Protein Granola
FailThe top 5 brands take 100% of clicks, so Protein Granola is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £125K/yr158K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 59 sellers
Flapen Score
Protein Granola against its category
The dotted line is the Grocery average. Past it, Protein Granola is stronger. Inside it, weaker.
Market
The Protein Granola market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Granola 158K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £125Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- fuel granola44K searches a year
02 · Price
A sale here is worth £7.51.
Listings sell for £7.51 on average, from £1.48 to £18.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.51 that is £8K to £9K a year per listing.
- Average price
- £7.51under the $15 to $100 sweet spot
- Price range
- £1.48–£18.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 240 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Breakfast Cereal
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 240per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Protein Granola products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds
- Price
- £16.22
- Rating
- 4.7/5
- Reviews
- 1,349
- Age
- 13y ago

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

FUEL10K Protein Boosted Granola Chocolate 400 g
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 210
- Age
- 11y ago

FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago
Trending
90-day click momentum
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

FUEL10K Protein Boosted Chunky Granola Peanut Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Roasted Peanuts & Whole Grain Oat Flakes
- Price
- £16.75
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 13y ago

FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11y ago

FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g
- Price
- £2.84
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago
Newest
by launch date
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago

UFIT Protein Granola Toasted Oats & Honey 375g High Protein Breakfast Healthy Wholegrain Cereal Quick & Nutritious Start
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g
- Price
- £2.84
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Fuel 10k Chocolate Granola 1kg
- Price
- £11.80
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- FUEL10K92%
- Surreal4%
- UFIT2%
- Kellogg's2%
Demand
Protein Granola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.7×
Search terms
Top Protein Granola search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fuel granola44K/yr
- protein granola38K/yr
- fuel45K/yr
- fuel 10k8K/yr
- high protein granola6K/yr
- fuel10k6K/yr
- fuel protein5K/yr
- fuel cereal6K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Granola
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
a wee bit too pricey
Expensive
Poor quality protein content
Main issue I have is the fortified protein content is from gluten
However too high in carbs so I will be passing this on to someone else
Didnt enjoy the taste - tasted medicinal and heavy - I use very small quantity of this and supplement it with other cereal and fruits and nuts
Tastes like a treat
Tasted bad/off and lumpy
Not much flavour
Unreal flavour
they too often stop the production of some flavours. like Fruit & Nut
Tasted bad/off and lumpy
I think two times when I bought the banana they had weird lumps
had lots of lumps in it which made me gag, apparently cant return this item either so not happy at all really
Love
Great taste & healthy
Very nice tasting drink
Amazing taste
alot cheaper than buying from the company
Great value
Good price
Easy high protein breakfast on the go
Love these for an easy high protein breakfast on the go - usually on the train or in the car
Great taste with high protein
No complaints
Good quality
Great product
Great flavour and very filling
I love this flavour and strawberry,
Love the taste specially with the added chocolate bits
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Granola questions
Answered from the same tracked data.









