How competitive is the Protein Meals niche on Amazon United Kingdom?

12 brands and 41 sellers compete in Protein Meals on Amazon United Kingdom. The top 5 Protein Meals products take 34% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Protein Meals?

Protein Meals buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Meals niche?

Protein Meals sells for £6.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.86–£44.18. The average incumbent carries 94 reviews — the moat a new listing must climb.

Protein Meals

Protein Meals shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Quality Gap

Flapen Score

Worth a look

This niche Category average

Is Protein Meals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Meals is a £145K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 61/100.

Protein Meals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 15.4% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr30K

Search volume / yr-4.0%153K

Conversion rate15.4%

Avg price£6.16

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers12 · 41

Top-5 product click share34%

Open market8%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 40 products

Top Protein Meals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Gym Kitchen Beef Lasagne 400g

Price: £2.66
Rating: 4.1/5
Reviews: 208
Age: 4y ago

The Gym Kitchen Chicken & Chorizo Paella 400g

Price: £2.70
Rating: 3.8/5
Reviews: 25
Age: 2y ago

The Gym Kitchen Chicken Tikka 400g

Price: £4.05
Rating: 4.0/5
Reviews: 21
Age: 4y ago

The Gym Kitchen Chicken Katsu

Price: £4.04
Rating: 3.9/5
Reviews: 24
Age: 1y ago

The Gym Kitchen Chicken Tikka Masala 400g

Price: £2.66
Rating: 4.2/5
Reviews: 146
Age: 4y ago

Newest

by launch date

The Gym Kitchen Salt & Pepper Chicken 400g

Price: £3.97
Rating: 1.0/5
Reviews: 1
Age: 3mo ago

The Gym Kitchen Chicken Carbonara 400g

Price: £3.96
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Morrisons High Protein Hunters Chicken Pasta 400g

Price: £3.66
Rating: 3.4/5
Reviews: 8
Age: 4mo ago

Morrisons High Protein Bolognese Pasta 400g

Price: £3.66
Rating: 3.7/5
Reviews: 5
Age: 4mo ago

Morrisons High Protein Meat Feast Pasta 400g

Price: £3.66
Rating: 3.0/5
Reviews: 3
Age: 4mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 83%

Open market

The Gym Kitchen70%
Morrisons12%
Iceland4%
BIRDS EYE3%
FUEL10K3%
Applied Nutrition3%
Open — no brand owns it (6 brands, 5%)

Protein Meals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR15.4%Products40Brands12Top 5 Brands92%OOS Rate7.7%Rating3.8★Reviews94Avg BSR#52

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Top Protein Meals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein meals56K/yr -4.3%10.7% conv.
gym kitchen27K/yr +2.6%34.2% conv.
healthy meals14K/yr +31.0%2.1% conv.
protein meal12K/yr -0.8%10.4% conv.
the gym kitchen15K/yr -24.6%19.7% conv.
healthy ready meals10K/yr -21.0%5.6% conv.
high protein meals7K/yr -1.6%2.9% conv.
protein ready meals5K/yr -13.3%10.4% conv.
gym kitchen meals5K/yr -22.9%4.9% conv.

What reviews say buyers love and hate about Protein Meals

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Taste-Overall39%

“Really tasty”

Nutritional Content9%

“Good value and nutrition, tastes great”

Quality-Overall7%

“Good quality bands, attachments included”

Ease Of Use6%

“It is very easy to use”

Texture/Consistency-Overall4%

“Very filling texture good, value for money and quick”

What buyers complain about

78% of reviews

Taste-Overall42%

“No taste”

Flavor12%

“the WORST flavoured pots of food i have ever tasted in my life”

Moist/Dry7%

“burrito goes soggy”

Ingredients-Overall5%

“Was it a Thai carrot curry mixed with something no not for me”

Texture/Consistency-Overall4%

“They don't mix well so you get pockets of dry noodles and the consistency is so thick and somehow chalky, even if you go way beyond the recommended amount of water”

Protein Meals return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability

14%

2Weight Light

14%

3Strength

14%

4Exercise/Sports Suitability

14%

5Defective Material/Parts

14%

Common Protein Meals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Meals 61/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 40 tracked products. 2 of 18 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.