Protein Cereal
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Protein Cereal is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £259K/yr267K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 58 sellers
Flapen Score
Protein Cereal against its category
The dotted line is the Grocery average. Past it, Protein Cereal is stronger. Inside it, weaker.
Market
The Protein Cereal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Cereal 267K times last year and spent an estimated £259K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £259Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- surreal cereal105K searches a year
02 · Price
A sale here is worth £16.59.
Listings sell for £16.59 on average, from £2.83 to £35.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.59 that is £8K to £12K a year per listing.
- Average price
- £16.59inside the $15 to $100 sweet spot
- Price range
- £2.83–£35.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 203 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 203per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Protein Cereal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
- Price
- £23.55
- Rating
- 3.8/5
- Reviews
- 664
- Age
- 3y ago

Kellogg Protein 400g
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago

Weetabix Protein 24 Biscuits High Protein Wholegrain Breakfast Plant-Based Goodness Low Sugar & High Fibre 12g Protein per Serving Source of Iron & Vitamin B1 UKs No.1 Cereal
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 10y ago

Surreal Choc Hazelnut - High Protein Cereal - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 18g of Protein 0g of Sugar - 240g per Box - 4 Pack
- Price
- £20.81
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
Trending
90-day click momentum
Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

Surreal Mixed Pack - High Protein Cereal - Zero Sugar - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box - 4 Pack (2x Chocolate 1x Cinnamon 1x Frosted)
- Price
- £23.21
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 3y ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Surreal Frosted - High Protein Cereal 6 Pack - Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb - Gluten Free - Vegan - 17g of Protein 0g of Sugar - 240g per Box
- Price
- £28.99
- Rating
- 3.8/5
- Reviews
- 126
- Age
- 3y ago
Newest
by launch date
Surreal High Protein Low Sugar Granola - 15g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Peanut Butter)
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Mixed Berry)
- Price
- £18.08
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Surreal High Protein Low Sugar Chocolate & Hazelnut Granola 300g
- Price
- £3.52
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

Surreal High Protein Low Sugar Granola - 13g Protein Vegan Snack or Breakfast Cereal - High Fibre Plant-Based Granola Clusters 300 g (5 Packs Chocolate & Hazelnut)
- Price
- £18.85
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
58
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
1%
- Surreal72%
- Weetabix14%
- Kellogg's9%
- FUEL10K3%
- Cheeky Pete's1%
- UFIT1%
- Open — no brand owns it (1 brand, 1%)
Demand
Protein Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Protein Cereal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surreal cereal105K/yr
- protein cereal68K/yr
- surreal29K/yr
- weetabix protein22K/yr
- protein weetabix13K/yr
- high protein cereal12K/yr
- surreal protein cereal6K/yr
- magic spoon cereal6K/yr
- sureal3K/yr
- sureally healthy cereal3K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Cereal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
Chemical taste
Didnt like taste
bit pricey
Too expensive
Expensive
No sugar
Too sweet
Over sweet
And they have a very artificial flavour
No flavour
the issue with that is that all these flavours taste chemical
is so full of artificial sweetener that it leaves a chemically aftertaste in your mouth
That added with the very artificial taste means that we have 4 boxes of very expensive cereal lying about the kitchen that no one will eat
Ordered these and they are disgusting, so horribly sweet with fake sweetener I cant eat any of it without feeling sick
Love
Amazing taste
Tastes just like normal thing
This is so tasty
High Protein
I love that its packed with protein
Great tasting snack with lots of protein
Such strong flavours
Love this flavour
The selection of flavours is great
Its tasty, sweet, crunchy and really good
Sweetness is subtle, my daughter like them and it is good to know the cereal has a good amount of protein and fibre
They are sweet
Super Crunchy
Very nice flavours and great crunch
Crunchy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Cereal questions
Answered from the same tracked data.









