Is protein coffee profitable to sell on Amazon United Kingdom?

The niche generates £197K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the protein coffee niche?

15 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in protein coffee?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.

When does demand for protein coffee peak?

Demand peaks in Jan–May; the busiest month runs 1.9× the quietest.

What does it cost to enter the protein coffee niche?

Listings span £7.96–£39.04; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.

protein coffee

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.88

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.96–£39.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,090.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£197K

£197K/yr · 223K searches

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, protein coffee is a £197K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

protein coffee market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £151K–£189K; units × avg price
Conversion rate: 4.7%
Avg BSR: #284
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

20%

THE PROTEIN WORKS23%
Bulk21%
MaxiNutrition14%
Free Soul8%
Reformed7%
Giants Coffee6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 1.9×

Open Trend

Top protein coffee search terms

protein coffee113K/yr +18.4%3.5% conv.
collagen coffee36K/yr +25.7%5.2% conv.
coffee protein powder19K/yr +3.2%3.7% conv.
protein coffee powder13K/yr -17.1%3.1% conv.
lean lattes protein coffee9K/yr -16.4%0.4% conv.
collagen coffee protein4K/yr +142.1%5.4% conv.
collagen protein coffee5K/yr +45.5%5.6% conv.
coffee protein6K/yr +3.1%2.8% conv.
protein powder coffee4K/yr +12.0%3.6% conv.
coffee protein shake3K/yr +38.8%1.7% conv.

All search terms

Top protein coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Protein Works | Collagen Protein Coffee - Gold Caramel Latte 475g

THE PROTEIN WORKS£17.444.0★118 rev

Bulk Collagen Coffee Black 500g

Bulk£14.604.1★388 rev

Free Soul£23.724.1★123 rev

Reformed Collagen Black Coffee I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply

Reformed£38.204.0★96 rev

MaxiNutrition MaxPresso Caramel Protein Coffee Whey Protein Powder 21 g Protein per Serving Sugar-Free & Low-Fat Mix Warm or Cold

MaxiNutrition£10.673.7★273 rev

Newest

by launch date

Protein Coffee Sachets - 16 Sachets per Pouch - Barista Grade Freeze Dried Grass-Fed Bovine Collagen Coffee TrueStart | Over 5g Protein per Serving - Made by WOD Powders

Hellenia£12.7129 rev

4mo ago

Giants Collagen Coffee - Salted Caramel-Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.

Giants Coffee£23.6339 rev

4mo ago

Giants Collagen Coffee - Salted Caramel Protein Coffee with Collagen Supplement Smooth Creamy Barista-Style Brew for Daily Indulgence.

Giants Coffee£23.8817 rev

4mo ago

Reformed Collagen Mocha I High Protein Hydrolysed Collagen (Bovine) Functional Mushrooms 21 Vitamins & Minerals Instant I UK Made I 1 Month Supply

Generic£39.0439 rev

5mo ago

Myprotein Impact Whey Protein JimmysIcedCoffee | 20g Protein per Serving Real Coffee Infusion Low Sugar & Fat | VegetarianFriendly (20 Servings Jimmys Coffee - Original)

Myprotein£17.9832 rev

8mo ago

What buyers say about protein coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“the taste is surprisingly smooth”

Nutritional Content13%

“This is my favourite protein powder”

Flavor9%

“The vanilla flavour is prominent”

Solubility7%

“It mixes well”

Quality-Overall4%

“Amazing quality”

Caffeine Content4%

“caffeine content is perfect for me”

Blend/Ratio4%

“this mixes smoothly”

Value For Money2%

“Worth it”

Ease Of Use2%

“easy to use”

Sweetness2%

“Perfect sweetness”

What buyers complain about

Taste-Overall22%

“Strange taste”

Value For Money8%

“waste of money”

Sweetness7%

“So artificially sweet”

Solubility5%

“Doesnt dissolve”

Artificial Sweeteners4%

“Too sweet from the artificial sweeteners”

Nutritional Content3%

“However, the protein content of only 11g is relatively low”

Flavor3%

“It is not the best flavour”

Bitter2%

“Very bitter”

Texture/Consistency-Overall2%

“Gritty texture”

Instructions/User Manual/Troubleshooting2%

“However theres no instructions of how much to mix”

Top return reasons

Taste-Overall32%

Vegan/Organic23%

Flavor11%

Advertised Vs Actual Product6%

Solubility5%

Value For Money5%

Texture/Consistency-Overall5%

Sweetness3%

Leak-Proof3%

Acid Regulator/Stomach Ache Relief2%

Common questions

Is protein coffee profitable to sell on Amazon United Kingdom?: The niche generates £197K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the protein coffee niche?: 15 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in protein coffee?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
When does demand for protein coffee peak?: Demand peaks in Jan–May; the busiest month runs 1.9× the quietest.
What does it cost to enter the protein coffee niche?: Listings span £7.96–£39.04; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.

protein coffee

protein coffee market data

Competition & brand share

Demand & seasonality

Top protein coffee search terms

Top protein coffee products on Amazon

Top sellers

Newest

Trending

What buyers say about protein coffee

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Grocery