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Protein Granola

Fail

The top 5 brands take 100% of clicks, so Protein Granola is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£125K/yr158K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
76%top-5 click share · 4 brands · 59 sellers

Flapen Score

Protein Granola against its category

The dotted line is the Grocery average. Past it, Protein Granola is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Granola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Granola 158K times last year and spent an estimated £125K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
10.6%
Market size, estimated
£125Ka year
Peak month
March1.7× the quietest month
Top search term
fuel granola44K searches a year

02 · Price

A sale here is worth £7.51.

Listings sell for £7.51 on average, from £1.48 to £18.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.51 that is £8K to £9K a year per listing.

Average price
£7.51under the $15 to $100 sweet spot
Price range
£1.48–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 240 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Breakfast Cereal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Protein Granola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • FUEL10K92%
  • Surreal4%
  • UFIT2%
  • Kellogg's2%

Demand

Protein Granola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Protein Granola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuel granola44K/yr
  • protein granola38K/yr
  • fuel45K/yr
  • fuel 10k8K/yr
  • high protein granola6K/yr
  • fuel10k6K/yr
  • fuel protein5K/yr
  • fuel cereal6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Granola

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%0.00

Too expensive

a wee bit too pricey

Expensive

Nutritional Content11%−0.08

Poor quality protein content

Main issue I have is the fortified protein content is from gluten

However too high in carbs so I will be passing this on to someone else

Taste-Overall8%+3.79

Didnt enjoy the taste - tasted medicinal and heavy - I use very small quantity of this and supplement it with other cereal and fruits and nuts

Tastes like a treat

Tasted bad/off and lumpy

Flavor6%

Not much flavour

Unreal flavour

they too often stop the production of some flavours. like Fruit & Nut

Chunk/Clump/Collection6%−0.02

Tasted bad/off and lumpy

I think two times when I bought the banana they had weird lumps

had lots of lumps in it which made me gag, apparently cant return this item either so not happy at all really

Love

Taste-Overall45%+3.79

Great taste & healthy

Very nice tasting drink

Amazing taste

Value For Money10%0.00

alot cheaper than buying from the company

Great value

Good price

Nutritional Content9%−0.08

Easy high protein breakfast on the go

Love these for an easy high protein breakfast on the go - usually on the train or in the car

Great taste with high protein

Quality-Overall6%+0.32

No complaints

Good quality

Great product

Flavor6%

Great flavour and very filling

I love this flavour and strawberry,

Love the taste specially with the added chocolate bits

FAQ

Common Protein Granola questions

Answered from the same tracked data.