protein pasta
Skip itPrices mostly outside the sweet spot ($2.22–$15.64) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great175.27avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£63K£63K/yr · 132K searches
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Price range
Bad£2.22–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, protein pasta is a £63K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein pasta market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 6.0%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Barilla41%
- Rummo23%
- Profusion19%
- Garofalo7%
- Millé: A Supergrain Co.3%
- felicia2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 1.9×
Top protein pasta search terms
- protein pasta60K/yr
- lentil pasta33K/yr
- red lentil pasta15K/yr
- high protein pasta16K/yr
- pea pasta7K/yr
- zenb pasta1K/yr
Top protein pasta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.224.6★90 rev
Rummo Pennette Lenticchie Rosse No.70 - Premium Gluten-Free Red Lentil Pasta Naturally High in Protein 300 g (Pack of 1)
Rummo£3.334.6★216 rev
Profusion Organic Red Lentil Fusilli 250g - Grain-Free High Protein & Vegan-Friendly
Profusion£2.993.9★360 rev
Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
Barilla£2.244.7★52 rev
Rummo Chickpea Fusilli No.48 - Gluten-Free Italian Pasta High In Ceci Protein 300 g (Pack of 1)
Rummo£3.384.6★199 rev
Newest
by launch date
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
Millé: A Supergrain Co.£5.03397 rev
Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
Garofalo£3.489 rev
Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
Garofalo£3.4614 rev
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.2290 rev
Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
Barilla£2.2452 rev
Trending
90-day click momentumMille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
Millé: A Supergrain Co.£5.034.2★
Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
Garofalo£3.484.2★
Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
Garofalo£3.464.5★
Felicia Gluten Free Organic Red Lentil Sedanini Pasta 250 G
felicia£3.194.3★
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.224.6★
What buyers say about protein pasta
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good and arrives promptly”
“Plenty of protein, good taste”
“Great quality pasta”
“they cook well in the instant pot”
“Good value for money”
“with the same satisfying texture”
“no weird flavour”
“Its what they say it is”
“Great spaghetti”
“Great alternative for rice allergy sufferers”
What buyers complain about
“It's not as high in protein as others”
“the taste is just not great”
“they are expensive though”
“lacking in texture”
“I don't understand why that happened as I followed directions”
“Turns to mush”
“Misleading at best”
“As the other reviewer said the pasta is tiny in size”
“Slightly soapy flavour”
“Compared to other regular pasta this is less chewy”
Common questions
- Is protein pasta profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 15 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the protein pasta niche?
- 9 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in protein pasta?
- Top complaints mined from reviews: Nutritional Content, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for protein pasta peak?
- Demand peaks in Jan–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the protein pasta niche?
- Listings span £2.22–£15.64; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.