How competitive is the Protein Granola niche on Amazon United Kingdom?

4 brands and 59 sellers compete in Protein Granola on Amazon United Kingdom. The top 5 Protein Granola products take 76% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Protein Granola?

Protein Granola buyers on Amazon United Kingdom complain most about Value For Money, Nutritional Content, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Protein Granola niche?

Protein Granola sells for £7.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.48–£18.85. The average incumbent carries 240 reviews — the moat a new listing must climb.

Protein Granola

brand-locked demand (top 5 brands take 100% of clicks) — Protein Granola doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Protein Granola profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Granola is a £125K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.

Protein Granola: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.5% over the last 90 days and 10.6% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr20K

Search volume / yr-1.5%158K

Conversion rate10.6%

Avg price£7.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 59

Top-5 product click share76%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Protein Granola products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds

Price: £16.22
Rating: 4.7/5
Reviews: 1,349
Age: 13y ago

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)

Price: £5.04
Rating: 4.7/5
Reviews: 70
Age: 9mo ago

FUEL10K Protein Boosted Granola Chocolate 400 g

Price: £3.19
Rating: 4.7/5
Reviews: 210
Age: 11y ago

FUEL10K Super Berry Protein Granola Breakfast Cereal 400 g (Pack of 1)

Price: £3.22
Rating: 4.6/5
Reviews: 55
Age: 11y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)

Price: £18.85
Rating: 4.3/5
Reviews: 104
Age: 10mo ago

Newest

by launch date

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)

Price: £5.04
Rating: 4.7/5
Reviews: 70
Age: 9mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)

Price: £18.85
Rating: 4.3/5
Reviews: 104
Age: 10mo ago

UFIT Protein Granola Toasted Oats & Honey 375g High Protein Breakfast Healthy Wholegrain Cereal Quick & Nutritious Start

Price: £3.34
Rating: 4.7/5
Reviews: 14
Age: 1y ago

FUEL10K Chocolate Crunch Multigrain Flakes Breakfast Cereal 350 g

Price: £2.84
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Fuel 10k Chocolate Granola 1kg

Price: £11.80
Rating: 4.6/5
Reviews: 58
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

FUEL10K92%
Surreal4%
UFIT2%
Kellogg's2%

Protein Granola demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR10.6%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews240Avg BSR#1

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Protein Granola search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fuel granola44K/yr +3.8%13.6% conv.
protein granola38K/yr +14.6%4.6% conv.
fuel45K/yr -11.9%6.9% conv.
fuel 10k8K/yr -15.4%3.3% conv.
high protein granola6K/yr -7.2%1.7% conv.
fuel10k6K/yr -0.2%3.2% conv.
fuel protein5K/yr -24.6%0.8% conv.
fuel cereal6K/yr -18.9%6.9% conv.

What reviews say buyers love and hate about Protein Granola

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall45%

“Great taste & healthy”

Value For Money10%

“alot cheaper than buying from the company”

Nutritional Content9%

“Easy high protein breakfast on the go”

Quality-Overall6%

“No complaints”

Flavor6%

“Great flavour and very filling”

What buyers complain about

72% of reviews

Value For Money21%

“Too expensive”

Nutritional Content11%

“Poor quality protein content”

Taste-Overall8%

“Didnt enjoy the taste - tasted medicinal and heavy - I use very small quantity of this and supplement it with other cereal and fruits and nuts”

Flavor6%

“Not much flavour”

Chunk/Clump/Collection6%

“Tasted bad/off and lumpy”

Common Protein Granola questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Granola 40/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -1.5% over the last 90 days.