Is protein hamper profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the protein hamper niche?

23 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in protein hamper?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.2%.

When does demand for protein hamper peak?

Demand peaks in Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the protein hamper niche?

Listings span £3.37–£40.84; the average listing price is £16.47 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.

protein hamper

Worth a look

Shows low returns (0.2%), but a small market ($53K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£16.47

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good£3.37–£40.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good888.31

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 120K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, protein hamper is a £53K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

protein hamper market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £66K–£82K; units × avg price
Conversion rate: 2.7%
Avg BSR: #303
Page quality: 0%
Prime: 69%
Sponsored: 59%
Out of stock: 6.7%
Avg brand age: 44 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

47%

Top 20: 90%

Open market

38%

Myprotein20%
Muscle Locker13%
XCelerate Nutrition8%
A Amousa8%
WOD Powders7%
CNP Professional5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 7.3×

Open Trend

Top protein hamper search terms

protein sachets17K/yr +11.4%1.6% conv.
protein powder sachets12K/yr +25.5%1.8% conv.
protein hamper16K/yr -7.0%4.0% conv.
protein gifts for men16K/yr +6.8%2.6% conv.
protein powder sample8K/yr +8.1%0.9% conv.
protein sachets for travel5K/yr +56.2%2.9% conv.
whey protein sachets5K/yr +36.2%1.4% conv.
protein gift set7K/yr -10.7%2.9% conv.
protein gifts8K/yr -11.4%2.2% conv.
protein bundle6K/yr -31.5%0.9% conv.

All search terms

Top protein hamper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myprotein Impact Whey Protein - Variety 10 Pack

Myprotein£12.074.5★86 rev

Muscle Locker Protein Snack Box - Gym Gifts for Men & Women - High Protein Hamper with Bars & Snacks - Fitness Gift for Gym Lovers - High Protein Selection Box

Muscle Locker£24.654.3★876 rev

Protein Hamper - This Protein Gift Set & Fitness Hamper includes 10x items. Gym Gifts for Men & Women. Mens Snacks Gift Set. Protein Gift Box.

A Amousa£20.204.3★31 rev

Clear Protein Sachets - Variety Pack (14 Sachets) Clear Whey Isolate Protein Powder | Refreshing Shake Alternative for Gym & Fitness | Made in the UK - Backed by Athletes (Assorted Flavours)

WOD Powders£12.634.2★33 rev

CNP Professional MR High Protein Meal Replacement Shake 41g Protein with Vitamins & Minerals Probiotics Native Whey and Casein 72g x 6 Sachets 3 Flavours Available (Trial Pack of 3 Flavours)

CNP Professional£11.733.7★24 rev

Newest

by launch date

Travel Pack - 1 Week Supply of Creatine Electrolytes & Clear Protein in Single Dosed Sachets | 21 Sachets per Pouch | Creatine & Electrolytes Travel Supplement - Assorted Flavours

WOD Powders£13.5121 rev

2mo ago

Protein Coffee Sachets - 16 Sachets per Pouch - Barista Grade Freeze Dried Grass-Fed Bovine Collagen Coffee TrueStart | Over 5g Protein per Serving - Made by WOD Powders

Hellenia£12.7129 rev

4mo ago

Protein Hamper Snack Gift Box - Gym Box & Protein Bundle. Ideal Protein Gifts for Men & Women. Includes Flapjacks Beef Jerky Cookie & Much More. Snack Gift Box Selection Box with Protein.

Clermont Bundles£17.791 rev

5mo ago

Beast | Protein Shaker Bottle + Whey Protein Powder Samples | 6 Sachets + 1000ml Shaker Gym Gift Set

Beast Pharm£16.9832 rev

5mo ago

Xcelerate Nutrition Diet+ Whey Protein 40g Sachets 30.6g Protein per Serving | High Performance Low Calorie Shake | Strawberry Chocolate Vanilla Banana or Mixed Flavours | Pack of 7 14 or 20

XCelerate Nutrition£19.912 rev

9mo ago

What buyers say about protein hamper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good selection of products”

Nutritional Content11%

“Good protein powder”

Flavor10%

“Great flavour”

Taste-Overall10%

“Great taste”

Ease Of Use6%

“Very handy for busy periods”

Value For Money5%

“Affordable”

Solubility5%

“easy to mix”

Portability3%

“Its nice and portable”

Blend/Ratio3%

“Mixing is generally straightforward”

Gifting Purpose3%

“Cute little package great as a gift”

What buyers complain about

Taste-Overall10%

“the taste is not for me”

Nutritional Content6%

“The protein in these is very low really”

Value For Money5%

“expensive”

Charging4%

“Issues with charging”

Advertised Vs Actual Product4%

“Item isn't as described”

Leak-Proof4%

“Leaks”

Flavor3%

“the flavours werent as in the picture”

Quality-Overall2%

“you're paying for quality”

Durability2%

“it broke within a few uses”

Sweetness2%

“It's not sweet”

Top return reasons

Leak-Proof17%

Functionality-Overall13%

Charging9%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Size-Overall6%

Taste-Overall5%

Battery Life4%

Flavor4%

Quality-Overall4%

Common questions

Is protein hamper profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the protein hamper niche?: 23 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in protein hamper?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.2%.
When does demand for protein hamper peak?: Demand peaks in Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the protein hamper niche?: Listings span £3.37–£40.84; the average listing price is £16.47 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.