Protein Peanut Butter
MaybeReturns run at only 0.1% of orders. But demand is soft, at -12.9% this quarter, so Protein Peanut Butter is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £690K/yr469K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 40 sellers
Flapen Score
Protein Peanut Butter against its category
The dotted line is the Grocery average. Past it, Protein Peanut Butter is stronger. Inside it, weaker.
Market
The Protein Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Peanut Butter 469K times last year and spent an estimated £690K. The top 5 brands take 91% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £690K a year.
- Searches, last 12 months
- 469K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £690Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- peanut butter powder173K searches a year
02 · Price
A sale here is worth £12.37.
Listings sell for £12.37 on average, from £5.40 to £39.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.37 that is £37K to £49K a year per listing.
- Average price
- £12.37under the $15 to $100 sweet spot
- Price range
- £5.40–£39.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £37K–£49K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Jams, Honey & Spreads. It carries 1,781 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #55in Jams, Honey & Spreads
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,781per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Protein Peanut Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 225g
- Price
- £5.95
- Rating
- 4.5/5
- Reviews
- 5,367
- Age
- 9y ago

PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 425g
- Price
- £8.95
- Rating
- 4.7/5
- Reviews
- 1,252
- Age
- 4y ago

PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g
- Price
- £15.34
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 8y ago

Peanut Butter Protein Powder (450g)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago

PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 8,278
- Age
- 4y ago
Trending
90-day click momentum
Cellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings
- Price
- £39.73
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

PB2 Original Powdered Peanut Butter - 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets - 907g
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 8,278
- Age
- 4y ago

Peanut Butter Protein Powder (450g)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago

Peanut Hottie - Peanut Butter Powder (180g) All Natural Marco Friendly High Protein Low Calorie Low Fat Vegetarian Vegan Recyclable Ideal for Baking Smoothies & Cooking
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 732
- Age
- 4y ago

PBfit Peanut Butter Powder - 87% Less Fat High Protein Gluten Free Natural Nut Butter Spread - Powdered Peanut Butter from Real Roasted Pressed Peanuts - 850g
- Price
- £15.34
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 8y ago
Newest
by launch date
Cellucor C4 Whey Protein Powder Reeses Peanut Butter & Chocolate 25g Protein Low Sugar Post-Workout Recovery 46 Servings
- Price
- £39.73
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

Vilgain Organic Peanut Butter Powder (200 g) No Added Sugar Vegan Protein Powder with 50% Plant-Based Protein Reduced-Fat Fitness Snack for Baking & Mixing
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 527
- Age
- 2y ago

Peanut Butter Protein Powder (450g)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago

Seba Garden Pure Peanut Butter Powder 500g Defatted 87% Less Fat Healthy Plant Based Vegan Protein Non-GMO Certified Gluten Free and Vegan Keto Friendly
- Price
- £9.57
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago

yourhealthstore 100% Pure Peanut Butter Powder 500g High Protein Low Fat Vegan No Salt Nothing Added Resealable Pouch.
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- PBfit72%
- PB27%
- Chia Charge5%
- BetterBody Foods4%
- Seba Garden4%
- yourhealthstore3%
- Open — no brand owns it (3 brands, 6%)
Demand
Protein Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Protein Peanut Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peanut butter powder173K/yr
- pb fit peanut butter powder43K/yr
- powdered peanut butter50K/yr
- pb231K/yr
- pb fit27K/yr
- pb2 powdered peanut butter20K/yr
- peanut powder21K/yr
- pbfit15K/yr
- peanut butter protein powder14K/yr
- pbfit peanut butter powder11K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Peanut Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird unpleasant taste
Tastes very bland
It doesn't have a strong taste
very expensive
Waste of money
Price changes constantly
Poor flavour
no depth of flavour
the flavour just feels very weak compared to regular peanut butter
Peanuts are famously a poor source of protein so don't buy this for that purpose
.I hate the grit in lots of protein powders
just less creamy texture
powdery texture to it unless it was cooked in with something for an appreciable amount of time
Love
Great taste
The taste is so yummy
its the best smoothie
great source of protein
Also high in protein
Honestly this is the best protein powder I've ever used
Excellent product
great quality
its really not bad
Great flavour
Good value, nice flavour, 100% peanuts
Peanut butter flavored delicious
Good Value
Worth every penny
Great value
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Peanut Butter questions
Answered from the same tracked data.









