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Protein Pasta

Fail

Prices span $2.22–$15.64, mostly outside the sweet spot, so Protein Pasta is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£63K/yr132K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
75%top-5 click share · 9 brands · 27 sellers

Flapen Score

Protein Pasta against its category

The dotted line is the Grocery average. Past it, Protein Pasta is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Pasta 132K times last year and spent an estimated £63K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
10.2%
Market size, estimated
£63Ka year
Peak month
January1.9× the quietest month
Top search term
protein pasta60K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £2.22 to £15.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.64 that is £3K to £5K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£2.22–£15.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #57 within Rice, Pasta & Pulses. It carries 175 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
6.0%
Average rank
#57in Rice, Pasta & Pulses
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Protein Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Barilla41%
  • Rummo23%
  • Profusion19%
  • Garofalo7%
  • Millé: A Supergrain Co.3%
  • felicia2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Protein Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Protein Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein pasta60K/yr
  • lentil pasta33K/yr
  • red lentil pasta15K/yr
  • high protein pasta16K/yr
  • pea pasta7K/yr
  • zenb pasta1K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Pasta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content15%−0.05

It's not as high in protein as others

Poor quality protein

High in protein

Taste-Overall11%+2.38

the taste is just not great

Tbh i found the taste quite earthy

not the taste

Value For Money8%+0.72

they are expensive though

was a bit pricey

as I don't think I would pay this normally

Texture/Consistency-Overall5%−0.09

lacking in texture

The texture is a bit odd

The texture is a bit odd

Instructions/User Manual/Troubleshooting5%−0.04

I don't understand why that happened as I followed directions

Love

Taste-Overall35%+2.38

Tastes good and arrives promptly

Absolutely delicious

Lovely pasta

Nutritional Content19%−0.05

Plenty of protein, good taste

Perfect protein boost

Good gluten free product

Quality-Overall9%0.00

Great quality pasta

Excellent quality

Great product

Cooking Instructions8%+0.66

they cook well in the instant pot

easy to prepare

Easy to cook

Value For Money5%+0.72

Good value for money

it's a good price

Worth the money

FAQ

Common Protein Pasta questions

Answered from the same tracked data.