Protein Pasta
FailPrices span $2.22–$15.64, mostly outside the sweet spot, so Protein Pasta is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £63K/yr132K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 27 sellers
Flapen Score
Protein Pasta against its category
The dotted line is the Grocery average. Past it, Protein Pasta is stronger. Inside it, weaker.
Market
The Protein Pasta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Pasta 132K times last year and spent an estimated £63K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £63Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- protein pasta60K searches a year
02 · Price
A sale here is worth £4.64.
Listings sell for £4.64 on average, from £2.22 to £15.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.64 that is £3K to £5K a year per listing.
- Average price
- £4.64under the $15 to $100 sweet spot
- Price range
- £2.22–£15.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #57 within Rice, Pasta & Pulses. It carries 175 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 6.0%
- Average rank
- #57in Rice, Pasta & Pulses
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 175per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Protein Pasta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago

Rummo Pennette Lenticchie Rosse No.70 - Premium Gluten-Free Red Lentil Pasta Naturally High in Protein 300 g (Pack of 1)
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 8y ago

Profusion Organic Red Lentil Fusilli 250g - Grain-Free High Protein & Vegan-Friendly
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 360
- Age
- 5y ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 11mo ago

Rummo Chickpea Fusilli No.48 - Gluten-Free Italian Pasta High In Ceci Protein 300 g (Pack of 1)
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 7y ago
Trending
90-day click momentum
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4mo ago

Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
- Price
- £3.48
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago

Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 6mo ago

Felicia Gluten Free Organic Red Lentil Sedanini Pasta 250 G
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 10y ago

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago
Newest
by launch date
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4mo ago

Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
- Price
- £3.48
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago

Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 6mo ago

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Barilla41%
- Rummo23%
- Profusion19%
- Garofalo7%
- Millé: A Supergrain Co.3%
- felicia2%
- Open — no brand owns it (3 brands, 6%)
Demand
Protein Pasta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Protein Pasta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein pasta60K/yr
- lentil pasta33K/yr
- red lentil pasta15K/yr
- high protein pasta16K/yr
- pea pasta7K/yr
- zenb pasta1K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Pasta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's not as high in protein as others
Poor quality protein
High in protein
the taste is just not great
Tbh i found the taste quite earthy
not the taste
they are expensive though
was a bit pricey
as I don't think I would pay this normally
lacking in texture
The texture is a bit odd
The texture is a bit odd
I don't understand why that happened as I followed directions
Love
Tastes good and arrives promptly
Absolutely delicious
Lovely pasta
Plenty of protein, good taste
Perfect protein boost
Good gluten free product
Great quality pasta
Excellent quality
Great product
they cook well in the instant pot
easy to prepare
Easy to cook
Good value for money
it's a good price
Worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Pasta questions
Answered from the same tracked data.









