How competitive is the Protein Pancake Mix niche on Amazon United Kingdom?

12 brands and 28 sellers compete in Protein Pancake Mix on Amazon United Kingdom. The top 5 Protein Pancake Mix products take 56% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Protein Pancake Mix?

Protein Pancake Mix buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Pancake Mix niche?

Protein Pancake Mix sells for £13.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.82–£23.25. The average incumbent carries 586 reviews — the moat a new listing must climb.

Protein Pancake Mix

soft demand (-35.0% this quarter) — Protein Pancake Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Protein Pancake Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Pancake Mix is a £48K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 47/100.

Protein Pancake Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.0% over the last 90 days and 4.3% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr5K

Search volume / yr-35.0%84K

Conversion rate4.3%

Avg price£13.29

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 28

Top-5 product click share56%

Open market22%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Top Protein Pancake Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Protein Works | Diet Protein Pancakes - Gold Natural 12 Servings 500g

Price: £10.41
Rating: 4.4/5
Reviews: 382
Age: 10y ago

Protein Works | Loaded Protein Pancakes - Gold Milk Choc Chip 500g

Price: £11.33
Rating: 4.5/5
Reviews: 80
Age: 3y ago

Bulk High Protein Pancake Mix Maple 500 g

Price: £11.48
Rating: 3.6/5
Reviews: 857
Age: 10y ago

Mille No Sugar Classic 17g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre | Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams

Price: £5.78
Rating: 4.0/5
Reviews: 235
Age: 3y ago

Muscle Moose High Protein Pancake Mix Golden Syrup 500 g

Price: £14.63
Rating: 3.9/5
Reviews: 213
Age: 9y ago

Newest

by launch date

Applied Nutrition 4 High Protein Maple Syrup Pancakes

Price: £1.82
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Slurrp Farm No Refined Flour Chocolate Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults

Price: £4.99
Rating: 4.4/5
Reviews: 1,958
Age: 1y ago

Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Caramel Biscuit)

Price: £20.72
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Blueberry Muffin)

Price: £20.79
Rating: 3.3/5
Reviews: 8
Age: 1y ago

Millé Blueberry 16g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre |Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams

Price: £5.56
Rating: 4.4/5
Reviews: 305
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

16%

Protein Works27%
THE PROTEIN WORKS23%
Millé: A Supergrain Co.11%
Bulk10%
Muscle Moose7%
Kodiak Cakes6%
Open — no brand owns it (6 brands, 16%)

Protein Pancake Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR4.3%Products21Brands12Top 5 Brands78%OOS Rate8.3%Rating4.2★Reviews586Avg BSR#120

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.4×

Top Protein Pancake Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein pancake mix43K/yr -41.1%4.3% conv.
protein pancakes29K/yr -21.3%3.6% conv.
protein pancake9K/yr -43.8%4.4% conv.
my protein pancake mix3K/yr -38.9%0.8% conv.

What reviews say buyers love and hate about Protein Pancake Mix

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall44%

“Great taste”

Quality-Overall11%

“Great product”

Value For Money9%

“Great value”

Health Benefits-Overall7%

“Healthy choice”

Nutritional Content5%

“Good source of protein in a pancake”

What buyers complain about

70% of reviews

Taste-Overall23%

“gritty and artificial tasting”

Quality-Overall10%

“Absolutely atrocious”

Value For Money8%

“This mix is expensive”

Satisfaction/Pleasure8%

“Extremely not satisfied”

Moist/Dry6%

“I think I did them wrong as they are dry once cooked”

Common Protein Pancake Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Pancake Mix 47/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -35.0% over the last 90 days.