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Protein Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +9.8% this quarter, so Protein Coffee is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£197K/yr223K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
55%top-5 click share · 15 brands · 24 sellers

Flapen Score

Protein Coffee against its category

The dotted line is the Grocery average. Past it, Protein Coffee is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Coffee 223K times last year and spent an estimated £197K. The top 5 brands take 73% of clicks. Demand peaks in Jan–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
4.7%
Market size, estimated
£197Ka year
Peak month
May1.9× the quietest month
Top search term
protein coffee113K searches a year

02 · Price

A sale here is worth £18.88.

Listings sell for £18.88 on average, from £7.96 to £39.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.88 that is £5K to £9K a year per listing.

Average price
£18.88inside the $15 to $100 sweet spot
Price range
£7.96–£39.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #284 within Coffee. It carries 1,091 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#284in Coffee
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,091per listing
Listings tracked
22

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Protein Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

20%

  • THE PROTEIN WORKS23%
  • Bulk21%
  • MaxiNutrition14%
  • Free Soul8%
  • Reformed7%
  • Giants Coffee6%

Demand

Protein Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 1.9×

Search terms

Top Protein Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein coffee113K/yr
  • collagen coffee36K/yr
  • coffee protein powder19K/yr
  • protein coffee powder13K/yr
  • lean lattes protein coffee9K/yr
  • collagen coffee protein4K/yr
  • collagen protein coffee5K/yr
  • coffee protein6K/yr
  • protein powder coffee4K/yr
  • coffee protein shake3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.12

Strange taste

tastes very synthetic

Horrible taste

Value For Money8%−0.06

waste of money

Too expensive

Expensive

Sweetness7%−0.09

So artificially sweet

Too sweet

too sweetened with sweeteners

Solubility5%

Doesnt dissolve

Does not dissolve

very very difficult to dissolve

Artificial Sweeteners4%−0.08

Too sweet from the artificial sweeteners

the taste of artificial sweeteners is just too much

So artificially sweet

Love

Taste-Overall30%−0.12

the taste is surprisingly smooth

no nasty after taste

Absolutely Delicious

Nutritional Content13%+1.60

This is my favourite protein powder

Great Taste and a good amount of Protein

improve my protein intake

Flavor9%+0.63

The vanilla flavour is prominent

enjoyed the flavour

Smooth vanilla flavour

Solubility7%

It mixes well

It dissolves easily

it dissolves well

Quality-Overall4%+0.29

Amazing quality

it seems well made

It also comes in a good quality bag

Return

0.1% Return rate 7% Fixable by listing

Taste-Overall32%▅▆█▃▄▄

Strange taste

tastes very synthetic

Horrible taste

Vegan/Organic23%▃▁▅▂█▁
Flavor11%▃▁▁█▁▁

It is not the best flavour

Isn't very strong of a coffee flavour

I thought it would just be a plain coffee flavour

Advertised Vs Actual Product6%▁▁▁█▁▁
Solubility5%█▁▁▁▁▁

Doesnt dissolve

Does not dissolve

very very difficult to dissolve

FAQ

Common Protein Coffee questions

Answered from the same tracked data.