Protein Cereal
Protein Cereal shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Protein Cereal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Protein Cereal is a £259K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 59/100.
Protein Cereal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.6% over the last 90 days and 5.9% of searches end in a purchase.
£259K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 29 products
Top Protein Cereal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
- Price
- £23.55
- Rating
- 3.8/5
- Reviews
- 664
- Age
- 3y ago
Kellogg Protein 400g
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago
Weetabix Protein 24 Biscuits High Protein Wholegrain Breakfast Plant-Based Goodness Low Sugar & High Fibre 12g Protein per Serving Source of Iron & Vitamin B1 UKs No.1 Cereal
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 10y ago
Surreal Choc Hazelnut - High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box - 4 Pack
- Price
- £20.81
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
Trending
90-day click momentum
Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago
Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago
Surreal Mixed Pack - High Protein Cereal - Zero Sugar - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (2x Chocolate 1x Cinnamon 1x Frosted)
- Price
- £23.21
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 3y ago
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago
Surreal Frosted - High Protein Cereal 6 Pack - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box
- Price
- £28.99
- Rating
- 3.8/5
- Reviews
- 126
- Age
- 3y ago
Newest
by launch dateSurreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago
Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago
Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
58
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
1%
- Surreal72%
- Weetabix14%
- Kellogg's9%
- FUEL10K3%
- Cheeky Pete's1%
- UFIT1%
- Open — no brand owns it (1 brand, 1%)
Protein Cereal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Protein Cereal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surreal cereal105K/yr
- protein cereal68K/yr
- surreal29K/yr
- weetabix protein22K/yr
- protein weetabix13K/yr
- high protein cereal12K/yr
- surreal protein cereal6K/yr
- magic spoon cereal6K/yr
- sureal3K/yr
- sureally healthy cereal3K/yr
What reviews say buyers love and hate about Protein Cereal
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Amazing taste”
“High Protein”
“Such strong flavours”
“Its tasty, sweet, crunchy and really good”
“Super Crunchy”
What buyers complain about
66% of reviews“Artificial taste”
“bit pricey”
“No sugar”
“And they have a very artificial flavour”
“is so full of artificial sweetener that it leaves a chemically aftertaste in your mouth”
Common Protein Cereal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
