protein cookies
Worth a lookShows low returns (0.0%), but soft demand (-17.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great311.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£9.24–£25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 148K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, protein cookies is a £92K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
protein cookies market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £92K–£122K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 64%
- Out of stock
- 4.6%
- Avg brand age
- 54 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
5%
- SCI-MX53%
- Myprotein31%
- Applied Nutrition3%
- NAEM3%
- Bulk2%
- Warrior2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top protein cookies search terms
- protein cookies48K/yr
- protein cookie22K/yr
- sci mx protein powder16K/yr
- my protein cookies12K/yr
- scimx protein powder9K/yr
- sci mx8K/yr
- my protein cookie6K/yr
- myprotein cookie7K/yr
- my protein brownie5K/yr
- sci mix protein powder4K/yr
Top protein cookies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein Baked Protein Cookie | Chocolate | Vegan Protein Snack with 13g Protein | Baked with Coconut Oil & Dark Chocolate Chunks | Mens Health Award-Winning | 12 x 75g
Myprotein£12.194.1★103 rev
SCI-MX High Protein Double Chocolate Cookie Box - 23g protein 2.3g sugar + 265 calories per cookie - Pack of 12 x 75 g - Low Sugar - Pre / Post Workout Snack - Suitable for Vegetarians
SCI-MX£13.144.1★1,058 rev
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.744.3★78 rev
Myprotein Extra Lean Protein Cookie | Cranberry & White Chocolate | 25g Protein | 80% Less Sugar 70% Less Fat | High-Protein Baked Snack | 12 x 50g
Myprotein£13.802.9★23 rev
SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS
SCI-MX£15.154.4★84 rev
Newest
by launch date
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
SCI-MX£15.9347 rev
My Protein Chocolate Brownie 12 x 75g | NAEM
NAEM£16.497 rev
SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g
SCI-MX£13.4618 rev
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.7478 rev
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£17.1168 rev
Trending
90-day click momentum
USN Trust Cookie Bars (12x60g) Salted Caramel - Bars - Protein Bars
USN£10.924.1★
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.744.3★
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
SCI-MX£15.934.0★
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£17.114.2★
My Protein Chocolate Brownie 12 x 75g | NAEM
NAEM£16.493.8★
What buyers say about protein cookies
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Great protein powder”
“Affordable price”
“Unique flavour”
“Firstly, the tub is very high quality - once this is completely finished I will 100% be reusing it for my main protein powder”
“It mixes really well”
“Great tasting and easy to mix”
“Ideal as a quick snack after training or if you just need a sweet hit”
“A good vegan protein with acceptable protein content”
“I like the consistency”
What buyers complain about
“Tastes very artificial”
“they are really dry and chewy”
“very sugary and hard - doesn't taste like brownies at all”
“Honestly extremely disappointed as I cant have milk protein”
“Has a horrible airy texture”
“Very chemically”
“Feel like my jaw is broken from chewing”
“hard - doesn't taste like brownies at all”
“Now it's just like any other watery bland chocolate whey”
“Ingredients changed”
Common questions
- Is protein cookies profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the protein cookies niche?
- 9 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in protein cookies?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.0%.
- When does demand for protein cookies peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the protein cookies niche?
- Listings span £9.24–£25.28; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.