protein meals
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible94.48avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Good£1.86–£44.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£145K£145K/yr · 153K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, protein meals is a £145K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein meals market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £154K–£185K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 8%
- Out of stock
- 7.7%
- Avg brand age
- 57 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
41
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 83%
Open market
5%
- The Gym Kitchen70%
- Morrisons12%
- Iceland4%
- BIRDS EYE3%
- FUEL10K3%
- Applied Nutrition3%
- Open — no brand owns it (6 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -4.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top protein meals search terms
- protein meals56K/yr
- gym kitchen27K/yr
- healthy meals14K/yr
- protein meal12K/yr
- the gym kitchen15K/yr
- healthy ready meals10K/yr
- high protein meals7K/yr
- protein ready meals5K/yr
- gym kitchen meals5K/yr
Top protein meals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Gym Kitchen Beef Lasagne 400g
The Gym Kitchen£2.664.1★208 rev
The Gym Kitchen Chicken & Chorizo Paella 400g
The Gym Kitchen£2.703.8★25 rev
The Gym Kitchen Chicken Tikka 400g
The Gym Kitchen£4.054.0★21 rev
The Gym Kitchen Chicken Katsu
The Gym Kitchen£4.043.9★24 rev
The Gym Kitchen Chicken Tikka Masala 400g
The Gym Kitchen£2.664.2★146 rev
Newest
by launch date
The Gym Kitchen Salt & Pepper Chicken 400g
The Gym Kitchen£3.971 rev
The Gym Kitchen Chicken Carbonara 400g
The Gym Kitchen£3.960 rev
Morrisons High Protein Hunters Chicken Pasta 400g
Morrisons£3.668 rev
Morrisons High Protein Bolognese Pasta 400g
Morrisons£3.665 rev
Morrisons High Protein Meat Feast Pasta 400g
Morrisons£3.663 rev
Trending
90-day click momentum
HPYGN Heavy Resistance Bands 300lbs Weight Bands for Exercise with Handles Door Anchor Carry Bag Workout Bands for Men Physical Therapy Muscle Training Strength Slim Yoga Home Gym Equipment
HPYGN£27.884.6★
The Gym Kitchen Salt & Pepper Chicken 400g
The Gym Kitchen£3.971.0★
The Gym Kitchen Chicken Carbonara 400g
The Gym Kitchen£3.960.0★
Birds Eye Get Real Protein Moroccan Chicken Rice Bowl 350g
BIRDS EYE£2.824.4★
Morrisons High Protein Meat Feast Pasta 400g
Morrisons£3.663.0★
What buyers say about protein meals
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty”
“Good value and nutrition, tastes great”
“Good quality bands, attachments included”
“It is very easy to use”
“Very filling texture good, value for money and quick”
“much cheaper than buying a fresh healthy meal on the go”
“My fav flavour”
“Portion size is good”
“Gifted and they loved them”
“Exactly as described”
What buyers complain about
“No taste”
“the WORST flavoured pots of food i have ever tasted in my life”
“burrito goes soggy”
“Was it a Thai carrot curry mixed with something no not for me”
“They don't mix well so you get pockets of dry noodles and the consistency is so thick and somehow chalky, even if you go way beyond the recommended amount of water”
“spicy for my taste”
“Mould on the mash”
“ruined with sweetcorn contamination”
“Eating them feels like a chore”
“Very poor nutritional value”
Top return reasons
Common questions
- Is protein meals profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 40 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the protein meals niche?
- 12 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in protein meals?
- Top complaints mined from reviews: Taste-Overall, Flavor, Moist/Dry. The return rate is 0.0%.
- When does demand for protein meals peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- What does it cost to enter the protein meals niche?
- Listings span £1.86–£44.18; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.