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Protein Cereal

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Protein Cereal is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£259K/yr267K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
49%top-5 click share · 7 brands · 58 sellers

Flapen Score

Protein Cereal against its category

The dotted line is the Grocery average. Past it, Protein Cereal is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Cereal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Cereal 267K times last year and spent an estimated £259K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
5.9%
Market size, estimated
£259Ka year
Peak month
February2.4× the quietest month
Top search term
surreal cereal105K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £2.83 to £35.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.59 that is £8K to £12K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£2.83–£35.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 203 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#0in Breakfast Cereal
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
203per listing
Listings tracked
29

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
56 months

Products

Top Protein Cereal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

58

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

1%

  • Surreal72%
  • Weetabix14%
  • Kellogg's9%
  • FUEL10K3%
  • Cheeky Pete's1%
  • UFIT1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Protein Cereal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Protein Cereal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surreal cereal105K/yr
  • protein cereal68K/yr
  • surreal29K/yr
  • weetabix protein22K/yr
  • protein weetabix13K/yr
  • high protein cereal12K/yr
  • surreal protein cereal6K/yr
  • magic spoon cereal6K/yr
  • sureal3K/yr
  • sureally healthy cereal3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Cereal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+0.14

Artificial taste

Chemical taste

Didnt like taste

Value For Money13%+0.57

bit pricey

Too expensive

Expensive

Sweetness11%−0.16

No sugar

Too sweet

Over sweet

Flavor7%+0.76

And they have a very artificial flavour

No flavour

the issue with that is that all these flavours taste chemical

Artificial Sweeteners5%−0.09

is so full of artificial sweetener that it leaves a chemically aftertaste in your mouth

That added with the very artificial taste means that we have 4 boxes of very expensive cereal lying about the kitchen that no one will eat

Ordered these and they are disgusting, so horribly sweet with fake sweetener I cant eat any of it without feeling sick

Love

Taste-Overall31%+0.14

Amazing taste

Tastes just like normal thing

This is so tasty

Nutritional Content17%+1.69

High Protein

I love that its packed with protein

Great tasting snack with lots of protein

Flavor8%+0.76

Such strong flavours

Love this flavour

The selection of flavours is great

Sweetness7%−0.16

Its tasty, sweet, crunchy and really good

Sweetness is subtle, my daughter like them and it is good to know the cereal has a good amount of protein and fibre

They are sweet

Crispiness5%+0.22

Super Crunchy

Very nice flavours and great crunch

Crunchy

FAQ

Common Protein Cereal questions

Answered from the same tracked data.