Protein Meals
MaybeReturns run at only 0.0% of orders. But products sell for $6.16 on average, outside the sweet spot, so Protein Meals is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £145K/yr153K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 41 sellers
Flapen Score
Protein Meals against its category
The dotted line is the Grocery average. Past it, Protein Meals is stronger. Inside it, weaker.
Market
The Protein Meals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Meals 153K times last year and spent an estimated £145K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £145Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- protein meals56K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £1.86 to £44.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £1.86–£44.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #52 within Instant Meals & Sides. It carries 94 reviews at 3.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 95%
- Out of stock, average day
- 7.7%
- Average rank
- #52in Instant Meals & Sides
- Average rating
- 3.80 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 94per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 2 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Protein Meals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Gym Kitchen Beef Lasagne 400g
- Price
- £2.66
- Rating
- 4.1/5
- Reviews
- 208
- Age
- 4y ago

The Gym Kitchen Chicken & Chorizo Paella 400g
- Price
- £2.70
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 2y ago

The Gym Kitchen Chicken Tikka 400g
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 4y ago

The Gym Kitchen Chicken Katsu
- Price
- £4.04
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

The Gym Kitchen Chicken Tikka Masala 400g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 4y ago
Trending
90-day click momentum
HPYGN Heavy Resistance Bands 300lbs Weight Bands for Exercise with Handles Door Anchor Carry Bag Workout Bands for Men Physical Therapy Muscle Training Strength Slim Yoga Home Gym Equipment
- Price
- £27.88
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 3y ago

The Gym Kitchen Salt & Pepper Chicken 400g
- Price
- £3.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

The Gym Kitchen Chicken Carbonara 400g
- Price
- £3.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Birds Eye Get Real Protein Moroccan Chicken Rice Bowl 350g
- Price
- £2.82
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 7mo ago

Morrisons High Protein Meat Feast Pasta 400g
- Price
- £3.66
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
The Gym Kitchen Salt & Pepper Chicken 400g
- Price
- £3.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

The Gym Kitchen Chicken Carbonara 400g
- Price
- £3.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons High Protein Hunters Chicken Pasta 400g
- Price
- £3.66
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 4mo ago

Morrisons High Protein Bolognese Pasta 400g
- Price
- £3.66
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

Morrisons High Protein Meat Feast Pasta 400g
- Price
- £3.66
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
41
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 83%
Open market
5%
- The Gym Kitchen70%
- Morrisons12%
- Iceland4%
- BIRDS EYE3%
- FUEL10K3%
- Applied Nutrition3%
- Open — no brand owns it (6 brands, 5%)
Demand
Protein Meals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Protein Meals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein meals56K/yr
- gym kitchen27K/yr
- healthy meals14K/yr
- protein meal12K/yr
- the gym kitchen15K/yr
- healthy ready meals10K/yr
- high protein meals7K/yr
- protein ready meals5K/yr
- gym kitchen meals5K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Meals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
tasteless
Doesnt taste nice
the WORST flavoured pots of food i have ever tasted in my life
NO FLAVOUR
Some of the flavours are awful
burrito goes soggy
a bit on the dry side
Very dry
Was it a Thai carrot curry mixed with something no not for me
I really dont understand how these products have been tested
Not Enough Meat
They don't mix well so you get pockets of dry noodles and the consistency is so thick and somehow chalky, even if you go way beyond the recommended amount of water
Its also got this weird grainy texture to all of them
This is my opinion The texture for me was a bit stodgy Flavours ok tho
Love
Really tasty
Delicious and very filling
They are all delicious and filling
Good value and nutrition, tastes great
good nutrition
nutrition
Good quality bands, attachments included
the curry is good quality
Good quality
It is very easy to use
Nice and easy for a quick working from home lunch between meetings
Handy to keep in the freezer
Very filling texture good, value for money and quick
Beautiful texture and taste
The textures are all identical
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Protein Meals questions
Answered from the same tracked data.









