protein peanut butter
Worth a lookShows low returns (0.1%), but soft demand (-12.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Good£5.40–£39.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£690K£690K/yr · 469K searches
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Review moat
Okay1,781.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein peanut butter is a £690K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein peanut butter market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £619K–£742K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.5%
- Avg brand age
- 62 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- PBfit72%
- PB27%
- Chia Charge5%
- BetterBody Foods4%
- Seba Garden4%
- yourhealthstore3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top protein peanut butter search terms
- peanut butter powder173K/yr
- pb fit peanut butter powder43K/yr
- powdered peanut butter50K/yr
- pb231K/yr
- pb fit27K/yr
- pb2 powdered peanut butter20K/yr
- peanut powder21K/yr
- pbfit15K/yr
- peanut butter protein powder14K/yr
- pbfit peanut butter powder11K/yr
Top protein peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 225g
PBfit£5.954.5★5,367 rev
PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 425g
PBfit£8.954.7★1,252 rev
PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g
PBfit£15.344.7★1,081 rev
Peanut Butter Protein Powder (450g)
Chia Charge£9.614.5★209 rev
PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g
PB2£23.084.8★8,278 rev
Newest
by launch date
Cellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings
Cellucor£39.7373 rev
Vilgain Organic Peanut Butter Powder (200 g) No Added Sugar Vegan Protein Powder with 50% Plant-Based Protein Reduced-Fat Fitness Snack for Baking & Mixing
Vilgain£6.82527 rev
Peanut Butter Protein Powder (450g)
Chia Charge£9.61209 rev
Seba Garden Pure Peanut Butter Powder 500g Defatted 87% Less Fat Healthy Plant Based Vegan Protein Non-GMO Certified Gluten Free and Vegan Keto Friendly
Seba Garden£9.57252 rev
yourhealthstore 100% Pure Peanut Butter Powder 500g High Protein Low Fat Vegan No Salt Nothing Added Resealable Pouch.
yourhealthstore£8.73124 rev
Trending
90-day click momentumCellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings
Cellucor£39.734.5★
PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g
PB2£23.084.8★
Peanut Butter Protein Powder (450g)
Chia Charge£9.614.5★
Peanut Hottie - Peanut Butter Powder (180g) All Natural Marco Friendly High Protein Low Calorie Low Fat Vegetarian Vegan Recyclable Ideal for Baking Smoothies & Cooking
Peanut Hottie£5.404.4★
PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g
PBfit£15.344.7★
What buyers say about protein peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“great source of protein”
“Excellent product”
“Great flavour”
“Good Value”
“Great healthy alternative”
“My favourite peanut butter powder, affordable, great quality, no sugar or salt so very versatile for both sweet and savoury uses”
“Mixes easily, and you can adjust consistency”
“The texture mixes in fine”
“Easy to use”
What buyers complain about
“Weird unpleasant taste”
“very expensive”
“Poor flavour”
“Peanuts are famously a poor source of protein so don't buy this for that purpose”
“just less creamy texture”
“The ingredient listed is incorrect”
“Seems to contain more sugar than I want”
“no added salt or sugar”
“It lacks the rich creaminess that regular peanut butter provides courtesy of the high oil content”
“More bitter than other brands”
Common questions
- Is protein peanut butter profitable to sell on Amazon United Kingdom?
- The niche generates £690K/yr across 14 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the protein peanut butter niche?
- 9 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in protein peanut butter?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for protein peanut butter peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the protein peanut butter niche?
- Listings span £5.40–£39.73; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.