Is protein flapjack profitable to sell on Amazon United Kingdom?

The niche generates £475K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).

How competitive is the protein flapjack niche?

3 brands and 59 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein flapjack?

Top complaints mined from reviews: Value For Money, Nutritional Content, Moist/Dry. The return rate is 0.0%.

When does demand for protein flapjack peak?

Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the protein flapjack niche?

Listings span £2.87–£29.35; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.

protein flapjack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great455.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.23

avg listing price — sweet spot $15–$100

Market size

Good£475K

£475K/yr · 295K searches

Price range

Good£2.87–£29.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, protein flapjack is a £475K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

protein flapjack market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £427K–£569K; units × avg price
Conversion rate: 11.3%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 10%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

JB's TREK91%
Free From Direct6%
TREK3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Open Trend

Top protein flapjack search terms

trek protein bars111K/yr +17.7%12.7% conv.
trek42K/yr +13.9%9.7% conv.
trek bars42K/yr +4.4%11.9% conv.
protein flapjack30K/yr +1.6%2.3% conv.
trek protein flapjack16K/yr -9.0%9.4% conv.
trek biscoff protein bars9K/yr -28.3%13.4% conv.
protein flapjack bars8K/yr +31.7%1.5% conv.
trek bar6K/yr +23.3%10.3% conv.
protein flapjacks6K/yr -29.6%1.9% conv.
trek flapjack4K/yr +9.9%8.4% conv.

All search terms

Top protein flapjack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg

JB's TREK£11.364.6★348 rev

Trek High Protein Flapjack Cocoa Oat 50 g - Gluten Free Bars Healthy Snack Bars Plant Based Protein - Vegan Bars (Pack of 16 Bars) | L0572375-P107199021-M107199013

JB's TREK£12.044.6★1,992 rev

JBs TREK Protein Flapjacks - Salted Caramel - Plant-based protein - Gluten Free - 16 x 50g bars - 0 8kg

JB's TREK£12.354.6★1,063 rev

Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar

Free From Direct£25.894.7★211 rev

JBs TREK Protein Flapjack - White Chocolate & Raspberry - Plant-based protein - 16 x 50g bars - 0 8kg

JB's TREK£13.084.5★380 rev

Newest

by launch date

JBs TREK High Protein Flapjack Biscoff - Plant Based - Vegan Snack - 50 g x 3

TREK£2.9026 rev

11mo ago

JBs TREK High Protein Biscoff Bar - Plant-based protein - High Fibre - 12 x 55g

JB's TREK£19.7954 rev

1y ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg

JB's TREK£11.36348 rev

1y ago

Trek Protein Flapjacks Bars 24 x 50g - Mixed Case Variety Pack - Natural Ingredients Snacks Vegan Protein Bar

Free From Direct£25.89211 rev

4y ago

Trek Salted Caramel Protein Flapjacks High Protein 3 x 50g (150g)

JB's TREK£2.8795 rev

5y ago

What buyers say about protein flapjack

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall46%

“Stunning snack”

Nutritional Content11%

“a good helping of protein”

Value For Money8%

“Good value”

Flavor6%

“Delicious, love the flavour”

Energy Level4%

“they gave me the energy to make it through the night”

Quality-Overall3%

“High quality product”

Texture/Consistency-Overall2%

“The texture is soft and chewy, and they're easy to eat on the go”

Ingredients-Overall2%

“Trek biscoff protein”

Health Benefits-Overall2%

“Great for after a workout or breakfast on the go”

Ease Of Use2%

“Useful standby”

What buyers complain about

Value For Money13%

“Too expensive”

Nutritional Content11%

“They might not be the healthiest options”

Moist/Dry8%

“Every single bar in the box was dry”

Taste-Overall8%

“The taste has changed”

Salt Content7%

“Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box”

Size-Overall7%

“ones in store are now a smaller size for the same price”

Flavor7%

“Flavour not for me”

Thickness3%

“Very thin”

Ingredients-Overall2%

“Cheaper ingredients are being used”

Hard Feel2%

“The raspberries were hard”

Common questions

Is protein flapjack profitable to sell on Amazon United Kingdom?: The niche generates £475K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).
How competitive is the protein flapjack niche?: 3 brands and 59 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein flapjack?: Top complaints mined from reviews: Value For Money, Nutritional Content, Moist/Dry. The return rate is 0.0%.
When does demand for protein flapjack peak?: Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the protein flapjack niche?: Listings span £2.87–£29.35; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.