How competitive is the Protein Pasta niche on Amazon United Kingdom?

9 brands and 27 sellers compete in Protein Pasta on Amazon United Kingdom. The top 5 Protein Pasta products take 75% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Protein Pasta?

Protein Pasta buyers on Amazon United Kingdom complain most about Nutritional Content, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Pasta niche?

Protein Pasta sells for £4.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.22–£15.64. The average incumbent carries 175 reviews — the moat a new listing must climb.

Protein Pasta

prices mostly outside the sweet spot ($2.22–$15.64) — Protein Pasta doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Protein Pasta profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Pasta is a £63K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 42/100.

Protein Pasta: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.9% over the last 90 days and 10.2% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr20K

Search volume / yr+2.9%132K

Conversion rate10.2%

Avg price£4.64

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 27

Top-5 product click share75%

Open market8%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Protein Pasta products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g

Price: £2.22
Rating: 4.6/5
Reviews: 90
Age: 11mo ago

Rummo Pennette Lenticchie Rosse No.70 - Premium Gluten-Free Red Lentil Pasta Naturally High in Protein 300 g (Pack of 1)

Price: £3.33
Rating: 4.6/5
Reviews: 216
Age: 8y ago

Profusion Organic Red Lentil Fusilli 250g - Grain-Free High Protein & Vegan-Friendly

Price: £2.99
Rating: 3.9/5
Reviews: 360
Age: 5y ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g

Price: £2.24
Rating: 4.7/5
Reviews: 52
Age: 11mo ago

Rummo Chickpea Fusilli No.48 - Gluten-Free Italian Pasta High In Ceci Protein 300 g (Pack of 1)

Price: £3.38
Rating: 4.6/5
Reviews: 199
Age: 7y ago

Newest

by launch date

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms

Price: £5.03
Rating: 4.2/5
Reviews: 397
Age: 4mo ago

Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g

Price: £3.48
Rating: 4.2/5
Reviews: 9
Age: 6mo ago

Garofalo High Protein Mezze Maniche Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g

Price: £3.46
Rating: 4.5/5
Reviews: 14
Age: 6mo ago

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g

Price: £2.22
Rating: 4.6/5
Reviews: 90
Age: 11mo ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g

Price: £2.24
Rating: 4.7/5
Reviews: 52
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Barilla41%
Rummo23%
Profusion19%
Garofalo7%
Millé: A Supergrain Co.3%
felicia2%
Open — no brand owns it (3 brands, 6%)

Protein Pasta demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR10.2%Products15Brands9Top 5 Brands92%OOS Rate6.0%Rating4.4★Reviews175Avg BSR#57

Peak months: Jan, Sep · busiest ÷ quietest = 1.9×

Top Protein Pasta search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein pasta60K/yr -10.6%9.3% conv.
lentil pasta33K/yr +8.6%7.6% conv.
red lentil pasta15K/yr +63.9%8.3% conv.
high protein pasta16K/yr -7.1%5.9% conv.
pea pasta7K/yr +21.4%4.2% conv.
zenb pasta1K/yr -27.5%0.9% conv.

What reviews say buyers love and hate about Protein Pasta

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall35%

“Tastes good and arrives promptly”

Nutritional Content19%

“Plenty of protein, good taste”

Quality-Overall9%

“Great quality pasta”

Cooking Instructions8%

“they cook well in the instant pot”

Value For Money5%

“Good value for money”

What buyers complain about

61% of reviews

Nutritional Content15%

“It's not as high in protein as others”

Taste-Overall11%

“the taste is just not great”

Value For Money8%

“they are expensive though”

Texture/Consistency-Overall5%

“lacking in texture”

Instructions/User Manual/Troubleshooting5%

“I don't understand why that happened as I followed directions”

Common Protein Pasta questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Pasta 42/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 15 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +2.9% over the last 90 days.