protein milk
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good585.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.20–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£46K£46K/yr · 78K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein milk is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein milk market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £85K–£107K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 53%
- Out of stock
- 5.3%
- Avg brand age
- 61 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
67
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Alpro83%
- Sproud10%
- KoalaKoi3%
- Kallo2%
- Grenade2%
- Pro Mlk1%
Demand
Weekly Amazon search volume, last 33 weeks — -4.7% search growth over the last 90 days.Top protein milk search terms
- protein milk37K/yr
- alpro protein8K/yr
- alpro chocolate milk13K/yr
- high protein milk6K/yr
- alpro protein milk7K/yr
- alpro chocolate4K/yr
- milk protein2K/yr
Top protein milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
Alpro£14.874.4★587 rev
Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
Alpro£14.854.6★1,469 rev
Alpro Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L
Alpro£2.084.7★391 rev
Alpro Chocolate Soya Drink - High Protein - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L
Alpro£2.114.6★630 rev
Alpro Chocolate Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
Alpro£14.194.5★211 rev
Newest
by launch date
Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.2049 rev
Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.2143 rev
High 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)
KoalaKoi£18.762 rev
Kallo Organic Oat Drink + Protein Made with Only 3 Ingredients 6 x 1 Litre
Kallo£10.3863 rev
Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
Alpro£1.3240 rev
Trending
90-day click momentumHigh 70g Protein Fresh Semi Skimmed Milk 1L Supernutrios (3x1L)
KoalaKoi£18.764.0★
Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.204.4★
Alpro Meal To Go Chocolate Banana Flavour Ready-To-Drink Meal Replacement Drink
Alpro£15.214.6★
SPROUD - Plant-Based Milk Low Sugar Low Carb High Protein Long Life Powered by Peas Rich Foamy and Easy to Froth (Barista) (6 x 1L)
Sproud£11.904.5★
Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
Alpro£1.324.4★
What buyers say about protein milk
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Amazing for protein”
“the flavour is comforting”
“Smooth consistency”
“Very sweet”
“They're vegan friendly and packed with vitamins and protein”
“Best price I have found for this pack”
“Quality”
“This product is exactly what I bought”
“The texture is really smooth”
What buyers complain about
“it now tastes cheap”
“Waste of money”
“It does not taste overly sweet”
“so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies”
“The drink is fairly thick”
“Absolutely disgusting with a slight bitter aftertaste”
“Compared to my usual huel banana flavour this is nowhere near as good”
“Curdled in coffee”
“Milk doesnt last”
“It was truly horrible, chemical /chlorinated taste and smell”
Top return reasons
Common questions
- Is protein milk profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the protein milk niche?
- 6 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in protein milk?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- What does it cost to enter the protein milk niche?
- Listings span £1.20–£18.76; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.