469KCVR11.9%Products14Brands9Top 5 Brands91%OOS Rate1.5%Rating4.5★Reviews1,781Avg BSR#55
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Protein Peanut Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • peanut butter powder173K/yr
  • pb fit peanut butter powder43K/yr
  • powdered peanut butter50K/yr
  • pb231K/yr
  • pb fit27K/yr
  • pb2 powdered peanut butter20K/yr
  • peanut powder21K/yr
  • pbfit15K/yr
  • peanut butter protein powder14K/yr
  • pbfit peanut butter powder11K/yr

What reviews say buyers love and hate about Protein Peanut Butter

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall33%

Great taste

Nutritional Content17%

great source of protein

Quality-Overall9%

Excellent product

Flavor9%

Great flavour

Value For Money5%

Good Value

What buyers complain about

61% of reviews
Taste-Overall22%

Weird unpleasant taste

Value For Money9%

very expensive

Flavor7%

Poor flavour

Nutritional Content5%

Peanuts are famously a poor source of protein so don't buy this for that purpose

Texture/Consistency-Overall5%

just less creamy texture

Common Protein Peanut Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Peanut Butter 50/100 on Amazon United Kingdom — Worth a look. The niche generates £690K/yr across 14 tracked products. Search demand moved -12.9% over the last 90 days.
Search demand for Protein Peanut Butter on Amazon United Kingdom is steady year-round — the busiest month runs 2.1× the quietest.