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Protein Meals

Maybe

An estimated 0.0% of orders come back. But products sell for $6.16 on average, outside the sweet spot, so Protein Meals is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£145K/yr153K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
34%top-5 click share · 12 brands · 41 sellers

Flapen Score

Protein Meals against its category

The dotted line is the Grocery average. Past it, Protein Meals is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Meals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Meals 153K times last year and spent an estimated £145K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
15.4%
Market size, estimated
£145Ka year
Peak month
February2.4× the quietest month
Top search term
protein meals56K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £1.86 to £44.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£1.86–£44.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #52 within Instant Meals & Sides. It carries 94 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#52in Instant Meals & Sides
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
40

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Protein Meals products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

41

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 83%

Open market

5%

  • The Gym Kitchen70%
  • Morrisons12%
  • Iceland4%
  • BIRDS EYE3%
  • FUEL10K3%
  • Applied Nutrition3%
  • Open — no brand owns it (6 brands, 5%)

Demand

Protein Meals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Protein Meals search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein meals56K/yr
  • gym kitchen27K/yr
  • healthy meals14K/yr
  • protein meal12K/yr
  • the gym kitchen15K/yr
  • healthy ready meals10K/yr
  • high protein meals7K/yr
  • protein ready meals5K/yr
  • gym kitchen meals5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Meals

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
42%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No taste”
A buyer, on “Taste-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Protein Meals questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data