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Protein Peanut Butter

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -12.9% this quarter, so Protein Peanut Butter is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£690K/yr469K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
75%top-5 click share · 9 brands · 40 sellers

Flapen Score

Protein Peanut Butter against its category

The dotted line is the Grocery average. Past it, Protein Peanut Butter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Peanut Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Peanut Butter 469K times last year and spent an estimated £690K. The top 5 brands take 91% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £690K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
11.9%
Market size, estimated
£690Ka year
Peak month
February2.1× the quietest month
Top search term
peanut butter powder173K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £5.40 to £39.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.37 that is £37K to £49K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£5.40–£39.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£37K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Jams, Honey & Spreads. It carries 1,781 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#55in Jams, Honey & Spreads
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,781per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Protein Peanut Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • PBfit72%
  • PB27%
  • Chia Charge5%
  • BetterBody Foods4%
  • Seba Garden4%
  • yourhealthstore3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Protein Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Protein Peanut Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut butter powder173K/yr
  • pb fit peanut butter powder43K/yr
  • powdered peanut butter50K/yr
  • pb231K/yr
  • pb fit27K/yr
  • pb2 powdered peanut butter20K/yr
  • peanut powder21K/yr
  • pbfit15K/yr
  • peanut butter protein powder14K/yr
  • pbfit peanut butter powder11K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Peanut Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.02

Weird unpleasant taste

Tastes very bland

It doesn't have a strong taste

Value For Money9%−0.06

very expensive

Waste of money

Price changes constantly

Flavor7%+0.39

Poor flavour

no depth of flavour

the flavour just feels very weak compared to regular peanut butter

Nutritional Content5%+2.42

Peanuts are famously a poor source of protein so don't buy this for that purpose

.I hate the grit in lots of protein powders

Texture/Consistency-Overall5%−0.03

just less creamy texture

powdery texture to it unless it was cooked in with something for an appreciable amount of time

Love

Taste-Overall33%−0.02

Great taste

The taste is so yummy

its the best smoothie

Nutritional Content17%+2.42

great source of protein

Also high in protein

Honestly this is the best protein powder I've ever used

Quality-Overall9%+0.76

Excellent product

great quality

its really not bad

Flavor9%+0.39

Great flavour

Good value, nice flavour, 100% peanuts

Peanut butter flavored delicious

Value For Money5%−0.06

Good Value

Worth every penny

Great value

FAQ

Common Protein Peanut Butter questions

Answered from the same tracked data.