Protein Cereal
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Protein Cereal is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £259K/yr267K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 58 sellers
Flapen Score
Protein Cereal against its category
The dotted line is the Grocery average. Past it, Protein Cereal is stronger. Inside it, weaker.
Market
The Protein Cereal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Cereal 267K times last year and spent an estimated £259K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £259Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- surreal cereal105K searches a year
02 · Price
A sale here is worth £16.59.
Listings sell for £16.59 on average, from £2.83 to £35.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.59 that is £8K to £12K a year per listing.
- Average price
- £16.59inside the $15 to $100 sweet spot
- Price range
- £2.83–£35.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 203 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 203per listing
- Listings tracked
- 29
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Protein Cereal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
- Price
- £23.55
- Rating
- 3.8/5
- Reviews
- 664
- Age
- 3y ago

Kellogg Protein 400g
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago

Weetabix Protein 24 Biscuits High Protein Wholegrain Breakfast Plant-Based Goodness Low Sugar & High Fibre 12g Protein per Serving Source of Iron & Vitamin B1 UKs No.1 Cereal
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 10y ago

Surreal Choc Hazelnut - High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box - 4 Pack
- Price
- £20.81
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
Trending
estimated 90-day click momentum
Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

Surreal Mixed Pack - High Protein Cereal - Zero Sugar - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (2x Chocolate 1x Cinnamon 1x Frosted)
- Price
- £23.21
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 3y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Surreal Frosted - High Protein Cereal 6 Pack - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box
- Price
- £28.99
- Rating
- 3.8/5
- Reviews
- 126
- Age
- 3y ago
Newest
by launch date
Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
58
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
1%
- Surreal72%
- Weetabix14%
- Kellogg's9%
- FUEL10K3%
- Cheeky Pete's1%
- UFIT1%
- Open — no brand owns it (1 brand, 1%)
Demand
Protein Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Protein Cereal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- surreal cereal105K/yr
- protein cereal68K/yr
- surreal29K/yr
- weetabix protein22K/yr
- protein weetabix13K/yr
- high protein cereal12K/yr
- surreal protein cereal6K/yr
- magic spoon cereal6K/yr
- sureal3K/yr
- sureally healthy cereal3K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Cereal
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Cereal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









