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Protein Cookies

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -17.6% this quarter, so Protein Cookies is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£92K/yr148K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
44%top-5 click share · 9 brands · 55 sellers

Flapen Score

Protein Cookies against its category

The dotted line is the Grocery average. Past it, Protein Cookies is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Cookies 148K times last year and spent an estimated £92K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.1%
Market size, estimated
£92Ka year
Peak month
March1.6× the quietest month
Top search term
protein cookies48K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £9.24 to £25.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.30 that is £4K to £8K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£9.24–£25.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #68 within Bakery. It carries 312 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
4.6%
Average rank
#68in Bakery
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Protein Cookies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

55

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

5%

  • SCI-MX53%
  • Myprotein31%
  • Applied Nutrition3%
  • NAEM3%
  • Bulk2%
  • Warrior2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Protein Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Protein Cookies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein cookies48K/yr
  • protein cookie22K/yr
  • sci mx protein powder16K/yr
  • my protein cookies12K/yr
  • scimx protein powder9K/yr
  • sci mx8K/yr
  • my protein cookie6K/yr
  • myprotein cookie7K/yr
  • my protein brownie5K/yr
  • sci mix protein powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Cookies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.27

Tastes very artificial

Bad tasting

not tasty

Moist/Dry6%−0.11

they are really dry and chewy

So dry

a little dry

Sweetness5%−0.07

very sugary and hard - doesn't taste like brownies at all

Disgustingly over-sweetened

Sickly sweet

Nutritional Content5%+1.60

Honestly extremely disappointed as I cant have milk protein

They claim to still contain 20g of protein, since we can't test I guess we'll have to take their word on that, not convinced

The protein content is relatively low compared to the total calories

Texture/Consistency-Overall4%−0.04

Has a horrible airy texture

Really weird texture as well now I'm sat here with 12 protein bars that taste like compressed chalk

How about the texture? Horrible

Love

Taste-Overall23%−0.27

Amazing taste

there is not lingering after taste

The taste is nice whilst I do like a slightly thick / creamy texture

Nutritional Content18%+1.60

Great protein powder

Great tasting protein

good amount of protein

Value For Money9%+0.60

Affordable price

Good for the price

Good value for money

Flavor6%+0.55

Unique flavour

The vanilla flavour is smooth

Great flavour

Quality-Overall5%+0.48

Firstly, the tub is very high quality - once this is completely finished I will 100% be reusing it for my main protein powder

Great value for the quality

Good product

FAQ

Common Protein Cookies questions

Answered from the same tracked data.