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Protein Coffee

Protein Coffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 39Growth 37Conversion 56Competition 50Returns 100Price range 77Avg price 85Brand share 53Review moat 60Quality gap 84
This niche Category average

Is Protein Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Coffee is a £197K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 59/100.

Protein Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.8% over the last 90 days and 4.7% of searches end in a purchase.

£197K

revenue / yr

Units sold / yr10K
Search volume / yr+9.8%223K
Conversion rate4.7%
Avg price£18.88

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 24
Top-5 product click share55%
Open market27%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)6· 5 succeeded
Avg rating4.2★
Avg reviews1,091

Top Protein Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

20%

  • THE PROTEIN WORKS23%
  • Bulk21%
  • MaxiNutrition14%
  • Free Soul8%
  • Reformed7%
  • Giants Coffee6%

Protein Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR4.7%Products22Brands15Top 5 Brands73%OOS Rate0.0%Rating4.2★Reviews1,091Avg BSR#284
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 1.9×

Top Protein Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein coffee113K/yr
  • collagen coffee36K/yr
  • coffee protein powder19K/yr
  • protein coffee powder13K/yr
  • lean lattes protein coffee9K/yr
  • collagen coffee protein4K/yr
  • collagen protein coffee5K/yr
  • coffee protein6K/yr
  • protein powder coffee4K/yr
  • coffee protein shake3K/yr

What reviews say buyers love and hate about Protein Coffee

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Taste-Overall30%

the taste is surprisingly smooth

Nutritional Content13%

This is my favourite protein powder

Flavor9%

The vanilla flavour is prominent

Solubility7%

It mixes well

Quality-Overall4%

Amazing quality

What buyers complain about

58% of reviews
Taste-Overall22%

Strange taste

Value For Money8%

waste of money

Sweetness7%

So artificially sweet

Solubility5%

Doesnt dissolve

Artificial Sweeteners4%

Too sweet from the artificial sweeteners

Protein Coffee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
32%
2Vegan/Organic
23%
3Flavor
11%
4Advertised Vs Actual Product
6%
5Solubility
5%

Common Protein Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Coffee 59/100 on Amazon United Kingdom — Worth a look. The niche generates £197K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +9.8% over the last 90 days.
Search demand for Protein Coffee on Amazon United Kingdom peaks in Jan–May, where the busiest month runs 1.9× the quietest.