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Protein Flapjack

Fail

The top 5 brands take 100% of clicks, so Protein Flapjack is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£475K/yr295K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
86%top-5 click share · 3 brands · 59 sellers

Flapen Score

Protein Flapjack against its category

The dotted line is the Grocery average. Past it, Protein Flapjack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Flapjack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Flapjack 295K times last year and spent an estimated £475K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
11.3%
Market size, estimated
£475Ka year
Peak month
February1.8× the quietest month
Top search term
trek protein bars111K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £2.87 to £29.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £14.23 that is £28K to £36K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£2.87–£29.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£28K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Breakfast Bars. It carries 456 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Breakfast Bars
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Protein Flapjack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£71K£143K£214K£285K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • JB's TREK91%
  • Free From Direct6%
  • TREK3%
  • Open — no brand owns it (0%)

Demand

Protein Flapjack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Protein Flapjack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trek protein bars111K/yr
  • trek42K/yr
  • trek bars42K/yr
  • protein flapjack30K/yr
  • trek protein flapjack16K/yr
  • trek biscoff protein bars9K/yr
  • protein flapjack bars8K/yr
  • trek bar6K/yr
  • protein flapjacks6K/yr
  • trek flapjack4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Flapjack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.14

Too expensive

as with everything pricey

think they are just far too expensive

Nutritional Content11%+0.90

They might not be the healthiest options

have the protein which some cereal bars likely do not

Tasty not like other protein bars

Moist/Dry8%−0.08

Every single bar in the box was dry

it had all dried out

incredibly dry

Taste-Overall8%+2.34

The taste has changed

Tasted horrible

Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box

Salt Content7%−0.04

Friends, everyone that has tried these has back pains and says they taste tough gritty and very salty not like the same product purchased from our local store which is moist and no salty gritty taste like the box

Not usually keen on salted caramel

Love

Taste-Overall46%+2.34

Stunning snack

Delicious snack

Great taste

Nutritional Content11%+0.90

a good helping of protein

Overall, these are a delicious, convenient and satisfying high-protein snack

Good protein content

Value For Money8%+0.14

Good value

Good value with a big box

Excellent value

Flavor6%+0.15

Delicious, love the flavour

They have a rich cocoa flavour that's satisfying without being overly sweet

I think lemon is one of my favourite flavours so that helps

Energy Level4%+0.48

they gave me the energy to make it through the night

gives a good amount of energy before exercise / training

good energy boost

FAQ

Common Protein Flapjack questions

Answered from the same tracked data.