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Protein Pancake Mix

Fail

Demand is soft, at -35.0% this quarter, so Protein Pancake Mix is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£48K/yr84K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
56%top-5 click share · 12 brands · 28 sellers

Flapen Score

Protein Pancake Mix against its category

The dotted line is the Grocery average. Past it, Protein Pancake Mix is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Pancake Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Pancake Mix 84K times last year and spent an estimated £48K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
4.3%
Market size, estimated
£48Ka year
Peak month
January3.4× the quietest month
Top search term
protein pancake mix43K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £1.82 to £23.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£1.82–£23.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #120 within Baking Supplies. It carries 586 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
8.3%
Average rank
#120in Baking Supplies
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
586per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Protein Pancake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

28

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

16%

  • Protein Works27%
  • THE PROTEIN WORKS23%
  • Millé: A Supergrain Co.11%
  • Bulk10%
  • Muscle Moose7%
  • Kodiak Cakes6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Protein Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Protein Pancake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein pancake mix43K/yr
  • protein pancakes29K/yr
  • protein pancake9K/yr
  • my protein pancake mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Pancake Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+1.44

gritty and artificial tasting

And the taste is awful - egg is the only flavour

Taste so much of egg 😬 ate 3 and couldnt eat anymore

Quality-Overall10%+0.36

Absolutely atrocious

The manufacturer urgently needs to improve quality control

severe quality control issues with mold

Value For Money8%+1.90

This mix is expensive

pricey

The only issue is the cost

Satisfaction/Pleasure8%−0.17

Extremely not satisfied

Moist/Dry6%−0.14

I think I did them wrong as they are dry once cooked

and yet still soggy and wet inside

Love

Taste-Overall44%+1.44

Great taste

These snacks taste great

Very tasty compared to other brands

Quality-Overall11%+0.36

Great product

very good product: recommended

Incredible product, highly recommend

Value For Money9%+1.90

Great value

Worth it

totally worth it

Health Benefits-Overall7%−0.21

Healthy choice

these are fire more enjoyable and healthy

Tastes ok for being healthy

Nutritional Content5%0.00

Good source of protein in a pancake

But if you're on that protein grind it's ok

Is it one of the very best 'protein' products I've ever had

FAQ

Common Protein Pancake Mix questions

Answered from the same tracked data.