Protein Flapjack
FailThe top 5 brands take 100% of clicks, so Protein Flapjack is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £475K/yr295K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 59 sellers
Flapen Score
Protein Flapjack against its category
The dotted line is the Grocery average. Past it, Protein Flapjack is stronger. Inside it, weaker.
Market
The Protein Flapjack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Flapjack 295K times last year and spent an estimated £475K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £475Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- trek protein bars111K searches a year
02 · Price
A sale here is worth £14.23.
Listings sell for £14.23 on average, from £2.87 to £29.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £14.23 that is £28K to £36K a year per listing.
- Average price
- £14.23under the $15 to $100 sweet spot
- Price range
- £2.87–£29.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £28K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Breakfast Bars. It carries 456 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Breakfast Bars
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 456per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Protein Flapjack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago

Trek High Protein Flapjack Cocoa Oat 50 g - Gluten Free Bars Healthy Snack Bars Plant Based Protein - Vegan Bars (Pack of 16 Bars) | L0572375-P107199021-M107199013
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 1,992
- Age
- 13y ago

JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 6y ago

Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar
- Price
- £25.89
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago

JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 6y ago
Trending
90-day click momentum
JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago

JBs TREK Protein Flapjacks - White Chocolate & Raspberry - Plant-based protein - Gluten Free - 36 x 50g bars - 1 8kg
- Price
- £29.35
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 6y ago

JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 6y ago

Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 5y ago

JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 6y ago
Newest
by launch date
JBs TREK High Protein Flapjack Biscoff - Plant Based - Vegan Snack - 50 g x 3
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 11mo ago

JBs TREK High Protein Biscoff Bar - Plant-based protein - High Fibre - 12 x 55g
- Price
- £19.79
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 1y ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago

Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar
- Price
- £25.89
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago

Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- JB's TREK91%
- Free From Direct6%
- TREK3%
- Open — no brand owns it (0%)
Demand
Protein Flapjack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Search terms
Top Protein Flapjack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trek protein bars111K/yr
- trek42K/yr
- trek bars42K/yr
- protein flapjack30K/yr
- trek protein flapjack16K/yr
- trek biscoff protein bars9K/yr
- protein flapjack bars8K/yr
- trek bar6K/yr
- protein flapjacks6K/yr
- trek flapjack4K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Flapjack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
as with everything pricey
think they are just far too expensive
They might not be the healthiest options
have the protein which some cereal bars likely do not
Tasty not like other protein bars
Every single bar in the box was dry
it had all dried out
incredibly dry
The taste has changed
Tasted horrible
Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box
Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box
Not usually keen on salted caramel
Love
Stunning snack
Delicious snack
Great taste
a good helping of protein
Overall, these are a delicious, convenient and satisfying high-protein snack
Good protein content
Good value
Good value with a big box
Excellent value
Delicious, love the flavour
They have a rich cocoa flavour that's satisfying without being overly sweet
I think lemon is one of my favourite flavours so that helps
they gave me the energy to make it through the night
gives a good amount of energy before exercise / training
good energy boost
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Flapjack questions
Answered from the same tracked data.









