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Protein Hamper

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $53K a year here, so Protein Hamper is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£53K/yr120K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
47%top-5 click share · 23 brands · 45 sellers

Flapen Score

Protein Hamper against its category

The dotted line is the Grocery average. Past it, Protein Hamper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Hamper 120K times last year and spent an estimated £53K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.7%
Market size, estimated
£53Ka year
Peak month
December7.3× the quietest month
Top search term
protein sachets17K searches a year

02 · Price

A sale here is worth £16.47.

Listings sell for £16.47 on average, from £3.37 to £40.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.47 that is £2K to £4K a year per listing.

Average price
£16.47inside the $15 to $100 sweet spot
Price range
£3.37–£40.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #303 within Hampers & Gourmet Gifts. It carries 888 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
69%
Out of stock, average day
6.7%
Average rank
#303in Hampers & Gourmet Gifts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
888per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Protein Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

45

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

47%

Top 20: 90%

Open market

38%

  • Myprotein20%
  • Muscle Locker13%
  • XCelerate Nutrition8%
  • A Amousa8%
  • WOD Powders7%
  • CNP Professional5%

Demand

Protein Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.3×

Search terms

Top Protein Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein sachets17K/yr
  • protein powder sachets12K/yr
  • protein hamper16K/yr
  • protein gifts for men16K/yr
  • protein powder sample8K/yr
  • protein sachets for travel5K/yr
  • whey protein sachets5K/yr
  • protein gift set7K/yr
  • protein gifts8K/yr
  • protein bundle6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%−0.05

the taste is not for me

a weird aftertaste

Taste is kinda mech

Nutritional Content6%+0.60

The protein in these is very low really

I can't comment on the protein aspect

Protein bars were not good

Value For Money5%

expensive

It's also not great value

But expensive

Charging4%−0.02

Issues with charging

My original Voltrx Titanus stopped charging

it doesnt hold charge

Advertised Vs Actual Product4%

Item isn't as described

not as pictured

Misleading photo

Love

Quality-Overall13%+1.63

Good selection of products

Great Quality

Really nice product and presentation

Nutritional Content11%+0.60

Good protein powder

Very powerful clear protein powders

Great protein snacks

Flavor10%

Great flavour

I enjoy that there's a variety of flavours

The assorted flavours are refreshing

Taste-Overall10%−0.05

Great taste

the taste is surprisingly smooth

No weird aftertaste

Ease Of Use6%+0.24

Very handy for busy periods

easy to open

easy to use

Return

0.2% Return rate 17% Fixable by listing

Leak-Proof17%▅▄█▄▅▆

Leaks

it leaks, the reason is the sealing ring is small and dont fit properly, when I press support, the page dont work, Im bit frustrated with the product

Water leaks

Functionality-Overall13%▄▇▄▇█▇
Charging9%█▇▅▃▅▂

Issues with charging

My original Voltrx Titanus stopped charging

it doesnt hold charge

Advertised Vs Actual Product6%█▁▄▆▃▄

Item isn't as described

not as pictured

Misleading photo

Defective Material/Parts6%▆▁▂▁█▇

FAQ

Common Protein Hamper questions

Answered from the same tracked data.