How competitive is the Protein Milk niche on Amazon United Kingdom?

6 brands and 67 sellers compete in Protein Milk on Amazon United Kingdom. The top 5 Protein Milk products take 68% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Protein Milk niche?

Protein Milk sells for £8.53 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.20–£18.76. The average incumbent carries 585 reviews — the moat a new listing must climb.

Protein Milk

brand-locked demand (top 5 brands take 99% of clicks) — Protein Milk doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Protein Milk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Milk is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.

Protein Milk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 7.0% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr13K

Search volume / yr-4.7%78K

Conversion rate7.0%

Avg price£8.53

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 67

Top-5 product click share68%

Open market1%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Protein Milk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)

Price: £14.87
Rating: 4.4/5
Reviews: 587
Age: 4y ago

Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)

Price: £14.85
Rating: 4.6/5
Reviews: 1,469
Age: 4y ago

Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L

Price: £2.08
Rating: 4.7/5
Reviews: 391
Age: 6y ago

Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L

Price: £2.11
Rating: 4.6/5
Reviews: 630
Age: 5y ago

Alpro Chocolate Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)

Price: £14.19
Rating: 4.5/5
Reviews: 211
Age: 4y ago

Newest

by launch date

Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink

Price: £15.20
Rating: 4.4/5
Reviews: 49
Age: 5mo ago

Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink

Price: £15.21
Rating: 4.6/5
Reviews: 43
Age: 5mo ago

High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)

Price: £18.76
Rating: 4.0/5
Reviews: 2
Age: 6mo ago

Kallo Organic Oat Drink + Protein Made with Only 3 Ingredients 6 x 1 Litre

Price: £10.38
Rating: 3.7/5
Reviews: 63
Age: 1y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative

Price: £1.32
Rating: 4.4/5
Reviews: 40
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Alpro83%
Sproud10%
KoalaKoi3%
Kallo2%
Grenade2%
Pro Mlk1%

Protein Milk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR7.0%Products19Brands6Top 5 Brands99%OOS Rate5.3%Rating4.5★Reviews585Avg BSR#70

Top Protein Milk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein milk37K/yr -5.9%3.6% conv.
alpro protein8K/yr +39.1%11.6% conv.
alpro chocolate milk13K/yr -22.6%11.6% conv.
high protein milk6K/yr +21.7%2.2% conv.
alpro protein milk7K/yr -29.1%13.0% conv.
alpro chocolate4K/yr -15.9%14.5% conv.
milk protein2K/yr -10.9%3.0% conv.

What reviews say buyers love and hate about Protein Milk

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Taste-Overall31%

“Great taste”

Nutritional Content15%

“Amazing for protein”

Flavor10%

“the flavour is comforting”

Texture/Consistency-Overall4%

“Smooth consistency”

Sweetness4%

“Very sweet”

What buyers complain about

50% of reviews

Taste-Overall13%

“it now tastes cheap”

Value For Money10%

“Waste of money”

Sweetness6%

“It does not taste overly sweet”

Nutritional Content5%

“so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies”

Thickness5%

“The drink is fairly thick”

Protein Milk return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Protein Milk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Milk 38/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.

Protein Milk buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.