Protein Meals
MaybeAn estimated 0.0% of orders come back. But products sell for $6.16 on average, outside the sweet spot, so Protein Meals is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £145K/yr153K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 34%top-5 click share · 12 brands · 41 sellers
Flapen Score
Protein Meals against its category
The dotted line is the Grocery average. Past it, Protein Meals is stronger. Inside it, weaker.
Market
The Protein Meals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Meals 153K times last year and spent an estimated £145K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £145Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- protein meals56K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £1.86 to £44.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.16 that is £3K to £5K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £1.86–£44.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #52 within Instant Meals & Sides. It carries 94 reviews at 3.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 95%
- Out of stock, average day
- 7.7%
- Average rank
- #52in Instant Meals & Sides
- Average rating
- 3.80 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 94per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Protein Meals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Gym Kitchen Beef Lasagne 400g
- Price
- £2.66
- Rating
- 4.1/5
- Reviews
- 208
- Age
- 4y ago

The Gym Kitchen Chicken & Chorizo Paella 400g
- Price
- £2.70
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 2y ago

The Gym Kitchen Chicken Tikka 400g
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 4y ago

The Gym Kitchen Chicken Katsu
- Price
- £4.04
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

The Gym Kitchen Chicken Tikka Masala 400g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 4y ago
Trending
estimated 90-day click momentum
HPYGN Heavy Resistance Bands 300lbs Weight Bands for Exercise with Handles Door Anchor Carry Bag Workout Bands for Men Physical Therapy Muscle Training Strength Slim Yoga Home Gym Equipment
- Price
- £27.88
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 3y ago

The Gym Kitchen Salt & Pepper Chicken 400g
- Price
- £3.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

The Gym Kitchen Chicken Carbonara 400g
- Price
- £3.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Birds Eye Get Real Protein Moroccan Chicken Rice Bowl 350g
- Price
- £2.82
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 7mo ago

Morrisons High Protein Meat Feast Pasta 400g
- Price
- £3.66
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
The Gym Kitchen Salt & Pepper Chicken 400g
- Price
- £3.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

The Gym Kitchen Chicken Carbonara 400g
- Price
- £3.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons High Protein Hunters Chicken Pasta 400g
- Price
- £3.66
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 4mo ago

Morrisons High Protein Bolognese Pasta 400g
- Price
- £3.66
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 4mo ago

Morrisons High Protein Meat Feast Pasta 400g
- Price
- £3.66
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
41
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 83%
Open market
5%
- The Gym Kitchen70%
- Morrisons12%
- Iceland4%
- BIRDS EYE3%
- FUEL10K3%
- Applied Nutrition3%
- Open — no brand owns it (6 brands, 5%)
Demand
Protein Meals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Protein Meals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein meals56K/yr
- gym kitchen27K/yr
- healthy meals14K/yr
- protein meal12K/yr
- the gym kitchen15K/yr
- healthy ready meals10K/yr
- high protein meals7K/yr
- protein ready meals5K/yr
- gym kitchen meals5K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Meals
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Meals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









