protein granola
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great240.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 158K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.48–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.51avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein granola is a £125K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
protein granola market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £113K–£150K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- FUEL10K92%
- Surreal4%
- UFIT2%
- Kellogg's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top protein granola search terms
- fuel granola44K/yr
- protein granola38K/yr
- fuel45K/yr
- fuel 10k8K/yr
- high protein granola6K/yr
- fuel10k6K/yr
- fuel protein5K/yr
- fuel cereal6K/yr
Top protein granola products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds
FUEL10K£16.224.7★1,349 rev
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
FUEL10K£5.044.7★70 rev
FUEL10K Protein Boosted Granola Chocolate 400 g
FUEL10K£3.194.7★210 rev
FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)
FUEL10K£3.224.6★55 rev
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
Surreal£18.854.3★104 rev
Newest
by launch dateFUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
FUEL10K£5.0470 rev
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
Surreal£18.85104 rev
UFIT Protein Granola Toasted Oats & Honey 375g High Protein Breakfast Healthy Wholegrain Cereal Quick & Nutritious Start
UFIT£3.3414 rev
FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g
FUEL10K£2.846 rev
Fuel 10k Chocolate Granola 1kg
FUEL10K£11.8058 rev
Trending
90-day click momentumFUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
FUEL10K£5.044.7★
FUEL10K Protein Boosted Chunky Granola Peanut Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Roasted Peanuts & Whole Grain Oat Flakes
FUEL10K£16.754.6★
FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)
FUEL10K£3.224.6★
FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g
FUEL10K£2.845.0★
Kelloggs Special K Granola Dark Chocolate Curls 350g
Kellogg's£2.404.4★
What buyers say about protein granola
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste & healthy”
“alot cheaper than buying from the company”
“Easy high protein breakfast on the go”
“No complaints”
“Great flavour and very filling”
“a good, average granola”
“Crunch is good”
“Excellent breakfast energy booster, worked for me, smooth delivery, thank you”
“add a banana blend delicious”
“Good if you struggle to eat”
What buyers complain about
“Too expensive”
“Poor quality protein content”
“Didnt enjoy the taste - tasted medicinal and heavy - I use very small quantity of this and supplement it with other cereal and fruits and nuts”
“Not much flavour”
“Tasted bad/off and lumpy”
“The spices ruin it”
“not as sickly sweet as clusters”
“The granola used to be slightly softer too”
“Too heavy”
“My consumption of a serving for b'fast resulted in a dramatic”
Common questions
- Is protein granola profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the protein granola niche?
- 4 brands and 59 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein granola?
- Top complaints mined from reviews: Value For Money, Nutritional Content, Taste-Overall. The return rate is 0.1%.
- When does demand for protein granola peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the protein granola niche?
- Listings span £1.48–£18.85; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.