protein pancake mix
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good585.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£1.82–£23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 84K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein pancake mix is a £48K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein pancake mix market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 8.3%
- Avg brand age
- 58 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
28
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
16%
- Protein Works27%
- THE PROTEIN WORKS23%
- Millé: A Supergrain Co.11%
- Bulk10%
- Muscle Moose7%
- Kodiak Cakes6%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.4×
Top protein pancake mix search terms
- protein pancake mix43K/yr
- protein pancakes29K/yr
- protein pancake9K/yr
- my protein pancake mix3K/yr
Top protein pancake mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protein Works | Diet Protein Pancakes - Gold Natural 12 Servings 500g
Protein Works£10.414.4★382 rev
Protein Works | Loaded Protein Pancakes - Gold Milk Choc Chip 500g
THE PROTEIN WORKS£11.334.5★80 rev
Bulk High Protein Pancake Mix Maple 500 g
Bulk£11.483.6★857 rev
Mille No Sugar Classic 17g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre | Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams
Millé: A Supergrain Co.£5.784.0★235 rev
Muscle Moose High Protein Pancake Mix Golden Syrup 500 g
Muscle Moose£14.633.9★213 rev
Newest
by launch date
Applied Nutrition 4 High Protein Maple Syrup Pancakes
Applied Nutrition£1.820 rev
Slurrp Farm No Refined Flour Chocolate Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults
Slurrp Farm£4.991,958 rev
Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Caramel Biscuit)
per4m£20.724 rev
Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Blueberry Muffin)
per4m£20.798 rev
Millé Blueberry 16g Plant Protein Pancake Mix | High Protein Breakfast | High Fibre |Vegan Low Carb & Low Calorie | No Refined Flour No Refined Sugar Low GI Millet Grain | 250 grams
Millé: A Supergrain Co.£5.56305 rev
Trending
90-day click momentumApplied Nutrition 4 High Protein Maple Syrup Pancakes
Applied Nutrition£1.820.0★
Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Caramel Biscuit)
per4m£20.725.0★
Per4m Protein Pancakes | High Protein Powder with 20g Protein and Low in Sugar | Quick and Easy to Prepare | High Protein Breakfast | 16 Servings (1.2kg Blueberry Muffin)
per4m£20.793.3★
Muscle Moose High Protein Pancake Mix Golden Syrup 500 g
Muscle Moose£14.633.9★
Slurrp Farm No Refined Flour Chocolate Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults
Slurrp Farm£4.994.4★
What buyers say about protein pancake mix
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Great product”
“Great value”
“Healthy choice”
“Good source of protein in a pancake”
“I had them with Greek yogurt and blueberries and didnt need to add any syrup because they were sweet enough”
“flavourful”
“very easy to make”
“Sweet tasty ingredients”
“The pancakes are so delicious — fluffy, flavourful, and satisfying in a way that actually feels like a treat, even though theyre packed with protein”
What buyers complain about
“gritty and artificial tasting”
“Absolutely atrocious”
“This mix is expensive”
“Extremely not satisfied”
“I think I did them wrong as they are dry once cooked”
“Strong chemical smell, gritty and artificial tasting”
“sticks on any pan”
“A bit heavy”
“My usual brand/flavour were out of stock so I tried these”
Common questions
- Is protein pancake mix profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the protein pancake mix niche?
- 12 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in protein pancake mix?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for protein pancake mix peak?
- Demand peaks in Jan–Sep–Oct; the busiest month runs 3.4× the quietest.
- What does it cost to enter the protein pancake mix niche?
- Listings span £1.82–£23.25; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.