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Protein Hamper

Protein Hamper shows low returns (0.2%), but a small market ($53K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 13Growth 30Conversion 33Competition 63Returns 99Price range 69Avg price 79Brand share 78Review moat 65Quality gap 65
This niche Category average

Is Protein Hamper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Hamper is a £53K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Protein Hamper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.2% over the last 90 days and 2.7% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr5K
Search volume / yr+4.2%120K
Conversion rate2.7%
Avg price£16.47

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers23 · 45
Top-5 product click share47%
Open market43%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement59%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews888

Top Protein Hamper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

45

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

47%

Top 20: 90%

Open market

38%

  • Myprotein20%
  • Muscle Locker13%
  • XCelerate Nutrition8%
  • A Amousa8%
  • WOD Powders7%
  • CNP Professional5%

Protein Hamper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR2.7%Products32Brands23Top 5 Brands57%OOS Rate6.7%Rating4.4★Reviews888Avg BSR#303
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.3×

Top Protein Hamper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein sachets17K/yr
  • protein powder sachets12K/yr
  • protein hamper16K/yr
  • protein gifts for men16K/yr
  • protein powder sample8K/yr
  • protein sachets for travel5K/yr
  • whey protein sachets5K/yr
  • protein gift set7K/yr
  • protein gifts8K/yr
  • protein bundle6K/yr

What reviews say buyers love and hate about Protein Hamper

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall13%

Good selection of products

Nutritional Content11%

Good protein powder

Flavor10%

Great flavour

Taste-Overall10%

Great taste

Ease Of Use6%

Very handy for busy periods

What buyers complain about

42% of reviews
Taste-Overall10%

the taste is not for me

Nutritional Content6%

The protein in these is very low really

Value For Money5%

expensive

Charging4%

Issues with charging

Advertised Vs Actual Product4%

Item isn't as described

Protein Hamper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
17%
2Functionality-Overall
13%
3Charging
9%
4Advertised Vs Actual Product
6%
5Defective Material/Parts
6%

Common Protein Hamper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Hamper 54/100 on Amazon United Kingdom — Worth a look. The niche generates £53K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.
Search demand for Protein Hamper on Amazon United Kingdom peaks in Dec, where the busiest month runs 7.3× the quietest.