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Protein Cookies

Protein Cookies shows low returns (0.0%), but soft demand (-17.6% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 23Growth 16Conversion 51Competition 68Returns 100Price range 64Avg price 76Brand share 17Review moat 84Quality gap 95
This niche Category average

Is Protein Cookies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Cookies is a £92K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.

Protein Cookies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.6% over the last 90 days and 4.1% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr8K
Search volume / yr-17.6%148K
Conversion rate4.1%
Avg price£15.30

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 55
Top-5 product click share44%
Open market7%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)1· 1 succeeded
Avg rating4.0★
Avg reviews312

Top Protein Cookies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

55

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

5%

  • SCI-MX53%
  • Myprotein31%
  • Applied Nutrition3%
  • NAEM3%
  • Bulk2%
  • Warrior2%
  • Open — no brand owns it (3 brands, 5%)

Protein Cookies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR4.1%Products28Brands9Top 5 Brands93%OOS Rate4.6%Rating4.0★Reviews312Avg BSR#68
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Protein Cookies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein cookies48K/yr
  • protein cookie22K/yr
  • sci mx protein powder16K/yr
  • my protein cookies12K/yr
  • scimx protein powder9K/yr
  • sci mx8K/yr
  • my protein cookie6K/yr
  • myprotein cookie7K/yr
  • my protein brownie5K/yr
  • sci mix protein powder4K/yr

What reviews say buyers love and hate about Protein Cookies

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Taste-Overall23%

Amazing taste

Nutritional Content18%

Great protein powder

Value For Money9%

Affordable price

Flavor6%

Unique flavour

Quality-Overall5%

Firstly, the tub is very high quality - once this is completely finished I will 100% be reusing it for my main protein powder

What buyers complain about

62% of reviews
Taste-Overall32%

Tastes very artificial

Moist/Dry6%

they are really dry and chewy

Sweetness5%

very sugary and hard - doesn't taste like brownies at all

Nutritional Content5%

Honestly extremely disappointed as I cant have milk protein

Texture/Consistency-Overall4%

Has a horrible airy texture

Common Protein Cookies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Cookies 54/100 on Amazon United Kingdom — Worth a look. The niche generates £92K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Protein Cookies on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.