Protein Flapjack
brand-locked demand (top 5 brands take 100% of clicks) — Protein Flapjack doesn't clear our bar today.
Flapen Score
Is Protein Flapjack profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Protein Flapjack is a £475K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Protein Flapjack: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.1% over the last 90 days and 11.3% of searches end in a purchase.
£475K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Protein Flapjack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago
Trek High Protein Flapjack Cocoa Oat 50 g - Gluten Free Bars Healthy Snack Bars Plant Based Protein - Vegan Bars (Pack of 16 Bars) | L0572375-P107199021-M107199013
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 1,992
- Age
- 13y ago
JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 6y ago
Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar
- Price
- £25.89
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago
JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 6y ago
Trending
90-day click momentumJBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago
JBs TREK Protein Flapjacks - White Chocolate & Raspberry - Plant-based protein - Gluten Free - 36 x 50g bars - 1 8kg
- Price
- £29.35
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 6y ago
JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 6y ago
Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 5y ago
JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 6y ago
Newest
by launch date
JBs TREK High Protein Flapjack Biscoff - Plant Based - Vegan Snack - 50 g x 3
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 11mo ago
JBs TREK High Protein Biscoff Bar - Plant-based protein - High Fibre - 12 x 55g
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 1y ago
JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago
Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar
- Price
- £25.89
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago
Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- JB's TREK91%
- Free From Direct6%
- TREK3%
- Open — no brand owns it (0%)
Protein Flapjack demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Top Protein Flapjack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trek protein bars111K/yr
- trek42K/yr
- trek bars42K/yr
- protein flapjack30K/yr
- trek protein flapjack16K/yr
- trek biscoff protein bars9K/yr
- protein flapjack bars8K/yr
- trek bar6K/yr
- protein flapjacks6K/yr
- trek flapjack4K/yr
What reviews say buyers love and hate about Protein Flapjack
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Stunning snack”
“a good helping of protein”
“Good value”
“Delicious, love the flavour”
“they gave me the energy to make it through the night”
What buyers complain about
68% of reviews“Too expensive”
“They might not be the healthiest options”
“Every single bar in the box was dry”
“The taste has changed”
“Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box”
Common Protein Flapjack questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
