Protein Cookies
MaybeReturns run at only 0.0% of orders. But demand is soft, at -17.6% this quarter, so Protein Cookies is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £92K/yr148K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 55 sellers
Flapen Score
Protein Cookies against its category
The dotted line is the Grocery average. Past it, Protein Cookies is stronger. Inside it, weaker.
Market
The Protein Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Cookies 148K times last year and spent an estimated £92K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £92Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- protein cookies48K searches a year
02 · Price
A sale here is worth £15.30.
Listings sell for £15.30 on average, from £9.24 to £25.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.30 that is £4K to £8K a year per listing.
- Average price
- £15.30inside the $15 to $100 sweet spot
- Price range
- £9.24–£25.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #68 within Bakery. It carries 312 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 86%
- Out of stock, average day
- 4.6%
- Average rank
- #68in Bakery
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 312per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Protein Cookies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Myprotein Baked Protein Cookie | Chocolate | Vegan Protein Snack with 13g Protein | Baked with Coconut Oil & Dark Chocolate Chunks | Mens Health Award-Winning | 12 x 75g
- Price
- £12.19
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 8y ago

SCI-MX High Protein Double Chocolate Cookie Box - 23g protein 2.3g sugar + 265 calories per cookie - Pack of 12 x 75 g - Low Sugar - Pre / Post Workout Snack - Suitable for Vegetarians
- Price
- £13.14
- Rating
- 4.1/5
- Reviews
- 1,058
- Age
- 7y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

Myprotein Extra Lean Protein Cookie | Cranberry & White Chocolate | 25g Protein | 80% Less Sugar 70% Less Fat | High-Protein Baked Snack | 12 x 50g
- Price
- £13.80
- Rating
- 2.9/5
- Reviews
- 23
- Age
- 9y ago

SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS
- Price
- £15.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 4y ago
Trending
90-day click momentum
USN Trust Cookie Bars (12x60g) Salted Caramel - Bars - Protein Bars
- Price
- £10.92
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 5y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
- Price
- £15.93
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 7mo ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £17.11
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 2y ago

My Protein Chocolate Brownie 12 x 75g | NAEM
- Price
- £16.49
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
- Price
- £15.93
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 7mo ago

My Protein Chocolate Brownie 12 x 75g | NAEM
- Price
- £16.49
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 1y ago

SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £17.11
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
5%
- SCI-MX53%
- Myprotein31%
- Applied Nutrition3%
- NAEM3%
- Bulk2%
- Warrior2%
- Open — no brand owns it (3 brands, 5%)
Demand
Protein Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Protein Cookies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein cookies48K/yr
- protein cookie22K/yr
- sci mx protein powder16K/yr
- my protein cookies12K/yr
- scimx protein powder9K/yr
- sci mx8K/yr
- my protein cookie6K/yr
- myprotein cookie7K/yr
- my protein brownie5K/yr
- sci mix protein powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Cookies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes very artificial
Bad tasting
not tasty
they are really dry and chewy
So dry
a little dry
very sugary and hard - doesn't taste like brownies at all
Disgustingly over-sweetened
Sickly sweet
Honestly extremely disappointed as I cant have milk protein
They claim to still contain 20g of protein, since we can't test I guess we'll have to take their word on that, not convinced
The protein content is relatively low compared to the total calories
Has a horrible airy texture
Really weird texture as well now I'm sat here with 12 protein bars that taste like compressed chalk
How about the texture? Horrible
Love
Amazing taste
there is not lingering after taste
The taste is nice whilst I do like a slightly thick / creamy texture
Great protein powder
Great tasting protein
good amount of protein
Affordable price
Good for the price
Good value for money
Unique flavour
The vanilla flavour is smooth
Great flavour
Firstly, the tub is very high quality - once this is completely finished I will 100% be reusing it for my main protein powder
Great value for the quality
Good product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Cookies questions
Answered from the same tracked data.









