Protein Milk
FailThe top 5 brands take 99% of clicks, so Protein Milk is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £46K/yr78K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 67 sellers
Flapen Score
Protein Milk against its category
The dotted line is the Grocery average. Past it, Protein Milk is stronger. Inside it, weaker.
Market
The Protein Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Milk 78K times last year and spent an estimated £46K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £46Ka year
- Top search term
- protein milk37K searches a year
02 · Price
A sale here is worth £8.53.
Listings sell for £8.53 on average, from £1.20 to £18.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.53 that is £4K to £6K a year per listing.
- Average price
- £8.53under the $15 to $100 sweet spot
- Price range
- £1.20–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #70 within Fresh & Chilled. It carries 585 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 89%
- Out of stock, average day
- 5.3%
- Average rank
- #70in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 585per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Protein Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £14.87
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 4y ago

Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 1,469
- Age
- 4y ago

Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 6y ago

Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 5y ago

Alpro Chocolate Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
- Price
- £14.19
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 4y ago
Trending
90-day click momentum
High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)
- Price
- £18.76
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
- Price
- £15.20
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago

Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink
- Price
- £15.21
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 5mo ago

SPROUD - Plant-Based Milk Low Sugar Low Carb High Protein Long Life Powered by Peas Rich Foamy and Easy to Froth (Barista) (6 x 1L)
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 1,062
- Age
- 7y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
- Price
- £15.20
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago

Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink
- Price
- £15.21
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 5mo ago

High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)
- Price
- £18.76
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Kallo Organic Oat Drink + Protein Made with Only 3 Ingredients 6 x 1 Litre
- Price
- £10.38
- Rating
- 3.7/5
- Reviews
- 63
- Age
- 1y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
67
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Alpro83%
- Sproud10%
- KoalaKoi3%
- Kallo2%
- Grenade2%
- Pro Mlk1%
Demand
Protein Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Protein Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein milk37K/yr
- alpro protein8K/yr
- alpro chocolate milk13K/yr
- high protein milk6K/yr
- alpro protein milk7K/yr
- alpro chocolate4K/yr
- milk protein2K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it now tastes cheap
Tastes awful
there is a bit of a chalky after taste
Waste of money
Bit expensive
Crazy price
It does not taste overly sweet
Too sweet
I hate sweetener
so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies
Not healthy due to bad ingredients
Contains gluten
The drink is fairly thick
It is thick
It isn't as thick as some oat milks
Love
Great taste
It taste nice, creamy
Really interesting taste
Amazing for protein
Easy to eat protein yogs
its good to know this will give some nutrition on the go
the flavour is comforting
Has a nice flavor
Nice vanilla flavour
Smooth consistency
this has an extremely smooth texture
The texture is good they are thick like a shake
Very sweet
A sweet milk
Chocolate banana flavour is smooth and enjoyable, offering a nice balance of sweetness without being overpowering
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Milk questions
Answered from the same tracked data.









